Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
August, 2005, Vol. 05, Issue 08
By Keith Eric Grant, PhD, NCTMB
There are multiple reasons to take a class or workshop as continuing education. Sometimes the motivation is simply to accumulate points for some organizational or licensing requirement. Sometimes the motivation comes from having heard that some instructor or course is particularly "great." Both can be factors, but will serve you better if you give yourself time and space for a bit of planning. Training serves best when it is put to early use that moves it toward experience.
The first part of what makes a class a good match for you should come from self-reflection about your current practice. Think about things you may have started doing in the recent past, simply because your mix of clients or practice context has changed. If there are techniques or areas of knowledge that you are using but don't feel comfortable with, you've just identified a class you should find. Look for an instructor or teaching group that can fill in and smooth out these areas. One clue for you is that a potential instructor should be able to clearly state how what he/she offers will reinforce your skills and knowledge in your weak areas. If the instructor can't do that, look elsewhere.
Compare what you are offering in your practice now and what you would like to be offering a few years from now. Literally visualize yourself in that role, moving through your day. Confirm that your activities and place feel right for who you are or want to become. Create a transition plan that identifies the steps you need to take to acquire new skills and knowledge, and turn them incrementally into solid experience. Now you have a path and a catalog to guide your course shopping.
The second part of what should draw you toward a class has to do with learning itself. Some recent research on the process of learning has looked at what makes particular video games popular and what occurs as people learn to play them.1-2 One concept that came out of this research was that students prosper when the subject matter challenges them right at the edge of their abilities. Make the lessons too difficult and the students get frustrated. Make them too easy and people get bored. Further concepts noted that practicing new forms of visual and kinesthetic perception literally enhances the ability to perceive, whatever the starting point. A final observation was that, while initially a lot of attention and effort was required, mastery, taking as little as a month to occur, brought a quieting of the brain as measured by the rate of glucose use.
Applying the thoughts above, look for material that challenges you step by step but doesn't confound you. Make sure that the step-in ability is based on where you are currently and equally - that it is indeed a step outside of your current comfort area. Look for presenters who draw you in, include you, and challenge your participation. Look for those whose joy of teaching reaches toward your own joy of learning and doing. Enjoy the process in its challenges to your mind and body skills, and cherish where, with a bit of planning, it can take you.
Oddly enough, then, confronting what was, for me, a new form of learning and thinking was both frustrating and life enhancing. This was a state that I could remember from my days in graduate school and earlier in my career (and when I changed careers midstream). Having long routinized my ways of learning and thinking, however, I had forgotten this state. It brought back home to me, forcefully, that learning is or should be both frustrating and life enhancing so that people keep going and don't fall back on learning and thinking only what is simple and easy."1
Click here for previous articles by Keith Eric Grant, PhD, NCTMB.
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