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Adjusting the Occiput on the Atlas
You may never see a particular set of patients in your office – the ones who are either afraid of neck adjustments or have had a bad experience. A vast majority of those who had a bad experience did not have a life-threatening vascular event.
We Get Letters & E-Mail
We Have Come a Long Way – But There's a Long Way to Go; Grounded and Connected.
Online Efforts That Convert Traffic Into Patients
Most chiropractors are using "dinner with the doc," "refer a friend," customer appreciation days, grand openings, health fairs, chamber of commerce meetings, and other networking events to get new patients.
Are You Really a Healthy Eater?
I always giggle a little bit (to myself) when someone comes into my office and informs me that they are a healthy eater. What exactly does that mean? Does that mean they eat sugar in moderation? And what's that, exactly?
The Top Seven Website Mistakes Clinics Make
The majority of acupuncture clinics finally have a website for their business. Having a website is crucial for being found online through Google, Facebook and review sites like Yelp.
Neuroscience: Where Western Medicine and Chinese Medicine Can Come Together
The recent advances in neuroscience are truly incredible. With this expansion of scientific knowledge, I would like to see even more research into the neuroscientific basic of acupuncture and Chinese Medicine.
Put the Social Back Into Social Media
Social media is more than a passing fad, it is definitely here to stay. Social media apps and channels of distribution may evolve, but the concept of social media is now big business and a part of all our lives.
Acupuncture and Homeopathy: Bioenergetic Brothers
Acupuncture and homeopathy share an important healing principle: bioenergetics. "Bio" means "life," so bioenergetics is literally "life energy."
It might have been a miserable start to the day in the heart of downtown San Diego. A heavy rain had soaked the large homeless population congregating near the intersection of Third Avenue and Ash Street as they waited for a free breakfast to be served at the First Lutheran Church on the corner.
The Conscious Evolution of Healing, Part 2
The idea of transmission is very important in the Chinese medical classics. According to author Claude Larre, the ancient Chinese were highly interested in the connection between things. Nothing was looked at as an isolated entity.
Joint Supplements for Athletes (Part 1)
Maintaining joint health should be a daily focus for athletes. Joint health is a complex issue for everyone, but for athletes it poses a greater concern.
Old TCM Sayings: Treat the Front to Treat the Back
Chinese medicine college was, and always will be, a memorable time. It was a time of massive personal and professional growth.
Reflections: The Art of Teaching Asian Medicine
Over the past three decades, my global workshops have been translated into German, Swiss German, French, Romansch, Spanish, Lithuanian and Xhosa. Time to offer you new teachers a few tips!
The Easy Way to Learn How to Document ICD-10
The 2015 Work Plan for the Office of the Inspector General (OIG) includes a focus on chiropractic services. This means chiropractors can expect to see more audits and reviews in the coming year because private payers pay attention to the OIG's focus as well.
Leg Length and Pelvic Fixations
A common component of low back pain is sacroiliac joint dysfunction. Signs of SIJ dysfunction can include fixation with reduced range of motion, and localized pain or joint laxity and inflammation.
A New Era of Injury Awareness Means a New Focus on Prevention
Despite a dramatic Super Bowl last month, the National Football League has taken quite a few hits lately concerning player injuries, particularly concussions.
Finding Balance in the Clinic
This past December, I celebrated 11 years in practice. I seriously don't know where the time went. I feel beyond blessed and grateful to be practicing our profound and beautiful medicine and to be helping guide my patients restore a state of optimal health.
What's Triggering That Point?
An orthopedic friend recently saw a patient of mine. He felt an injection of a trigger point (TP) at the upper trapezius and surrounding areas was necessary, since that was the patient's area of chief complaint and there was a tender, radiating nodule.
Connections Worth Making
"If most doctors are like me, [they are] isolated physically and professionally. I do not make the time to connect with other doctors and also a lot of doctors do not want to be connected for a lot of reasons. Dynamic Chiropractic keeps me grounded and connected.
It's Time to Create a Strong Acupuncture Footprint
Footprints in the sand. Footprints in the snow. Where do these footprints go? Some are big, some are small, but footprints are made by all.
May, 2005, Vol. 05, Issue 05
By Linda Riach
According to Associated Bodywork and Massage Professionals (ABMP) recently released study, never has there been a time when so many Americans have had such positive feelings about massage therapy.And recently, the New York Times declared that the "spa-ification" of America had taken place. Spa lifestyles are being embraced (as well as all things found in spas). As a part of that trend, massage is now almost a household word. With this rising brand perception comes the unique and hard-won opportunity for the industry to profoundly increase the number of massage consumers.
While this wonderful success is fat with promise, especially for the unprecedented levels of graduating massage students, there remains significant effort to moving consumers from simply feeling good about massage to actually understanding and seeking out massage. It becomes a transition for those consumers from being bodies craving intentional, caring touch to being informed participants who incorporate touch therapies in their wellness plans. Additionally, given that complementary and alternative medicine (CAM) programs are evolving in major hospitals and medical schools, it's time to reach out as allies to the entire wellness community. The time is right, as it has never been before.
We all have acquaintances that love to get gift certificates for massage. They may even see a massage therapist regularly to feel more relaxed. But when tennis elbow or a strained back strikes, they either don't consider massage to be therapy or they try their familiar relaxation-oriented massage therapy session and give it that same one shot they gave it the last time they had a gift certificate. How often have you heard, "I feel great when I get off the table, but it just didn't last, so I guess it doesn't work"? (I know. Everyone wants that magic bullet that the pharmaceutical industry promised.) It's going to take some hard work with the general populace to change that expectation into something so much more sustainable and safe!
So in looking at our industry with an eye to moving it forward we have to ask: What percentage of people actually commit to a series of massage sessions with someone trained to work on what ails them? While certainly there are many massage therapists with vital practices serving satisfied clients, amazingly few people know what modality is best for what they need, which therapists have the experience and the credentials, or how long until they will have given it a real chance.
How many of our clients and employers, let alone the general public, know about the research and experience that shows that massage therapy can help reduce post-surgical pain, ease fibromyalgia, reduce the strain of pregnancy, ease colic in babies, promote weight gain for premature infants, reduce violence in teenagers, manage TMJ, reduce post-event recovery times in athletes, manage chronic headaches, improve body image in those with eating disorders, reduce insomnia and so much more?
So then, how do we get the word out? In my estimation there are a series of communication stepping-stones we can use to create the path to the future:
Unlike any other time in the history of massage, we have the tools to make it more than a household word; we can turn massage into a life-long commitment for the betterment of all concerned. Let's drive the message home while the opportunity exists...home to future clients, educable employers and prospective colleagues.
Click here for previous articles by Linda Riach.
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