resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Kansas Achieves Licensing Law
Kansas Governor Sam Brownback signed House Bill 2615 into law on Friday, May 13, 2016. HB2615 includes provisions for the licensure of acupuncturists in the state of Kansas.
An MD Who Understands the Opioid Epidemic
Doctors of chiropractic have an important role to play in ending the opioid epidemic and dealing with chronic pain by conservative means (see our top story in this issue) – but who's to blame for opioid dependence and abuse in the first place?
Sit or Stand? Analyzing a Mixed Message
I'm more than a bit confused. At my age, that seems to be a rather common occurrence. However, today more than ever, I'm getting a mixed message.
Multivitamin Supplement May Reduce Breast Cancer Recurrence
There is a great deal of controversy regarding the value of multiple vitamin supplements in cancer prevention.
Chronic Pain: Become Part of the Solution
I have lectured to more than 7,000 chiropractic physicians over the past five years regarding the chronic pain and opioid epidemic in this country.
What You Say Isn't Always What Patients Hear
A few years ago, my aunt Edna (name changed for the purpose of this story) suffered a stroke. After a short hospital stay, she was transferred to a nursing home for rehabilitation. When she arrived at the nursing home, Edna requested a private room.
Insuring Quality Control in Herb Importation: An Interview with Wilson Lau
Wilson Lau is the vice president of Nuherbs, a Chinese herb importation company based in San Leandro, California. Before joining Nuherbs, he trained as a lawyer specializing in FDA law.
Adventures with the San Jiao
Those of us who have been in practice for several decades relish the way meridians and points reveal new diagnostic clues and new insights. I love to encourage my students to see this as an adventure that goes way beyond the textbooks.
A Long-Overdue Win for Oregon Medicaid Patients - and the Implications for Other States
Beginning July 1, 2016, Oregon Medicaid patients with spinal pain (cervical, thoracic, lumbar, pelvic) who are determined to be low risk based on a biopsychosocial assessment tool (STarT Back – Keele University) can receive four chiropractic visits per episode.
An Emerging Partnership Model
Maryland University of Integrative Health (MUIH) has educated integrative health and wellness practitioners for the last 40 years, originally as an acupuncture clinic and school. The institution's transformative, relationship-centered programs integrate traditional wisdom with contemporary science
Treating Hip & Groin Pain With Abdominal Release of Upper Lumbar Nerve Impingements
Have you encountered patients with groin and hip pain you can't seem to solve? You know it's not a worn-out hip; you suspect the pain is somehow connected to the spine. But somehow, you just can't help them break through.
Believe it or not, an estimated one-third of your patients have eaten some form of fast food within 24 hours of their appointment with you.
What's New in Phytonutrition: Mangifera Indica, "The King of Fruits"
One hundred percent pure Indian green mango fruit (mangifera indica), harvested at a special degree of ripeness for efficacy and taste, can now be concentrated as a phytonutrient nutraceutical powder.
Acupuncture's Impact on the World
For several years, I have been hearing about the town of Rothenburg, Germany. It seemed just a dot on a map until I arrived. It is the home of the TCM Kongress which began in 1968. It has been held annually for 47 years and it has only missed one year.
The Pertinent Negative
We all have to perform evaluations on patients. Most of us don't like doing it – exams take time, and worse it takes even more time after the evaluation to put together a narrative summary of the findings. Sometimes, this process becomes downright tedious.
Three Tips to Help You Analyze the Acupuncture Case Studies of the NCCAOM Exam
Confirm the answer quickly by the elimination method. Case study:
After two treatments for back pain, a patient presents for a third
session complaining of rapid breathing and wheezing that is made worse
during cold weather.
AOM Hospital-Based Practice: A Future Reality?
The natural evolution of health care on the planet is integrative health. We may have some challenges ahead, but based on my research, all indicators are pointing in a positive direction. There seems to be an evolving consciousness among our patient population that is "getting it."
Acupuncture Muscle Trigger Point and Oriental Medicine Sports Therapy
It is difficult to ascertain the internal condition of professional basketball player Lebron James during game one of the 2014 NBA finals, in which he developed debilitating muscle cramps that led to his premature removal from the game.
Increasing the Value of Spine Care: CMS Approves New Low Back Pain Registry
The Centers for Medicare and Medicaid Services has approved the Spine IQ Low Back Pain Registry as a qualified clinical data registry for the Physician Quality Reporting System (PQRS) in 2016.
