Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
August, 2005, Vol. 05, Issue 08
An Open Letter to the Profession From the Medical Massage Office & Associates
By Damien Berg
As a relative newcomer to the "medical massage" industry, I have seen first hand the deep rifts, confusion and animosities that are forming. I recently sold my massage practice in California to move to Wilmington, NC, to help run The Medical Massage Office & Associates (TMMO).Within a week of my arrival, I was forced upon the national scene and the ongoing debate of medical massage. It was easy for me as the Director of Education and Training to state the tried and true mantra, that the medical massage profession is the best and where you need to be. I can't even begin to tell you the amount of flack that I received my first month. I stood fast and hung in. I tried to obey some rules set forth by a mentor of mine: 1) Don't go into a new job/position and make changes right off the bat; 2) Keep your mouth shut and observe your surroundings; 3) Finally, don't attach your self-worth so close to your position, so that when your position falls, your self-worth goes with it. This is what I stand for personally and professionally.
Now, 90 days into this job, I have made the decision that it is time for TMMO to separate from Mr. David Luther and the other organizations that represent and support the political side of the medical massage Industry. As the future owner and CEO of TMMO, there will be a clear and distinct separation from Mr. Luther and any political organization. As of July 5, 2005, the business is in legal transfer and the corporation is in full audit. Pending any unforeseen circumstances, I will fully take over by Sept. 1, 2005. With this new position, there have come a lot of questions from people in the industry. They have asked me about my "stance" or "take" on the medical massage debate. Simply put, I am for any type of education or standards that enhance massage therapists and the industry.
I have worked on the "other side" of the medical world, as a medic, trainer and surgical technician. If we want to be recognized as professionals and have our therapy taken seriously in the patient's care plan, we need to stop shouting among ourselves, and stop telling the "medical system" how good we are and what we can do for their patients. We need to first speak their language, walk their walk and look the look of a professional at all times. It does not matter whose continuing education classes you take, be it those offered by Aaron Mattes, Erik Dalton, James Waslaski, David Kent, Whitney Lowe or any of the other excellent educators of today. Professional and quality education will always lead the way. I have had the chance to personally meet some of these educators, and I am impressed with their dedication to the industry and to the development of the massage therapist's skills.
TMMO's stance on education is to bring the proven facts about massage and bodywork into the medical world's context. We believe in helping to "translate" the beautiful language of the massage world into the scary, confusing, and sometimes cold medical and insurance world. People know TMMO as insurance billing and reimbursement specialists, but this is only one facet of TMMO. It does not matter which insurance book you buy or what anatomy manual you study, as long as they are factual, based on truth, and are not distorted by egos.
As the future owner of TMMO, I strongly support any organization that sets a high standard of education, verification and validation of the massage therapist. The NCBTMB has set the standard through the years by providing excellent testing and continuing education standards. We are proud CEU providers for the NCBTMB and will continue to be as long as I sit at this chair. The Medical Massage National Certification Board (MMNCB) has offered another classification of training not much unlike what the medical world does for advanced training for MDs, nurses and trainers. As a lifelong student of the human body, medicine and massage therapy, I know that it is a good goal to strive for education and never be complacent. Tests or organizations that uphold the highest standards and challenge therapists to be better and continually learn should be supported. When I'm asked, "Do we need another test?" my response is always to be sure that certain standards are held into account. The physicians need to know that the therapist that they are entrusting their patient with is trained and skilled. The insurance companies, who will be paying for the therapy, have a standard to ensure that proper treatment, documentation and legalities have occurred. And most importantly, the patients deserve to know that the therapist is qualified, trained and competent to address the condition that they have been referred for.
When the dust settles from all of this, I hope that we as massage therapists have learned a lesson. That knowledge, success, and humility in life do not come easy and that it is not an entitlement. It must be earned and must be continually and vigilantly worked for.
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