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The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
July, 2005, Vol. 05, Issue 07
Inner Vitamins for Massage Therapists
By Cary Bayer
While preparing for a road trip recently, I was packing jars of vitamins and happened to examine the minimum daily requirement labels on each one. It dawned on me that human beings also have minimum daily requirements for what I call "inner vitamins."
Inner vitamins, you ask? I'm referring to emotional qualities that build the heart and soul.They're analogous to the vitamins that build our bodies. After coaching more than six-dozen licensed massage therapists on how to empower their businesses, I've discovered that there are reasons why some LMTs feel forced to take full-time jobs to pay their bills, while others thrive doing the bodywork they were trained to do. The biggest factor - assuming that the therapists are good at what they do - is the lack of self-confidence.
As human beings, we have a minimum daily requirement for various nutrients, minerals and vitamins. If we don't get enough vitamin A, for example, our immune system can be compromised; our vision, bone formation, hair and skin can suffer. We also have a minimum daily requirement for what I like to call vitamin A2, or appreciation. We also need vitamin A3, acknowledgment.
The word "vitamin" didn't appear in Webster's dictionary until 1912. For centuries, medical people didn't know that there existed "organic substances that are essential in minute quantities to the nutrition of most animals." Similarly, for centuries we didn't know the need for analogous emotional substances. Few medical people today think of such needs either. Fortunately, many of you reading this column now are becoming increasingly aware of the need for this. Perhaps by 2012, medical professionals will also recognize the inner role they play in keeping us healthy on all levels.
"Inner vitamins" can be made available through a simple process that involves you and another person, and takes no more than two to four minutes. If you have a significant other, it's wise to do this exercise with him or her. Or do it with your roommate, a friend or even a coworker. This process can be done in the workplace or on the telephone. Here's how to get your minimum daily requirement of vitamin A2: Acknowledge your partner in this process while he/she says, "Thank you."
It goes like this:
And so on. After a minute or two, switch roles so that you can acknowledge your partner. Use your willpower to resist saying, "If you knew me better, you'd never say such nice things about me." When you're done, thank each other for providing your minimum daily requirements of appreciation.
Massage therapists are professional givers but often have a difficult time receiving. This can mean receiving acknowledgment and compliments, love and respect, and reduced revenues for their professional talents. Many therapists have a difficult time simply taking a compliment on their clothes. How many times has someone acknowledged a dress you were wearing only to have you reply, "This old thing?" or "I got it at Marshalls for 50 percent off."
Vitamins A2 and A3 aren't the only inner vitamins you need each day. Others include vitamin E2 (Enthusiasm); vitamin H1 (Happiness); vitamin H2 (Hugs); vitamin K (Kindness); vitamin L (Love); vitamin R (Respect); and vitamin V (Visualization). If you'd like real health, add these essential inner vitamins daily.
While many of these inner vitamins involve another person like the appreciation process described above, some of them can also be done alone. For example, another terrific acknowledgment process can be done alone verbally by you or with another person present, like the following: "Something I want to acknowledge myself for is what a great shiatsu massage I give" or "Something I want to acknowledge myself for is how sensitive my hands are to a client's pain."
And so on. If you do it alone, run these acknowledgments one after another for about a minute. If you do it with a partner, have him/her say thank you and continue again for a full minute. The value of this is immense - it gives you a clear and powerful awareness of just how good you are as a therapist and therefore how you deserve financial success. This level of self-confidence inspires clients and inspires you to persevere, even if your client roster drops.
Another inner vitamin is vitamin V, visualization. Olympic champs wolf down this "substance," visualizing winning performances, whether they compete on a high bar, a skating rink or in a pool. Successful people in sports and business fill their mind's eye with thoughts and images of success. Try visualizing a full appointment book or see in your mind's eye a client signing up for a package of 10 massages. Vitamin V can make a difference in your massage business.
Additionally, reminding yourself of your successes throughout the day is another powerful exercise to transform your consciousness so that you can build a more prosperous massage business. Perhaps you gained a new client or received a call from a friend you hadn't heard from in years. Perhaps you received a gift. It can be small stuff too: the great buys found at a yard sale, the quarter found in the street, the CD burned by a friend.
For the days where "everything went wrong," you need to look harder. Consider the compliment on the sweater you wore to the party where your boyfriend left with someone else; the nice backhand you hit in a
Do this two-minute process at the end of the day before going to bed. When you find that it takes 10 minutes because your day is filled with so much good news, grin and bear your growing success. Soon, you'll no longer need to keep reminding yourself of the obvious.
Click here for more information about Cary Bayer.
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