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MPA Media Wins Seven Publishing Awards
MPA Media, publisher of Acupuncture Today, among other titles, has been recognized for editorial and design excellence with an unprecendented seven publishing awards by the ASBPE, the nation's largest organization for business-to-business publications.
The Spirit of the Point
After receiving a large amount of positive feedback on my San Zhen Protocols series, I have decided to focus this article on some relevant clinical aspects of acupuncture therapy prior to moving on to San Zhen Protocols III.
News in Brief
Oregon Gov. John Kitzhaber (a medical doctor, no less) proclaimed October 2014 "Oregon Chiropractic Health and Wellness Month" in an official proclamation signed Aug. 25, 2014.
History of Animal Acupuncture: Part II
In Part I of this article, I had gone back to 1969 and tried to describe the atmosphere and events of that year that engulfed many of the younger generation, some who were all the core members of the National Acupuncture Association.
A Glimpse Into China's Top Brain Hospital
The sounds of the city pass through the open window are overwhelming the microphone - car horns, construction machinery - and then there's the family at the adjacent bed talking loudly on cell phones, yet you can still hear the faint beep of our patients monitoring equipment.
A Healthy Dose of Failure is Vital to Your Success
As an acupuncturist I tend to see people after they have already suffered for years and "tried everything." They are so desperate for some relief that they want to know everything about how to get better, right now.
The Science Behind Happiness
Are you happy right now? Whether yes or no, there are a myriad of reasons why you feel that way. A whole academic discipline has developed to find out what causes or obstructs happiness, and how to amplify it.
When Big Pharma Meets Chinese Medicine
Earlier this year, Bayer made a media splash with their decision to buy the Dihon Pharmaceutical Group Co., a Chinese TCM manufacturer.
How to Find Your Ideal Patient – and Help Your Ideal Patient Find You
Just imagine: You're at the front desk looking at the scheduler and a smile creeps across your face. Row after row, name after name, hour after hour; you're blessed with an entire day of ideal patients. Every day should be like this, you whisper. Exactly!
Take Care of Your Skin: Tips to Pass on to Your Patients
Many of our patients are not aware that the largest organ in the human body is actually the skin. Accounting for 16 percent of total body weight and covering up to 22 square feet of surface area, the skin is more than just a "covering," as originally thought.
The Life & Legacy of James Sigafoose, DC (1933-2014)
Surrounded by his family and closest friends, Dr. James M. Sigafoose passed away quietly on Thursday, July 3, 2014. With his wife of 60 years, Patsy, along with his children, Tina, Daun, Kieth, Selina and Carey – all chiropractors – at his side.
Your Patients' Best Health Resource
There is nothing as powerful as information. The right information has won wars, saved lives and changed hearts; lack of information has led to hesitation, poor decisions and unintended consequences.
Watch Out for Red Herrings
In clinical practice, when one condition mimics another, it makes it difficult to obtain an accurate and timely diagnosis.
Healing Community Trauma in Israel and Palestine
It's the beginning of August and Israel and Hamas have just agreed to a 72-hour ceasefire after a month of brutal fighting. In the last four weeks, 1,830 Palestinians and 67 Israelis have been killed.
Thoughts to Live By
When speaking to your patients about their health make sure to ponder the following points and have them assess if they are making themselves even more sick by the thoughts they have about life. Are these some of the traits and thoughts that your patients might have?
Detoxification for Athletes: The Key to Winning Performance
One of the most dangerous culprits that affects an athlete's ability to perform at an optimum level also happens to be one of the most elusive.
Building the DC-MD Bridge
From MDs practicing integrative holistic medicine to the family internist, many DCs are enjoying unprecedented attention from their allopathic colleagues.
Get Ready For AOM Day
This year, AOM Day 2014 falls on Friday, (October 24th). This is a great opportunity to make your AOM Day celebration or event even bigger by extending it throughout the weekend!
Don't Forget About the Performers
Donald Petersen Jr.'s recent article, "Your Chance to Go Back to High School" [May 1, 2014 DC], focused on the injuries incurred by high-school athletes and the subsequent opportunities for the chiropractic profession.
From the Other Side of the Table
People come to us to gain freedom from pain, to feel better, to live better. As D.D. Palmer stated, "We Chiropractors work with the subtle substance of the soul." Therein also lies the rub.
Decompression-Traction: A Core Treatment Method in Chiropractic's Future
We're all competing for new patients. We're competing for new patients with physical therapists, massage therapists, medical specialists and hospital fitness centers. We're even competing with side-effect-ridden medications that quit working every four hours.
The Truth About Herbs
I appreciate the effort and research put into the article written in the June issue of Acupuncture Today regarding pesticides and Chinese herbs.
