Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
May, 2005, Vol. 05, Issue 05
What Are My Choices?
Tables, Mats, Cushions, Ergonomic Aids
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful.Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow?
"What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves. This installment focuses on companies that offer tables, mats, cushions, pillows and ergonomic aids - important components of a successful massage practice.
A BackRub Co.: A pioneer in the massage business. We offer a variety of massage, back and body care products, including our Feel Good Pillow line. All pillows are filled with flax seed, and may be purchased with or without a scent. We also carry the Oster Massager, and world famous McKenzie lumbar and cervical rolls. Earthlite chairs, oils and lotions are available. A BackRub Co. offers professional as well as volume discounts. Phone: 888-771-2225; E-mail: ; Web: www.abackrubco.com.
Core Products: Therapeutic products that are soothing to wear and medically effective, providing support and tension where you need it most. Offers a variety of products, including pillows and positioning products, braces and supports, and hot and cold therapy. You can find relief for just about every part of your body. Phone: 800-365-3047; Web: www.coreproducts.com.
DEV direction Inc.: Offers solid, dependable products and we guarantee it. Our tables do not squeak or creak when in use, are made with heavy duty hinges, have quality foam that does not break down and get squashy after a few uses, are made with durable vinyl that easily wipes clean and no tools or assembly required. Phone: 877-589-0048; E-mail: ; Web: www.topmassagetables.com.
Dryssage, Inc,: We develop products that allow therapists to perform superior massage outside the office. For out of the office massage most of us use chair massage, the only problem with chair massage is that it does not feel anything like traditional massage with oil. However, with our new Dryssage Glide System, you can offer a chair massage that will closely match the quality you are capable of providing in your office. Phone: 866-395-8343; E-mail: ; Web: www.dryssage.com.
EarthGear/Lifegear: Committed to offering the best value in massage therapy equipment and supplies. Our collective ambition is to provide massage therapy equipment that is intelligent in design, solid in performance, and exceptional value. Phone: 800-508-1937; Web: www.earthgear.com.
LSI International: LSI International, Inc., founded in 1987, is a wholesale distributor for the massage therapy, chiropractic and physical therapy industries. A few of the massage tables LSI carries include: Earthlite Massage Line of the Spirit II, Sedona, Avalon II, Harmony II and the new Avila II Chair and many other quality massage products. FREE catalog available. Phone: 800- 832-0053; E-Mail: ; Web: www.lsiinternational.com (Password: SHOPLSI).
McRoskey Mattresses: Provide excellent support, maintaining proper spinal alignment and preventing stress at major joints such as the shoulder and hip areas. People shopping for a new mattress should look for quality in craftsmanship and good materials. Because a mattress too firm is not desirable, people need to be able to choose among different types of comfort and support. Unlike other brands, McRoskey allows customers to select from five different comforts. Phone: 800-760-9600; Web: www.mcroskey.com.
Oakworks: For 25 years Oakworks has had an ongoing dialogue with the therapeutic massage community, working to offer the most ergonomically superior, safe and environmentally sound tables on the market. Find out more about our revolutionary Breast Comfort System padding. Your female clients will rave about their comfort in the prone position, but you'll love the access your hands have for all clients in the supine position. At Oakworks, bodies talk; we listen. Phone: 800-558-8850; Web: www.oakworks.com.
Posture Education Products: TruComfort™ Seat and Back Support System. Ergonomically designed to relieve discomfort and promote proper sitting habits. Transforms poorly designed seats into healthy, supportive seating - car, office, airplane or elsewhere. Back provides guidance to align the head, neck and spine. Seat provides firm foundation for pelvic bones. Adjustable-thickness, teardrop shaped lumbar cushion attaches to back at height that corresponds to user's lumbar curve. Phone: 800-392-0363; E-Mail: ; Web: www.postureeducation.com.
Select Comfort Direct Corp: Unlike traditional mattresses, which are made from metal coils and springs, The Sleep Number Bed by Select Comfort™ uses uniquely designed air chambers to provide a gentle cushion of support, which can be easily adjusted to your preference for comfort and firmness. In addition, the Sleep Number® bed allows couples to individually adjust each side of the bed to the precise comfort level each partner prefers. Phone: 888-548-9508; Web: www.selectcomfort.com.
StrongLite Tables: Provides equipment that is used to bring human touch to the world. We fully support the work you do and put our love and caring into each process of our work to provide you with the best massage equipment available delivered with the best service available. Phone: 800-289-5487; Web: www.stronglite.com.
TAO Trading Int: Provides tables at low prices, with constant improved www.bestmassage.com.
Tempur-Pedic: Manufactures and distributes Swedish Mattresses and Neck Pillows™ made its proprietary TEMPUR® pressure-relieving material, a viscoelastic material that conforms to the body to provide support and help alleviate pressure points. Products are currently sold in 60 countries under the TEMPUR and Tempur-Pedic brand names. Phone: 888-881-9779; Web: www.tempurpedic.com.
The Institute for Integrative Healthcare Studies: Provides massage professionals with ergonomic aids, books, videos, charts and other materials they need for 35 exciting, Category "A", continuing education, home study programs. Nationally recognized experts teach these valuable programs. Toll-free advisory support included at no extra charge. All approved and/or accepted by the NCBTMB, AMTA, AMBP, Florida and most other states. Call today for a free resource guide. Phone: 800-364-5722; Web: www.homestudycredits.com.
If your company offers products or services to the massage profession and would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758.
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