Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
August, 2005, Vol. 05, Issue 08
COMTA Questions AMTA's Knowledge Initiative Methods
By Editorial Staff
In March, the American Massage Therapy Association (AMTA) hosted a meeting to discuss developing baseline massage therapy education standards, where it was ultimately determined that no comprehensive scope of practice or consistent body of knowledge needed to practice massage therapy currently exists (News in Brief, June 2005.www.massagetoday.com/archives/2005/06/14.html). As a result, the AMTA announced it would "serve as the catalyst for a larger industry meeting designed to develop a plan for the creation of a massage therapy body of knowledge, to include core terminology, scope of practice and baseline competencies." The project has since become known as the ATMA Professional Knowledge Initiative.
Following the March meeting, the AMTA issued a motion to establish guidelines in relation to the development of the Knowledge Initiative. Among several points listed in the motion, three key points included the following: 1) "Schools are graduating unevenly trained massage therapists," 2) "There is no consensus about education standards within the profession," and 3) "There is no thorough, comprehensive scope of practice for the field. Body of Knowledge is not consistent or articulated." The motion also states that the "AMTA, in collaboration with key stakeholders, will provide resources necessary to support this initiative," and lists several "Guiding Principles" that specify, among other things, that an initial meeting consisting of key stakeholders should take place by Aug. 2005; that such stakeholders will formulate the project team and include the AMTA, AMTA practitioners and school members, the NCBTMB, COMTA and the Massage Therapy Foundation; and that the project team will report its findings related to the timeframe, process and estimated costs by Sept. 2005.
In May, COMTA issued a press release in response to AMTA's motion in which it respectfully declined AMTA's invitation to participate in the Knowledge Initiative meeting, citing several concerns: "Although we applaud AMTA's Professional Knowledge Initiative, COMTA cannot participate for the following reasons: 1) AMTA is excluding key stakeholders from the meeting, thereby potentially further fragmenting a field the AMTA itself sees as without a center, 2) developing a comprehensive statement of knowledge areas and levels of expertise is not something that can be done by August or September 2005 if a thoughtful and participative process is to be engaged in, and 3) AMTA's coordination of the event; it may be perceived that ATMA will control the event in light of the exclusion of several key parties."
COMTA's press release further indicated it supports the inclusion of all key stakeholders in the Knowledge Initiative meeting and that there exists a need "to better define who those stakeholders are. If all relevant stakeholders are not invited to the table, no common ground will be found," the release continued. "If the allied but independent agencies (all of which are born of AMTA) are assumed to have some role in developing competencies for the profession and are included as relevant stakeholders, the unspoken assumption is that these organizations will support AMTA's view of the profession...and serve as a rubber stamp for any AMTA-driven outcome of this meeting."
When asked for its response to COMTA's concerns, AMTA President Mary Beth Braun issued the following statement, "The meeting and subsequent correspondence provided initial input from key stakeholders (e.g. NCBTMB, Massage Therapy Foundation, and COMTA). We are using that information to research more fully how the broader discussion can move forward. We will continue to seek the input of these stakeholders and others to help determine our next steps in this area. We also will make this information available to key stakeholders when the broader dialog takes shape. We can't speak for COMTA, but understand their perspectives on their level of involvement in this process."
Massage Today will report on the AMTA's Professional Knowledge Initiative as updates become available.
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