Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
August, 2005, Vol. 05, Issue 08
An Open Letter to the Profession From the Medical Massage Office & Associates
By Damien Berg
As a relative newcomer to the "medical massage" industry, I have seen first hand the deep rifts, confusion and animosities that are forming. I recently sold my massage practice in California to move to Wilmington, NC, to help run The Medical Massage Office & Associates (TMMO).Within a week of my arrival, I was forced upon the national scene and the ongoing debate of medical massage. It was easy for me as the Director of Education and Training to state the tried and true mantra, that the medical massage profession is the best and where you need to be. I can't even begin to tell you the amount of flack that I received my first month. I stood fast and hung in. I tried to obey some rules set forth by a mentor of mine: 1) Don't go into a new job/position and make changes right off the bat; 2) Keep your mouth shut and observe your surroundings; 3) Finally, don't attach your self-worth so close to your position, so that when your position falls, your self-worth goes with it. This is what I stand for personally and professionally.
Now, 90 days into this job, I have made the decision that it is time for TMMO to separate from Mr. David Luther and the other organizations that represent and support the political side of the medical massage Industry. As the future owner and CEO of TMMO, there will be a clear and distinct separation from Mr. Luther and any political organization. As of July 5, 2005, the business is in legal transfer and the corporation is in full audit. Pending any unforeseen circumstances, I will fully take over by Sept. 1, 2005. With this new position, there have come a lot of questions from people in the industry. They have asked me about my "stance" or "take" on the medical massage debate. Simply put, I am for any type of education or standards that enhance massage therapists and the industry.
I have worked on the "other side" of the medical world, as a medic, trainer and surgical technician. If we want to be recognized as professionals and have our therapy taken seriously in the patient's care plan, we need to stop shouting among ourselves, and stop telling the "medical system" how good we are and what we can do for their patients. We need to first speak their language, walk their walk and look the look of a professional at all times. It does not matter whose continuing education classes you take, be it those offered by Aaron Mattes, Erik Dalton, James Waslaski, David Kent, Whitney Lowe or any of the other excellent educators of today. Professional and quality education will always lead the way. I have had the chance to personally meet some of these educators, and I am impressed with their dedication to the industry and to the development of the massage therapist's skills.
TMMO's stance on education is to bring the proven facts about massage and bodywork into the medical world's context. We believe in helping to "translate" the beautiful language of the massage world into the scary, confusing, and sometimes cold medical and insurance world. People know TMMO as insurance billing and reimbursement specialists, but this is only one facet of TMMO. It does not matter which insurance book you buy or what anatomy manual you study, as long as they are factual, based on truth, and are not distorted by egos.
As the future owner of TMMO, I strongly support any organization that sets a high standard of education, verification and validation of the massage therapist. The NCBTMB has set the standard through the years by providing excellent testing and continuing education standards. We are proud CEU providers for the NCBTMB and will continue to be as long as I sit at this chair. The Medical Massage National Certification Board (MMNCB) has offered another classification of training not much unlike what the medical world does for advanced training for MDs, nurses and trainers. As a lifelong student of the human body, medicine and massage therapy, I know that it is a good goal to strive for education and never be complacent. Tests or organizations that uphold the highest standards and challenge therapists to be better and continually learn should be supported. When I'm asked, "Do we need another test?" my response is always to be sure that certain standards are held into account. The physicians need to know that the therapist that they are entrusting their patient with is trained and skilled. The insurance companies, who will be paying for the therapy, have a standard to ensure that proper treatment, documentation and legalities have occurred. And most importantly, the patients deserve to know that the therapist is qualified, trained and competent to address the condition that they have been referred for.
When the dust settles from all of this, I hope that we as massage therapists have learned a lesson. That knowledge, success, and humility in life do not come easy and that it is not an entitlement. It must be earned and must be continually and vigilantly worked for.
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