Ringing in a Fiscal New Year With a Recommitment to Cost-Effectiveness
Back when the Foundation for Chiropractic Education and Research was in its heyday, I used to send out New Year's greetings and virtual noisemakers to some close friends on July 1 – the beginning of our new fiscal year – wishing for prosperity in the year ahead.
September, 2005, Vol. 05, Issue 09
Consumer Reports Survey Shines Positive Light on Massage Therapy
Public Gives Massage Consistently High Marks
By Editorial Staff
Twelve years ago, a groundbreaking study co-authored by Dr. David Eisenberg took a hard look at the use of alternative medicine in the United States.1 Published in The New England Journal of Medicine, Eisenberg's study found that one out of every three adults in the U.S.had used some type of "unconventional therapy," with massage ranking as the third most-popular therapy in the study. Subsequent studies by Eisenberg and other researchers have found that the use of alternative therapies has remained relatively stable, and that massage is being used to treat a wide variety of conditions, ranging from back problems to fatigue, arthritis, and muscle sprains.
As these reports indicate, "alternative medicine" has become something of a misnomer. Just as the scientific world has investigated the use of alternative medicine by the American public, so have more mainstream media outlets. A case in point is Consumer Reports, a monthly magazine with a subscription base estimated at more than 4 million. In late 2004, Consumer Reports surveyed its readers regarding their use of both alternative and conventional therapies. The results of that survey, published in the August 2005 issue of the magazine, reveal that massage is one of the most popular forms of alternative care on the market, with both doctors and patients finding it extremely valuable in the treatment of certain conditions.
More than 34,000 readers participated in the survey, which asked them to rate the effectiveness of both conventional and alternative forms of care for their two most problematic health conditions experienced during the past two years. Readers were asked to rate each treatment depending on whether it helped "a lot," "somewhat," "a little," or "not at all." Respondents based their opinions of the effectiveness of care on personal experience, rather than scientific measurements.
Forty-seven percent of the respondents reported trying at least one alternative remedy in the past two years, a figure slightly higher than reported in the Eisenberg studies, yet in keeping with other national surveys on alternative medicine use. In addition, women were more likely than men to have tried, and liked, "hands-on" treatments such as massage, chiropractic and acupuncture.In terms of managing individual conditions, deep-tissue massage ranked first out of five methods of treating fibromyalgia (deep-tissue massage, prescription drugs, general exercise, physical therapy, and over-the-counter drugs), and first out of 10 methods of treating osteoarthritis (deep-tissue massage, prescribed exercise, physical therapy, general exercise, prescription drugs, chiropractic treatment, acupuncture, special diet, glucosamine, and over-the-counter drugs). Specifically, for both conditions, more readers said deep-tissue massage "helped me feel much better" than any of the other treatment strategies. Over-the-counter drugs finished last in both categories.
Massage also received high ratings among readers who turned to alternative treatments for back and neck pain. In both categories, deep-tissue massage ranked a close second to chiropractic treatment, with nearly three-fourths of readers saying massage either "helped me feel much better" or "helped me somewhat."
In another sign of massage therapy's popularity and effectiveness, massage appeared to have the approval of many of the doctors Consumer Reports' readers spoke with. Of those readers who had used an alternative therapy, approximately 75 percent told their doctors about it. Twenty-five percent of those readers told Consumer Reports their doctor suggested the alternative treatment in the first place. In fact, massage was the second most frequently recommended alternative treatment by the readers' doctors, ranking just behind the combination of glucosamine and chondroitin.
In a review of the Consumer Reports survey, published on WedMD.com, Dr. Tiffany Field, director of the Touch Research Institute in Miami, Fla., observed that the right amount of pressure applied to the body's muscles and soft tissues could produce a "cascade" of biological effects responsible for the positive sensations associated with massage.
"We are finding that moderate pressure is essential for any of the effects we see from massage," Field said. "That may be one way chiropractic works, because typically a chiropractor applies moderate pressure. So does just about any sport that you do - or any self-massage exercises like yoga. Anything that stimulates the body's pressure receptors will help."
It has been 12 years since the publication of David Eisenberg's landmark study on "unconventional medicine." While the Consumer Reports survey can't be considered in the same vein (scientifically speaking) as that study, several important points from the survey's results are evident - and in some ways, just as relevant. First, alternative medicine is continuing to increase in popularity; nearly half of those taking the survey reported using at least one form of alternative treatment in the previous 24 months. Second, the American public is relying more and more on alternative forms of care such as massage therapy to help them. And third, the survey shows what millions of Americans already know: Massage is popular, safe and extremely effective for a variety of complaints and conditions.
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