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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
A Chinese Medicine Story: An Interview with Mazin Al-Khafaji
Mazin Al-Khafaji's work has interested me for years. In February 2014, we invited him for the second time to speak at the Southwest Symposium in Austin, Texas.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
June, 2005, Vol. 05, Issue 06
Massage Therapist Overcomes Long Odds: "You Have to Play the Hand that is Dealt to You"
By Michael Tisdale
Editor's note: A few months ago, Michael A. Tisdale contacted Massage Today about the launch of The Universal Hands of Vision (UHOV), an online Yahoo! discussion group where blind and visually impaired massage therapists can exchange ideas and experiences, and share solutions to challenges (http://health.groups.yahoo.com/group/UHOV).We asked Michael to share his experiences and the challenges he faces as a visually impaired massage therapist with our readers.
When working on a client, do you ever close your eyes to focus on your palpation? If you don't, you might want to try it one day. In fact, you might want to try doing an entire session blindfolded, which is sort of like what I do all the time: I have been legally blind since birth and have lost most of my sight in the past few years.
Although we may not like it, sometimes there are things you can't do anything about. My blindness is one of those things. In my 52 years, I have developed "work arounds" for things that sighted people may take for granted. Have you ever thought about how you would squeeze toothpaste onto your toothbrush without being able to see when you had enough, or if it is even coming out of the tube? Try it. The results can be quite funny sometimes. Then there is that guy issue of aiming - you know what I mean. It is a different world but you have to adapt; you have to play the hand that is dealt to you. I decided that I would not fold that hand.
Just as I couldn't do anything about being born blind, I couldn't do anything about the fact that at 50 years old I found myself at a crossroads. Sometimes I wonder how I could have wasted almost 25 years of my life working in a corporate environment. I had made good money and was good at my job, yet I hadn't made a positive difference in any person's life. At 50, that was not a pleasant thought. I needed to do something, but being visually impaired really limited my choices.
One night, I thought of my friend, Charlotte. I'm not sure what made me think of her but I believe it was a sign of things to come. Charlotte has been a massage therapist for 10 years and every time she worked on me, I was amazed at what she did with her hands. I wanted to work the same kind of miracles as she; I wanted to make that kind of difference in people's lives. I wanted to become a massage therapist.
Finding a school was challenging. Most training programs are geared toward the sighted therapist. As luck would have it, I found a school that was willing to work with me. The teachers used me as the "demo" so that I could feel the techniques, and they used any means necessary to ensure I learned the subjects. I was able to get my books in Word and PDF formats so I could study at home using computer screen-reading software, and I was given oral exams. Still, I couldn't see diagrams or visual aids. I couldn't see where the instructor was pointing when she said, "right here." I couldn't see what the instructor was talking about when she showed the video of the dissected cadaver. (OK, maybe I was not too disappointed in not being able to see that particular visual aid!)
Was school harder for me than for sighted people? I don't know. I had to learn the same information at the same rate and had to pass the same tests. The courses were intense, the information amazingly complicated. Modern technology certainly helped, though, and I thank W. B. Saunders and Lippincott, Williams & Wilkins, for publishing textbooks accessible to visually impaired students. Through it all, I began to love what I was doing, and I ultimately finished with the second highest grades in my class - a testament to the teachers and my fellow students. I believe there are massage therapy schools that require students to do complete sessions blindfolded to help them use their other senses; this is a great practice.
But school was just the first challenge. As you might have guessed, the national certification test was a challenge, too. I had heard horror stories about the exam from online discussion groups for visually impaired bodyworkers. One Florida therapist requested someone to read the computer screen for her during the exam, which was provided. Unfortunately, on test day she was told that the person could only read the screen, not enter the answers into the computer for her. How stupid is that? Another therapist told me that her reader was allowed to enter the answers; however, the reader had a lot of difficulty reading the material.
My first experience with the testing company was not too different. I had to speak with an accommodations specialist, which was a joke. I had been approved for a reader but when I asked if the reader could also enter my answers, I was told that the reader was not a scribe, and that I had not been approved for a scribe. Again, how stupid is that? The situation was eventually resolved, but not before getting the runaround and having to write a letter to the national board requesting assistance.
I spent three weeks studying every day for at least eight hours to prepare for the exam. I used three study guides and every textbook from school. I studied until I thought my brain would pop. On the day of the test I knew I had a good reader/scribe. She was intelligent, warm and helpful at getting me registered and into the testing room. Then BAM! I didn't have a clue about the answer to the first question. I thought I knew it all. I immediately went into shell shock when BAM! I didn't know the second question. I had to sit back and take a few deep breaths. I thought I was in serious trouble. Why are they asking me who won the World Series in 1948? OK, maybe that wasn't the question, but it might as well have been. But I passed, much to my surprise.
After passing the state-licensing exam, I became a nationally certified, licensed massage therapist. I started a practice with a good friend and classmate, and we make a good team. She is good at helping me with visual assessments of clients. We have different specialties and complement each other's work, which is good for us and the business - not much different than sighted partners who work to make each other successful.
There are challenges trying to deal with blindness in any profession. We have those in massage therapy as well. There are surely things that I cannot do that would make me a better therapist. I can't, for example, observe a client walking down the hall to determine a structural issue that needs to be examined, but I can tell when one hip is higher than the other, if the femur is externally rotated, which direction the feet are pointing, where there might be hypermobility in a joint or hypercontraction in a muscle, or whether there is fourth-layer fibrosis in the lamina groove. These things I can do with my hands and my mind.
My clients do not find my blindness problematic. In fact, I think some are more comfortable with me since they know I can't see them.
I do have to be careful when I first approach the client to make sure I know where they are on the table so that my initial contact is in the right place. Yes, experience is the best teacher, and we should all learn from our mistakes. There are many great blind massage therapists in the country (all over the world, in fact) who have learned how to cope, and sometimes even consider their blindness an advantage. I know I do at times.
There are things people can do to help the visually impaired. First and foremost, treat them with respect. I can't tell you how many times people will ask my wife things like, "What does he want to order?" or "Is he going to need any shirts to go with those pants?" like I am not even there, or I can't comprehend the language. Just because we are blind doesn't mean we are stupid. (Don't get me wrong, there are some stupid blind people just like there are stupid sighted people!) If you see someone with a cane or a guide dog in a public place, ask if you can help them find where they are going. Canes and guide dogs are great mobility aids, but they don't know a doctor's office from a ladies restroom. Did I mention my visit to the ladies room when I was at a conference one time? Figured it out because I couldn't find any urinals, only stalls. Glad there was nobody in there - I think. That was before the universal symbols that can be felt to determine which restroom it is.
I also want to encourage massage therapists to volunteer to help visually impaired therapists they meet at seminars or conferences. It is great to have someone who can help with visual aids and demonstrations. And if you are teaching a seminar with a visually impaired therapist in attendance, see if that person would like to be the client for demonstrations. Sometimes we need help, sometimes we don't, but it never hurts to ask.
I love my profession and most people in the profession. I only wish I had figured out what I wanted to do when I grew up before I grew up. I would not have wasted so many years in the corporate environment where you are truly just a number and where the company doesn't appreciate anything you do no matter how much of your life you dedicate to it. In massage therapy, I have a positive impact on real people; I truly help others. This is what massage therapy is all about.
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