Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
June, 2005, Vol. 05, Issue 06
News in Brief
By Editorial Staff
More Massage for Extreme Makeover: Home Edition
Students in the massage therapy program at Western College in Cerritos, Calif., are the latest to "lend their hands" to the cast and crew of ABC's Extreme Makeover: Home Edition (EMHE).The students arrived at the demolition site with tables and chairs, Feb. 17, 2005, and quickly got to work giving massages, while occasionally taking some time out to joke with the show's cast and crew members, Michael Moloney (interiors/glamour) and Ed Sanders (construction), and team leader, Ty Pennington, who was treated to a table massage by student Precious Harris.
"It was a wonderful experience for the students and instructors to see transformation about to happen for two families..." said a Western College press release. "It was exciting...knowing that we [were] able to give back or help individuals in need." The show, which profiled the Leomiti and Higgins families, aired March 27.
Student volunteers included Phillishia Addison, Michele Ayala, Angela Campos, Daniel Cobarrubio, Precious Harris, Ralph Meza and Antone Murray. Massage therapy instructor Lance Followell and Program Director Cindy Castro supervised.
Massage Industry Professionals Gather to Discuss Education Standards
On March 12, 2005, the American Massage Therapy Association (AMTA) hosted a meeting to discuss developing baseline education standards for the massage therapy profession. Invited to the event by AMTA were representatives from 15 AMTA chapters, the Commission on Massage Therapy Accreditation (COMTA), the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB), and several AMTA Council of School members, including Boulder College of Massage Therapy, Downeast School of Massage, Muscular Therapy Institute, Chicago School of Massage Therapy, Health Works Institute, Georgia Career Institute and Lakeside School of Massage Therapy.
According to a press release issued by the AMTA, the meeting was the result of previous discussions with the NCBTMB, Associated Bodywork & Massage Professionals (ABMP), American Organization for Bodywork Therapies of Asia (AOBTA), Accreditation Commission for Acupuncture and Oriental Medicine (ACAOM), and other USDE-recognized accrediting agencies. Meeting attendees ultimately determined that there is "no thorough, comprehensive scope of practice for the field and that the body of knowledge needed to practice is not consistent or articulated.
"Based on a consensus of the group," the AMTA press release said, "AMTA's Board of Directors agreed that AMTA will serve as the catalyst for a larger industry meeting designed to develop a plan for the creation of a massage therapy body of knowledge, to include core terminology, scope of practice and baseline competencies."
According to a separate press release issued by COMTA, the discussion "represented a call to action for COMTA to make the standards and accreditation process more accessible and user friendly."
Although COMTA concedes in its press release that "It is true schools do not necessarily need accreditation to do a great job of educating future massage and bodywork practitioners," it concluded that "schools may choose to engage in the personal and professional development offered through a formalized supportive process and a method for promoting quality assurance to potential students and their future clients, which is the foundation for accreditation."
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