resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Climbing the Ladder of Opportunity (Part 1)
President Obama spoke of building "ladders of opportunity" in his State of the Union and Inauguration addresses.
Peer Points: Spreading The Word
Pedram Shojai describes his venture into Traditional Chinese Medicine as a journey led by various "mystical experiences." Shojai decided to change the course of his career when he looked deeper into the basics of TCM.
The Deficiency Myth
If you went to the same kind of medical school I did and took the same kind of licensing exam I took, you were trained to seek out and expect to find primary deficiencies here in the U.S.
News in Brief
Parker Announces Executive Director of Parker Professional; Athletic TIPS Program Getting Financial Support; ANJC Award Recipients Named.
Qigong to Empower Our Youth
Qigong is an ancient form of exercise and meditation used to promote longevity and health. This practice has traditionally been used by adults to balance the body through mindfulness, focused breathing and gentle movements.
Embracing the Light
Four years, ago I was diagnosed with a labral tear in my hip that was excruciating and "required surgery" according to an orthopedic surgeon. I tried everything and although the symptoms had mostly abated, I had to give up Yoga practice and everything that could exacerbate the tear.
Ask and You May Receive
A friend of my mother has had a problem with her ears for almost 20 years. Whenever the wind blows, it sends shooting pain through her jaw. She has seen any number of medical specialists over that time, but with no relief.
Using Facial and Scalp Acupuncture To Treat Neuromuscular Facial Conditions
As a practitioner and instructor of facial rejuvenation acupuncture I have gotten many calls over the past 10 years from individuals seeking help for various conditions affecting the facial muscles, nerves, and overall function of the face.
Common Disorders of the Temporomandibular Joint
The evaluation and management of craniofacial pain is a complex endeavor, which often encompasses the presence of temporomandibular joint disorders.
Preserving the Natural Resources and Culture of Chinese Herbal Medicine
As the world experiences unprecedented population growth and ever-increasing ecological pressures, the topic of preserving Chinese medicine's natural resources has attracted steadily increasing attention from practitioners.
Acupuncture Ambassadors: A Chat with Leader Anthony M. Giovanniello, MSAc,LAc
When you first meet Anthony Giovanniello, you realize he's a humble practitioner, yet is bursting with a type of dedication that you can't help but be overwhelmingly inspired by.
The Urinary Bladder Official
The Bladder Official is known as the Official Who Controls the Storage of Water. In Western medical terms, this organ collects the urine excreted by the kidneys.
The Many Faces of Cervical Compression
When evaluating the neck, there are any number of orthopedic tests to be considered.
An Alternate Method For Choosing The Right Formula For Your Patients
A constant question for us in the clinic is when to make adjustments and when to stay the course. A patient comes in and says, "Things are the same as last week."
We Get Letters & E-Mail
Let's Restore Integrity to Health Care – Starting With Us; MDs Offer More – So Can We.
An Introduction to Evidence-Based Clinical Practice - Again
One of your patients is in for treatment and catches you off guard by asking you a question about a news article she recently read. It seems that a new intervention for back pain was found to reduce the rate of serious side effects by 50 percent.
Why Stretching Doesn't Work
Like most chiropractors, a good part of my day is spent working with sedentary office workers who spend eight to 12 hours a day glued to a desk chair in front of a computer.
Betraying Patients and the Profession
Imagine flying from New York to Paris on a jumbo 747. Your thoughts are on your vacation and experiencing the City of Lights. Midway over the Atlantic Ocean, you overhear the flight attendants talking in muffled voices.
Gallop Confidently Into The New Year
Happy New Year! As you may know, this is the year of the Wooden Horse. I received a wonderful gift for Christmas. It is a beautiful glass sculpture of a horse, by Luili Gong Fong, a Chinese artist.
Increased Breast Cancer Risk: Another Implication of High Cholesterol
In addition to being a known risk factor for heart and cardiovascular disease, recent studies have highlighted the link between high cholesterol and increased risk of breast cancer. Breast cancer is the second most common malignancy in women after skin cancer.
Putting Public Health Into Action: Thinking Globally, Acting Locally
The Chiropractic Health Care section of the American Public Health Association (APHA) met at the 141st APHA Annual Meeting and Exposition in Boston late last year, and it was another triumph for chiropractic and its public health advocates.
New Knee, New Pain (Part 2)
The patient presented to the chiropractic clinic with symptoms of genu varum and pain on the medial aspect of the tibiofemoral joint.
