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Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
March, 2005, Vol. 05, Issue 03
Is Your Business Thriving or Diving?
By Colleen (Steigerwald) Holloway, LMT
The number one question massage therapists ask me during a business consultation is, "When is my business going to start thriving?" My reply is always, "Your business will start thriving when you change what you are currently doing." Some therapists would argue that they've tried everything and nothing seems to work.Others would simply agree because they haven't been doing much to promote their businesses. The bottom line is this: If your business is not thriving, then whatever you are doing right now to promote your business is not working. Sadly enough, there are so many easy methods of marketing you could be doing right now to increase your business that require little or no financial risk, only a mere commitment of your time. Here are some important questions to consider:
Do you follow up with clients after their appointments?
How would you feel if you went to your dentist and had your wisdom tooth removed and the very next day the dentist called to ask how you're feeling? You would most likely be surprised that the dentist took the time out of his or her busy schedule to call you. You would also get the feeling that the dentist truly cared about you, right? Would this gesture leave you more inclined to return to that dentist in the future? Would you refer anyone to this dentist? The answer is yes, of course. That simple gesture will leave a lasting impression.
Following up with your clients takes about 15 minutes out of your day, and the rewards can be significant. Make it a point to follow up with your clients and while you're on the telephone, suggest they make a future appointment if they haven't already done so.
What products do you recommend to your clients that you could be carrying and selling to them?
During my 10 years of doing massage, I regularly recommended my clients purchase certain products to help them either ease or prevent their pain. I would send them out my door and off to another location to buy the products. Then it finally occurred to me that I could be selling these products to my clients, saving them the inconvenience of having to travel to another location, while earning money for my business. I also had clients who would comment on how much they loved the scent of the massage lotion I was using, or the CD that was playing. It also occurred to me that if I had these products available, they would be inclined to purchase them.
If you are not currently selling retail products in your business, or the products you do carry are not flying off the shelves, it's time for you to create a list of products you regularly recommend to your clients, as well as a list of the products they ask about. These lists will tell you what products will sell well in your business.
What marketing books do you read?
You can always gain knowledge from reading a marketing book. Today there are several marketing books specifically written for massage therapists. Additionally, there are several Web sites and businesses that promote marketing for massage, and some offer free business tips. Are you capitalizing on this information? Take some time to investigate your options. Write down the names of the books that are available and start reading them. Spend an hour on the Internet looking into the Web sites that pertain to massage and marketing. You'll find free business tips, marketing programs, newsletters and other tools to help your business.
What marketing classes have you taken?
Massage therapists tend to be technique "collectors." They strive to learn every technique available to maximize their ability to give a great massage. Now, don't get me wrong; I'm all for improving your skills so you can help your clients. However, whether you've mastered one technique or 30 techniques, if no one knows how good you are, your skills are useless. Marketing classes, especially those specific to the field of massage therapy, can help you gain knowledge in building your clientele and income.
The possibilities are endless when it comes to creating a thriving massage business. The only thing required is your effort. If you are wondering when you'll have a thriving business, the answer lies within you. When would you like one? When are you going to do something about it? If you are consistently looking for new ways to market your business, you will find them.
If you ask yourself daily "What can I do to dramatically increase my business?" the answers will present themselves.
I'll close by asking you, "In which direction is your business going? Is it thriving or diving?"
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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