Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
NCCAOM Video Contest
The NCCAOM is excited to announce the launch of the second annual video contest "Because it Works!" 2015.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
March, 2005, Vol. 05, Issue 03
Council of Schools Conference Hits the Beach
By Editorial Staff
While much of the country was suffering the wrath of Mother Nature under snow, rain, and single-digit temperatures, those in attendance at the 2005 American Massage Therapy Association (AMTA) Council of Schools Leadership Conference and Annual Meeting, Jan.20-22, 2005, were enjoying spring-like Southern California weather in beautiful Newport Beach. This year's event focused on "Excellence in Education," which was also the topic addressed by keynote speaker George Kousaleos, a leader in the massage community and founder of the CORE Institute in Tallahassee, Fla.
On opening day, representatives from the AMTA, National Certification Board of Therapeutic Massage and Bodywork (NCBTMB), Massage Therapy Foundation, and Commission on Massage Therapy Accreditation (COMTA) gave 15-minute presentations updating members on the latest events in their respective organizations. AMTA President Laurel Freeman discussed the rapid growth of the massage profession and noted several of AMTA's goals this year and beyond, including working to build relationships within both the massage profession and health care community at large, among other things.
Educational workshops during the conference included "Branding, Marketing and Lead Management for Massage Schools" by Michael J. Cooney; "Practical Strategic Planning for Schools Owners and Directors" by Paul Rerucha; and "Orthopedic Assessment: Enhancing Students' Critical Thinking Skills" by Whitney Lowe. Facilitated discussion groups covered "Keeping the Spirit in Mind, Body, Spirit," "School Issues," and "Tracking the Elusive Graduate."
During the closing dinner, Massage Today columnist Ruth Werner of Myotherapy College of Utah, was announced as this year's recipient of the 2005 Jerome Perlinski Teacher of the Year Award for exceptional teaching and her commitment to maintaining high standards of massage therapy education. Jerome Perlinski, though not a massage therapist, was a strong advocate of massage therapy and used his expertise as an educator to help raise training standards, improve teaching methods, and educate massage practitioners about the importance of ethical and professional behavior. The award will be presented to Ms. Werner during the COS Teachers Conference, Aug. 11-14, 2005, in Secaucus, N.J.
For more information about the AMTA Council of Schools, visit www.amtamassage.org.
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