Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
I just got finished with a ...
resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
March, 2005, Vol. 05, Issue 03
Womankind: Is Seasonale® Reasonable?
By Elaine Stillerman, LMT
Is there anyone else feeling disgusted and outraged at the latest assault on women by the pharmaceutical industry? Are women so gullible that we believe these mega-billion dollar giants have our best interests in mind when they claim that the female reproductive system is broken and needs fixing?
I was sitting home one evening, minding my own business, when a commercial for Seasonale® came on.In the ad, several 20-something waifs, clad in white dresses with pink polka dots, were kicking the dots as they fell of the dresses until there were only four left. The dots symbolized (menstrual) periods - one dot per period - get it? That's the gimmick. You would never wear white when you have your period (or after Labor Day), and this miracle contraception provides effective birth control protection plus cuts down the number of menstrual cycles to only four - one per Seasonale® . I wanted to hurl.
Brought to you by the same industry that labels menopause "estrogen deficiency syndrome" (and wanted to sell drugs to change that until the dangers of hormone replacement therapy became widely accepted), this birth control pill is made with lower doses of the same estrogen (ethinyl estradiol) and progestin (levonorgestrel) found in conventional birth control pills, but the usage is vastly different. Instead of taking the pill for 21 days followed by seven days of placebo, Seasonale® is taken for 84 days and seven days of placebo so the normal number of menstruation cycles, 13-14 per year, dwindles to four.
I suppose there are a number of women who applaud this innovation. Those who suffer from severe menstrual cramps, have extreme bleeding, or consider their monthly cycles an inconvenience would probably welcome relief from these symptoms. But these women are not the target population, and the strategy is to convince all women of childbearing age that it's okay to mess with Mother Nature and reduce the number of periods.
Approved by the United States Food and Drug Administration (FDA) in September 2003 to prevent pregnancy, this oral contraceptive acts like the traditional birth control pill by suppressing ovulation and making the cervical mucus hostile to sperm. It prevents the endometrium (uterine lining) from growing thick enough to support fertilization; however, the hormones of this drug prevent the endometrium from growing at all. As birth control, it is 99 percent effective if taken as directed, compared to the 95-percent effective rate of traditional birth control pills. Supporters also maintain that decreasing the number of periods can prevent anemia and incidences of endometriosis, which is often linked with pelvic pain and infertility. There is even some inference that this pill may reduce the risk of ovarian and endometrial cancers.
Conversely, as with any birth control pill, Seasonale® does not protect the user from HIV or any other sexually transmitted diseases. Its side-effects are similar to those of standard birth control pills and include nausea, vomiting, weight gain, breast soreness and breakthrough bleeding; however, users of Seasonale® may experience more breakthrough bleeding, particularly in the first few months. So, perhaps avoiding white garments should also be on the warning label.
Seasonale® is not appropriate for women with blood-clotting disorders or those who have risk factors for heart disease or stroke, such as elevated blood pressure, diabetes, obesity, and high cholesterol, nor is it safe for smokers and women over 35. But these warnings are ubiquitous with all birth control pills.
There are a number of doctors who maintain that missing periods is not a good idea. It is a monthly hormonal cycle that should not be artificially controlled. Women who take Seasonale® ingest nine more weeks of estrogen and progestin every year; although clinical studies have not proven an increased risk to these women, long-term usage has not been evaluated.
But what upsets me is the way the marketing of this drug tries to suggest that having monthly periods is a mere inconvenience that can be safely eliminated. It plays into the idea that women, who rarely rejoice when they menstruate, can deny their womanhood and fool their own biology by ceasing to menstruate. It's a psychological ploy to convince us that our bodily functions are unnatural and need to be controlled.
Women of childbearing age bleed once a month. That's the way it always has been and that's the way it should remain. Trying to convince women that there is a better way to experience that which makes us uniquely women is doing a great disservice and borders on misogyny.
Click here for previous articles by Elaine Stillerman, LMT.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.