resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Importance of Staying Focused
Our world is so full of over stimulation and constant information. We live in a fast paced, ever-changing society. If you seek you will receive.
VA Names Sites for Pilot Chiropractic Residency Program
The Veterans Administration has announced the five VA medical facilities that will serve as initial sites for the administration's recently established pilot chiropractic residency program.
The Urinary Bladder Official
The Bladder Official is known as the Official Who Controls the Storage of Water. In Western medical terms, this organ collects the urine excreted by the kidneys.
Eucommia Bark Helps Maintain Strong Bones
Eucommia bark is a major tonic herb used in Asia, and now throughout the world, that supports and helps mend the skeletal structure and its related tissues. Eucommia bark is collected from Eucommia ulmoides trees that are more than 10 years old.
Diagnosing Flexion-Intolerant Lower Back Pain (Part 2): Exercise Rehab
One of the things that has puzzled us for years is the presentation of the flexion-intolerant patient. We have realized there is a large overlap with sacroiliac indicators. In acute lumbar pain, the SI often twists, subluxes, goes haywire.
Acupuncture Ambassadors: A Chat with Leader Anthony M. Giovanniello, MSAc,LAc
When you first meet Anthony Giovanniello, you realize he's a humble practitioner, yet is bursting with a type of dedication that you can't help but be overwhelmingly inspired by.
Grape Seed Extract: A Multifaceted Herb for Promoting Healthy Circulation
One of my favorite herbs is grape seed. Modern research has identified some intriguing health benefits attributable to the seed of this ancient fruit. I particularly use grape seed as an extract standardized for OPCs (oligomeric procyanidins).
Managing Hallux Hypomobility Disorders (Part 2)
In part one of this series we discussed the unique properties and significance of the first toe in the propulsive phase of gait. In particular, we discussed the importance of the first metatarsophalangeal joint (MPJ).
Ever Heard of the Lateral Raphé?
We have all had acute patients enter our offices listing laterally to the side at the level of the lumbar spine or expressing pain on lateral lumbar bending.
Gaining an Independent Occupational Code with the U.S. Bureau of Labor Statistics
One of the most important national activities currently taking place in relation to the development of the field of AOM profession is the Department of Labor's Bureau of Labor Statistics' (BLS) revision of the 2010 Standard Occupational Classification (SOC) system.
Embracing the Light
Four years, ago I was diagnosed with a labral tear in my hip that was excruciating and "required surgery" according to an orthopedic surgeon. I tried everything and although the symptoms had mostly abated, I had to give up Yoga practice and everything that could exacerbate the tear.
Common Disorders of the Temporomandibular Joint
The evaluation and management of craniofacial pain is a complex endeavor, which often encompasses the presence of temporomandibular joint disorders.
The Deficiency Myth
If you went to the same kind of medical school I did and took the same kind of licensing exam I took, you were trained to seek out and expect to find primary deficiencies here in the U.S.
An Alternate Method For Choosing The Right Formula For Your Patients
A constant question for us in the clinic is when to make adjustments and when to stay the course. A patient comes in and says, "Things are the same as last week."
Giving Testosterone Levels a Boost (Part 3)
Since testosterone and insulin status are inversely correlated, it's important to keep insulin low so testosterone will remain high.
Don't Believe It
One of our staff came into my office last week, very concerned about an article she had just read on a news media website. The article suggested researchers found "no health benefits" associated with taking multivitamins.
Gallop Confidently Into The New Year
Happy New Year! As you may know, this is the year of the Wooden Horse. I received a wonderful gift for Christmas. It is a beautiful glass sculpture of a horse, by Luili Gong Fong, a Chinese artist.
Weighing in on Weight Loss
If your practice trends anything like the U.S. population, you are probably noticing over two-thirds of your patients could benefit from weight reduction, particularly if their main complaints include chronic back or joint pain.
Using Facial and Scalp Acupuncture To Treat Neuromuscular Facial Conditions
As a practitioner and instructor of facial rejuvenation acupuncture I have gotten many calls over the past 10 years from individuals seeking help for various conditions affecting the facial muscles, nerves, and overall function of the face.
