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Bastyr University: On the Front Lines of the Pain Epidemic
At University of Washington's Harborview Medical Center, the Seattle region's only Level I Trauma and Burn Center, the demands for in-patient care are dramatically different from a private clinic environment.
Missed Causes of LBP: It's the Syndrome, Not the Subluxation
When I read the chart notes of other chiropractors, I am usually disappointed. They list what vertebrae are fixated or misaligned. They may describe the involved fascia and muscles.
Multi-Dimensional Acupuncture: 3D, 4D & 5D
Maggie is an intuitive healer and workshop leader who I met on a recent hike. While we were talking she told me how she had to take it easy because of her knees. She said that her doctor told her that she has the early signs of arthritis.
Cyber Threat Checklist: Defend Your Business With These 10 Steps
Living in an internet connected society brings many conveniences and benefits. The power of the internet to connect us with customers, store data, and find information has opened the door for many small business owners to grow and flourish.
Old Trend, New Risks: Heavy Weight Training
With more opportunities to exercise than ever, a greater selection of exercise options, and the subsequent opinions supporting and challenging their merits, it's easy to be confused as to which approach is best.
Transforming Exam Delivery
The NBCE Board of Directors has never wavered on its promise to deliver an excellent, on-campus computerized testing experience to students. Likewise, there has never been a compromise to the delivery of fair, valid and legally defensible exams.
Prevention: Stop Recurrent Urinary Tract Infections
The recurrent urinary tract infection (UTI) is one of those nuisance conditions that can play havoc with quality of life, and this particular infection is much more common than most people realize.
New Opportunities for DCs
For decades, the model chiropractic practice has been the single-doctor practice. Recent surveys have found that approximately two-thirds of U.S. doctors of chiropractic still practice this way, with another 20 percent practicing in multiple-chiropractor practices.
Is Primary Spine Care the Answer for Chiropractic?
Recently, we sat down with Mark Studin, DC, FASBE(C), DAAPM, DAAMLP, to discuss the state of chiropractic and why primary spine care may hold the key to chiropractic's future. Read what he had to share in this exclusive interview.
It's Time for a Functional Approach to Chronic Illness
It seems one of the more modern buzzwords is chronic, referring to diseases – that is to say, "ongoing and incurable." However, we can take a different perspective and recognize that, although the body may have been traumatized and injured, healing should always be viewed in the realm of possibility.
TCM Codes for the World
I just received an email concerning the ICD-TM11 codes. The World Health Organization (WHO) will be presenting the new ICD-11 codes to World Health Assembly very soon.
Reducing Allostatic Load & Stress Through Heightened Awareness
Your contemporary mental health and psychotherapy colleagues may often approach the treatment of allostatic load as a mental health condition and use prescription psycho-pharmaceutical medicine to affect general and specific central nervous system (CNS) pathways and brain neuro-chemistry medicine to alleviate the associated symptoms.
Chiropractic's Next Frontier: Adjusting the Microbiome
Restoring a healthy microbiome to help treat disease may be the next frontier in chiropractic offices around the country.
State by State: Chiropractic Leads Changes in Health Care
Monumental legislative bills in support of the chiropractic profession were passed recently in Washington, West Virginia and Oregon. Here is a review of this important legislation, state by state...
NBCE to Reinstitute Computer-Based Exams
The National Board of Chiropractic Examiners (NBCE) has announced it will reinstate computer-based testing in January 2019 courtesy of a partnership with testing and assessment solutions provider Prometric.
Better With Chiropractic
While chiropractic care is receiving high levels of exposure these days, most pain patients who consult with a health provider still do so with their primary-care MD. And of course, that means in most cases, they're receiving standard medical care, not chiropractic.
The Acupuncturist and the Opioid Crisis: Conquering Pain & Addiction in the U.S.
The current opioid epidemic dominates the discussion among national health leaders, recovery advocates and families nationwide. Opioids include heroin as well as prescription pain relievers such as oxycodone, hydrocodone, codeine, morphine, fentanyl, and others.
A Novel Way to Prevent Elderly Falls: Toe Strength
In any given year, nearly 40 percent of senior citizens ages 70 and older will fall at least once. Each fall significantly increases the risk of not only sprains, strains and contusions, but also fractures.
Acupuncture's Standard of Care
Both a concern and critique of acupuncture, frequently espoused by the bio-medical community is, "there is no standard of care in acupuncture." The following is why I believe this statement is disingenuous at best.
Paving the Way to Integrative Health & Wellness
Jared Polis (D-Colorado) and Mike Coffman (R-Colorado) launched the integrative health and wellness (IHW) caucus in October, 2018.
Dropping Insurance: 4 Steps
My office manager just got off the phone with the secretary of a long-standing patient. I have treated this woman and 10 members of her family for more than a decade. She has, as have all of my patients, paid my fee at the time of service since I dropped insurance in 1997.
