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How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
May, 2005, Vol. 05, Issue 05
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to
Out of Touch?
I was amused to see a full-page advertisement for a massage ointment, which featured photographs of eight well-known massage educators, all of whom are men. Evidently, the company doesn't have a clue that the vast majority of massage therapists are female! Get in touch with the profession, please!
Continuing the Dialogue Over Texas & Educational Hours
Editor's note: The following letters are in response to "Stop Pushing for More Hours," We Get Letters & E-Mail, March 2005, www.massagetoday.com/archives/2005/03/17.html.
I have been a massage therapist for about 10 years now, specializing in "loving people's feet." I just read Betty Jacobs's letter. I'd like to say: RIGHT ON! With gratitude to Betty for speaking her peace and to Massage Today for printing her letter,
I was appalled at the two letters written in reference to Janine Ray and her work with the TAMT and Texas coalition to raise the standards of massage therapy in Texas. Panhandle Association of Massage Professionals, Inc., hosted Janine at its February meeting to discuss the proposed changes. I was impressed with her professionalism and preparedness to speak to our group about these changes and keep us informed. Janine is a professional extraordinaire; we will have her back soon for another meeting and continuing education classes. I started this association in 1996 to promote massage therapy and to raise the standards locally. At this time, Panhandle Association of Massage Professionals, Inc., is proud to support Janine Ray and the TAMT in this endeavor to raise the standards in Texas.
Larry Brooks, RMT
My educational background is as a Certified Occupational Therapy Assistant, although I prefer to practice as a massage therapist. After working in a rehab setting for several years, I am very aware of the importance of anatomy in the field of massage. My clients have experienced a more thorough and rapid recovery because I am familiar with the bone and muscle structure. Allowing for increased learning in massage schools, which is what the increase to 500 hours would do, can only lead to quality work by quality professionals. This effort of passing key bills to support this is to be commended.
Irene M. Castaneda, RMT
Where do I begin? In response to Rich Haslam's letter: Are you kidding? I mean no disrespect but, of course you use anatomy - you use it every single day! Did you or did you not take the state board test? We are nothing without our knowledge of anatomy. I, too, am practicing in Florida, and in my neck of the woods it is a respected profession because of our knowledge! My patients will often ask my opinion and ask me to explain what the doctor just told them.
Not only has [Haslam] just cut his clients down, he is making the profession look bad. Anyone can give a "fluff job" - my 8-year-old can. A professional helps people. Open your books and expand your horizons, buddy, and let Texas take care of Texas. Anatomy is 100 percent of our business. Thank you Massage Today. This is why I love reading you - real therapists with real thoughts and issues!
I don't think anyone needs to be a lawyer to be a judge of what's true about Texas schooling hours. In the Nov. 2004 issue, Janine Ray said: "The existing education requirement is limited because the current law specifies that the schools can only require a maximum of 300 hours of training in their entry-level programs" ("Updating Texas Massage Legislation," www.massagetoday.com/archives/2004/11/04.html).
In response, [Haslam's] letter said: "To say that 'The existing education requirement is limited because the current law specifies that the schools can only require a maximum of 300 hours of training in their entry-level programs' is a lie, pure and simple." Texas state law says: "Sec. 455.205. PROHIBITED PRACTICES. (b) A massage school or a massage therapy instructor may not require the successful completion of more course hours than the number of hours required for registration as a massage therapist under this chapter" (www.capitol.state.tx.us/statutes/oc.toc.htm).
Forgive me for presenting a double shot of Janine's words - sometimes that happens.
John Fred Spack
On behalf of Texas and serious massage educators and therapists everywhere, I want to say that Rich Haslam's letter revealing, to quote, "the fundamental truth...that you do not need any anatomy to be a...massager" was the most flabbergasting letter I've ever read in our field. So much so, were it not tragic, I also had to laugh. I could go on and on but here are few important points: 1) If Rich finds anatomy unnecessary, this is probably an indictment of his anatomy teachers as well as of his standards; 2) Rich is right. You can do a massage without knowing anatomy. You can also speak without knowing how to read. But no one would then make the positive case for illiteracy! 3) Stating boldly "I started TAMT to oppose the AMTA" reveals the negativity of his agenda. We need more cooperation, not more opposition in our profession.
