resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
April, 2005, Vol. 05, Issue 04
Will You Be My Advisor?
By Cliff Korn, BS, LMT, NCTMB
I am going to blatantly steal an idea that Massage Today's publisher, Don Petersen, printed in our sister publication, Dynamic Chiropractic, a few months ago. He asked for members of the chiropractic profession to volunteer to be his "chiropractic advisors." It sounded like a good idea, and so I'm asking the massage profession to do the same.
Simply put, I would like to know if you would be willing to be my "massage therapy advisors." I know how busy you are, so I would make sure to respect your time; chances are, I'd probably consult with you no more than six to eight times a year - and even then, it would almost always be by e-mail.
The experiences you have as a massage therapist, seeing clients, and making the benefits of our profession known throughout your community, are very important to me.You can provide additional insight on how Massage Today can best serve our profession and, in turn, help best serve your clients. Your feedback will help point Massage Today in the direction you think it should go as we look to utilize MT, MassageToday.com and our online "To Your Health" newsletter (and any other great ideas you come up with) in ways that will best benefit the profession.
Our ultimate goal is to meet your needs in the areas where we can make a difference. Understanding your needs and how best to meet them is almost impossible unless you have direct input. You know what is most important to you; I want to hear what you have to say.
As you already know, more than 80,000 massage therapists, vendors, students and other health care providers who practice massage are reading this article. That's a pretty big audience, and it takes a pretty sophisticated communications system to get in touch with all of them. The good thing is, such a system is already in place - e-mail - which allows us to get in touch virtually any time, from virtually anywhere. That is one of the reasons I'd like my advisors to speak with me by e-mail. It also ensures that only the massage therapists who want to be my advisors are contacted.
Over the past five years, we've collected the e-mail addresses of tens of thousands of massage therapists. In the coming months, we will send e-mail to our prospective massage advisors to find out how many would like to participate. To keep your time commitment at a minimum, this e-mail will include a link to a form, which will give you the ability to provide short responses to questions, or to just click on your choice from a list of possible answers. It will rarely require more than three or four minutes of your time.
You can confirm if you want to be (or remain) one of my advisors with each advisory e-mail. If you do, simply provide your opinion on the topics included in the e-mail. If at any time you no longer want to be an advisor, there will always be an opt-out feature that you can use to tell us.
If you would like to be one of my advisors, would you please send me an e-mail letting me know that you would be willing to share your opinion with me? You can e-mail me at the following address, which we've set up specifically for this purpose: .
Please know that your personal opinions will not be published or shared outside of our company. It is our intention to better understand your needs and what issues we should be involved with and/or encourage others to pursue in order to help meet those needs.
Thank you so much for considering being my massage advisor. Your thoughts are very important to me. They will help shape what we do, what we support, and where we focus our efforts for you, your practice and our profession.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.