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Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
August, 2005, Vol. 05, Issue 08
Medical Massage: Facts, Fiction and Frustration
By Rebecca J. Razo
The questions surrounding medical massage have plagued the profession for years, and yet clear-cut answers remain elusive: What exactly is medical massage? Who can practice it? What constitutes a medical massage therapist? The list goes on and on.
Next to regulation and national certification, medical massage could very well be the third most divisive issue in the profession. Although the medical massage controversy has been bubbling below the surface for years, it wasn't until recently that the lid was blown off the proverbial medical massage pot, and what's been simmering below is not pleasant: hostility, frustration, misunderstandings and misinformation have all contributed to the increasing dissent and fragmentation over an issue in desperate need of attention, direction, definition, and, most of all, unification.
First Things First: What Happened in Pennsylvania?
The most recent controversy surrounding medical massage began when the Business League for Massage Therapy and Bodywork (BLMTB), a Montana-based advocacy group, called attention to a Pennsylvania class-action lawsuit that it believed could irreparably harm the practice of massage therapy nationwide.
In Oct. 2004, Pennsylvania massage therapist Tracey Roberts, who is also the state chapter president of the United States Medical Massage Association (USMMA), filed a class-action lawsuit against State Farm Automobile Insurance for denying payment under Current Procedural Terminology (CPT) Code 97140 (manual therapy techniques) for massage services rendered. The suit alleges that the plaintiffs "were denied [payment] solely because they were not licensed physical therapists."1 At press time, the case was in the process of being settled in favor of the plaintiffs, and a Declaration and Settlement Agreement had been written in which both sides agreed to the following terms: "It is hereby ORDERED, ADJUDGED and DECREED that State Farm Mutual Automobile Insurance Company ("State Farm") may not, as a policy, practice, and procedure, deny bills submitted under the CPT Code 97140 solely on the basis that they are being submitted by a medical massage therapist and not by a licensed physical therapist."1 Under the terms of the agreement, "defendant State Farm has agreed to reconsider any denials of CPT Code 97140 for the four (4) years prior to Oct. 13, 2004, which denials occurred solely on the basis that the massage therapist was not a physical therapist."1
The BLMTB called attention to this suit when it discovered that David Luther, founder and president of the USMMA, issued a statement in USMMA's online Spring 2005 newsletter indicating that USMMA filed the lawsuit and that Luther was working with the attorney to define the term "medical massage therapist":
Luther also owns the Medical Massage National Certification Board (MMNCB), which offers the Medical Massage National Certification Examination (MMNCE), and The Medical Massage Office (TMMO), a company offering medical massage training and seminars. (At press time, Luther was in the process of selling TMMO.)
Fearing that Luther was attempting to define and monopolize the term "medical massage therapist," the BLMTB wrote an open letter to warn the massage profession about the potential implications of the lawsuit and David Luther's involvement: "This move to 'legitimize' the [MMNCE] without a) the suitable infrastructure (lacking credentialing of the NCCA/NOCA or like agency and lacking sufficient numbers of credentialed therapists), b) clear conflict of interest...and c) without discussion among the various stakeholders is detrimental to the entire profession."3 Additionally, the BLMTB wrote a letter to Mark Bernstein, the judge presiding over the case, in an attempt to persuade him to change the term "medical massage therapist" to "massage therapist" in the settlement agreement, and to advise him that the profession as a whole has not categorically defined the term medical massage.4
In the days following this initial flurry of activity, the USMMA removed the paragraphs referencing the lawsuit from its site at the request of the plaintiff's attorney, Dan Levin.5,6 And in a telephone interview with Massage Today (MT), Levin disclosed that Luther's online statements slightly mischaracterized the USMMA's role in the suit, including the fact that the USMMA filed the lawsuit; according to Levin, USMMA was never technically listed as a plaintiff. Levin was quick to add that he doesn't believe Luther's statements were made to intentionally mislead the profession, and further noted that Luther was indeed one of several people consulted about the case and had a hand in constructing some of the language contained in the Settlement Agreement.5-6
Levin also emphasized that the case was never about defining terms. "The settlement does not define what a medical massage therapist is," he said. "The purpose of the settlement is [so] that State Farm Insurance will not deny providers who submit a bill because they are massage therapists and not physical therapists." Levin also said that the case does not define what constitutes medical massage therapy, noting that it would "not [be] appropriate...we'd be legislating then, exposing massage therapists to more problems."6
But the BLMTB, unconvinced that the settlement language is without consequence to the massage profession, reaffirmed its position in a second letter to Judge Bernstein:
At press time, the term had not been changed.
