resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Putting POLITE Into Practice
First came the acronym RICE (Rest, Ice, Compression, Elevation), which eventually became PRICE (Protect, Rest, Ice, Compression, Elevation). Then in 2015, we started hearing POLICE (Protect, Optimal Loading, Ice, Compression, Elevation).
Concerns Regarding CDC Guidelines for Pain Management
In response to the epidemic rates of opioid and heroin addiction, the Centers for Disease Control and Prevention (CDC) set new guidelines for physicians regarding treatment for pain.
Comparing Costs of Care: DCs, MDs or PTs - Who Costs More?
In a health care era where evidence is increasingly the benchmark for insurance coverage, patient care and even cultural authority, we get plenty of it courtesy of a retrospective cost analysis spanning 10 years, more than 660,000 "covered lives" and nearly 7.5 million claims from Blue Cross Blue Shield of North Carolina.
Infertility: Managing Irregular Menses
Infertility is an area where Chinese medicine is particularly helpful. In the main, in women below the age of 38 without organic disturbance, the success rate using TCM (Traditional Chinese Medicine) should exceed 85%.
Sacroiliac Joint Fusion: Where's the Wisdom?
We should be very skeptical of the purportedly less invasive version of the already defrocked sacroiliac fusion surgery, "minimally invasive" sacroiliac joint fusion; and concerned this procedure simply represents the device manufacturer's attempt to find yet another new market.
Acupuncture Earns BLS Unique Code
The United States Bureau of Labor Statistics recently announced that acupuncturists will have their own unique occupational code in the 2018 BLS Handbook. The new Standard Occupational Code (SOC) is 29-1291, will be included in the next edition of the BLS Occupational Handbook, which will be published in 2018.
University of Bridgeport Acupuncture Students Make Rounds at Sisters of Notre Dame
Nuns are not stereotypical acupuncture patients, Dr. Jennifer Brett acknowledges with a laugh. But then again, acupuncture has gone mainstream, just like cappuccinos and recycling. "It's changed a lot from the '70s and '80s," said Brett.
The Most Important Vitamin You've Never Heard Of: K2
Imagine if one in every three patients who walked through your door was afflicted with a debilitating, yet completely preventable and treatable disease.
Acupuncture's Essential Role
Acupuncture should play a more prominent role in U.S. healthcare during and after this post-Affordable Care Act era when chronic care and population health management are key concerns for all healthcare providers.
Why We Need to Fix the Mechanoreceptors (Part 2)
The muscle spindle, a particular type of mechanoreceptor, is located deep within the muscle belly, encapsulated in fascia made up of intrafusal fibers, all within the extrafusal muscle fibers.
NBCE Fumbles Computerized Testing Process
Imagine being a student again, about to take one of the four tests required to become a doctor of chiropractic. You've studied almost nonstop for the past few weeks. You can feel your anxiety level rise as you sit down in front of the computer screen.
Patience vs. Patients
How long have you been in practice? I began my journey more than 20 years ago and opened my first acupuncture clinic in 2008. Just like you, I've learned a lot over the years. Recently, I sat in an interview and was asked what made me successful.
The Lung Official
The Lung is known as the "Official Who Receives the Pure Chi From the Heavens." The act of breathing in, known as inspiration, brings oxygen into the body from the atmosphere. Each exhalation or expiration removes and releases carbon dioxide, a waste product of the body, into the atmosphere.
Forward Head Carriage and the Feet: What's the Connection? (Pt. 2)
Clinical evaluation of standing posture using relatively low-tech tools has been confirmed as valid and reliable by several studies. The original device used to evaluate posture was the plumb line, which served as a reference line for the effects of gravity on body alignment.
CE Regulations Are Hurting Chiropractic
During my 35 years in the chiropractic profession, I have been forced to attend available continuing-education programs that were occasionally incredibly beneficial, but frequently not worth my time.
Six Things Every Chiropractor Should Know About Opioids
An increase in addictions and deaths due to opioids has raised significant concern and media attention. We offer this brief overview on this important public health problem for the practicing chiropractor.
Dealing with a Pain in the Butt
The patient came into my office with the classic antalgic stoop. She was bent over almost to ninety degrees, leaning on her husband for support and staggering to walk. She had been under supportive care for a long time, but this new pain scared her.
Letter to the Editor
On December 7, 1999, the U.S. FDA reclassified the status of acupuncture needles from class III (investigative devices subject to investigative device exemptions...) to class II (special controls).
We Get Letters & Email
Our Medicare Challenges Aren't an Education Issue; Passion to Succeed: More Pivotal Than GPA?
Case Study: 2-Year-Old Suffering From Urinary Reflux
A19-month-old female child presented to my office for treatment. Her mother reported the child had been diagnosed with urinary reflux and associated urinary tract infections, recurrent bouts of otitis media and inability to sleep.
HVLA Technique: Addressing Myths
In the annals of chiropractic history and literature, and in the imagination of the public, there is one manual adjusting technique that can produce a wide range of responses, both from patients and casual observers.
News in Brief
F4CP MEmbership Milestone Reached; ICA Challenging New California Vaccine Law; TCC Names New President; New Provost at UWS.
Physical Examination in an Evidence-Based World
I have always had a fascination with physical examination procedures, particularly orthopedic tests. The origin of my fascination began just after graduation when I began the chiropractic orthopedics program.
