resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Communication 101: Please Explain Yourself!
Twice this past week, I overheard conversations about chiropractic. As you can imagine, it is a topic my ears naturally pick up. In both cases, a patient was talking to a friend about their experience with a chiropractor.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Essential Orthopedic Testing: Tests That Involve Standing on One Leg
Since these tests have a common mechanism of performance (standing on one leg), there are differential diagnostic concerns during testing. The tests cannot be completely isolated from each other for performance.
Correcting Pelvic Rotation Around the Long Axis: Adjustment Protocol
The pelvis can be considered a ring that can misalign on the sacrum rotating around the long axis. The following is a description of an adjustment that helps to correct sacroiliac rotation around the long axis.
Dr. George Goodman and His Legacy to Logan University
Those who knew him called him a revered leader, a visionary and one of chiropractic's biggest advocates. George A. Goodman, DC, Logan University's sixth and longest-serving president, passed away on Sept. 9. He was 70 years old.
The Case for Immunization
As long as I have been a chiropractor, I have seen many in this profession oppose vaccinations. Indeed, it has often been taken as a "given" that to be a principled chiropractor requires a curmudgeon's willingness to hold aloft that banner of opposition.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
Commingling Money: 12 Questions for the ACA About the CHAMP / NCLAF Merger
The American Chiropractic Association recently announced it was merging the National Chiropractic Legal Action Fund and the Chiropractic Health Advocacy and Mobilization Project into a single entity that will support both legal and legislative actions.
Sports Science: What's in That Drink?
Athletes frequently ask me what the best liquid is to drink during exercise – water or a sports drink? Water provides the necessary hydration, but unfortunately, it lacks the key nutrients to aid in performance and recovery.
A Commonly Missed Spinal Fixation: The Upper Lumbar Spine (Part 2)
As mentioned in part 1, using a flexion-distraction table is a great way to unlock this particular fixation. You have found the stuck segment. You have determined whether it is unilateral, midline or bilateral.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Chiropractic Research in Review
Predicting Pain With Disability in Office Workers; Traction Approaches for Discogenic Cervical Radiculopathy; Intra-Articular Gas Bubbles Following Manipulation; Nonresponsive Chronic Ankle Sprains: Think Tendon Rupture.
Managing Patient Expectations About Acupuncture
Last year, I attended the Pacific Symposium in San Diego for the first time in six or seven years. It was the 25th anniversary of this event, and on one evening there was a panel discussion with the title; "What is Qi?."
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Uncle Sam Needs You (Part 2)
Where chiropractic care has been used in the military health services, it has been deemed very successful.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
CMT & Stroke Risk: Myth vs. Fact
By now, most of you have probably heard that the American Heart Association recently published a statement regarding the association between cervical dissection (CD) and cervical manipulative therapy (CMT).
May, 2005, Vol. 05, Issue 05
ABMP Survey Highlights Trends in Massage Therapy
By Rebecca J. Razo
In late February, Associated Bodywork & Massage Professionals (ABMP) announced the results of its national survey regarding consumer use of and sentiments toward massage therapy. Harstad Strategic Research, Inc., a national public opinion research firm in Boulder, Colo., conducted the telephone survey on behalf of ABMP, which included a representative sample of over 1,000 adults, ages 21 and older.
Among the key results, the survey found that 12 percent of respondents had received massage an average of nine times in the year 2004 - a frequency on par with their visits to chiropractors and physical therapists.Of those respondents who had received massage in 2004, 96 percent had favorable feelings toward massage therapists, compared to 72 percent of previous massage users and 32 percent of those who had never experienced massage therapy.
The survey also found that a 45 percent plurality indicated their feelings toward massage therapists have changed for the better over the past 10 years. Forty-five percent of those who received a massage in 2004 did so for pain relief or muscle soreness, followed by relaxation and stress relief.
Although massage therapy received high marks from those who have previously experienced it, other survey results indicated that consumers might still lack some basic information on the benefits of massage, especially among those who haven't experienced it firsthand.
For example, of those who did not receive a massage in 2004, 53 percent reported they did not find it "necessary" or there was no "perceived value in receiving one." Thirty-eight percent of this same group said they "probably" would not have a massage in 2005, while 33 percent said they "definitely" would not, compared to 62 percent of those who received massage in 2004 that said they "definitely will" have a massage in 2005.
If "experiencing a massage therapy session is its own best advertising for changing perceptions," as ABMP President Bob Benson said in a press release, massage therapists might be well-served to focus a substantial portion of their education efforts on those who have never experienced the benefits of massage and bodywork.
"Whether massage therapists are speaking to a large audience or one-on-one to potential clients, it is important to emphasize the benefits of massage," says Colleen (Steigerwald) Holloway, author of the Success Beyond Work, a marketing book and consulting business designed to help massage therapists increase clientele and revenue. "People are interested in hearing what problem you can solve for them and will be more inclined to use your services if you name their specific problem. Uneducated people think of massage only as a tool for relaxation. By telling people that it is useful in treating migraines, chronic shoulder and neck pain, and so forth, you are providing them a solution to what ails them."
Other recent consumer massage surveys include the American Massage Therapy Association (AMTA) 2004 Massage Therapy Consumer Survey and a 2002 survey developed by the National Center for Complementary and Alternative Medicine (NCCAM) and the National Center for Health Statistics (NCHS) on Complementary and Alternative Medicine (CAM) use among adults in the United States.* The chart below compares key data from the ABMP, AMTA and NCCAM surveys.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.