I co-founded The Lauterstein-Conway Massage School in Austin over 16 years ago. Since beginning, we have offered up to 750 hours of rigorous, wonderful massage and bodywork training. We don't vastly care whether the law changes or not. We will maintain high standards no matter what. Here's a vote of thanks and confidence to all who continue to aim high in our profession.
David Lauterstein, RMT, Cert. ZB
I continue to be surprised and shocked by the individuals who want to limit the educational requirements needed to practice as a massage therapist. Clients come to us with problems affecting their health and well-being. They are looking to us to help them return to normal functioning.
I cannot believe that Rich Haslam can say he has never used his 75 hours of A&P or the additional 150 hours he took in Florida. Or how he can claim that more hours only benefits massage schools. In my opinion, an understanding of anatomy and physiology and how the body works is an essential component of our work. How can you assess the client without understanding A&P? How can you determine which direction to apply forces and strokes without understanding the orientation of structures and fibers in the body? To randomly apply massage without considering the structures and tissues you are working with provides a disservice to the clients. This is particularly true as many more massage therapists are working in more traditional health facilities, with more involved clients.
Yes, a generally applied massage may feel good anyway and it may help temporarily, but it doesn't help address the underlying issues that cause recurrent pain. In my opinion, education needs to become more in-depth. Therapists need to be trained to assess their clients and determine appropriate treatment plans based on those assessments, and 500 hours of training just does not cut it.
Robert Benson, PT, LMT, CSCS, MA.Ed.
No Distinction Between Therapeutic & Relaxation Massage Necessary
I read the interview with Nancy Schmitt (March 2005, www.massagetoday.com/archives/ 2005/03/04.html) and was dismayed by the interviewer's question, "What separates Mindful Touch Therapy from therapeutic or relaxation massage?" It is the "therapeutic or relaxation massage" with which I am concerned because the interviewer's question leads one to believe that therapeutic massage is not relaxing, nor is relaxation massage therapeutic.
I take issue with that thinking and have voiced my opinion in meetings on a few occasions when other therapists have said, "just" relaxation massage. I admit that I don't really know how those who say "just" relaxation massage define it; I can only assume that they envision pressure that is too light in their view, but I was taught that the client is to gauge the appropriate level of pressure.
In any case, I believe that it hurts all massage therapists for one to put down any modality and imply that relaxation massage is not therapeutic. I refer to another letter to the editor from Kenneth J. Klak, DO, published in January 2005 ("We Get Letters and E-Mail," www.massagetoday.com/archives/2005/01/18.html). Dr. Klak wrote, "...my profession is evolving into an understanding of osteopathy being most appropriate when we can take a patient to their most relaxed state," and further stated, "...the benefit of relaxation massage whose purpose is to take this patient to a state of peace may have ultimate value as far as being primary for the 'medicalization' of massage. I hope your profession never lets go of the thought of relaxation as a form of medical therapy." One more quote I found in Deepak Chopra's newsletter in a list of seven simple ways to ignite your immune system, "Get touched. Massage awakens immune function and feels good." No distinction necessary! Please review your editorial policy and represent all modalities responsibly.
"Fair and Balanced"
Dear Cliff Korn:
Excellent editorial in Massage Today. How fair and balanced you write ("Trust and Expectations," www.massagetoday.com/archives/2005/02/09.html,Feb. 2005). I am struggling as an approved CE provider trying to do the right thing renewing, adding courses, providing paperwork and not getting clear answers from the administrative side about what's required, say, to add courses between renewals. Given my (and others') ongoing nightmares and time we've spent checking and re-checking NCB info, it was a relief to read your matter-of-fact mention of poor service at the NCB. It was like an easy breath - I wasn't dreaming when I experienced repeated poor service! And you're right. NCB can fix it, get their house in order, and restore trust. I think in a few years we will look back on this and laugh in relief that it will happen. You wrote an editorial with heart, vision and a good measure of taking-to-task. Great job. Thank you!
Tracy Walton, LMT, MS
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