Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
August, 2005, Vol. 05, Issue 08
An Open Letter to the Massage Profession From the American Medical Massage Association
By Gregory T. Lawton, DN, DC
The American Medical Massage Association (AMMA) has long been aware of the controversy and complexities surrounding the designation "medical massage." The AMMA was formed by physicians, allied medical personnel and massage therapists with interests in massage therapy who sought to professionally differentiate themselves from general massage practices that lacked ethical or scientific precepts.The AMMA does not seek to define medical massage for the massage community but rather seeks to establish definitions and guidelines for our membership, which is a multidisciplinary group of massage and allied health providers.
Since 1998, the AMMA has provided its membership with definitions based on professional ethical practices, state regulations, and scientific studies. The development of medical massage as viewed by the AMMA and its members, is an ongoing process and not an event. Definitions and guidelines of what constitutes medical massage legally and scientifically continue to unfold as the practice of medical massage matures, is recognized by state regulatory bodies, and is illuminated by scientific investigation into the biology of massage therapy, biomechanics, and other related sciences of manual medicine.
The AMMA has been preparing and releasing documents related to medical massage for the last six years and this, in part, has accounted for the growth of the association within a narrow and select population of massage therapists in the U.S. who meet AMMA's membership requirements, which are the strictest among the massage associations. The AMMA is not in a race with other associations for members, and indeed our minimum membership requirement for lay massage therapists eliminates the majority of massage therapists in the U.S. from membership.
The AMMA is a multidisciplinary voluntary membership association with members representing medicine, chiropractic, naturopathy, naprapathy and massage therapy who utilize massage therapy in their health care practices relative to the diagnosis and treatment of human disease. Lay massage and allied medical members of the AMMA are expected and required to observe and obey state laws protecting the practice of medicine and other state regulatory statutes. Lay massage therapists advertising and practicing medical massage are required to work under the direct in-office supervision of a licensed physician, or as defined by state law.
The AMMA points to the historical tradition of medical massage as practiced and utilized by physicians and allied medical personnel and as used in the corrective and restorative treatment of patients in formal medical and clinical settings. Many unqualified individuals within the general massage community have offered their personal and mostly uneducated opinions of what medical massage is. Nowhere has the AMMA witnessed a valid definition; indeed, most of what has been offered has only furthered misunderstandings and misconceptions within the massage profession. The AMMA views medical massage as a division of the science of manual medicine, which is also represented by manual therapy, physical therapy, osteopathy, chiropractic, naprapathy and other forms of treatment based on manual practices.
The AMMA strongly embraces the precepts and foundations of medicine that are related to scientific research, academic integrity and professional ethics. The AMMA has published numerous papers related to current scientific research as it may be applied to manual medicine and medical massage therapy and continues to provide this information to its members through its published scientific journal, training manuals and other educational materials and programs. The AMMA has stated that valid education in medical massage is predicated upon accepted science and scientifically validated techniques. And, in regards to professional ethics, the AMMA has established that the practice of non-physiological or fringe massage practices is unethical in a medical or clinical setting where patients are being treated for pain and suffering.
The question has been repeatedly asked, "Why call yourself a medical massage therapist?" The answer for the members of the AMMA is based on educational qualifications, medical and clinical training, state regulations and licensure, national board examination and certification, professional membership, and ongoing training and evaluation; however, for the AMMA member, the answer is more accurately related to the division between massage therapists who have met minimal educational standards obtained at substandard massage schools, who are trained in and use unscientific, non-physiological and fringe massage practices, and the standards that have been met by members of the AMMA. From this point of view, medical massage, and its re-establishment, was an idea whose time had come again.
As the various "stakeholders" in the massage profession attempt to define medical massage, we ask them to keep in mind the several thousand current members of the AMMA and their voices. It is the opinion of the AMMA that medical massage will not so much be defined by democratic process as by current and future legal definitions and by scientific and academic process. The AMMA believes that medical massage must be defined in much the same way as physical or occupational therapy has been, by research and clinical studies of its techniques and protocols. We believe that the most important thing that the AMMA can do is call for professional understanding and unity.
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