Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
June, 2005, Vol. 05, Issue 06
The Amazing Fascial Web, Part II
By Leon Chaitow, ND, DO
Editor's note: Part I of Dr. Chaitow's article appeared in the May 2005 issue and can be accessed online at www.massagetoday.com/archives/2005/05/03.html.
Author's note: Research information summarized in this article has been drawn from content in the 2nd edition of my book, Clinical Applications of Neuromuscular Techniques: Volume 1[Churchill Livingstone, 2001], due for publication early in 2006.
To understand how this signaling system works we need to be aware of the role of integrins - tiny projections emerging from each cell, that act like mini-transmitters and receivers.To continue with the story we now need to travel into space. Ingber conducted research (1989, 1993), much of it for NASA, into why astronauts lose bone density after a few months in space. He showed that as cells deform, when gravity is removed or reduced, the behavior of cells changes to the extent that, irrespective of how good the overall nutritional state is or how much exercise (static cycling in space) is taking place, individual cells cannot process nutrients normally, and problems such as decalcification emerge. The cell's communication systems, via integrins, also diminish in efficiency when the cells distort.
What Helene Langevin and her colleagues are now showing is that when deformation of cells and tissues occurs - such as that which happens to all of us when areas of the body are chronically shortened, crowded, compressed, stretched or twisted due to age, disease, trauma or progressive adaptation - the cells cannot function or communicate normally, or even demonstrate normal gene expression.
And consider, from the bodyworker's point of view, the reverse of that scenario. When we normalize tissues that are tense/tight/deformed/compressed by means of massage, stretching, mobilizing, etc., we are not just normalizing the biomechanical aspects of the function of those tissues - so that, for example, the shoulder or elbow or neck or whatever, "feels" better - we are also improving internal cellular function, enhancing cellular communication and gene expression. If that's not a "wow" I don't know what is!
The observation of Langevin et al, (2005) is: "The dynamic, cytoskeleton-dependent responses of fibroblasts to changes in tissue length demonstrated in this study have important implications for our understanding of normal movement and posture, as well as therapies using mechanical stimulation of connective tissue including physical therapy, massage and acupuncture." (Langevin et al, 2005)
Consider the connections I have attempted to put together in this brief communication regarding different elements of our understanding of how the body works:
Our work can really change the way the body works, and not just on the mechanical level. We influence emotion, the mind, the nervous system, immune function, and now we know that we also influence the way cells communicate and nourish themselves.
In a future article for Massage Today, I will highlight another recent "wow" (for me) relating to the presence in fascia of contractile (smooth muscle) cells. The sites where these have now been identified include cartilage, ligaments, spinal discs and the lumbodorsal fascia. (Ahluwalia et al, 2001; Hastreite et al, 2001; Murray & Spector 1999; Meiss 1993). The implications are enormous. For example, Yahia & Pigeon (1993) have observed that: "Histologic studies indicate that the posterior layer of the (lumbodorsal) fascia is able to contract as if it were infiltrated with muscular tissue."
If you are one of the many readers who have had the good sense to read Tom Myers wonderful book, Anatomy Trains, my guess is that the implications of a contractile potential in fascia will be another "wow" for you.
And there's more. One more piece of the jigsaw puzzle has recently fallen into place. German research (not yet complete, on which I will report in a future article) has shown that fascia acts in a sponge-like manner, so that when stretched it loses a great deal of its water content, and afterwards, if the stretch has been long enough and strong enough, and if no more activity occurs over a period of 30 minutes or so, it reabsorbs more water than it lost in the stretch, and becomes stiffer than previously.
Click here for more information about Leon Chaitow, ND, DO.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.