Peer Points: Spreading The Word
Pedram Shojai describes his venture into Traditional Chinese Medicine as a journey led by various "mystical experiences." Shojai decided to change the course of his career when he looked deeper into the basics of TCM.
Asymmetrical Pronation: Effect on Adjustments
When your patients don't respond as well as expected to their chiropractic adjustments, oftentimes there is a source of interference in the pedal foundation – asymmetrical pronation.
News in Brief
Patriot Project: Serving Those Who Served; CTCA Chiropractor Receives Clinical Innovation Award.
Preserving the Natural Resources and Culture of Chinese Herbal Medicine
As the world experiences unprecedented population growth and ever-increasing ecological pressures, the topic of preserving Chinese medicine's natural resources has attracted steadily increasing attention from practitioners.
Qigong to Empower Our Youth
Qigong is an ancient form of exercise and meditation used to promote longevity and health. This practice has traditionally been used by adults to balance the body through mindfulness, focused breathing and gentle movements.
March, 2005, Vol. 05, Issue 03
Is Your Business Thriving or Diving?
By Colleen (Steigerwald) Holloway, LMT
The number one question massage therapists ask me during a business consultation is, "When is my business going to start thriving?" My reply is always, "Your business will start thriving when you change what you are currently doing." Some therapists would argue that they've tried everything and nothing seems to work.Others would simply agree because they haven't been doing much to promote their businesses. The bottom line is this: If your business is not thriving, then whatever you are doing right now to promote your business is not working. Sadly enough, there are so many easy methods of marketing you could be doing right now to increase your business that require little or no financial risk, only a mere commitment of your time. Here are some important questions to consider:
Do you follow up with clients after their appointments?
How would you feel if you went to your dentist and had your wisdom tooth removed and the very next day the dentist called to ask how you're feeling? You would most likely be surprised that the dentist took the time out of his or her busy schedule to call you. You would also get the feeling that the dentist truly cared about you, right? Would this gesture leave you more inclined to return to that dentist in the future? Would you refer anyone to this dentist? The answer is yes, of course. That simple gesture will leave a lasting impression.
Following up with your clients takes about 15 minutes out of your day, and the rewards can be significant. Make it a point to follow up with your clients and while you're on the telephone, suggest they make a future appointment if they haven't already done so.
What products do you recommend to your clients that you could be carrying and selling to them?
During my 10 years of doing massage, I regularly recommended my clients purchase certain products to help them either ease or prevent their pain. I would send them out my door and off to another location to buy the products. Then it finally occurred to me that I could be selling these products to my clients, saving them the inconvenience of having to travel to another location, while earning money for my business. I also had clients who would comment on how much they loved the scent of the massage lotion I was using, or the CD that was playing. It also occurred to me that if I had these products available, they would be inclined to purchase them.
If you are not currently selling retail products in your business, or the products you do carry are not flying off the shelves, it's time for you to create a list of products you regularly recommend to your clients, as well as a list of the products they ask about. These lists will tell you what products will sell well in your business.
What marketing books do you read?
You can always gain knowledge from reading a marketing book. Today there are several marketing books specifically written for massage therapists. Additionally, there are several Web sites and businesses that promote marketing for massage, and some offer free business tips. Are you capitalizing on this information? Take some time to investigate your options. Write down the names of the books that are available and start reading them. Spend an hour on the Internet looking into the Web sites that pertain to massage and marketing. You'll find free business tips, marketing programs, newsletters and other tools to help your business.
What marketing classes have you taken?
Massage therapists tend to be technique "collectors." They strive to learn every technique available to maximize their ability to give a great massage. Now, don't get me wrong; I'm all for improving your skills so you can help your clients. However, whether you've mastered one technique or 30 techniques, if no one knows how good you are, your skills are useless. Marketing classes, especially those specific to the field of massage therapy, can help you gain knowledge in building your clientele and income.
The possibilities are endless when it comes to creating a thriving massage business. The only thing required is your effort. If you are wondering when you'll have a thriving business, the answer lies within you. When would you like one? When are you going to do something about it? If you are consistently looking for new ways to market your business, you will find them.
If you ask yourself daily "What can I do to dramatically increase my business?" the answers will present themselves.
I'll close by asking you, "In which direction is your business going? Is it thriving or diving?"
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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