News in Brief
Parker University Launches New Open-Access Research Journal for Chiropractic; Western States, Cleveland-KC Name New Deans of Chiropractic Colleges; Sherman College Goes Tobacco-Free; Life University Wins 11 Awards.
Regenerative Medicine: How to Do It by the Books
The "lay of the land" for regenerative therapies, including but certainly not limited to adult stem-cell treatments, seems to change almost daily.
Official NCCAOM Practice Tests
The National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) is excited to announce the launch of the new NCCAOM Exam Preparation Center.
Prompting Memory: How to Stimulate Cognition
Recently I gave a talk titled, The Art of Memoir – Tapping the Past to Sharpen the Present at a senior lunch event in Austin, Texas.
Spring Allergies & The Spleen: Looking at Pattern Differentiation
As the season of Spring fades away and we shift into the warm summer months, many patients suffer from chronic allergies. This is by far one of the most common issues I see in the clinic as well as often mistreated and misdiagnosed.
Catch the Workplace Wellness Wave
Do you offer workplace wellness services to local businesses? If not, you might want to consider this lucrative channel for expanding your practice. Workplace wellness programs and wellness-related benefits have grown in popularity over the past several decades.
Practice Pearls: There's More to ROM Than Meets the Eye
As part of my neuromusculoskeletal examination, I perform range-of-motion (ROM) evaluations. I can "eyeball" the range and measure, I can use a goniometer and measure, I can use my phone app and measure, or I can use various other instruments to help determine degrees of motion.
First World Spine Care Graduate: Hildah Molate
Hildah Molate, the first World Spine Care (WSC) scholarship student, graduated from Palmer College of Chiropractic earlier this year and is now working at the WSC community spine clinic in Shoshong, Botswana.
March, 2005, Vol. 05, Issue 03
Is Your Business Thriving or Diving?
By Colleen (Steigerwald) Holloway, LMT
The number one question massage therapists ask me during a business consultation is, "When is my business going to start thriving?" My reply is always, "Your business will start thriving when you change what you are currently doing." Some therapists would argue that they've tried everything and nothing seems to work.Others would simply agree because they haven't been doing much to promote their businesses. The bottom line is this: If your business is not thriving, then whatever you are doing right now to promote your business is not working. Sadly enough, there are so many easy methods of marketing you could be doing right now to increase your business that require little or no financial risk, only a mere commitment of your time. Here are some important questions to consider:
Do you follow up with clients after their appointments?
How would you feel if you went to your dentist and had your wisdom tooth removed and the very next day the dentist called to ask how you're feeling? You would most likely be surprised that the dentist took the time out of his or her busy schedule to call you. You would also get the feeling that the dentist truly cared about you, right? Would this gesture leave you more inclined to return to that dentist in the future? Would you refer anyone to this dentist? The answer is yes, of course. That simple gesture will leave a lasting impression.
Following up with your clients takes about 15 minutes out of your day, and the rewards can be significant. Make it a point to follow up with your clients and while you're on the telephone, suggest they make a future appointment if they haven't already done so.
What products do you recommend to your clients that you could be carrying and selling to them?
During my 10 years of doing massage, I regularly recommended my clients purchase certain products to help them either ease or prevent their pain. I would send them out my door and off to another location to buy the products. Then it finally occurred to me that I could be selling these products to my clients, saving them the inconvenience of having to travel to another location, while earning money for my business. I also had clients who would comment on how much they loved the scent of the massage lotion I was using, or the CD that was playing. It also occurred to me that if I had these products available, they would be inclined to purchase them.
If you are not currently selling retail products in your business, or the products you do carry are not flying off the shelves, it's time for you to create a list of products you regularly recommend to your clients, as well as a list of the products they ask about. These lists will tell you what products will sell well in your business.
What marketing books do you read?
You can always gain knowledge from reading a marketing book. Today there are several marketing books specifically written for massage therapists. Additionally, there are several Web sites and businesses that promote marketing for massage, and some offer free business tips. Are you capitalizing on this information? Take some time to investigate your options. Write down the names of the books that are available and start reading them. Spend an hour on the Internet looking into the Web sites that pertain to massage and marketing. You'll find free business tips, marketing programs, newsletters and other tools to help your business.
What marketing classes have you taken?
Massage therapists tend to be technique "collectors." They strive to learn every technique available to maximize their ability to give a great massage. Now, don't get me wrong; I'm all for improving your skills so you can help your clients. However, whether you've mastered one technique or 30 techniques, if no one knows how good you are, your skills are useless. Marketing classes, especially those specific to the field of massage therapy, can help you gain knowledge in building your clientele and income.
The possibilities are endless when it comes to creating a thriving massage business. The only thing required is your effort. If you are wondering when you'll have a thriving business, the answer lies within you. When would you like one? When are you going to do something about it? If you are consistently looking for new ways to market your business, you will find them.
If you ask yourself daily "What can I do to dramatically increase my business?" the answers will present themselves.
I'll close by asking you, "In which direction is your business going? Is it thriving or diving?"
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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