Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
June, 2005, Vol. 05, Issue 06
An Open Letter to the NCBTMB
By Gregory T. Lawton, DN, DC
The National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) has previously announced its intention to enforce the following criteria in June 2005:
I have attempted to get guidance (as have other school owners) regarding the NCBTMB's position on online (eLearning) supervised classes.Almost every accredited college and university in the United States is providing online classes. This includes medical schools and other health profession training programs; state and professional licensing boards also recognize online training.
Most colleges and universities offer anatomy, physiology, pathology, kinesiology, business, ethics and numerous other courses online, and these classes lead directly to associate's, bachelor's and master's degrees in numerous fields. Generally, the recognized minimum standard for an online class to be considered online, in-class, and supervised, is that 20 percent of the time spent in the online class is with an online teacher.
In Michigan, some massage schools have been pressuring the NCBTMB not to recognize the graduates of certain massage school training programs based on the in-class supervised standard. I expect that come June 2005, there will be a number of complaints directed at the NCBTMB regarding rival schools' curriculum.
I would like to get NCBTMB's (and have been unsuccessful to date) position on exactly what constitutes in-class supervised training. For example, some schools show videos in their classes or may provide a brief lecture followed by one-on-one practice. In a number of examples the instructor does not actually stay in the classroom for the entire class. Is there a percentage of time based on total class time that equals the in-class supervised definition?
My central question is in regard to online classes, which is obviously an important movement in education and will continue to increase in the coming years. Is the NCBTMB position that massage schools, as opposed to every other educational institution in the U.S., cannot provide online education? How does the NCBTMB intend to regulate community colleges and colleges that do and will continue to allow massage students to complete their health science, business, ethics and other lecture courses online, or does the NCBTMB plan on adopting a double standard - one standard for colleges and the other for post-secondary or vocational massage schools?
I have another example that results in confusion regarding the NCBTMB standard. Because my school offers a highly specialized medical massage training program, we attract a large number of medical health professionals, such as physical and occupational therapists and nurses. We provide advanced standing to these graduates of college-based programs, who, in many cases, earned hours in online classes in anatomy, physiology, pathology and other lecture courses. If this is no longer acceptable under the NCBTMB standard it would mean that we would not be able to accept credit hours earned in accredited college-based online programs.
Also on the horizon is the new associate's in occupational studies degree, which will prove to be an exciting new direction for massage schools. Many of the vocational and technical schools that provide access to this new degree program offer online training. Is it the intention of the NCBTMB to dictate to massage schools, colleges and universities, technical and vocational schools, and related governing organizations and associations that they may not include in-class online supervised training to massage students?
If this is the case, I believe that it is time for a pointed dialog between schools, educational and trade associations, and state education and professional licensure departments that have interests in or are involved in providing, overseeing or regulating massage education.
I sincerely invite a response to the questions that I have proposed in this letter regarding online in-class supervised education.
Gregory T. Lawton, DN, DC, Mac
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