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Blaming the Gluteus Medius, Overlooking the Deltoid
The gluteus medius (Gmed) is commonly written about, strengthened and blamed for many conditions, and rightfully so. After all, the Gmed plays a role in pelvic stability, hip motor control and lower-quarter dynamic movements.
Healing With TCM at San Quentin State Prison
For the prisoners at San Quentin State Prison, life-sentences are the reality of every day life. It is not often that prisoners get the opportunity to use alternative medicine to deal with common ailments they encounter behind bars such as, depression, anxiety and pain.
Calcium Helps Prevent Colorectal Cancer
Over the past 25 to 30 years, studies have suggested calcium may confer protection against colorectal cancer.
The X Factor in Clinical Research: The Patient
It was the great baseball legend, former New York Yankees catcher Yogi Berra – he of countless aphorisms, each with a mind-bending twist – who once declared, "You can observe a lot by watching."
Help Patients Achieve Optimal Vitamin D Levels
Much research has been done on vitamin D levels and their impact on health; optimal levels have been correlated with a reduced risk of developing numerous conditions.
AOMA Strengthens Leadership Team
AOMA Graduate School of Integrative Medicine, a leading college of acupuncture & herbal medicine, announced the appointment of Donna LaPoint Hurta, MBA as the new VP of Finance & Operations this Fall.
5 Ways to Occupy Occupational Health
Despite the progress that has been made to better protect workers, occupational health and safety remains a priority area for many national governmental organizations due to the widespread problem of occupationally related morbidity and mortality.
To The Finish Line With the Help of TCM
When acupuncturist Eddy De Smedt pursued a career in Traditional Chinese Medicine, he knew he wanted to make a difference.
Talking to Patients About Healthy Aging
I've noticed that a particular category of patients seems to make up more and more of my practice – they work out, but still experience lots of degenerative joint disease (DJD) issues.
Transparency and Accountability: Q&A With the CCE
Every profession needs an organization dedicated to upholding the quality and integrity of its degree programs and educational institutions.
Lime Jello on Morphine
Taste is in the eyes... actually the mouth... of the beholder. My food preferences have changed, lightening from the food of my youth. My parents loved heavy eastern European cuisine and I loved it as a child. Now I enjoy leaner, healthier whole foods.
The Wonders of Light Therapy: An Interview with Wes Burwell
I first met Wes Burwell in 2011 when he was teaching a class on light. Since then, every time I hear him speak, his understanding of the benefits, function and capacity of light has evolved.
Saying No to Medicine
An interesting article recently appeared in Men's Journal titled "When to Say No to Your Doctor." The article begins with the summary statement above and effectively arms readers with information that will help them "take more responsibility for your own health care, because you can't be sure anyone else is.
Managing Today's Fertility Patient
I recently received an email from one of my fertility patients: "Got my lab results back. FSH is 11, AMH is 0.7. My doctor said these numbers aren't good. I guess I'm infertile. Just as a thought. Just set up an appointment to speak with an adoption agency."
Understanding and Identifying Pediatric Growth-Plate Fractures
In general, fractures in children heal well with little intervention as long as the alignment is good. Fractures involving the growth plate, however, are a different issue. In fact, growth-plate injuries are the primary reason for the subspecialty of pediatric orthopedics.
The Tao of Gender
If you think gender is as simple as having a new client check off the "male" or "female" box on your intake form, we hope this article will expand your understanding and thus the reach of your health care.
Web Marketing: Content Is King
Google's sweeping updates to its search algorithms over the past few years have brought a paradigm shift in how you can optimize your chiropractic website to gain maximum marketing leverage.
Pulse Diagnosis: What We Know
I am still finding pearls of wisdom from the books and papers that I inherited from my pulse diagnosis mentor Jim Ramholz.
Jingei Diagnosis: An Effective and Powerful Diagnostic
I graduated from the Kotatama Institute under the direction of Drs. Masahilo and Katsuharu Nakazono in 1984. As a student, I was exposed to the practice of most of the various theories and modalites of Oriental Medicine.
Simple Ways To Find True Happiness
Patients in our clinics are always seeking happiness. As their health advocate, we need to ensure we inform them that in order to find happiness, they have to make sure to identify what makes them happy in the first place.
