Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
June, 2005, Vol. 05, Issue 06
An Open Letter to the NCBTMB
By Gregory T. Lawton, DN, DC
The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) has previously announced its intention to enforce the following criteria in June 2005:
I have attempted to get guidance (as have other school owners) regarding the NCBTMB's position on online (eLearning) supervised classes.Almost every accredited college and university in the United States is providing online classes. This includes medical schools and other health profession training programs; state and professional licensing boards also recognize online training.
Most colleges and universities offer anatomy, physiology, pathology, kinesiology, business, ethics and numerous other courses online, and these classes lead directly to associate's, bachelor's and master's degrees in numerous fields. Generally, the recognized minimum standard for an online class to be considered online, in-class, and supervised, is that 20 percent of the time spent in the online class is with an online teacher.
In Michigan, some massage schools have been pressuring the NCBTMB not to recognize the graduates of certain massage school training programs based on the in-class supervised standard. I expect that come June 2005, there will be a number of complaints directed at the NCBTMB regarding rival schools' curriculum.
I would like to get NCBTMB's (and have been unsuccessful to date) position on exactly what constitutes in-class supervised training. For example, some schools show videos in their classes or may provide a brief lecture followed by one-on-one practice. In a number of examples the instructor does not actually stay in the classroom for the entire class. Is there a percentage of time based on total class time that equals the in-class supervised definition?
My central question is in regard to online classes, which is obviously an important movement in education and will continue to increase in the coming years. Is the NCBTMB position that massage schools, as opposed to every other educational institution in the U.S., cannot provide online education? How does the NCBTMB intend to regulate community colleges and colleges that do and will continue to allow massage students to complete their health science, business, ethics and other lecture courses online, or does the NCBTMB plan on adopting a double standard - one standard for colleges and the other for post-secondary or vocational massage schools?
I have another example that results in confusion regarding the NCBTMB standard. Because my school offers a highly specialized medical massage training program, we attract a large number of medical health professionals, such as physical and occupational therapists and nurses. We provide advanced standing to these graduates of college-based programs, who, in many cases, earned hours in online classes in anatomy, physiology, pathology and other lecture courses. If this is no longer acceptable under the NCBTMB standard it would mean that we would not be able to accept credit hours earned in accredited college-based online programs.
Also on the horizon is the new associate's in occupational studies degree, which will prove to be an exciting new direction for massage schools. Many of the vocational and technical schools that provide access to this new degree program offer online training. Is it the intention of the NCBTMB to dictate to massage schools, colleges and universities, technical and vocational schools, and related governing organizations and associations that they may not include in-class online supervised training to massage students?
If this is the case, I believe that it is time for a pointed dialog between schools, educational and trade associations, and state education and professional licensure departments that have interests in or are involved in providing, overseeing or regulating massage education.
I sincerely invite a response to the questions that I have proposed in this letter regarding online in-class supervised education.
Gregory T. Lawton, DN, DC, Mac
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