The Drug Epidemic: Are You Guilty, Too?
Attention-deficit / hyperactivity disorder (ADHD) has become epidemic among children in the United States. According to the Centers for Disease Control and Prevention (CDC), the percentage of school-aged children diagnosed with ADHD has grown from 7.8 percent in 2003 to 11.0 percent in 2011.
March, 2005, Vol. 05, Issue 03
By Linda Riach
Once upon a time there were many farmers all over the country with dairy cows producing milk of every variety. Some milk was from Jersey cows; some from Holsteins; some from Guernseys; some was organic; some not so organic, and so on.Some farmers mixed their milk with chocolate to create another offering for milk connoisseurs.
The diversity of the products was almost endless: one percent, two percent, with and without acidophilus, and more. Enterprising dairy farmers worked hard to meet the varied needs of their markets. Then, one day, the farmers realized that dairy consumption was going down; Pepsi, Coke, Snapple, Starbucks, orange juice (thanks to the efforts of the Orange Growers Association), Budweiser and Red Bull all competed for the attention of a thirsty public. The farmers realized that they'd have to do something for their industry to continue its growth. That's when the dairy farmers' organizations got together to determine how they could raise consumer awareness and the desire for all things dairy.
Thus, the (now) famous National Milk Mustache "Got Milk?"® Campaign, which is jointly funded by America's milk processors and dairy farmers, was born. The goal of the multifaceted campaign was to educate consumers on the benefits of milk and raise milk consumption by creating a single identity for milk. The industry created a brand - and it's working.
For the past 26 years, I've been lucky enough to be part of the massage therapy profession and to watch it grow. During that time, the industry has matured; it has created a standing and recognition of which it is rightfully proud. Endless success stories about high-profile sporting events, inspiring studies, expanding educational programs, and certification development ideas are tossed around to help meet the needs of the future by massage action leaders, as well as hardworking organizations. The opportunities and challenges in these areas are as vast as the inspiration these people and their efforts offer their individual communities.
Expanding equally fast is the volume of opportunities presented to the massage therapy industry by professions, including pain medicine, sports medicine, athletic training, physical therapy and spa communities, which are all part of growing global markets. There are opportunities for massage therapists to secure their scopes of practice in sports and sports medicine, pain medicine and pain management, rehab, psychotherapy, and more. But with growth comes expansion, sprawl and diversification. The industry has become so spread out, so disparate, that many of us hear only snippets of those accomplishments or the potential opportunities. This growth has also meant that many practitioners now only identify with their individual communities and not with the idea of a unified interest.
None of us presume to have the one "right" form of massage or the one "best" response to the needs of a touch-thirsty public. Each facet of the industry is an important part of a gleaming gem. One facet may shine especially brightly in a certain light, but the strength and durability will best be recognized if the whole gem is swathed in flattering light so that it gleams. So now, as we turn to face new challenges (much as the milk industry did), there are questions that we need to ask ourselves in examining what next steps should be taken to showcase the whole massage therapy industry and to keep it thriving.
For me, the answer about how to best respond to the burgeoning opportunities on the horizon is straightforward: Put more focus on communications as a practitioner and as a community, in our organizations and as a whole. Why? Because much of the public is not aware of the power and efficacy of massage therapy in all of its forms. Few are adequately educated to be able to identify how to find a therapist qualified to meet their needs, expectations and personal preferences. Few understand that it will require a series of visits to experience lasting results. And, on a more technical note, most consumers are not aware of all the research that has been done to establish the credibility and efficacy of massage in many situations.
The truth is that the market for the services of massage therapists is boundless; in fact, it's booming.
There are 77 million aging baby boomers primed to hear the message about your services. There are as many varying needs for therapeutic touch as there are people in the world. And yet the industry is so disparate, so spread out, that it is not seen as a single entity to consumers. We in the industry are missing an opportunity, which, by harnessing our combined strength, can corral the full potential of growth for the good of all. So, how can the massage therapy community promote itself within these venues? What needs to be done to teach to these opportunities? How do we establish credibility and working relationships with those who might be sources of referral?
A powerful unifying force lies in the creation of a brand for therapeutic touch - to use the brand to educate the masses, drawing them in for individualized pursuits of health and wellness. Promoting the use of massage therapy for pain and wellness management is easier than promoting the products made by the drug companies if for no other reason than there'd be no long laundry list of side-effects and contraindications. In a day and age where stress-related illnesses are at almost epidemic proportions, with such a potent tool in our tool box, don't we have a responsibility to promote what we have to offer and to find the resources to do what it takes to invest in, create and promote the brand as a whole? We also owe it to the students who will be attempting to make a living. As school graduation numbers increase, so must the numbers of people needing, desiring and pursuing the use of their services.
The world of massage therapy is as diverse as the universe of clients who need its services. There is room for all under the tent. To that end, we must all work together to solidify and hold in even higher esteem our expectations for each modality through modality-appropriate accreditation so that the end user can be ensured a positive, consistent experience. As the experience is unified, word-of-mouth increases and awareness goes up. Simply put, a rising tide lifts all ships.
While we are not producing a single product, we should be working to promote a unified experience, a brand called "massage." That brand should embody the experience for the customer of the personal pursuit of wellness and the role of the practitioner as partner in that ongoing endeavor. If we can get behind that, there's no end to the people we can reach.
Click here for previous articles by Linda Riach.
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