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Waist Circumference: A Conversation Starter (Part 2)
Now let's discuss the clinical approach to reducing WC and implementation in today's chiropractic practice. The primary intervention centers around dietary modification and lifestyle habits aimed to reduce adiposity, improve insulin sensitivity and ultimately, diminish systemic metabolic dysfunction.
Help Save an Important Chiropractic Landmark
The chiropractic profession has a splendid and varied history. Sadly, many landmarks have been lost to bulldozers and wrecking crews, such as the Ryan Building, Little-Bit-O-Heaven, Spears Chiropractic Hospital, and Clearview Sanitarium.
Insomnia Treatment Based on the Yu Theory
In recent years, acupuncture has risen in popularity as a form of alternative or supplemental medicine for the treatment of many different types of disorders.
5 Ways to Enhance Your Family Practice
Every practice has a personality style. A practice that caters to athletes, PI cases or adults, for example, projects differently to patients than a family wellness practice.
Integrative Cardiology: The Heart of TCM & Western Medicine
Patient centered therapy is a growing trend in hospitals that are expanding to boutique services.
Making Sense of Liver Regulation
In Chinese medicine, the liver has the function of moving and storing qi and blood. In its moving function, the liver smoothly distributes qi and blood to the tendons, muscles and flesh through microcirculation.
News In Brief
A "Modern" Business Model. Acupuncturists may have a new professional atmosphere to consider, as a new concept is on the horizon - at least for one business.
The First (Only) Choice for Spinal Pain
The study on NSAIDs for spinal pain summarized on the front page of this issue is intriguing on a number of levels, the most obvious being the conclusion that "compared with placebo, NSAIDs do not provide a clinically important effect on spinal pain, and six patients must be treated with NSAIDs for one patient to achieve a clinically important benefit in the short-term."
Treating the Terrain of Chronic Sinus Infections
Chronic sinus infections can be stubborn to treat, but the therapeutic path forward can be simplified when utilizing three distinct treatment principles which take into account the terrain of the body, and the way in which microbes grow.
What's Bugging You? Probiotics and Your Health
An estimated 100 trillion microorganisms representing more than 500 different species inhabit every normal, healthy bowel. Gut-dwelling bacteria keep pathogens in check, aid digestion and nutrient absorption, and contribute to immune function.
Good Works at the Canandaigua VA
Faculty and students of the Finger Lakes School of Acupuncture and Oriental Medicine (FLSAOM) of the New York Chiropractic College have provided acupuncture to veterans at the Veterans' Administration Medical Center (VAMC) in Canandaigua, New York since September of 2007.
How to Correct a Cuboid Subluxation
Cuboid subluxation is a poorly recognized condition, even though it is not uncommon. It has been described in the literature under various names: cuboid subluxation, cuboid syndrome, locked cuboid, dropped cuboid, cuboid fault syndrome or peroneal cuboid syndrome.
Shedding Light on the Benefits of Heliotherapy
I can't imagine anyone not feeling good strolling in the sun on a beautiful spring day. The sun is responsible for all life on earth and is best illustrated along the equator touting the richest biodiversity on the planet, in stark contrast to the Arctic Circle and South Pole.
NSAIDs No Better Than Placebo for Spine Pain
A meta-analysis of randomized, placebo-controlled trials comparing the efficacy and safety of NSAIDs with placebo for spinal pain concludes that among 6,065 spine pain patients, "NSAIDs reduced pain and disability, but provided clinically unimportant effects over placebo."
Give Your Patients the Ergonomic Advantage
Prolonged sitting contributes to low back pain and is a health risk. When I discuss my POLITE technique practice recommendations with patients, ergonomics may be last, but not least!
Scope of Chiropractic Practice: Why Now Is the Time to Expand
In my January article, "Scope of Chiropractic Practice: Is It Time for Change?" I discussed the use of the term primary spine care practitioner, the loss of privileges to diagnose in Texas, and the fact that the definition of "chiropractic" varied from state to state.
Chiropractic: A Great Fit for the White House
Dr. Eric Kaplan is a New York Chiropractic College alumnus; a No. 1 best-selling author whose books include Awaken the Wellness Within and The 5 Minute Motivator; a chiropractor for professional sports teams and elite athletes; and even served as an advisor under the Clinton Administration to the President's Council on Sports & Physical Fitness.
