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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
July, 2005, Vol. 05, Issue 07
The Queen of Mean
By Gail Frei, LMT, NCTMB Tiffany Field, PhD
It happened in my high school creative writing class. I had turned in a paper I knew I'd put little effort into. Why bother? I already had an A for the class. With summer around the corner, my focus was more on playing than paper writing.The next week, my teacher, Ms. Santoro, handed back our papers. As she slid mine across the desk, she leaned in for my ears only and whispered, "I wept when I read this. You are capable of so much more."
BUSTED! Did I think Ms. Santoro was mean? You bet! Did that diminish her as my teacher? Hardly! In a strange way, I respected the fact that she refused to let me slide by with shoddy work. Ms. Santoro expected excellence from her students. By holding me to that standard, she honored my potential even as she humiliated my performance.
While I don't recommend Ms. Santoro's approach, I am an advocate of strict standards and expect excellence from students. But how can we teachers hold our students to high standards without wearing the tiara of "The Queen of Mean" (Ms. Santoro's nickname)?
In his book, The Courage To Teach, Parker J. Palmer suggests facilitating "a classroom in which teachers and students alike are focused on a great thing, a classroom in which the best features of teacher- and student-centered education are merged and transcended by putting not teacher, not student, but subject at the center of our attention."
The subject we must put "at the center of our attention" is not simply massage. To elevate massage to "the great thing" that commands our attention, we as teachers must imbue our subject with our own passion for and pride in our profession! Professional enthusiasm must share center stage with our commitment to our students' success in this new career. Thus, both teacher and students are held accountable to standards that support the professional practice of massage and the highest purpose it serves: quality client care.
The methods and techniques each teacher uses will vary, for as Palmer states, "good teaching cannot be reduced to technique; good teaching comes from the identity and integrity of the teacher." The bottom line, though, is that we lead by our own example of professionalism. I began my career in education as a Montessori preschool teacher. What attracted me to that philosophy was its refusal to use a system of external rewards and punishments to motivate children. Maria Montessori believed that even at the young age of three, students were self-motivated to learn. Yet too many teachers have lost this belief in their adult students! How can it be restored? By using the classroom as a microcosm of a successful massage practice.
I will use dress code as an example, although this approach applies to attendance, punctuality, participation, or any other issue of classroom discipline. Many students balk at the idea of a dress code. Some school administrators go along with this and abandon set standards in favor of allowing students to use common sense in their attire. Sadly, this has only served to prove true my mother's saying that "common sense is not so common."
However, if the school sets a standard of what is acceptable in the classroom based on what will best support the students' success in the profession, a common ground can be reached. I believe our students want to succeed and have a sincere desire to serve their clients.
Outrageous outfits, visible body piercings, tattoos, etc., are a turn-off to a large segment of the population. Students who insist on such adornments cut themselves off from the very clients who will pay for their services. They sabotage their own success. By allowing this in our classrooms, we are, in effect, co-saboteurs, enabling our students to fail. As teachers, we must not be afraid to use our authority to empower our students to succeed in the real world!
Next time you excuse a student for poor performance, ask yourself if you are truly honoring his/her potential for success.
Gail Frei has 20 years of experience as an educator and has specialized in massage education since 1994, working as an instructor and program supervisor. She offers consulting services for schools desiring to set standards of excellence, and is currently working on a book for massage teachers.
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