Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
September, 2005, Vol. 05, Issue 09
Toronto Hosts First International Chair Massage Conference
By Cliff Korn, BS, LMT, NCTMB
The first International Chair Massage Conference, held in Toronto, June 18-19, 2005, exceeded attendance expectations, with participants from all over Canada and as far south as Texas! In all, more than 40 participants hailed from the United States.The conference was produced by BodyworkBiz (which provides marketing/business services to massage therapists) and jointly sponsored by the Association of Massage Therapists and Wholistic Practitioners, Canada's largest massage professional association; Stronglite, a massage equipment manufacturer; and Techspertise.com, a Web design/development company.
For the first time, chair massage practitioners were given a public forum to discuss the benefits of their work, as well as an opportunity to network and share ideas and insights on building their businesses and increasing the reach of massage through the use of the chair.
In explaining the structure of the conference, Eric Brown, BodyworkBiz director, said, "In an industry increasingly focused on the rehabilitative aspects of massage, chair massage has been largely undervalued. Many view it only as a backrub or just a relaxation massage. As a result, chair massage has remained an underutilized modality and has been used for the most part to promote clinical services.
"For the first time ever, the conference pulled together massage professionals who see chair massage not just as a tool, but as a calling. They understand the true value of chair massage in making massage accessible to the mainstream public. They appreciate the impact of taking massage out from behind closed doors and introducing millions of people who would never otherwise use massage to the incredible power of structured touch."
The theme of the conference was "Relaxation Matters." Canadian stress-management expert and keynote speaker, Eli Bay, outlined, in a very graphic way, the deleterious effects of stress, not only on individuals, but also on organizations and society. The underpinning of all stress is change, and individuals are faced with exponential increases in the rate of change. As a result, anxiety and depression have become the new epidemics of the 21st century. Conference organizers and presenters explained that as massage professionals, we are uniquely positioned to help society deal with those epidemics.
What was striking about the conference was the incredible diversity in the participants' backgrounds and in the way they use chair massage. Massage therapists with 3,000 hours of training sat beside practitioners with as little as 100 hours of training. They work in environments ranging from bars and golf clubs, to tradeshows and Fortune 500 companies. And despite their range of backgrounds and viewpoints, they were bound together by the goal of bringing massage to the masses through the use of chair massage.
Other highlights of the conference included:
While there is no plan to convene the conference on an annual basis, organizers are looking at the possibility of a biannual event. Recordings of the 2005 International Chair Massage Conference will be available online at www.bodyworkbiz.com.
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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