Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Sacroiliac Pain: A Complex Puzzle
I don't think we manage SI misalignment properly. First, we tell our patients they have an SI problem. I am not convinced this is accurate, and I will speak to that issue. Second, I think repetitive mobilization of the SI joints is not useful.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Time to Address the Global Impact of Pain
More people may be living longer, but they're not enjoying it, particularly when it comes to musculoskeletal health, according to the latest Global Burden of Disease (GBD) study.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Coding for Functional Performance Testing and Measurements
I have noticed a trend for medical necessity of chiropractic services to be defined with statements and language indicating "functional improvement" as one of the standards for efficacy of treatment.
Embrace the Necessity of Change
My son, David, and my daughter, Deborah, play high-school and club soccer. For those of you who aren't familiar with this lifestyle, each practices two to three times a week, 48-50 weeks a year. Between the two, they play approximately 70 games annually.
Are You Using Your Professional Title Ethically?
Many faculty members teaching in the classroom or performing research within academic institutions have earned doctorates and use the title of "Doctor" or "Dr." They are usually referred to as professor or doctor within the classroom by students.
How's Your Bucket? Two Key Benchmarks to Help Plug the Holes
Just about every businessperson knows it's far less expensive to hold on to a repeat customer than it is to acquire a new customer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
A Simple Exam Protocol to Assess Lower-Extremity Imbalance
One of the most common conditions of the human frame is excessive foot pronation, in which the foot rolls inward, creating a foot that is flatter, wider and longer. A resultant subluxation pattern of the various tarsals and metatarsals results.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Viewpoints: Pes Anserine Tendonitis vs. Medial Meniscal Tear
What do you think stiff golf shoes, playing with a child, riding a bike, running and swimming the breaststroke all have in common? Each requires knee joint involvement. To quote physical therapist Gary Gray, "The knee is just the dumb guy in the middle."
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
June, 2005, Vol. 05, Issue 06
An Open Letter to the NCBTMB
By Gregory T. Lawton, DN, DC
The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) has previously announced its intention to enforce the following criteria in June 2005:
I have attempted to get guidance (as have other school owners) regarding the NCBTMB's position on online (eLearning) supervised classes.Almost every accredited college and university in the United States is providing online classes. This includes medical schools and other health profession training programs; state and professional licensing boards also recognize online training.
Most colleges and universities offer anatomy, physiology, pathology, kinesiology, business, ethics and numerous other courses online, and these classes lead directly to associate's, bachelor's and master's degrees in numerous fields. Generally, the recognized minimum standard for an online class to be considered online, in-class, and supervised, is that 20 percent of the time spent in the online class is with an online teacher.
In Michigan, some massage schools have been pressuring the NCBTMB not to recognize the graduates of certain massage school training programs based on the in-class supervised standard. I expect that come June 2005, there will be a number of complaints directed at the NCBTMB regarding rival schools' curriculum.
I would like to get NCBTMB's (and have been unsuccessful to date) position on exactly what constitutes in-class supervised training. For example, some schools show videos in their classes or may provide a brief lecture followed by one-on-one practice. In a number of examples the instructor does not actually stay in the classroom for the entire class. Is there a percentage of time based on total class time that equals the in-class supervised definition?
My central question is in regard to online classes, which is obviously an important movement in education and will continue to increase in the coming years. Is the NCBTMB position that massage schools, as opposed to every other educational institution in the U.S., cannot provide online education? How does the NCBTMB intend to regulate community colleges and colleges that do and will continue to allow massage students to complete their health science, business, ethics and other lecture courses online, or does the NCBTMB plan on adopting a double standard - one standard for colleges and the other for post-secondary or vocational massage schools?
I have another example that results in confusion regarding the NCBTMB standard. Because my school offers a highly specialized medical massage training program, we attract a large number of medical health professionals, such as physical and occupational therapists and nurses. We provide advanced standing to these graduates of college-based programs, who, in many cases, earned hours in online classes in anatomy, physiology, pathology and other lecture courses. If this is no longer acceptable under the NCBTMB standard it would mean that we would not be able to accept credit hours earned in accredited college-based online programs.
Also on the horizon is the new associate's in occupational studies degree, which will prove to be an exciting new direction for massage schools. Many of the vocational and technical schools that provide access to this new degree program offer online training. Is it the intention of the NCBTMB to dictate to massage schools, colleges and universities, technical and vocational schools, and related governing organizations and associations that they may not include in-class online supervised training to massage students?
If this is the case, I believe that it is time for a pointed dialog between schools, educational and trade associations, and state education and professional licensure departments that have interests in or are involved in providing, overseeing or regulating massage education.
I sincerely invite a response to the questions that I have proposed in this letter regarding online in-class supervised education.
Gregory T. Lawton, DN, DC, Mac
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