Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
May, 2005, Vol. 05, Issue 05
Stimulant Essences, Part I
By Shellie Enteen, RA, BA, LMBT
In my previous article, I discussed some of the major sedative essential oils for relaxation and pain relief ("Essential Oils for Pain Relief." Feb. 2005, www.massagetoday.com/archives/2005/02/08.html).But for those clients who require pain relief without relaxation and sedation, or have conditions such as arthritis, the properties of the stimulating essential oils will be of greater benefit. These highly aromatic essences have the ability to increase circulation, detoxify, and bring warmth and energy to affected areas, making them useful aromatic tools for therapeutic and sports massage.
There are more than a dozen commonly used stimulant essences. Those with application for joint and muscle pain relief are: basil, bay, sweet birch, black pepper, clove, eucalyptus, ginger, grapefruit, juniper, lemongrass, peppermint, pine and rosemary. Stimulant oils can be blended with sedative oils for a more balanced experience or to add certain properties. The resulting overall effect will depend on the ratio of stimulant to sedative oil used. For example, a blend of lavender, rosemary and basil would be more stimulating than a blend of lavender, rosemary and sandalwood. Or, if using a sports massage blend of lavender, rosemary and juniper, a ratio of four drops lavender to one drop rosemary and one drop juniper will be more relaxing than two drops of lavender to two drops of rosemary and two drops juniper. Consider the first, more relaxing blend for a post-sport's massage, the second and more stimulating blend for a pre-match massage.
The qualities particular to each individual essence, along with its aroma, will indicate which one to use in a given blend. Because the stimulant oils are potent and can be irritating, especially for those clients with sensitive skin, it is best to use them highly diluted; that is, a small number of drops in a blend. Always dilute these essences in carrier oil before allowing them to contact the skin. Six of the commonly used stimulating oils are profiled below. Ginger, grapefruit, juniper, lemongrass, peppermint, pine and rosemary will be profiled in the next Aromatic Message.
Basil (Ocimum basilicum) relieves headache and migraine, is tonic to the respiratory system, and helps relieve distress in the upper digestive tract. Basil stimulates blood flow and is thought to lower levels of uric acid in the blood. These properties make basil effective for joint pain, general muscle pain and deep muscle spasm. Basil also sharpens the senses and helps clear the mind, so remember basil when you are doing a relaxing, pain-relief massage on someone who has an event shortly after a treatment that demands focus and concentration - a meeting, an exam, a golf game, etc.
Bay, or Laurel (Laurus nobilis) stimulates appetite and settles the stomach while it is tonic to the liver and kidneys. Combined with juniper, bay is used for rheumatism, muscle pain and sprain. It can help remove congested blood in bruises, and lower inflammation and scarring in wounds. Think of bay if you are doing head and scalp massage for its stimulating action that clears dandruff and congestion of hair follicles.
Sweet Birch (Betula lenta) is an invigorating, pain-relieving essence with diuretic properties. Birch removes uric acid accumulations in the joints making it a good choice for the treatment of arthritis. It also relieves rheumatism and muscle pain, and helps the body release toxins by stimulating the sweat glands. Birch has high levels of methyl salicylate, the pain-relieving component in aspirin. It is a very powerful oil, best used highly diluted in acute situations for a short period of time.
Black Pepper (Piper nigrum) is a very stimulating essence that gives courage and vitality. It relieves muscle aches, pain and stiffness by dilating blood vessels and bringing circulation to the area. It promotes digestion and elimination and helps detoxification. Like other stimulant oils, black pepper is helpful to warm up muscles before participation in sports. Like birch, it is best used in small doses and for short periods of time.
Clove (Eugenia carophyllata) is an antibiotic digestive essence that has also been used in perfumes as an aphrodisiac. It has a long history of use for pain relief in dentistry and also relieves rheumatism, arthritis and tension headache. Clove is best used on a local area, as opposed to full body. It is uplifting and strengthening.
Eucalyptus (Eucalyptus globulus) is a familiar aroma that conjures the idea of medicine. It is cooling and decongesting and has the most pain-relieving effect when combined with juniper and lemon. Use the aroma of eucalyptus in a sports or pain-relief blend to encourage the image of healing and relief for the client.
Editor's note: Check out the new online Aromatherapy Center hosted by Shellie at www.massagetoday.com/topics/aromatherapy.php.
Click here for more information about Shellie Enteen, RA, BA, LMBT.
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