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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
July, 2005, Vol. 05, Issue 07
New Organization Formed to Benefit Massage Therapy
By Cliff Korn, BS, LMT, NCTMB
Associated Bodywork & Massage Professionals (ABMP) hosted a meeting, May 11-12, 2005, in Denver, Colo., to initiate conversation that is potentially the most significant massage news of the decade, and will certainly be of interest to the majority of massage therapists in the U.S.
Initiated by ABMP President Bob Benson and Executive Vice-President Les Sweeney, the meeting had two main objectives: 1) to discuss the potential formation of an alliance or federation of state massage therapy boards, and 2) to discuss the potential development of a new entry-level examination for prospective massage licensees.The purpose of the two-day meeting was not to seek definitive answers about these two issues, but rather to explore whether there exists the need for a consortium of state boards and a new entry-level examination. It was postulated up front that if those needs were deemed vital, a logical next step might be to hold a meeting in the fall involving a broad cross-section of representatives of state massage licensing bodies.
Discussions focused on how participants could help massage boards maximize their potential and advance individual qualifications to practice in a cost-effective and timely manner. Ultimately, the group determined that the profession could potentially benefit from progress in those arenas in terms of alternative exam choices and increased consistency among licensing requirements in different states, which would result in improved reciprocity and portability.
Meeting participants included current and past members of state massage boards and massage therapy educators. Three attendees were directly involved in a previous (now defunct) organization, the National Alliance of State Massage Therapy Boards (See related story, www.massagetoday.com/archives/2001/04/02.html), and agreed to provide the groundwork for the Federation of State Massage Therapy Boards, the new coalition of state massage boards that the group unanimously consented to move forward with.
The group also reached a consensus to invite the massage licensing bodies in the 35 regulated states and the District of Columbia to participate in the newly formed Federation. Further group consensus determined that the Federation was the appropriate group to develop the parameters for the development and implementation of a new licensing examination.
An interim board of directors was chosen until a meeting of the broad base of massage therapy boards can be convened. Serving on the interim board are Arnold Askew (Alabama Board of Massage Therapy); Kathleen Egenes (New Mexico Massage Therapy Board); Patty Glenn (Oregon Board of Massage Therapists); Kathy Jensen (Iowa Massage Therapy Board); Michael Jordan (Oregon Board of Massage Therapists); Christine Kiely (New Hampshire Advisory Board of Massage Therapy); Daisy Millett (North Carolina Board of Massage & Bodywork Therapy); Dave Quiring (Florida Board of Massage Therapy); and Rick Rosen (Body Therapy Institute, NC). Rosen and Glenn were selected to fill the respective roles of interim Chair and interim Vice-Chair.
A second meeting designed to include additional massage boards and stakeholders that wish to participate has been scheduled and confirmed for Sept. 20-22, 2005, in Albuquerque, NM.
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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