Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
June, 2005, Vol. 05, Issue 06
What Are My Choices?
Software and Computer Supplies
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful.Now what? Where can you find information on products, continuing education information, and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves. This installment focuses on companies that offer software and computer supplies - important components of a successful massage practice.
Central Florida Web Hosting: Practice management software. Program features: appointment scheduling; client tracking and management; therapist tracking and scheduling; point of sale checkout; and reports daily activity, activity by therapist, and soap notes. Phone: 866-411-0960; Web: www.massagemanager.com.
ICS Software, LTD: Specializes in providing leading practice management and billing software to businesses of varied sizes within the health care industry. All writing and maintaining of programs is done in-house to provide clients with software updates that successfully match changes in the medical climate as they occur. ICS Software's extensive product line includes, SammyUSA, SammyNotes, SimpleSam, Pocket Sammy and the new TouchTone Sam. Phone: 212-949-6160; E-Mail: ; Web: www.icssoftware.net.
Information For People: Massage therapists, estheticians, spas & salons...build your practice with our line of over 30 client education brochures, numerous gift certificates, postcards, and greeting cards. Other innovative products include client newsletters, professional apparel, practice management software, hand sculptures for office environments, books, videos, presentation aids, copy-ready client handouts, and website tools. Attract clients you want to serve-and keep. Check our Web site additional information. Phone: 800-754-9790; E-mail: ; Web: www.info4people.com.
Island Software Company: The premier developer of today's leading alternative therapy software. Software is easy to install and utilize. Massage Office Professional 1.0, more advanced than Massage Office 2.2 but still easy-to-use, boasts a new client area, indexing, insurance information storage, onscreen scheduler, new S.O.A.P. notes with anatomical library, new HCFA features, CPT4 and ICD9 codes, more marketing templates, improved word processor, inventory tracking, and customized report generator. Phone: 877-384-0295; Web: www.islandsoftwareco.com.
Land Software: Offer the massage professional the most feature affordable massage management program available. We provide freelance professionals the management tools to efficiently and professionally run their home based business without the prohibitive costs associated with the average business management database. We do this by making databases for the individual. We believe that the home business is a growing market and the entrepreneur should have the same tools as the big boys. Phone: 202-237-2733; Web: www.landsw.com.
Massage Manager Software: practice management software for today's busy massage business. Massage Manager has graphical scheduling, client tracking, HCFA billing and detailed reporting. Additionally, Massage Manager will manage your packages, gift certificates and much more. Phone: 866-411-0960; E-mail: ; Web: www.massagemanager.com.
Massage Marketing: Get new clients, get clients to reschedule, and learn marketing basics. Your success depends on effective promotion and marketing. We have some of the best marketing tools available. New: Practice Builder CDs. Develop a professional image with Staying in Touch(tm) educational newsletters, proven effective by over 1,000 therapists. Eight newsletter issues on each CD, only $120. Also includes valuable marketing info, gift certificate and postcard templates, much more. Phone: 877-634-1010; Web: www.massagemarketing.com.
Marine Agency Insurance Corporation: Provides comprehensive insurance coverage to the beauty and wellness industry. Coverage can include: professional and general liability and property coverage. All policies are written with A & A+ rated carriers. Free quotes given upon receipt of a completed application. Phone: 800-763-4775; E-mail: ; Web: www.marineagency.com.
Massage Suite: A software program designed for massage therapists to help manage their business practice. Features include: groups, advance payments, certificates, packages, custom packages, patient referrals, inventory, product sales, track expenses, print CMS forms, custom forms, point and click/drag and drop SOAP notes, complete history of patient coverage, multiple addresses per coverage, enter payments, print labels, statements, reports, and more. Designed for an operating massage clinic. E-mail: ; Web: www.massage-suite.com.
Wincity Custom Software: Writing detailed massage SOAP Notes can be overwhelming. WinCity Massage SOAP Notes, a new computer program, will help you write better SOAP notes in less time, communicate more effectively with referring doctors and insurance companies, follow the latest SOAP Notes standard, and produce professional-looking SOAP Notes. Phone: 866-653-9122; E-mail: ; Web: www.wincityinc.com.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758.
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