Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
August, 2005, Vol. 05, Issue 08
An Open Letter to the Profession From the Medical Massage Office & Associates
By Damien Berg
As a relative newcomer to the "medical massage" industry, I have seen first hand the deep rifts, confusion and animosities that are forming. I recently sold my massage practice in California to move to Wilmington, NC, to help run The Medical Massage Office & Associates (TMMO).Within a week of my arrival, I was forced upon the national scene and the ongoing debate of medical massage. It was easy for me as the Director of Education and Training to state the tried and true mantra, that the medical massage profession is the best and where you need to be. I can't even begin to tell you the amount of flack that I received my first month. I stood fast and hung in. I tried to obey some rules set forth by a mentor of mine: 1) Don't go into a new job/position and make changes right off the bat; 2) Keep your mouth shut and observe your surroundings; 3) Finally, don't attach your self-worth so close to your position, so that when your position falls, your self-worth goes with it. This is what I stand for personally and professionally.
Now, 90 days into this job, I have made the decision that it is time for TMMO to separate from Mr. David Luther and the other organizations that represent and support the political side of the medical massage Industry. As the future owner and CEO of TMMO, there will be a clear and distinct separation from Mr. Luther and any political organization. As of July 5, 2005, the business is in legal transfer and the corporation is in full audit. Pending any unforeseen circumstances, I will fully take over by Sept. 1, 2005. With this new position, there have come a lot of questions from people in the industry. They have asked me about my "stance" or "take" on the medical massage debate. Simply put, I am for any type of education or standards that enhance massage therapists and the industry.
I have worked on the "other side" of the medical world, as a medic, trainer and surgical technician. If we want to be recognized as professionals and have our therapy taken seriously in the patient's care plan, we need to stop shouting among ourselves, and stop telling the "medical system" how good we are and what we can do for their patients. We need to first speak their language, walk their walk and look the look of a professional at all times. It does not matter whose continuing education classes you take, be it those offered by Aaron Mattes, Erik Dalton, James Waslaski, David Kent, Whitney Lowe or any of the other excellent educators of today. Professional and quality education will always lead the way. I have had the chance to personally meet some of these educators, and I am impressed with their dedication to the industry and to the development of the massage therapist's skills.
TMMO's stance on education is to bring the proven facts about massage and bodywork into the medical world's context. We believe in helping to "translate" the beautiful language of the massage world into the scary, confusing, and sometimes cold medical and insurance world. People know TMMO as insurance billing and reimbursement specialists, but this is only one facet of TMMO. It does not matter which insurance book you buy or what anatomy manual you study, as long as they are factual, based on truth, and are not distorted by egos.
As the future owner of TMMO, I strongly support any organization that sets a high standard of education, verification and validation of the massage therapist. The NCBTMB has set the standard through the years by providing excellent testing and continuing education standards. We are proud CEU providers for the NCBTMB and will continue to be as long as I sit at this chair. The Medical Massage National Certification Board (MMNCB) has offered another classification of training not much unlike what the medical world does for advanced training for MDs, nurses and trainers. As a lifelong student of the human body, medicine and massage therapy, I know that it is a good goal to strive for education and never be complacent. Tests or organizations that uphold the highest standards and challenge therapists to be better and continually learn should be supported. When I'm asked, "Do we need another test?" my response is always to be sure that certain standards are held into account. The physicians need to know that the therapist that they are entrusting their patient with is trained and skilled. The insurance companies, who will be paying for the therapy, have a standard to ensure that proper treatment, documentation and legalities have occurred. And most importantly, the patients deserve to know that the therapist is qualified, trained and competent to address the condition that they have been referred for.
When the dust settles from all of this, I hope that we as massage therapists have learned a lesson. That knowledge, success, and humility in life do not come easy and that it is not an entitlement. It must be earned and must be continually and vigilantly worked for.
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