Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
July, 2005, Vol. 05, Issue 07
Inner Vitamins for Massage Therapists
By Cary Bayer
While preparing for a road trip recently, I was packing jars of vitamins and happened to examine the minimum daily requirement labels on each one. It dawned on me that human beings also have minimum daily requirements for what I call "inner vitamins."
Inner vitamins, you ask? I'm referring to emotional qualities that build the heart and soul.They're analogous to the vitamins that build our bodies. After coaching more than six-dozen licensed massage therapists on how to empower their businesses, I've discovered that there are reasons why some LMTs feel forced to take full-time jobs to pay their bills, while others thrive doing the bodywork they were trained to do. The biggest factor - assuming that the therapists are good at what they do - is the lack of self-confidence.
As human beings, we have a minimum daily requirement for various nutrients, minerals and vitamins. If we don't get enough vitamin A, for example, our immune system can be compromised; our vision, bone formation, hair and skin can suffer. We also have a minimum daily requirement for what I like to call vitamin A2, or appreciation. We also need vitamin A3, acknowledgment.
The word "vitamin" didn't appear in Webster's dictionary until 1912. For centuries, medical people didn't know that there existed "organic substances that are essential in minute quantities to the nutrition of most animals." Similarly, for centuries we didn't know the need for analogous emotional substances. Few medical people today think of such needs either. Fortunately, many of you reading this column now are becoming increasingly aware of the need for this. Perhaps by 2012, medical professionals will also recognize the inner role they play in keeping us healthy on all levels.
"Inner vitamins" can be made available through a simple process that involves you and another person, and takes no more than two to four minutes. If you have a significant other, it's wise to do this exercise with him or her. Or do it with your roommate, a friend or even a coworker. This process can be done in the workplace or on the telephone. Here's how to get your minimum daily requirement of vitamin A2: Acknowledge your partner in this process while he/she says, "Thank you."
It goes like this:
And so on. After a minute or two, switch roles so that you can acknowledge your partner. Use your willpower to resist saying, "If you knew me better, you'd never say such nice things about me." When you're done, thank each other for providing your minimum daily requirements of appreciation.
Massage therapists are professional givers but often have a difficult time receiving. This can mean receiving acknowledgment and compliments, love and respect, and reduced revenues for their professional talents. Many therapists have a difficult time simply taking a compliment on their clothes. How many times has someone acknowledged a dress you were wearing only to have you reply, "This old thing?" or "I got it at Marshalls for 50 percent off."
Vitamins A2 and A3 aren't the only inner vitamins you need each day. Others include vitamin E2 (Enthusiasm); vitamin H1 (Happiness); vitamin H2 (Hugs); vitamin K (Kindness); vitamin L (Love); vitamin R (Respect); and vitamin V (Visualization). If you'd like real health, add these essential inner vitamins daily.
While many of these inner vitamins involve another person like the appreciation process described above, some of them can also be done alone. For example, another terrific acknowledgment process can be done alone verbally by you or with another person present, like the following: "Something I want to acknowledge myself for is what a great shiatsu massage I give" or "Something I want to acknowledge myself for is how sensitive my hands are to a client's pain."
And so on. If you do it alone, run these acknowledgments one after another for about a minute. If you do it with a partner, have him/her say thank you and continue again for a full minute. The value of this is immense - it gives you a clear and powerful awareness of just how good you are as a therapist and therefore how you deserve financial success. This level of self-confidence inspires clients and inspires you to persevere, even if your client roster drops.
Another inner vitamin is vitamin V, visualization. Olympic champs wolf down this "substance," visualizing winning performances, whether they compete on a high bar, a skating rink or in a pool. Successful people in sports and business fill their mind's eye with thoughts and images of success. Try visualizing a full appointment book or see in your mind's eye a client signing up for a package of 10 massages. Vitamin V can make a difference in your massage business.
Additionally, reminding yourself of your successes throughout the day is another powerful exercise to transform your consciousness so that you can build a more prosperous massage business. Perhaps you gained a new client or received a call from a friend you hadn't heard from in years. Perhaps you received a gift. It can be small stuff too: the great buys found at a yard sale, the quarter found in the street, the CD burned by a friend.
For the days where "everything went wrong," you need to look harder. Consider the compliment on the sweater you wore to the party where your boyfriend left with someone else; the nice backhand you hit in a
Do this two-minute process at the end of the day before going to bed. When you find that it takes 10 minutes because your day is filled with so much good news, grin and bear your growing success. Soon, you'll no longer need to keep reminding yourself of the obvious.
Click here for more information about Cary Bayer.
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