resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
May, 2005, Vol. 05, Issue 05
By Linda Riach
According to Associated Bodywork and Massage Professionals (ABMP) recently released study, never has there been a time when so many Americans have had such positive feelings about massage therapy.And recently, the New York Times declared that the "spa-ification" of America had taken place. Spa lifestyles are being embraced (as well as all things found in spas). As a part of that trend, massage is now almost a household word. With this rising brand perception comes the unique and hard-won opportunity for the industry to profoundly increase the number of massage consumers.
While this wonderful success is fat with promise, especially for the unprecedented levels of graduating massage students, there remains significant effort to moving consumers from simply feeling good about massage to actually understanding and seeking out massage. It becomes a transition for those consumers from being bodies craving intentional, caring touch to being informed participants who incorporate touch therapies in their wellness plans. Additionally, given that complementary and alternative medicine (CAM) programs are evolving in major hospitals and medical schools, it's time to reach out as allies to the entire wellness community. The time is right, as it has never been before.
We all have acquaintances that love to get gift certificates for massage. They may even see a massage therapist regularly to feel more relaxed. But when tennis elbow or a strained back strikes, they either don't consider massage to be therapy or they try their familiar relaxation-oriented massage therapy session and give it that same one shot they gave it the last time they had a gift certificate. How often have you heard, "I feel great when I get off the table, but it just didn't last, so I guess it doesn't work"? (I know. Everyone wants that magic bullet that the pharmaceutical industry promised.) It's going to take some hard work with the general populace to change that expectation into something so much more sustainable and safe!
So in looking at our industry with an eye to moving it forward we have to ask: What percentage of people actually commit to a series of massage sessions with someone trained to work on what ails them? While certainly there are many massage therapists with vital practices serving satisfied clients, amazingly few people know what modality is best for what they need, which therapists have the experience and the credentials, or how long until they will have given it a real chance.
How many of our clients and employers, let alone the general public, know about the research and experience that shows that massage therapy can help reduce post-surgical pain, ease fibromyalgia, reduce the strain of pregnancy, ease colic in babies, promote weight gain for premature infants, reduce violence in teenagers, manage TMJ, reduce post-event recovery times in athletes, manage chronic headaches, improve body image in those with eating disorders, reduce insomnia and so much more?
So then, how do we get the word out? In my estimation there are a series of communication stepping-stones we can use to create the path to the future:
Unlike any other time in the history of massage, we have the tools to make it more than a household word; we can turn massage into a life-long commitment for the betterment of all concerned. Let's drive the message home while the opportunity exists...home to future clients, educable employers and prospective colleagues.
Click here for previous articles by Linda Riach.
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