resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Expanding Access, Branch by Branch
The big news coming from Capitol Hill isn't merely the recent introduction of a pair of bills designed to expand chiropractic services in the Veterans Affairs and military health care systems; after all, similar legislation has made its way through Congress before, never reaching the Oval Office for presidential signature.
The Dietary Supplement Research Dilemma
I do not care what the truth is, one way or another; I just want to know it. And when it comes to dietary supplements, the truth can be hard to find for a number of reasons.
A Reality Check – and a Chance to Educate
Imagine working in the public relations department of nutrition retailer General Nutrition Corporation (GNC) and reading the The New York Times announce...
Impacting Chiropractic's Future With Technology
When it comes to electronic health records (EHR), Robert Moberg and Dr. Steven Kraus are two of the leading industry experts on the topic.
Avoid Random Treatment of Trigger Points (Part 2)
We must acknowledge that the fascia, which surrounds literally everything in our bodies, including every muscle fiber, is more than just a covering.
Treating Beyond Pain
More often than not, when a patient presents to the office, it is for a pain complaint. Headache, neck pain, low back pain, sciatica, carpal tunnel... The pain is often the focus of the patient's mindset, and they don't often have any thought of what comes after the pain.
The Way We Are Designed: A Conversation with Gil Hedley, PhD
I was first introduced to the work of Gil Hedley by Tom DiFerdinando. He gifted me Gil's DVD series.
TCM Congress in Rothenburg is Largest in Western World
In the medieval town of Rothenburg, deep set within the Bavarian countryside in Southern Germany, the TCM Kongress Rothenburg each year draws around 1.200 participants from more than 40 different countries to attend the biggest TCM conference in the Western world.
Synergy Doesn't Happen in Silos: Acupuncture in Hospitals and Other Healthcare Settings
As acupuncture and traditional East Asian medicine continue to intersect and integrate with biomedical approaches, the conversation about integration expands and becomes richer.
Help Update the LBP Practice Guideline
The Council on Chiropractic Guidelines and Practice Parameters has announced the release of an updated Clinical Practice Guideline for Chiropractic Management of Low Back Pain for stakeholder review and comment.
Interpersonal Skills 101: Enhancing the Value of Our Patient Interactions
Recently, I read an interesting article in our local newspaper titled "The Value of Human Interaction." The article presented comments from a senior editor for Fortune magazine who discussed "Civility in the Business World."
There Really is No Room for Sexism
Recently, Matteo* (a transgender male) approached me during a break in an advanced shiatsu class in Berlin where he was one of two men in a group of 20 women. "Pamela. Don't forget to remind the translator to include male endings."
Recreational Cannabis Use and TCM
Many people are drawn to cannabis for its effects physically, mentally and emotionally. Medically, cannabis has some legitimate uses, however the scope of this article is limited to the recreational use of cannabis.
Will You Be an Amplifer or a Mute?
These times are changing, and changing quickly. There have been many challenges to this profession throughout the past few years. The challenge is to talk, then talk and talk some more about this medicine.
Low Back Pain: Posture and Movement Analysis
When performing static and dynamic movement analysis of the lumbopelvic hip area, begin with standing visual posture analysis of the pelvis, and then perform lumbar range of motion and assess what you might see during normal versus abnormal lumbar flexion motion.
Converting More Patients to Your Practice
In 2013 and 2014, the theme was "the money is in the list." This meant that if you had a big email list, you were really making some "cha-ching." Unfortunately, having thousands of emails doesn't equate to thousands of dollars in profit.
B Vitamins Improve Memory, Prevent Brain Atrophy
The 2010 OPTIMA study showed that the accelerated rate of brain atrophy in elderly with mild cognitive impairment could be slowed via supplementation with homocysteine-lowering B vitamins, which included folic acid, vitamin B12 and vitamin B6.
A Well-Kept Secret: 5 Element Acupuncture, Part II
Supervising acupuncture interns at a TCM college, it has always struck me how funny it is to hear the clinic manager tell the patients that the Five Element clinic specializes in treating emotions, as if patients with physical pain have no emotions!
Atypical Femoral Fractures and Bisphosphonate Use: What to Watch For
Bisphosphonates (BP) are popular drugs, with more than 8 billion in sales in 2008; however, profits have declined as patents began expiring. Nonetheless, BP remain the most commonly prescribed drugs for patients at risk of osteoporotic fractures, with several million prescriptions written every year.