Beating the Odds: Interview With Para-Powerlifter Adeline Dumapong-Ancheta
Since October 2015, the FICS Foundation, the charitable organization affiliated with the International Federation of Sports Chiropractic (FICS), has been supporting disabled athletes internationally.
Tai Chi Documentary Premier
First Run Features recently announced the world theatrical premiere of Barry Strugatz's documentary The Professor: Tai Chi's Journey West, which premiered last month at the Laemmle Music Hall in Los Angeles.
How to Stay Sane During the Elections: Understanding Through the Lens of Chinese Medicine
In Chinese Medicine philosophy, everything consists of Yin and Yang. The law of polar opposites – one cannot exist without its opposite.
March, 2005, Vol. 05, Issue 03
Are You a Massage Geek?
By Cliff Korn, BS, LMT, NCTMB
I'm not sure if you are experiencing similar things in your practice as I am in mine. In the last year the impact of technology has had a greater importance than it ever has before. Just today I received e-mail from an individual informing me that she found my name on the Internet and wanted information about my practice.I was fortunate enough to have read her e-mail about 30 minutes after she had written it. I responded with basic information and specific answers to her questions and in about 15 more minutes she sent a second e-mail thanking me for my prompt response, saying she wanted to book a series of weekly appointments. Do you think that I'm pleased to have my laptop connected to the Internet on my office desk?
And speaking of the laptop on my desk, it is a technological marvel in that it has intrinsic "wi fi" capability. That means that it will search for wireless networks and allow me to connect to them. More important to me than e-mail is my electronic scheduling calendar. While I used to have a spiral wire-bound appointment calendar, I now use the calendar function in my laptop to keep all personal, professional and client appointments. It gives me the capability of "dragging and dropping" appointments from one day to another, and copying recurring appointments into the future.
The laptop also has a complete list of all my clients and their contact information. I can use that information to print labels for newsletters or correspondence, and call them when situations require schedule changes, etc.
And speaking of calling, when I have to call my clients I frequently call them on my cell phone - another technological wonder. My long distance bills are negligible since I have started using my cell phone. My cell phone is one of the new cell phone/PDA hybrids. As a PDA it (like my old Palm Pilot) has both calendar and contacts functions, as well as "to do" lists, and notes. What is really nice is having the capability of verifying my calendar anytime my cell phone is with me. This has come in handy at restaurants when I've run into people wishing to make an appointment. I can pull out my cell phone, check my schedule and immediately book the client into an available time slot.
My PDA/phone synchronizes with my laptop when I get back to the office so that both have the same information. After getting to my office, the first thing I do in the morning and the last thing I do at night is to synchronize the two devices. When I get home, the first thing I do is synchronize the PDA/phone to my home desktop computer. This ensures that all three devices share the same information and provide the ultimate in information backup. I remember when I used to cart around a huge "day timer" that controlled my day-to-day life. If I ever lost that book it would bring panic and thoughts of impending doom to mind. Now I just have my cell phone; it has more information than the old day timer did and the added ability of instant retrievablity. If lost, I simply purchase a new one, place it in the charging cradle connected to either my laptop or desktop, and hit the "sync" button. All information is immediately restored to the device.
I think practice management software is important to the "massage geek," also. It's nice to have the ability to record soap notes, treatment, financial details, and everything else in one package. Residing on my laptop, I could also complete HCFA forms if I billed insurance companies (I don't!), generate reports to physicians, and track income from all sources.
Technology is good for my business. It allows me to sign up for conferences and conventions where I obtain my required continuing education, online, in the middle of the night. It allows me to accept credit cards in my practice. It allows me to stay in contact with my clients even when I am not in my office.
I firmly believe that today's technology makes me more money than it costs me to utilize it. If you haven't yet jumped on the techno bandwagon, I encourage you to do so. It's fun and it works.
I know many massage therapists who consider themselves "high touch, low tech." I am suggesting that you might be better served being "high touch, high tech."
Go ahead! Don't be afraid! Track your income in financial planning software, and do your taxes on tax software. Get new business by being part of "massage locator" services. Massage membership associations give special considerations to use of technology, allowing members to sign up for workshops online, pay for products and services online, and contact officers and staff online.
So go build that Web site; establish that online locator service. Make it easy for clients to find you. There are many opportunities available for you right at massagetoday.com! Contact our Reader Services Department for more information (800-359-2289).
See you there!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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