Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
June, 2005, Vol. 05, Issue 06
Sports Massage at its Finest
By Cliff Korn, BS, LMT, NCTMB
In terms of onsite media coverage, the Boston Marathon ranks behind only the Super Bowl as the largest single-day sporting event in the world. Approximately 500,000 spectators annually line the 26.2-mile course, making the Boston Marathon New England's most widely viewed sporting event.Organized by the Boston Athletic Association (BAA) and with John Hancock Financial Services as its principal sponsor, 2005 marked the 109th running of the world's oldest annually contested marathon.
This year there were special remembrances and honors for Johnny Kelley, the heart and soul of the Boston Marathon. A starter on race day 61 times, Kelley completed an almost unimaginable 58 Boston Marathons. He was a two-time winner of Boston in 1935 and 1945; finished second, a record seven times; and recorded 18 finishes in the top 10. He completed his last Boston Marathon in 1992 at the age of 84! Remaining "Young at Heart" (the name of a sculpture dedicated in his honor) until his last days, Kelley passed away, Oct. 6, 2004, at the age of 97.
Massage therapy has long been associated with the Boston Marathon* and is offered to the athletes on a limited, first-come first-served basis. Treatments last from five to 15 minutes and focus on the specific need at that time. Pre-event massage is offered in the Athletes' Village on the morning of the race; post-event massage is offered at the John Hancock Building at the corner of Berkeley and Stuart Streets near the family meeting area. Expected wait time for a massage varies depending on the number of volunteer therapists available. In addition to the pre-/post-event massage arranged by the BAA, Dana Farber Cancer Institute and others, John Hancock also provides massage therapy as part of its elite athlete services. Massage Today referred to this in the April 2004 issue* but this was the first time that I have had a personal experience with the elite athlete side.
I regularly see athletes in my practice and have had many runners, and pro- and semi-pro ball and hockey players as clients. It didn't prepare me for the sheer joy of spending almost a week working on nothing but elite athletes! John Hancock's team of invited athletes is designed to include the best marathon runners in the world, and this year's team of 20 men and 12 women was no exception.
Hailing from Australia, Estonia, Ethiopia, France, Italy, Japan, Kenya, Morocco, Poland, Romania, Russia and the United States, I found one great similarity in the running elite - they all felt like filet mignon under my hands. The incredible muscle tone and conditioned bodies coupled with the intensity of their desire to excel made the work doubly enjoyable.
As enjoyable as it was to work with this level of athlete, it was perhaps even more rewarding to work in the company of one of the most experienced sports massage teams imaginable. Led by a man in practice for 19 years who has been involved with the team for all of that time, our select group of five therapists had superb hands-on mentoring.
Comprised of two men and three women, my 12-plus years of practice put me near the bottom of the experience chart! Two of the women on the team had more than 15 years of experience each, and the third, while shorter on years of experience, had been instrumental in organizing the massage therapy teams at the Athens Olympics and had led many of the activities associated with that colossal athletic spectacle. I have never before had the privilege of associating with such a group of dedicated, focused and capable massage professionals.
We worked with the elite runners from the time they arrived in Boston, assisting them acclimate to the time zone and long travel. We then continued working with them right through race day. Since the 32 elite athletes were all contenders to win, the goal of seeing that everybody we touched was capable of absolute peak performance on race day was paramount, and the entire process very professionally stimulating. Since it has always been one of New England's premier sporting events, I have watched the Boston Marathon many times. The experience took on a whole new meaning to me, though, after having worked on so many of the top finishers. It's a feeling of excitement, pride and gratitude that is hard to explain but easy to feel.
As we changed to a post-event triage area after the finish, dealing with muscle cramping and the inevitable tightness and soreness that running 26.2 miles full-tilt will bring, I was once again astounded at the abilities of these athletes. In relatively short order they were cooled down, dry and in full recuperation. That evening at a party held in their honor they were even up and dancing!
I hope you have an opportunity to participate in something that affects you as positively as my experience with the 2005 Boston Marathon affected me. Sports massage is a wonderful thing; the experience prepares you well for almost anything that makes its way to your treatment room. I am pleased that I studied sports massage early in my practice, participated with local sports massage teams, and tested onto a national sports massage team. I was able to show credentials and experience allowing me to participate with this select group of professionals whose function was to make one of the world's foremost athletic events just a tiny bit better. It's rewarding to know that we did just that.
Paraphrasing a summary from the BAA's Web site, the Boston Marathon is fabled, hallowed, venerable, and all of those adjectives that speak of an historical and special event. Each passing year is another chapter in that long and illustrious history. Because of the athletes who used massage to ease their discomforts and tune their bodies to peak performance, this year's race will be remembered by this massage therapist as one of the really special ones, even though they all are.
Thanks for listening!
*See Massage Today articles "Bringing Massage to the Boston Marathon," June 2001. www.massagetoday.com/archives/2001/06/02.html and "How Far Does Your Touch Reach?" April 2004. www.massagetoday.com/archives/2004/04/04.html.
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.