The Need for a New Medical Model: A Challenge for Biopsychosocial and Ecopsychologica Medicine
Chinese medicine speaks of alignment between humans, heaven and earth. It is a complex view with a focus upon relationship. These are comprehensive ideas with no specific terms in contemporary medical practice.
An Excerpt from TCM Case Studies: Pediatrics
This excerpt is reprinted with permission from Jamie Wu. TCM Case Studies: Pediatrics was released in 2014 by People's Medical Publishing House.
March, 2005, Vol. 05, Issue 03
Are You a Massage Geek?
By Cliff Korn, BS, LMT, NCTMB
I'm not sure if you are experiencing similar things in your practice as I am in mine. In the last year the impact of technology has had a greater importance than it ever has before. Just today I received e-mail from an individual informing me that she found my name on the Internet and wanted information about my practice.I was fortunate enough to have read her e-mail about 30 minutes after she had written it. I responded with basic information and specific answers to her questions and in about 15 more minutes she sent a second e-mail thanking me for my prompt response, saying she wanted to book a series of weekly appointments. Do you think that I'm pleased to have my laptop connected to the Internet on my office desk?
And speaking of the laptop on my desk, it is a technological marvel in that it has intrinsic "wi fi" capability. That means that it will search for wireless networks and allow me to connect to them. More important to me than e-mail is my electronic scheduling calendar. While I used to have a spiral wire-bound appointment calendar, I now use the calendar function in my laptop to keep all personal, professional and client appointments. It gives me the capability of "dragging and dropping" appointments from one day to another, and copying recurring appointments into the future.
The laptop also has a complete list of all my clients and their contact information. I can use that information to print labels for newsletters or correspondence, and call them when situations require schedule changes, etc.
And speaking of calling, when I have to call my clients I frequently call them on my cell phone - another technological wonder. My long distance bills are negligible since I have started using my cell phone. My cell phone is one of the new cell phone/PDA hybrids. As a PDA it (like my old Palm Pilot) has both calendar and contacts functions, as well as "to do" lists, and notes. What is really nice is having the capability of verifying my calendar anytime my cell phone is with me. This has come in handy at restaurants when I've run into people wishing to make an appointment. I can pull out my cell phone, check my schedule and immediately book the client into an available time slot.
My PDA/phone synchronizes with my laptop when I get back to the office so that both have the same information. After getting to my office, the first thing I do in the morning and the last thing I do at night is to synchronize the two devices. When I get home, the first thing I do is synchronize the PDA/phone to my home desktop computer. This ensures that all three devices share the same information and provide the ultimate in information backup. I remember when I used to cart around a huge "day timer" that controlled my day-to-day life. If I ever lost that book it would bring panic and thoughts of impending doom to mind. Now I just have my cell phone; it has more information than the old day timer did and the added ability of instant retrievablity. If lost, I simply purchase a new one, place it in the charging cradle connected to either my laptop or desktop, and hit the "sync" button. All information is immediately restored to the device.
I think practice management software is important to the "massage geek," also. It's nice to have the ability to record soap notes, treatment, financial details, and everything else in one package. Residing on my laptop, I could also complete HCFA forms if I billed insurance companies (I don't!), generate reports to physicians, and track income from all sources.
Technology is good for my business. It allows me to sign up for conferences and conventions where I obtain my required continuing education, online, in the middle of the night. It allows me to accept credit cards in my practice. It allows me to stay in contact with my clients even when I am not in my office.
I firmly believe that today's technology makes me more money than it costs me to utilize it. If you haven't yet jumped on the techno bandwagon, I encourage you to do so. It's fun and it works.
I know many massage therapists who consider themselves "high touch, low tech." I am suggesting that you might be better served being "high touch, high tech."
Go ahead! Don't be afraid! Track your income in financial planning software, and do your taxes on tax software. Get new business by being part of "massage locator" services. Massage membership associations give special considerations to use of technology, allowing members to sign up for workshops online, pay for products and services online, and contact officers and staff online.
So go build that Web site; establish that online locator service. Make it easy for clients to find you. There are many opportunities available for you right at massagetoday.com! Contact our Reader Services Department for more information (800-359-2289).
See you there!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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