Gaining an Independent Occupational Code with the U.S. Bureau of Labor Statistics
One of the most important national activities currently taking place in relation to the development of the field of AOM profession is the Department of Labor's Bureau of Labor Statistics' (BLS) revision of the 2010 Standard Occupational Classification (SOC) system.
Look, Listen and Learn to Code
Study of the Current Procedural Terminology (CPT) Evaluation and Management (E&M) coding system can leave a doctor of chiropractic a bit confused. The description of the five new-patient and five established-patient examination codes takes up several pages in most coding books. The degree of detail and charts used to describe the codes can be overwhelming.
March, 2005, Vol. 05, Issue 03
Are You a Massage Geek?
By Cliff Korn, BS, LMT, NCTMB
I'm not sure if you are experiencing similar things in your practice as I am in mine. In the last year the impact of technology has had a greater importance than it ever has before. Just today I received e-mail from an individual informing me that she found my name on the Internet and wanted information about my practice.I was fortunate enough to have read her e-mail about 30 minutes after she had written it. I responded with basic information and specific answers to her questions and in about 15 more minutes she sent a second e-mail thanking me for my prompt response, saying she wanted to book a series of weekly appointments. Do you think that I'm pleased to have my laptop connected to the Internet on my office desk?
And speaking of the laptop on my desk, it is a technological marvel in that it has intrinsic "wi fi" capability. That means that it will search for wireless networks and allow me to connect to them. More important to me than e-mail is my electronic scheduling calendar. While I used to have a spiral wire-bound appointment calendar, I now use the calendar function in my laptop to keep all personal, professional and client appointments. It gives me the capability of "dragging and dropping" appointments from one day to another, and copying recurring appointments into the future.
The laptop also has a complete list of all my clients and their contact information. I can use that information to print labels for newsletters or correspondence, and call them when situations require schedule changes, etc.
And speaking of calling, when I have to call my clients I frequently call them on my cell phone - another technological wonder. My long distance bills are negligible since I have started using my cell phone. My cell phone is one of the new cell phone/PDA hybrids. As a PDA it (like my old Palm Pilot) has both calendar and contacts functions, as well as "to do" lists, and notes. What is really nice is having the capability of verifying my calendar anytime my cell phone is with me. This has come in handy at restaurants when I've run into people wishing to make an appointment. I can pull out my cell phone, check my schedule and immediately book the client into an available time slot.
My PDA/phone synchronizes with my laptop when I get back to the office so that both have the same information. After getting to my office, the first thing I do in the morning and the last thing I do at night is to synchronize the two devices. When I get home, the first thing I do is synchronize the PDA/phone to my home desktop computer. This ensures that all three devices share the same information and provide the ultimate in information backup. I remember when I used to cart around a huge "day timer" that controlled my day-to-day life. If I ever lost that book it would bring panic and thoughts of impending doom to mind. Now I just have my cell phone; it has more information than the old day timer did and the added ability of instant retrievablity. If lost, I simply purchase a new one, place it in the charging cradle connected to either my laptop or desktop, and hit the "sync" button. All information is immediately restored to the device.
I think practice management software is important to the "massage geek," also. It's nice to have the ability to record soap notes, treatment, financial details, and everything else in one package. Residing on my laptop, I could also complete HCFA forms if I billed insurance companies (I don't!), generate reports to physicians, and track income from all sources.
Technology is good for my business. It allows me to sign up for conferences and conventions where I obtain my required continuing education, online, in the middle of the night. It allows me to accept credit cards in my practice. It allows me to stay in contact with my clients even when I am not in my office.
I firmly believe that today's technology makes me more money than it costs me to utilize it. If you haven't yet jumped on the techno bandwagon, I encourage you to do so. It's fun and it works.
I know many massage therapists who consider themselves "high touch, low tech." I am suggesting that you might be better served being "high touch, high tech."
Go ahead! Don't be afraid! Track your income in financial planning software, and do your taxes on tax software. Get new business by being part of "massage locator" services. Massage membership associations give special considerations to use of technology, allowing members to sign up for workshops online, pay for products and services online, and contact officers and staff online.
So go build that Web site; establish that online locator service. Make it easy for clients to find you. There are many opportunities available for you right at massagetoday.com! Contact our Reader Services Department for more information (800-359-2289).
See you there!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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