Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
September, 2005, Vol. 05, Issue 09
Consumer Reports Survey Shines Positive Light on Massage Therapy
Public Gives Massage Consistently High Marks
By Editorial Staff
Twelve years ago, a groundbreaking study co-authored by Dr. David Eisenberg took a hard look at the use of alternative medicine in the United States.1 Published in The New England Journal of Medicine, Eisenberg's study found that one out of every three adults in the U.S.had used some type of "unconventional therapy," with massage ranking as the third most-popular therapy in the study. Subsequent studies by Eisenberg and other researchers have found that the use of alternative therapies has remained relatively stable, and that massage is being used to treat a wide variety of conditions, ranging from back problems to fatigue, arthritis, and muscle sprains.
As these reports indicate, "alternative medicine" has become something of a misnomer. Just as the scientific world has investigated the use of alternative medicine by the American public, so have more mainstream media outlets. A case in point is Consumer Reports, a monthly magazine with a subscription base estimated at more than 4 million. In late 2004, Consumer Reports surveyed its readers regarding their use of both alternative and conventional therapies. The results of that survey, published in the August 2005 issue of the magazine, reveal that massage is one of the most popular forms of alternative care on the market, with both doctors and patients finding it extremely valuable in the treatment of certain conditions.
More than 34,000 readers participated in the survey, which asked them to rate the effectiveness of both conventional and alternative forms of care for their two most problematic health conditions experienced during the past two years. Readers were asked to rate each treatment depending on whether it helped "a lot," "somewhat," "a little," or "not at all." Respondents based their opinions of the effectiveness of care on personal experience, rather than scientific measurements.
Forty-seven percent of the respondents reported trying at least one alternative remedy in the past two years, a figure slightly higher than reported in the Eisenberg studies, yet in keeping with other national surveys on alternative medicine use. In addition, women were more likely than men to have tried, and liked, "hands-on" treatments such as massage, chiropractic and acupuncture.In terms of managing individual conditions, deep-tissue massage ranked first out of five methods of treating fibromyalgia (deep-tissue massage, prescription drugs, general exercise, physical therapy, and over-the-counter drugs), and first out of 10 methods of treating osteoarthritis (deep-tissue massage, prescribed exercise, physical therapy, general exercise, prescription drugs, chiropractic treatment, acupuncture, special diet, glucosamine, and over-the-counter drugs). Specifically, for both conditions, more readers said deep-tissue massage "helped me feel much better" than any of the other treatment strategies. Over-the-counter drugs finished last in both categories.
Massage also received high ratings among readers who turned to alternative treatments for back and neck pain. In both categories, deep-tissue massage ranked a close second to chiropractic treatment, with nearly three-fourths of readers saying massage either "helped me feel much better" or "helped me somewhat."
In another sign of massage therapy's popularity and effectiveness, massage appeared to have the approval of many of the doctors Consumer Reports' readers spoke with. Of those readers who had used an alternative therapy, approximately 75 percent told their doctors about it. Twenty-five percent of those readers told Consumer Reports their doctor suggested the alternative treatment in the first place. In fact, massage was the second most frequently recommended alternative treatment by the readers' doctors, ranking just behind the combination of glucosamine and chondroitin.
In a review of the Consumer Reports survey, published on WedMD.com, Dr. Tiffany Field, director of the Touch Research Institute in Miami, Fla., observed that the right amount of pressure applied to the body's muscles and soft tissues could produce a "cascade" of biological effects responsible for the positive sensations associated with massage.
"We are finding that moderate pressure is essential for any of the effects we see from massage," Field said. "That may be one way chiropractic works, because typically a chiropractor applies moderate pressure. So does just about any sport that you do - or any self-massage exercises like yoga. Anything that stimulates the body's pressure receptors will help."
It has been 12 years since the publication of David Eisenberg's landmark study on "unconventional medicine." While the Consumer Reports survey can't be considered in the same vein (scientifically speaking) as that study, several important points from the survey's results are evident - and in some ways, just as relevant. First, alternative medicine is continuing to increase in popularity; nearly half of those taking the survey reported using at least one form of alternative treatment in the previous 24 months. Second, the American public is relying more and more on alternative forms of care such as massage therapy to help them. And third, the survey shows what millions of Americans already know: Massage is popular, safe and extremely effective for a variety of complaints and conditions.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.