Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
July, 2005, Vol. 05, Issue 07
What Are My Choices?
Insurance, Business Management, Other Practice Services
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful.Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves. This installment focuses on companies that offer insurance, business management, and other practice services - important components of a successful massage practice.
American Massage Council: Working with one of the country's most prestigious insurance companies, we have put together a massage policy that is both affordable and reliable. Since 1986, our in-house legal team has been successfully defending alternative health care providers from malpractice claims. Rated "A" by AM Best and backed by over $9 billion in assets, our special expertise is now available to you. Phone: 800-500-3930.
Get Massage Clients.com: A massage marketing expert reveals the secret of how to easily and rapidly get flooded with new clients. Todd Brown has been helping other holistic professionals for the last 7 years to create fantastic incomes for themselves, while allowing them to help tons of people. These techniques have been proven to work with any size and type of massage practice...from brand new bodywork practitioners to 15 year old offices. Phone: 888-315-0880; Web: www.getmassageclients.com.
Independent Practice Consultants: A placement firm for health care practitioners throughout the United States. IPC specializes in appraisals, sales transactions, consulting during sales negotiations and transitions, financing, and contractual arrangements. Our team has been assisting health care professionals to transition their practices since 1991. Phone: 712-792-9141; E-mail: ; Web: www.ipc-sales.com.
Information For the People: Massage therapists, estheticians, spas and salons, build your practice with our line of over thirty client education brochures, numerous gift certificates, postcards, and greeting cards. Other innovative products include client newsletters, professional apparel, practice management software, hand sculptures for office environments, books, videos, presentation aids, copy-ready client handouts, and website tools. Attract clients you want to serve and keep. Check our Web site for marketing tips and specials. Phone: 800-754-9790; E-mail: . Web: www.info4people.com.
The Institute for Integrative Healthcare Studies: Provides massage professionals with two courses, complete with valuable manuals, about insurance practices and business management. The Category "A", continuing education, home study programs are taught by nationally recognized experts. Toll-free advisory support is included at no extra charge. All programs approved and/or accepted by the NCBTMB, AMTA, AMBP, Florida, and most other states. Call today for a free resource guide that lists 35 exciting courses! Phone: 800-364-5722; Web: www.homestudycredits.com.
Marine Agency Insurance Corporation: Provides comprehensive insurance coverage to the beauty and wellness industry. Coverage can include: professional and general liability and property coverage. All policies are written with A & A+ rated carriers. Free quotations given upon receipt of a completed application. Phone: 800-763-4775, ext 15; E-mail: ; Web: www.marineagency.com.
Relax-to-the-Max: Massage marketing tools for starting and building a massage therapy business. At BodyworkBiz you'll discover the massage marketing courses, business information and resources you need for starting a massage business and filling your massage practice. On this site, you'll find a wide range of massage marketing tools to help you grow your massage business. Our job here at BodyworkBiz is to help you make your dream practice a reality! Phone: 888-381-7732; Web: www.bodyworkbiz.com.
Sohnen-Moe Associates, Inc.: Create your ideal practice! We offer innovative, practical, proven support for increasing success through our books, 81 home-study courses, workshops, coaching services and information-packed website. We want people to do what they love and earn a decent living doing it. You make the world a better place through the power of positive touch and we're here to help you cultivate a practice that's profitable and enjoyable. Phone: 800-786-4774; E-mail: ; Web: www.sohnen-moe.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758.
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