The BLMTB further believes that the suit has the potential to cause problems down the road for all massage therapists who want to bill insurance. "The language [could allow] the insurance company to downcode anyone who is not a 'medical massage therapist' and since there is no standard as to who or what one is, the insurance company is well within its rights to downcode because the practitioner can't prove they are a 'medical massage therapist.'"7
And what about David Luther's attempts to define a medical massage therapist as one who has passed the MMNCE, which is administered by the organization he owns? To Luther, the answer is simple. In an interview with MT, Luther spoke candidly about his reasons for wanting to see massage therapists certified as medical massage therapists before they are allowed to bill insurance, and why passing the MMNCE should be a requirement. "Patients deserve to know they are going to a competent massage therapist," he said. "Doctors deserve to know that they are referring to a competent massage therapist; insurance companies should know they're paying for [a] curative cause; and massage therapists deserve the distinction and recognition if they've worked to become medical massage therapists.5
"Look at Whitney Lowe, Erik Dalton, Judith Walker DeLany, James Waslaski, Aaron Mattes, and Paul St. John," he continued, "and tell me [why] it's fair to have the same recognition for all massage therapists, especially those with no schooling, only home study schooling, or just 100 hours of schooling. Many [massage therapists] are wonderful massage therapists, but many of them have no business practicing medical massage or billing insurance."5 In short, Luther believes that patients are acting on the assumption that a massage therapist who can bill medical insurance also understands medical conditions. In his opinion, a true medical massage therapist is one who can "validate a pathology. Unfortunately, massage therapists get so little of that in school."5
And why limit the practice of medical massage to those who have passed the MMNCE? Because, according to Luther, it is currently the only national medical massage exam undergoing the NCCA/NOCA (National Commission for Certifying Agencies/National Organization for Competency Assurance) certification process, which would make the MMNCB "the only national certifying entity for medical massage to be nationally credentialed." The exam "tests for knowledge that a massage therapist should [know] before giving an aggressive treatment on a patient" he said.5
When it comes to insurance billing and massage therapy, however, Vivian Madison-Mahoney, Florida State Massage Therapy Association (FSMTA) Insurance Committee Chair and a pioneer in the field of massage therapy and insurance reimbursement, vehemently disagrees with David Luther. In Madison-Mahoney's view, all massage therapy services are deserving of insurance reimbursement and could be considered medical massage when prescribed by treating physicians for a medically necessary condition. "Some state laws recognize massage therapy as therapeutic," she says. "If massage is therapeutic, then therapeutic is medically necessary. The doctor prescribes massage therapy services for a specific diagnosis because he/she knows the patient's medical needs. The doctor prescribing massage services understands that massage is medically necessary; therefore, a massage therapist should be reimbursed by insurance for the treatment."8
And Patricia Cadolino, president of the New York State Society of Medical Massage Therapists and facilitator of the Nurturing Touch massage program in the neonatal intensive care unit for the last seven years at Stony Brook University Hospital in New York, notes that if massage therapists were required to take the MMNCE in order to practice medical massage therapy, she'd be out of a job. "I think as massage therapists, we need to keep in mind our scope of practice, stick to the universal precautions and contraindications when massaging clients, whether it be in a spa, private practice or hospital setting. Remember, we are not allowed to treat or diagnose clients.9
"I do, however, agree with setting higher standards in education," Cadolino continued. "But I feel that it would hurt our profession to set such a drastic precedent telling insurance companies only to accept claims from medically certified therapists."
