resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
News in Brief
ACA Exec. Vice President Out, Acting EVP In; F4CP Executive Director Retires; New ED Named.
Striking a Blow to the Medical Monopoly
The U.S. Supreme Court has issued a landmark ruling in North Carolina State Board of Dental Examiners v Federal Trade Commission.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
God and the Chiropractor
My wife went to church last Wednesday night and brought home a CD of the pastor's message. As she handed it to me, she said, "You should listen to this; you'll like it." Our family regularly goes to church and our faith plays a major role in our lives.
Pain Is Only a Piece of the Puzzle
More often than not, when a patient presents to the office, it is for a pain complaint: headache, neck pain, low back pain, sciatica, carpal tunnel, etc.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Managing Tibialis Posterior Tendon Injuries
The tibialis posterior is the deepest, strongest and most central muscle of the leg, with fibers originating from the tibia, fibula and interosseous membrane.
Treating GERD and Incontinence: Focus on Trigger Points
Gastroesophageal reflux disease (GERD) is defined as the regurgitation of stomach acid in the esophagus. Previously, it was thought that GERD was caused by a hiatal hernia, but recent trials suggest the cause is an inability of the hiatal sphincter to contract normally.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
Joint Supplements for Athletes (Part 2)
A fairly recent discovery in nutrition supplemental medicine has proven to be a breakthrough in maintaining athletic joint health. Research suggests a combination of undenatured type-II collagen and tetrahydro-iso-alpha acids helps revitalize joint function and performance in athletes.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Keep Seniors Safe: Age-Proofing the Home
I want to give Dr. Claudia Anrig kudos for her Dec. 1, 2014 column, which highlighted safety issues youngsters might encounter in the home.
Viewpoints: Massage Reduces Nonspecific Shoulder Pain, Improves Function
While seemingly universal, pain and stiffness in the shoulders can be a significant cause of disability. Often a pain that does not go away on its own, shoulder complaints tend to linger, sometimes for 12 months or longer.
Older Patients, Stroke Risk and Manipulation
The first population-based study in the United States to evaluate stroke risk following spinal manipulation – and the first involving older adults – suggests that "[c]hiropractic cervical spine manipulation is unlikely to cause stroke in patients aged 66 to 99 years with neck pain.
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
What Do You Know About Physician Compare?
Physician Compare is a website that allows consumers to search for and obtain information about physicians and other health care professionals who provide Medicare services.
How We Can Help the Injured Brain
The majority of patients with mild traumatic brain injuries recover within seven to 10 days. If concussion signs and symptoms continue beyond seven days, the diagnosis changes from acute concussion to post-concussion syndrome.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
May, 2005, Vol. 05, Issue 05
ABMP Survey Highlights Trends in Massage Therapy
By Rebecca J. Razo
In late February, Associated Bodywork & Massage Professionals (ABMP) announced the results of its national survey regarding consumer use of and sentiments toward massage therapy. Harstad Strategic Research, Inc., a national public opinion research firm in Boulder, Colo., conducted the telephone survey on behalf of ABMP, which included a representative sample of over 1,000 adults, ages 21 and older.
Among the key results, the survey found that 12 percent of respondents had received massage an average of nine times in the year 2004 - a frequency on par with their visits to chiropractors and physical therapists.Of those respondents who had received massage in 2004, 96 percent had favorable feelings toward massage therapists, compared to 72 percent of previous massage users and 32 percent of those who had never experienced massage therapy.
The survey also found that a 45 percent plurality indicated their feelings toward massage therapists have changed for the better over the past 10 years. Forty-five percent of those who received a massage in 2004 did so for pain relief or muscle soreness, followed by relaxation and stress relief.
Although massage therapy received high marks from those who have previously experienced it, other survey results indicated that consumers might still lack some basic information on the benefits of massage, especially among those who haven't experienced it firsthand.
For example, of those who did not receive a massage in 2004, 53 percent reported they did not find it "necessary" or there was no "perceived value in receiving one." Thirty-eight percent of this same group said they "probably" would not have a massage in 2005, while 33 percent said they "definitely" would not, compared to 62 percent of those who received massage in 2004 that said they "definitely will" have a massage in 2005.
If "experiencing a massage therapy session is its own best advertising for changing perceptions," as ABMP President Bob Benson said in a press release, massage therapists might be well-served to focus a substantial portion of their education efforts on those who have never experienced the benefits of massage and bodywork.
"Whether massage therapists are speaking to a large audience or one-on-one to potential clients, it is important to emphasize the benefits of massage," says Colleen (Steigerwald) Holloway, author of the Success Beyond Work, a marketing book and consulting business designed to help massage therapists increase clientele and revenue. "People are interested in hearing what problem you can solve for them and will be more inclined to use your services if you name their specific problem. Uneducated people think of massage only as a tool for relaxation. By telling people that it is useful in treating migraines, chronic shoulder and neck pain, and so forth, you are providing them a solution to what ails them."
Other recent consumer massage surveys include the American Massage Therapy Association (AMTA) 2004 Massage Therapy Consumer Survey and a 2002 survey developed by the National Center for Complementary and Alternative Medicine (NCCAM) and the National Center for Health Statistics (NCHS) on Complementary and Alternative Medicine (CAM) use among adults in the United States.* The chart below compares key data from the ABMP, AMTA and NCCAM surveys.
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