Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
May, 2005, Vol. 05, Issue 05
By Linda Riach
According to Associated Bodywork and Massage Professionals (ABMP) recently released study, never has there been a time when so many Americans have had such positive feelings about massage therapy.And recently, the New York Times declared that the "spa-ification" of America had taken place. Spa lifestyles are being embraced (as well as all things found in spas). As a part of that trend, massage is now almost a household word. With this rising brand perception comes the unique and hard-won opportunity for the industry to profoundly increase the number of massage consumers.
While this wonderful success is fat with promise, especially for the unprecedented levels of graduating massage students, there remains significant effort to moving consumers from simply feeling good about massage to actually understanding and seeking out massage. It becomes a transition for those consumers from being bodies craving intentional, caring touch to being informed participants who incorporate touch therapies in their wellness plans. Additionally, given that complementary and alternative medicine (CAM) programs are evolving in major hospitals and medical schools, it's time to reach out as allies to the entire wellness community. The time is right, as it has never been before.
We all have acquaintances that love to get gift certificates for massage. They may even see a massage therapist regularly to feel more relaxed. But when tennis elbow or a strained back strikes, they either don't consider massage to be therapy or they try their familiar relaxation-oriented massage therapy session and give it that same one shot they gave it the last time they had a gift certificate. How often have you heard, "I feel great when I get off the table, but it just didn't last, so I guess it doesn't work"? (I know. Everyone wants that magic bullet that the pharmaceutical industry promised.) It's going to take some hard work with the general populace to change that expectation into something so much more sustainable and safe!
So in looking at our industry with an eye to moving it forward we have to ask: What percentage of people actually commit to a series of massage sessions with someone trained to work on what ails them? While certainly there are many massage therapists with vital practices serving satisfied clients, amazingly few people know what modality is best for what they need, which therapists have the experience and the credentials, or how long until they will have given it a real chance.
How many of our clients and employers, let alone the general public, know about the research and experience that shows that massage therapy can help reduce post-surgical pain, ease fibromyalgia, reduce the strain of pregnancy, ease colic in babies, promote weight gain for premature infants, reduce violence in teenagers, manage TMJ, reduce post-event recovery times in athletes, manage chronic headaches, improve body image in those with eating disorders, reduce insomnia and so much more?
So then, how do we get the word out? In my estimation there are a series of communication stepping-stones we can use to create the path to the future:
Unlike any other time in the history of massage, we have the tools to make it more than a household word; we can turn massage into a life-long commitment for the betterment of all concerned. Let's drive the message home while the opportunity exists...home to future clients, educable employers and prospective colleagues.
Click here for previous articles by Linda Riach.
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