How does Madison-Mahoney respond to Luther's assertion that patients expect that massage therapists who can bill medical insurance are also competent to adequately perform massage? "It's like 'let the buyer beware,'" she said. "Not all massage therapists are going to be effective for a specific condition just like not all doctors or physical therapists are going to be effective for that patient, but they can still bill insurance. Insurance companies will not reimburse anyone if the patient does not continue to show signs of improvement. I've had massage therapists straight out of school who have had more repeat clients/patients than some of those who have had more extensive training," she continued. "All massage therapy is therapeutic, and a relaxing massage can be medically beneficial."8
While Vivian does not believe that one must be a "certified medical massage therapist" to perform massage therapy or bill insurance, she does endorse continuing education and advanced training. "I agree that training is important, absolutely. The more training one has, the more the [massage therapist's] subconscious has to work with to provide effective treatment to the patient." She believes simply that "a massage becomes a 'medical massage' when performed via a prescription written by a treating physician for a diagnosed medical condition."8
The Elusive Definition of Medical Massage
For years, a number of well-known massage therapists have utilized the term medical massage therapy in practice and in continuing education seminars. And some therapists, who may or may not call themselves medical massage therapists, are indeed practicing massage in hospitals and medical offices. Yet, there still has not been an industry-wide consensus on what exactly constitutes medical massage therapy.
According to Medical Massage Practitioners of America (MMPA), an organization that offers medical massage educational seminars, medical massage is "result-oriented, and the treatment is specifically directed to resolve conditions that have been diagnosed and prescribed by a physician. The therapist may use a variety of modalities or procedures during the treatment, but will focus that treatment only on the areas of the body related to the diagnosis and prescription." The MMPA further believes that "all forms of massage therapy can be therapeutic when applied by a skillful and knowledgeable therapist; therefore, medical massage is not limited to any particular specific technique."10
According to the American Medical Massage Association (AMMA), "medical massage should be defined by the application of science and research to manual medicine, and not by popular opinion, or franchised methods of massage."11 Included in the AMMA's definition of medical massage for its members are several key points, including that "medical massage is a system of patient care and treatment that is based on the medical model," and "the medical massage therapist will treat specific connective tissue problems with techniques and protocols directed at achieving a measurable clinical response in the patient, and in achieving patient care objectives."12
Still, despite these definitions, the American Massage Therapy Association recently issued a press release titled, "Profession Has Yet to Define Medical Massage Says AMTA," in which it stated the following position:
"The American Massage Therapy Association Board of Directors is writing to state boards regulating massage therapy advising them that the massage therapy profession has not yet agreed upon a definition of the term 'medical massage'...AMTA is currently gathering information from stakeholders both within and outside the massage therapy profession to inform the process of defining what could be called 'medical massage.' AMTA believes that it is premature, at this time, for any action to be taken regarding 'medical massage' until the profession has an inclusive discussion, leading to agreement on definitions and place in the spectrum of massage education and practice."13
And a recent letter from AMTA's general counsel to the plaintiff's attorney Dan Levin issued the following statement affirming the AMTA's position: "No state legislation has defined the term 'medical massage therapist,'...neither has the massage therapy profession agreed upon a definition of the term 'medical massage.' Therefore, it would be premature and improper to use this phrase in a settlement because of the potential restrictions that might result for massage therapists who have not chosen to designate themselves by a term with no accepted meaning."14
Clearly, the profession remains at odds when it comes to defining medical massage therapy. Only time will tell what is in store for the future of medical massage and whether the massage therapy community can come to the table with open minds and in the spirit of unity to determine what is best for the people that really matter: the patients.
Editor's note: Several articles and letters presenting a range of perspectives on medical massage appear in this month's issue.
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