resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
What TCM Never Had to Deal With
You probably started getting a sense of it when you were in school. The professors would talk about diabetes as "wasting-and-thirsting disease" and you had a thought that you didn't know anyone who was wasting away in any way, shape or form.
Cultivating Our National Strength
The time has come to seriously look at the state of this profession and its influence in the U.S. Where are we? What has happened? Where do we go from here?
Body and Skin Rejuvenation Through Inner Balance, Equals Outer Beauty
First of all, I will draw a line in the sand. You know how there is often a big divide between the methods of Western medicine and holistic or energy medicine?
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
MUIH Launches Doctoral Degree Programs
Maryland University of Integrative Health recently announce it will now offer doctoral degrees.
Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Yo San University Celebrates, Supports Community Clinic
Yo San University of Traditional Chinese Medicine recently celebrated 25 years of teaching excellence and serving its community by awarding actor Pierce Brosnan the Robert Graham Visionary Award and raising money for its popular community clinic.
Ancient Chinese Medicine Meets Modern Anatomy Dissection
Have you ever thought it would be beneficial to explore under the skin and examine qi deficiencies in every system of the body? Would you like to see traditional Chinese medicine diagnosis patterns as they relate to western biomedical symptoms and conditions?
The Art of Observation
How many of us spend time just watching our clients walk, climb in and out of cars, rise from a chair or navigate a flight of stairs? Spontaneity is the key. Along with a subtle ability to observe without the client knowing or being made to feel like a lab rat.
The Power of Vitamin K
You may have heard rumblings in recent years that vitamin K helps reduce the risk of osteoporosis and cardiovascular disease, and is administered intravenously by some integrative medical doctors who combine it with high-dose vitamin C in cancer treatment.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Treating Our Veterans with PTSD
As July 4th, Memorial Day and Veterans Day continue to pass year in and year out, we honor our veterans from past wars with parades, BBQs and a day off from work, but our veterans live daily with the spiritual scars of war.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Behavior as Symptoms of Energetic Imbalance
Karen and Josh said they wanted me to help them fix their marriage. That is why they were sitting on the couch in front of me, complaining about each other. She was too domineering, he said, overly controlling and bossy.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
The Power of Positioning
During the evening, I like to relax while either reading a book or watching television. One of my shows, NCIS, has the main character always drinking coffee. Everyone knows it is a Venti from Starbucks because of its distinctive color and style.
Hon Lee: Scholar, Warrior, Spy, Teacher and Healer
It was fun. Growing up in New York's Chinatown was like living in a Chinese village that had been transplanted to a five square block area in southern Manhattan. The thing I liked most about the city, and still do, is it's rich cultural diversity.
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Eight Ways to Help Manage Your Content
You have just completed your last session for the day, checked your voice mail and emailed a new patient about their appointment, but something it gnawing at you, something you just can't quite put your finger it on.
May, 2005, Vol. 05, Issue 05
ABMP Survey Highlights Trends in Massage Therapy
By Rebecca J. Razo
In late February, Associated Bodywork & Massage Professionals (ABMP) announced the results of its national survey regarding consumer use of and sentiments toward massage therapy. Harstad Strategic Research, Inc., a national public opinion research firm in Boulder, Colo., conducted the telephone survey on behalf of ABMP, which included a representative sample of over 1,000 adults, ages 21 and older.
Among the key results, the survey found that 12 percent of respondents had received massage an average of nine times in the year 2004 - a frequency on par with their visits to chiropractors and physical therapists.Of those respondents who had received massage in 2004, 96 percent had favorable feelings toward massage therapists, compared to 72 percent of previous massage users and 32 percent of those who had never experienced massage therapy.
The survey also found that a 45 percent plurality indicated their feelings toward massage therapists have changed for the better over the past 10 years. Forty-five percent of those who received a massage in 2004 did so for pain relief or muscle soreness, followed by relaxation and stress relief.
Although massage therapy received high marks from those who have previously experienced it, other survey results indicated that consumers might still lack some basic information on the benefits of massage, especially among those who haven't experienced it firsthand.
For example, of those who did not receive a massage in 2004, 53 percent reported they did not find it "necessary" or there was no "perceived value in receiving one." Thirty-eight percent of this same group said they "probably" would not have a massage in 2005, while 33 percent said they "definitely" would not, compared to 62 percent of those who received massage in 2004 that said they "definitely will" have a massage in 2005.
If "experiencing a massage therapy session is its own best advertising for changing perceptions," as ABMP President Bob Benson said in a press release, massage therapists might be well-served to focus a substantial portion of their education efforts on those who have never experienced the benefits of massage and bodywork.
"Whether massage therapists are speaking to a large audience or one-on-one to potential clients, it is important to emphasize the benefits of massage," says Colleen (Steigerwald) Holloway, author of the Success Beyond Work, a marketing book and consulting business designed to help massage therapists increase clientele and revenue. "People are interested in hearing what problem you can solve for them and will be more inclined to use your services if you name their specific problem. Uneducated people think of massage only as a tool for relaxation. By telling people that it is useful in treating migraines, chronic shoulder and neck pain, and so forth, you are providing them a solution to what ails them."
Other recent consumer massage surveys include the American Massage Therapy Association (AMTA) 2004 Massage Therapy Consumer Survey and a 2002 survey developed by the National Center for Complementary and Alternative Medicine (NCCAM) and the National Center for Health Statistics (NCHS) on Complementary and Alternative Medicine (CAM) use among adults in the United States.* The chart below compares key data from the ABMP, AMTA and NCCAM surveys.
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