Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
June, 2005, Vol. 05, Issue 06
Massage Therapist Overcomes Long Odds: "You Have to Play the Hand that is Dealt to You"
By Michael Tisdale
Editor's note: A few months ago, Michael A. Tisdale contacted Massage Today about the launch of The Universal Hands of Vision (UHOV), an online Yahoo! discussion group where blind and visually impaired massage therapists can exchange ideas and experiences, and share solutions to challenges (http://health.groups.yahoo.com/group/UHOV).We asked Michael to share his experiences and the challenges he faces as a visually impaired massage therapist with our readers.
When working on a client, do you ever close your eyes to focus on your palpation? If you don't, you might want to try it one day. In fact, you might want to try doing an entire session blindfolded, which is sort of like what I do all the time: I have been legally blind since birth and have lost most of my sight in the past few years.
Although we may not like it, sometimes there are things you can't do anything about. My blindness is one of those things. In my 52 years, I have developed "work arounds" for things that sighted people may take for granted. Have you ever thought about how you would squeeze toothpaste onto your toothbrush without being able to see when you had enough, or if it is even coming out of the tube? Try it. The results can be quite funny sometimes. Then there is that guy issue of aiming - you know what I mean. It is a different world but you have to adapt; you have to play the hand that is dealt to you. I decided that I would not fold that hand.
Just as I couldn't do anything about being born blind, I couldn't do anything about the fact that at 50 years old I found myself at a crossroads. Sometimes I wonder how I could have wasted almost 25 years of my life working in a corporate environment. I had made good money and was good at my job, yet I hadn't made a positive difference in any person's life. At 50, that was not a pleasant thought. I needed to do something, but being visually impaired really limited my choices.
One night, I thought of my friend, Charlotte. I'm not sure what made me think of her but I believe it was a sign of things to come. Charlotte has been a massage therapist for 10 years and every time she worked on me, I was amazed at what she did with her hands. I wanted to work the same kind of miracles as she; I wanted to make that kind of difference in people's lives. I wanted to become a massage therapist.
Finding a school was challenging. Most training programs are geared toward the sighted therapist. As luck would have it, I found a school that was willing to work with me. The teachers used me as the "demo" so that I could feel the techniques, and they used any means necessary to ensure I learned the subjects. I was able to get my books in Word and PDF formats so I could study at home using computer screen-reading software, and I was given oral exams. Still, I couldn't see diagrams or visual aids. I couldn't see where the instructor was pointing when she said, "right here." I couldn't see what the instructor was talking about when she showed the video of the dissected cadaver. (OK, maybe I was not too disappointed in not being able to see that particular visual aid!)
Was school harder for me than for sighted people? I don't know. I had to learn the same information at the same rate and had to pass the same tests. The courses were intense, the information amazingly complicated. Modern technology certainly helped, though, and I thank W. B. Saunders and Lippincott, Williams & Wilkins, for publishing textbooks accessible to visually impaired students. Through it all, I began to love what I was doing, and I ultimately finished with the second highest grades in my class - a testament to the teachers and my fellow students. I believe there are massage therapy schools that require students to do complete sessions blindfolded to help them use their other senses; this is a great practice.
But school was just the first challenge. As you might have guessed, the national certification test was a challenge, too. I had heard horror stories about the exam from online discussion groups for visually impaired bodyworkers. One Florida therapist requested someone to read the computer screen for her during the exam, which was provided. Unfortunately, on test day she was told that the person could only read the screen, not enter the answers into the computer for her. How stupid is that? Another therapist told me that her reader was allowed to enter the answers; however, the reader had a lot of difficulty reading the material.
My first experience with the testing company was not too different. I had to speak with an accommodations specialist, which was a joke. I had been approved for a reader but when I asked if the reader could also enter my answers, I was told that the reader was not a scribe, and that I had not been approved for a scribe. Again, how stupid is that? The situation was eventually resolved, but not before getting the runaround and having to write a letter to the national board requesting assistance.
I spent three weeks studying every day for at least eight hours to prepare for the exam. I used three study guides and every textbook from school. I studied until I thought my brain would pop. On the day of the test I knew I had a good reader/scribe. She was intelligent, warm and helpful at getting me registered and into the testing room. Then BAM! I didn't have a clue about the answer to the first question. I thought I knew it all. I immediately went into shell shock when BAM! I didn't know the second question. I had to sit back and take a few deep breaths. I thought I was in serious trouble. Why are they asking me who won the World Series in 1948? OK, maybe that wasn't the question, but it might as well have been. But I passed, much to my surprise.
After passing the state-licensing exam, I became a nationally certified, licensed massage therapist. I started a practice with a good friend and classmate, and we make a good team. She is good at helping me with visual assessments of clients. We have different specialties and complement each other's work, which is good for us and the business - not much different than sighted partners who work to make each other successful.
There are challenges trying to deal with blindness in any profession. We have those in massage therapy as well. There are surely things that I cannot do that would make me a better therapist. I can't, for example, observe a client walking down the hall to determine a structural issue that needs to be examined, but I can tell when one hip is higher than the other, if the femur is externally rotated, which direction the feet are pointing, where there might be hypermobility in a joint or hypercontraction in a muscle, or whether there is fourth-layer fibrosis in the lamina groove. These things I can do with my hands and my mind.
My clients do not find my blindness problematic. In fact, I think some are more comfortable with me since they know I can't see them.
I do have to be careful when I first approach the client to make sure I know where they are on the table so that my initial contact is in the right place. Yes, experience is the best teacher, and we should all learn from our mistakes. There are many great blind massage therapists in the country (all over the world, in fact) who have learned how to cope, and sometimes even consider their blindness an advantage. I know I do at times.
There are things people can do to help the visually impaired. First and foremost, treat them with respect. I can't tell you how many times people will ask my wife things like, "What does he want to order?" or "Is he going to need any shirts to go with those pants?" like I am not even there, or I can't comprehend the language. Just because we are blind doesn't mean we are stupid. (Don't get me wrong, there are some stupid blind people just like there are stupid sighted people!) If you see someone with a cane or a guide dog in a public place, ask if you can help them find where they are going. Canes and guide dogs are great mobility aids, but they don't know a doctor's office from a ladies restroom. Did I mention my visit to the ladies room when I was at a conference one time? Figured it out because I couldn't find any urinals, only stalls. Glad there was nobody in there - I think. That was before the universal symbols that can be felt to determine which restroom it is.
I also want to encourage massage therapists to volunteer to help visually impaired therapists they meet at seminars or conferences. It is great to have someone who can help with visual aids and demonstrations. And if you are teaching a seminar with a visually impaired therapist in attendance, see if that person would like to be the client for demonstrations. Sometimes we need help, sometimes we don't, but it never hurts to ask.
I love my profession and most people in the profession. I only wish I had figured out what I wanted to do when I grew up before I grew up. I would not have wasted so many years in the corporate environment where you are truly just a number and where the company doesn't appreciate anything you do no matter how much of your life you dedicate to it. In massage therapy, I have a positive impact on real people; I truly help others. This is what massage therapy is all about.
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