resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
May, 2005, Vol. 05, Issue 05
By Linda Riach
According to Associated Bodywork and Massage Professionals (ABMP) recently released study, never has there been a time when so many Americans have had such positive feelings about massage therapy.And recently, the New York Times declared that the "spa-ification" of America had taken place. Spa lifestyles are being embraced (as well as all things found in spas). As a part of that trend, massage is now almost a household word. With this rising brand perception comes the unique and hard-won opportunity for the industry to profoundly increase the number of massage consumers.
While this wonderful success is fat with promise, especially for the unprecedented levels of graduating massage students, there remains significant effort to moving consumers from simply feeling good about massage to actually understanding and seeking out massage. It becomes a transition for those consumers from being bodies craving intentional, caring touch to being informed participants who incorporate touch therapies in their wellness plans. Additionally, given that complementary and alternative medicine (CAM) programs are evolving in major hospitals and medical schools, it's time to reach out as allies to the entire wellness community. The time is right, as it has never been before.
We all have acquaintances that love to get gift certificates for massage. They may even see a massage therapist regularly to feel more relaxed. But when tennis elbow or a strained back strikes, they either don't consider massage to be therapy or they try their familiar relaxation-oriented massage therapy session and give it that same one shot they gave it the last time they had a gift certificate. How often have you heard, "I feel great when I get off the table, but it just didn't last, so I guess it doesn't work"? (I know. Everyone wants that magic bullet that the pharmaceutical industry promised.) It's going to take some hard work with the general populace to change that expectation into something so much more sustainable and safe!
So in looking at our industry with an eye to moving it forward we have to ask: What percentage of people actually commit to a series of massage sessions with someone trained to work on what ails them? While certainly there are many massage therapists with vital practices serving satisfied clients, amazingly few people know what modality is best for what they need, which therapists have the experience and the credentials, or how long until they will have given it a real chance.
How many of our clients and employers, let alone the general public, know about the research and experience that shows that massage therapy can help reduce post-surgical pain, ease fibromyalgia, reduce the strain of pregnancy, ease colic in babies, promote weight gain for premature infants, reduce violence in teenagers, manage TMJ, reduce post-event recovery times in athletes, manage chronic headaches, improve body image in those with eating disorders, reduce insomnia and so much more?
So then, how do we get the word out? In my estimation there are a series of communication stepping-stones we can use to create the path to the future:
Unlike any other time in the history of massage, we have the tools to make it more than a household word; we can turn massage into a life-long commitment for the betterment of all concerned. Let's drive the message home while the opportunity exists...home to future clients, educable employers and prospective colleagues.
Click here for previous articles by Linda Riach.
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