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Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
August, 2005, Vol. 05, Issue 08
From the Editor's Desk: When Will We Get a Clue?
By Rebecca J. Razo
Author's note: Cliff Korn is taking a much-deserved break this month...probably sitting on a beach sipping a Mai Tai right about now (sigh). Not to worry. He'll be back in September, well-rested and tan.
For the past year and a half, I have been part of a small women's writing group consisting of only four members, including me.At first, our discussions were traditional in that we focused solely on the craft of writing. But as time went on, our discussions became less about writing and more about life's challenges and how they affect the writing process. Despite its unorthodox nature, the group was a supportive and nurturing environment where we had the freedom to come together and just "be." We formed friendships and grew close.
So, imagine my surprise when I received an e-mail message from a member, speaking on behalf of herself and one other member, that the group was no longer "meeting their needs" and was disbanding. I was infuriated. After all, those two women weren't the only ones who had invested their time, energy and emotion. At the very least, they could have included the entire group in the discussion, rather than notify us of their decision through e-mail. I contacted the other group member who had been the recipient of the "break up" e-mail to vent my frustration. Although she too was taken by surprise, she was very forgiving, summing things up this way: "To everything there is a divine beginning and divine end."
Sometimes, I think we forget that everything in nature has a cycle. In our attempts to "control" our destiny, we (in our infinite human wisdom) set up blockades and detours, hoping to thwart the natural, inevitable processes of life. And though our actions may temporarily derail nature's plan, the fact is that nature will prevail one way or another, and often in less desirable ways than if we had just let things happen the way they were supposed to in the first place. It is one of humanity's greatest flaws: We hang on when nature intends for us to move on. We resist and fear change. We get angry when life doesn't cooperate with our plans, instead of riding the wave and allowing the tide to take us where we are intended to go. We all, of course, are guilty of this. The key, however, is to recognize those moments when we find ourselves at a crossroads or in the midst of a life-shaping event, then step back to allow the universe to do its work. How, you ask? By being open to new ideas and possibilities; by listening to our instincts; by letting our consciences guide us; by respecting the feelings of others when we might not agree; and, lastly, by realizing that we don't have as much control as we think we do.
I'm not advocating that we abandon our core beliefs and principles in favor of apathy and indifference. But I do believe it is important to recognize when our actions, whatever they may be and for whatever cause, have ceased to be productive or unifying or personally satisfying. And generally, the universe sends us some very strong warning signals when the time comes to let go and let nature do its job: elevated stress, a disrupted home life and family conflict, insomnia, and myriad health problems, to name just a few.
In terms of the massage profession, I am in a unique position of objective observation, and what I see is troubling. The fundamental purpose of massage and bodywork - in all its various forms - is to promote physical, mental and emotional health. The typical massage therapist has but one objective: to facilitate those levels of health in his or her clients. Still, there is an entire population of massage therapists and industry "professionals" (a term I use loosely) who are involved in turf wars, lawsuits over the almighty ®, ©, and ™, arguments over which professional organization is bigger and better, and infighting over mere words - yes, words - and who is entitled to use them.
I am not pointing fingers here; these are just the facts that reflect the true state of the profession. But my question is: Why? Why has the profession become so competitive, underhanded, and, dare I say, cutthroat? Wouldn't it be easier to accept each other and celebrate the diverse blend of people who comprise this glorious profession? What stops us? Is it out of fear that we'll lose money, status or perceived exclusivity? It is indeed a sad state of affairs if those are the reasons the profession is in this predicament. For one, I can think of few things less important in life than money and status, and exclusivity is subjective.
Despite the efforts of many to control the destiny of this profession, little has improved in terms of unity and morale. Massage therapists - many of whom, ironically, got into this profession to escape corporate political strife - are fed up with the constant negativity and mudslinging that has pervaded the industry. Perhaps the time has come for those "in charge" to relinquish some of that control and ask the massage therapists what they want. Because the constant fighting has only been successful in fanning the flames that have ignited more fighting and caused further alienation - nature's first clue. And, so far, attempts to steer and control the course of massage and bodywork have been to the detriment of the profession - nature's second clue. How many more clues will it take before the profession folds in on itself, leaving in its wake remnants of a once vibrant industry that was destined to surpass everyone's wildest expectations had we allowed nature to simply have its way?
I have been the managing editor of Massage Today for over two years and have loved every minute. But, as my friend says, everything has a divine end. Indeed, my journey is taking yet another turn and my time here has come to an end. While I look forward to an exciting new future, my departure from Massage Today is bittersweet. It has been such an honor to contribute to the growth of this wonderful profession. I have had the pleasure of meeting so many of you, and I can say with all sincerity that I have never met so many people so entirely dedicated to their life's work. Thank you for welcoming me into your family and allowing me the privilege to work on your behalf. I look forward to watching the profession grow in new, positive directions and I am confident that the best is still yet to come.
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