Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
August, 2005, Vol. 05, Issue 08
An Open Letter to the Massage Profession From the American Medical Massage Association
By Gregory T. Lawton, DN, DC
The American Medical Massage Association (AMMA) has long been aware of the controversy and complexities surrounding the designation "medical massage." The AMMA was formed by physicians, allied medical personnel and massage therapists with interests in massage therapy who sought to professionally differentiate themselves from general massage practices that lacked ethical or scientific precepts.The AMMA does not seek to define medical massage for the massage community but rather seeks to establish definitions and guidelines for our membership, which is a multidisciplinary group of massage and allied health providers.
Since 1998, the AMMA has provided its membership with definitions based on professional ethical practices, state regulations, and scientific studies. The development of medical massage as viewed by the AMMA and its members, is an ongoing process and not an event. Definitions and guidelines of what constitutes medical massage legally and scientifically continue to unfold as the practice of medical massage matures, is recognized by state regulatory bodies, and is illuminated by scientific investigation into the biology of massage therapy, biomechanics, and other related sciences of manual medicine.
The AMMA has been preparing and releasing documents related to medical massage for the last six years and this, in part, has accounted for the growth of the association within a narrow and select population of massage therapists in the U.S. who meet AMMA's membership requirements, which are the strictest among the massage associations. The AMMA is not in a race with other associations for members, and indeed our minimum membership requirement for lay massage therapists eliminates the majority of massage therapists in the U.S. from membership.
The AMMA is a multidisciplinary voluntary membership association with members representing medicine, chiropractic, naturopathy, naprapathy and massage therapy who utilize massage therapy in their health care practices relative to the diagnosis and treatment of human disease. Lay massage and allied medical members of the AMMA are expected and required to observe and obey state laws protecting the practice of medicine and other state regulatory statutes. Lay massage therapists advertising and practicing medical massage are required to work under the direct in-office supervision of a licensed physician, or as defined by state law.
The AMMA points to the historical tradition of medical massage as practiced and utilized by physicians and allied medical personnel and as used in the corrective and restorative treatment of patients in formal medical and clinical settings. Many unqualified individuals within the general massage community have offered their personal and mostly uneducated opinions of what medical massage is. Nowhere has the AMMA witnessed a valid definition; indeed, most of what has been offered has only furthered misunderstandings and misconceptions within the massage profession. The AMMA views medical massage as a division of the science of manual medicine, which is also represented by manual therapy, physical therapy, osteopathy, chiropractic, naprapathy and other forms of treatment based on manual practices.
The AMMA strongly embraces the precepts and foundations of medicine that are related to scientific research, academic integrity and professional ethics. The AMMA has published numerous papers related to current scientific research as it may be applied to manual medicine and medical massage therapy and continues to provide this information to its members through its published scientific journal, training manuals and other educational materials and programs. The AMMA has stated that valid education in medical massage is predicated upon accepted science and scientifically validated techniques. And, in regards to professional ethics, the AMMA has established that the practice of non-physiological or fringe massage practices is unethical in a medical or clinical setting where patients are being treated for pain and suffering.
The question has been repeatedly asked, "Why call yourself a medical massage therapist?" The answer for the members of the AMMA is based on educational qualifications, medical and clinical training, state regulations and licensure, national board examination and certification, professional membership, and ongoing training and evaluation; however, for the AMMA member, the answer is more accurately related to the division between massage therapists who have met minimal educational standards obtained at substandard massage schools, who are trained in and use unscientific, non-physiological and fringe massage practices, and the standards that have been met by members of the AMMA. From this point of view, medical massage, and its re-establishment, was an idea whose time had come again.
As the various "stakeholders" in the massage profession attempt to define medical massage, we ask them to keep in mind the several thousand current members of the AMMA and their voices. It is the opinion of the AMMA that medical massage will not so much be defined by democratic process as by current and future legal definitions and by scientific and academic process. The AMMA believes that medical massage must be defined in much the same way as physical or occupational therapy has been, by research and clinical studies of its techniques and protocols. We believe that the most important thing that the AMMA can do is call for professional understanding and unity.
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