The Chiropractor's Guide to CRISPR
Science magazine's "Breakthrough of the Year" award for 2015 was described as "the gene-editing tool called CRISPR." CRISPR stands for "clustered regularly interspaced short palindromic repeats."
Treating LBP the Right Way: Think Natural
An updated clinical practice guideline from the American College of Physicians (ACP) recommends spinal manipulation and other non-invasive, non-drug therapies as first options for acute, subacute and chronic low back pain, rather than pain medications, as stipulated in the original 2007 guideline.
Caring for Refugees in Greece
At the beginning of 2016 I had no idea what was in store for me, but I was looking forward to a personal retreat on the Greek island of Paros; a graduation gift to myself after 22 years of motherhood, and four-plus years of Chinese medicine school.
The Qi Focus: A Guide to Managing Stress
Stress, are you experiencing heightened stress levels? Your own, and your clients? Is Trumpitis getting to you? I recently polled a cluster of acupuncturists, Asian Bodywork Therapists (ABT) and psychotherapy colleagues on the issue.
March, 2005, Vol. 05, Issue 03
Is Your Business Thriving or Diving?
By Colleen (Steigerwald) Holloway, LMT
The number one question massage therapists ask me during a business consultation is, "When is my business going to start thriving?" My reply is always, "Your business will start thriving when you change what you are currently doing." Some therapists would argue that they've tried everything and nothing seems to work.Others would simply agree because they haven't been doing much to promote their businesses. The bottom line is this: If your business is not thriving, then whatever you are doing right now to promote your business is not working. Sadly enough, there are so many easy methods of marketing you could be doing right now to increase your business that require little or no financial risk, only a mere commitment of your time. Here are some important questions to consider:
Do you follow up with clients after their appointments?
How would you feel if you went to your dentist and had your wisdom tooth removed and the very next day the dentist called to ask how you're feeling? You would most likely be surprised that the dentist took the time out of his or her busy schedule to call you. You would also get the feeling that the dentist truly cared about you, right? Would this gesture leave you more inclined to return to that dentist in the future? Would you refer anyone to this dentist? The answer is yes, of course. That simple gesture will leave a lasting impression.
Following up with your clients takes about 15 minutes out of your day, and the rewards can be significant. Make it a point to follow up with your clients and while you're on the telephone, suggest they make a future appointment if they haven't already done so.
What products do you recommend to your clients that you could be carrying and selling to them?
During my 10 years of doing massage, I regularly recommended my clients purchase certain products to help them either ease or prevent their pain. I would send them out my door and off to another location to buy the products. Then it finally occurred to me that I could be selling these products to my clients, saving them the inconvenience of having to travel to another location, while earning money for my business. I also had clients who would comment on how much they loved the scent of the massage lotion I was using, or the CD that was playing. It also occurred to me that if I had these products available, they would be inclined to purchase them.
If you are not currently selling retail products in your business, or the products you do carry are not flying off the shelves, it's time for you to create a list of products you regularly recommend to your clients, as well as a list of the products they ask about. These lists will tell you what products will sell well in your business.
What marketing books do you read?
You can always gain knowledge from reading a marketing book. Today there are several marketing books specifically written for massage therapists. Additionally, there are several Web sites and businesses that promote marketing for massage, and some offer free business tips. Are you capitalizing on this information? Take some time to investigate your options. Write down the names of the books that are available and start reading them. Spend an hour on the Internet looking into the Web sites that pertain to massage and marketing. You'll find free business tips, marketing programs, newsletters and other tools to help your business.
What marketing classes have you taken?
Massage therapists tend to be technique "collectors." They strive to learn every technique available to maximize their ability to give a great massage. Now, don't get me wrong; I'm all for improving your skills so you can help your clients. However, whether you've mastered one technique or 30 techniques, if no one knows how good you are, your skills are useless. Marketing classes, especially those specific to the field of massage therapy, can help you gain knowledge in building your clientele and income.
The possibilities are endless when it comes to creating a thriving massage business. The only thing required is your effort. If you are wondering when you'll have a thriving business, the answer lies within you. When would you like one? When are you going to do something about it? If you are consistently looking for new ways to market your business, you will find them.
If you ask yourself daily "What can I do to dramatically increase my business?" the answers will present themselves.
I'll close by asking you, "In which direction is your business going? Is it thriving or diving?"
Click here for previous articles by Colleen (Steigerwald) Holloway, LMT.
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