resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
Introducing the Acupuncture Today Digital Edition
In response to the changing habits of our readers, Acupuncture Today will introduce a digital edition of the publication (in addition to our print edition) beginning with the August 2016 issue.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
May, 2005, Vol. 05, Issue 05
ABMP Survey Highlights Trends in Massage Therapy
By Rebecca J. Razo
In late February, Associated Bodywork & Massage Professionals (ABMP) announced the results of its national survey regarding consumer use of and sentiments toward massage therapy. Harstad Strategic Research, Inc., a national public opinion research firm in Boulder, Colo., conducted the telephone survey on behalf of ABMP, which included a representative sample of over 1,000 adults, ages 21 and older.
Among the key results, the survey found that 12 percent of respondents had received massage an average of nine times in the year 2004 - a frequency on par with their visits to chiropractors and physical therapists.Of those respondents who had received massage in 2004, 96 percent had favorable feelings toward massage therapists, compared to 72 percent of previous massage users and 32 percent of those who had never experienced massage therapy.
The survey also found that a 45 percent plurality indicated their feelings toward massage therapists have changed for the better over the past 10 years. Forty-five percent of those who received a massage in 2004 did so for pain relief or muscle soreness, followed by relaxation and stress relief.
Although massage therapy received high marks from those who have previously experienced it, other survey results indicated that consumers might still lack some basic information on the benefits of massage, especially among those who haven't experienced it firsthand.
For example, of those who did not receive a massage in 2004, 53 percent reported they did not find it "necessary" or there was no "perceived value in receiving one." Thirty-eight percent of this same group said they "probably" would not have a massage in 2005, while 33 percent said they "definitely" would not, compared to 62 percent of those who received massage in 2004 that said they "definitely will" have a massage in 2005.
If "experiencing a massage therapy session is its own best advertising for changing perceptions," as ABMP President Bob Benson said in a press release, massage therapists might be well-served to focus a substantial portion of their education efforts on those who have never experienced the benefits of massage and bodywork.
"Whether massage therapists are speaking to a large audience or one-on-one to potential clients, it is important to emphasize the benefits of massage," says Colleen (Steigerwald) Holloway, author of the Success Beyond Work, a marketing book and consulting business designed to help massage therapists increase clientele and revenue. "People are interested in hearing what problem you can solve for them and will be more inclined to use your services if you name their specific problem. Uneducated people think of massage only as a tool for relaxation. By telling people that it is useful in treating migraines, chronic shoulder and neck pain, and so forth, you are providing them a solution to what ails them."
Other recent consumer massage surveys include the American Massage Therapy Association (AMTA) 2004 Massage Therapy Consumer Survey and a 2002 survey developed by the National Center for Complementary and Alternative Medicine (NCCAM) and the National Center for Health Statistics (NCHS) on Complementary and Alternative Medicine (CAM) use among adults in the United States.* The chart below compares key data from the ABMP, AMTA and NCCAM surveys.
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