Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
March, 2005, Vol. 05, Issue 03
Turning Tragedy into Triumph: An Interview with Nancy Schmitt, Creator of Mindful Touch Therapy
By Rebecca J. Razo
If you ran into Nancy Schmitt on the street, you might never guess that less than a decade ago, the petite woman standing in front of you was fiercely fighting for her life against breast cancer.
After successfully beating the disease, Nancy, a trained massage therapist and creator of Aviana Body Products and Bodywork, set out on a mission to use her experience to help others.And though Nancy's peaceful demeanor gives way to a radiant warmth that seems to envelope those around her, it was her strength and resolve that led her to create Mindful Touch Therapy (formerly Mindful Massage), a unique form of bodywork focused on providing touch to those suffering from cancer and other critical illnesses. Massage Today had an opportunity to talk to Nancy about her experiences and Mindful Touch Therapy.
Massage Today (MT): You created Aviana's Mindful Touch Therapy after facing some very personal challenges. Can you tell us about that?
Nancy Schmitt (NS): After remarrying and acquiring four stepchildren that precipitated a premature retirement from managing nearly 800 employees and $5 million in annual volume for a chain of 65 ladies ready-to-wear stores, I elected to return to school to enter the healing arts and become a massage therapist. Shortly after graduation, as I was planning to open a small hands-on business, I was diagnosed with breast cancer. I realized at that moment, according to my massage therapy education, that I was considered a contraindication for massage - just when I needed the many benefits of touch the most! That's when I decided to research and develop a touch therapy that was safe and effective for people living with cancer and other critical illness.
MT: In the past, you have referred to your cancer as a "gift from God." How so?
NS: It's hard to imagine calling cancer a gift, especially for those who are newly diagnosed or living through the treatment of cancer at this moment in time; however, without the impetuous [ness] of cancer, I would not have been driven to search the world for touch therapies that would turn no one away from the benefits of a magnificent healing therapy. I would have missed the pleasure of being touched by beautiful people: clients, students and other like-minded individuals who know we are much more than a physical body and quest for quality of life. And I would not have been driven to expand my perception of daily living to better know the truly important small things life has to offer. I often encourage my student body to learn what is really important in life from those individuals whose lives have been threatened.
MT: How is your health today?
NS: Today I celebrate nine years as a bodyworker and nine years as a cancer survivor! Life is good.
MT: Can you describe exactly what comprises Mindful Touch Therapy? What are its core concepts related to healing?
NS: The heart of the Mindful Touch Therapy program is based on the philosophy that the power of touch can have a profound impact on an individual's health and well-being. Our mission is to impart knowledge that increases awareness and usage of therapeutic bodywork techniques that can be applied easily and safely to improve the quality of life for all individuals in every stage of wellness, dis-ease and disease. Mindful Touch Therapy is a unique synergy of energy bodywork, mindful meditation and touch therapy with influence by Native American, Hawaiian and Ayurvedic healing concepts.
MT: What are some of the key benefits of Mindful Touch Therapy, particularly for critically ill or cancer patients?
NS: The value of touch with loving intention is well documented for all individuals, including those who are critically ill or living with cancer. Mindful Touch Therapy goes a step further by incorporating very specific energy, trigger point and mindful concepts that provide a deeply relaxing and restorative feeling that doesn't require some of the physical detoxifying processes that will follow a muscle massage, which can be especially taxing on an individual who is already depleted of energy. There is an ease about the experience and the "after" experience. Many clients have described that there is something about the Mindful Touch process that they can call upon during painful and stressful situations that assists them in getting through the process with less anxiety and discomfort.
MT: What kind of feedback have you received about Mindful Touch Therapy from the medical community?
NS: Aviana's Mindful Touch Therapy has been very warmly received by so many medical institutions. It surprises me. Initially, I imagined this body of work being more easily incorporated into day and destination spas and private practices to begin to provide a sense of comfort and welcome to all individuals, not simply those living with good health. But, I have had some students in my classes enrolled and funded by their community hospitals, breast cancer centers and other integrative institutions. I have also been invited into a few medical communities to discuss and teach core concepts of energy medicine and other related modalities to medical students and nursing students. Mindful Touch Therapy is absolutely perfect as an integrative tool for complementary medicine supporting traditional medicine.
I now have advocates in several states assisting Aviana with attaining certification for nurses and nurse massage therapists to receive CEU's. We see Mindful Touch as the perfect touch therapy for all patients in every stage of wellness, dis-ease and disease, including cancer.
MT: What separates Mindful Touch Therapy from therapeutic or relaxation massage?
NS: Therapeutic and relaxation massage are so highly beneficial, and it's wonderful when a Mindful Touch Therapist is able to provide both, allowing the right modality to be selected at the right time. Mindful Touch Therapy is all about intention. I teach our student body very specific energy and touch techniques, with focused and particular intention on each area of the body. There's a synergy that can't be described but is profoundly experienced when one is touched with both open heart and skilled hands. Another very distinguishing concept is how restorative this technique is for the therapist - physically, mentally and spiritually.
MT: What is the format of a typical Mindful Touch Therapy workshop?
NS: Mindful Touch Therapy is a highly experiential class. We move from lecture and demonstration to hands-on giving and receiving in each phase of the technique. We also incorporate a few fun learning experiences that indirectly relate to the body or work. On the final day, we move through the routine in sequential order. My voice talks and walks you through the experience every step of the way. I provide the intention as you work through the routine so that as you give or receive, you are learning why to touch the way you do. I have found in my years as a teacher that every student learns differently; therefore, I provide a classroom with a variety of teaching methods so that every individual can walk away with confidence in the process.
In a three-day class, we "squeeze" in an unbelievable amount of unique information. It's really a summation of wisdom that has taken me a lifetime to learn. I'm excited to share the best of what's been passed down to me by very special individuals, many of whom prefer to go unnamed. There is a lot of information and experience shared in a short period of time, so you also walk away with instructional materials to take home. Reflection; practice, practice, practice; and expanding oneself in recommended areas of study provides ways to continually enhance your skills. I am currently working on an advanced class for those who have trained and practiced Mindful Touch Therapy for a select period of time. I also hope to offer "refresher" day classes for graduates.
MT: Does one have to be a massage therapist to learn Mindful Touch Therapy?
NS: No; however, the difference in what you [literally] "bring to the table" in class does determine your ability to provide this body of work professionally or casually. For example, in a very few classes, I have had partners of people living with life-threatening illness there to simply get a sense of how to contribute to quality of life for their loved one. Others have come with an understanding that the class teaches more than just a technique, and they want to learn an expanded perspective of life.
MT: Is there anything else you'd like to add?
NS: Over and over again, my student body has told me they received so much more than they expected and dreamed of in a hands-on class. I have tried to better portray the class in small ads in our massage publications and in verbal description, yet I always seem to come up short when expressing the true essence of Mindful Touch Therapy. I suppose it is simply something you must experience if you are driven to want to practice your bodywork in a holistic fashion or feel called to work with an expanded population of people - those who might be "contraindicated" for your other forms of massage and touch therapy.
Lastly, I would love to send a special thank you again, to those who have blessed me with their presence in every Mindful Touch class!
MT: Thank you so much for your time, Nancy.
For more information about Mindful Touch Therapy, visit www.avianabody.com or contact Nancy at .
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