The Heart Protector
On the physical level, the Pericardium is a double-layered sac of fibrous tissue that envelops the Heart. The space between the layers is filled with serous fluid that protects the Heart from external shock or trauma and lubricates to allow for normal Heart movement.
April, 2005, Vol. 05, Issue 04
You Are in High Demand
By Cary Bayer
Wouldn't it be fabulous if you could own a business in which virtually everyone you met wanted what you offered? Imagine how much a business like that could be worth. Even a multinational giant like Microsoft isn't in demand by everyone because not everyone owns a computer.But there is a business whose service is desired by virtually every adult alive - it's called massage therapy. The reason everyone wants what massage therapists offer is because everyone has a body. And almost everyone's body is in some kind of pain. Your market as a therapist is greater than the market for Microsoft! Who would have thought?
Few of the massage therapists I've coached these past three years recognized this reality when I first started working with them. They were so focused on making ends meet that they missed the big picture - namely, that anyone they meet can become a client. (This is also known as missing the forest for the trees.) Even fewer therapists were marketing themselves with this kind of positive thinking dominating their consciousnesses. The absence of this insight is the invisible cause for the financial struggles of far too many massage therapists. Too many of you talented healers are unable to massage fulltime because you have overlooked the enormity of the market in front of you; instead, you take other jobs to pay your bills. If you have time and energy left over, you do some part-time sessions. This is a great loss for you and those who could be benefiting from your healing hands.
By realizing that virtually everyone you see each day wants what you offer, you'll feel encouraged to be more enthusiastic, dynamic and bold in how you speak with people. (Being more enthusiastic, dynamic and bold - the result of this insight - also helps create new clients.) If you think this way, you won't have to rely on gift certificates, discount packages, coupons and free chair massages to land new clients. While those are marvelous marketing stratagems, none is as easy as meeting someone at a party and booking a session for them.
When people ask what you do and you tell them that you're a massage therapist, more than likely they'll express interest in what you offer. Sometimes, therapists laugh and reach for the spinach dip; others reach for business cards. But the therapist who knows that massage therapy is in demand, reaches for the appointment book and asks when the person would like to come in for some relief. Landing a new client can be that simple. That's why it's important to get into as many conversations with people about what you do as you can, which is usually the second question you're asked when you meet someone for the first time. Next time you tell a person what you do, observe their reaction, and pull out your appointment book. Have your appointment book with you at all times - you never know when you might need it.
Someone who sells life insurance works hard to get appointments. That's because people don't like thinking about their mortality. Fortunately, as a massage therapist, you offer immediate relief from what ails people. People like talking about having such a treat in their lives. Don't just give out your card and ask the person to follow up and make a call - they might have second thoughts. Sadly, many people don't recognize they deserve the pleasure of ongoing massage. Carpe diem and carpe clients.
You might also want to have some fun and play a little new business game with yourself. You can target, say, one new client out of your morning shopping trip, one new client from your afternoon yoga class, and definitely one new client at the party you're going to that night. Sure, some of you might consider this audacious, even presumptuous. But what have you got to lose?
I'm not encouraging you to crassly drop business cards everywhere you go. I'm simply encouraging you to adopt four easy strategies:
Start creating and tracking goals for your massage business. On Sunday night, write down your goal for the number of sessions you want to give in the coming week; the number of new clients you want to gain; and the number of discount packages you'd like to sell. When the following Sunday night rolls around, review your results that pertain to your goals and adjust your aspirations for the coming week. If you reached the goals, stretch them for the next week. If you didn't meet your goals, see how you might change your manner of speaking or your actions. You might also track some new categories, like the number of strangers you asked if they'd be interested in getting massage, the number of business cards you gave out, etc. The power of your intention to grow your business and the power of your attention to recording your results helps stimulate your successes.
The remarkable thing about getting clients in this radical new way is that it's mostly a matter of staying focused on it in your daily life - and having the courage to do it. I say courage because many of you - even if you see the wisdom in these ideas - might easily revert back to being like the Cowardly Lion in The Wizard of Oz, and let fear stop you. Here's an affirmation to help expand your thinking to incorporate this breakthrough approach: "Since everyone wants what I do, it's easy to get a new client every day." The more you let this thought grow in your consciousness, the faster it becomes the way you think, the way you speak, the way you act and the way you expand your business.
Click here for more information about Cary Bayer.
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