Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
August, 2005, Vol. 05, Issue 08
An Open Letter to the Profession From the Medical Massage National Certification Board
By Lori Rolen
I support and encourage the development of a standard of education and experience in the practice of medical massage. My massage practice is in California, and I have been working with medical professionals in my community for several years.I believe I have been able to earn a level of respect, but it has taken time. In the last year, several "massage practices" in my community have been investigated and closed down. Arrests were made and the media coverage was huge. When I attend a lecture or debate with medical professionals, there are always questions, and yes, even jokes about those businesses. There are also many spas in my community, which offer a host of services that are considered massage. Most of these services are very different from the treatment received in my practice. I am often frustrated that there is not a clear distinction between my education, experience and practice, and those of the businesses down the street. Not only is the medical community confused, but according to some of the phone messages I receive, the public is also confused. In your quest for respect and recognition, how will you tell the public that you possess special skills and knowledge? How will you ensure that you are a professional that the medical community can trust with their patients?
The burden is on us to prove our value. Certifications are offered as evidence of distinction in a vast number of industries and professions. Many of our profession's excellent educators offer certification upon course completion. Some certificates are awarded based on class hours attended, while others are awarded upon demonstration of comprehension. The accumulation of certificates may be impressive, but where is the distinction for the quality of continued education? Certificates earned for advanced education with a basis in anatomy, physiology, orthopedic assessment, medical documentation, pharmacology and the like, are far different from certificates earned for advanced education in reflexology or aromatherapy. The Medical Massage National Certification Board (MMNCB) believes that the medical massage therapist has a desire to distinguish him/herself and will ultimately be required to validate his/her knowledge and experience. Establishing a standard through a credible certification process positions massage therapists working in the medical arena for required regulation.
Most professionals prefer to set their own standards rather than be held to standards set by a governmental agency. Massage therapists are better equipped to encourage massage therapists to enhance their skills and gain recognition and credibility. We possess the knowledge, skills, expertise and "intellectual property" that are needed to develop a standard for our profession. When a profession regulates itself, it also retains the right and authority to revoke its credential from certificants who fail to comply with the established standards. The model for setting, measuring and enforcing such a standard should be established by massage therapists. The MMNCB has established an exam to evaluate and document the education and experience of therapists who have continued their education well beyond the 150-hour minimum requirements.
The MMNCB exam was developed to evaluate the level of education in MET, manual therapy, neuromuscular reeducation, orthopedic assessment, documentation, medical terminology, etc. Documentation of work experience is required in order to qualify to take the exam. For therapists who have a desire to work in the medical environment, this is an important distinction. MMNCB is in the process of being accredited by the same national agency that accredits the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB). It is a lengthy process of review. We need to be able to prove our credibility. The MMNCB does not recognize any specific educational agency. Educators are encouraged to submit documentation of their educational process for review by committee and will be recognized as "recommended providers" if they meet the established standard. We will continue to work toward instilling confidence in the medical community and the public.
The MMNCB recognizes that not all therapists desire to work within the medical community. We are not suggesting that the MMNCB exam become a standard for all therapists. We have no desire to compete with the NCBTMB. Our desire is to work with other organizations and professional leaders to protect our ability to minister to those suffering individuals who cannot afford or will choose not to seek care outside of their insurance benefits. The MMNCB believes that this certification process will define and validate a standard of excellence and distinction of skills and knowledge for our profession and a level of trust for the public we serve.
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