Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
March, 2005, Vol. 05, Issue 03
Are You a Massage Geek?
By Cliff Korn, BS, LMT, NCTMB
I'm not sure if you are experiencing similar things in your practice as I am in mine. In the last year the impact of technology has had a greater importance than it ever has before. Just today I received e-mail from an individual informing me that she found my name on the Internet and wanted information about my practice.I was fortunate enough to have read her e-mail about 30 minutes after she had written it. I responded with basic information and specific answers to her questions and in about 15 more minutes she sent a second e-mail thanking me for my prompt response, saying she wanted to book a series of weekly appointments. Do you think that I'm pleased to have my laptop connected to the Internet on my office desk?
And speaking of the laptop on my desk, it is a technological marvel in that it has intrinsic "wi fi" capability. That means that it will search for wireless networks and allow me to connect to them. More important to me than e-mail is my electronic scheduling calendar. While I used to have a spiral wire-bound appointment calendar, I now use the calendar function in my laptop to keep all personal, professional and client appointments. It gives me the capability of "dragging and dropping" appointments from one day to another, and copying recurring appointments into the future.
The laptop also has a complete list of all my clients and their contact information. I can use that information to print labels for newsletters or correspondence, and call them when situations require schedule changes, etc.
And speaking of calling, when I have to call my clients I frequently call them on my cell phone - another technological wonder. My long distance bills are negligible since I have started using my cell phone. My cell phone is one of the new cell phone/PDA hybrids. As a PDA it (like my old Palm Pilot) has both calendar and contacts functions, as well as "to do" lists, and notes. What is really nice is having the capability of verifying my calendar anytime my cell phone is with me. This has come in handy at restaurants when I've run into people wishing to make an appointment. I can pull out my cell phone, check my schedule and immediately book the client into an available time slot.
My PDA/phone synchronizes with my laptop when I get back to the office so that both have the same information. After getting to my office, the first thing I do in the morning and the last thing I do at night is to synchronize the two devices. When I get home, the first thing I do is synchronize the PDA/phone to my home desktop computer. This ensures that all three devices share the same information and provide the ultimate in information backup. I remember when I used to cart around a huge "day timer" that controlled my day-to-day life. If I ever lost that book it would bring panic and thoughts of impending doom to mind. Now I just have my cell phone; it has more information than the old day timer did and the added ability of instant retrievablity. If lost, I simply purchase a new one, place it in the charging cradle connected to either my laptop or desktop, and hit the "sync" button. All information is immediately restored to the device.
I think practice management software is important to the "massage geek," also. It's nice to have the ability to record soap notes, treatment, financial details, and everything else in one package. Residing on my laptop, I could also complete HCFA forms if I billed insurance companies (I don't!), generate reports to physicians, and track income from all sources.
Technology is good for my business. It allows me to sign up for conferences and conventions where I obtain my required continuing education, online, in the middle of the night. It allows me to accept credit cards in my practice. It allows me to stay in contact with my clients even when I am not in my office.
I firmly believe that today's technology makes me more money than it costs me to utilize it. If you haven't yet jumped on the techno bandwagon, I encourage you to do so. It's fun and it works.
I know many massage therapists who consider themselves "high touch, low tech." I am suggesting that you might be better served being "high touch, high tech."
Go ahead! Don't be afraid! Track your income in financial planning software, and do your taxes on tax software. Get new business by being part of "massage locator" services. Massage membership associations give special considerations to use of technology, allowing members to sign up for workshops online, pay for products and services online, and contact officers and staff online.
So go build that Web site; establish that online locator service. Make it easy for clients to find you. There are many opportunities available for you right at massagetoday.com! Contact our Reader Services Department for more information (800-359-2289).
See you there!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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