Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
February, 2005, Vol. 05, Issue 02
What Are My Choices?
Published Products, Books, Videos, Charts and More
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful.Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow? "What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves. This installment focuses on published media.
Body Therapy Associates: Books by Carole Osborne-Sheets. Deep Tissue Sculpting: comprehensive manual synthesizing research, anatomy, and precise techniques with an intuitive and artistic attitude. Learn a myofascial modality that invites physical and emotional integration. Pre- and Perinatal Massage Therapy: a massage therapist's guide to the childbearing year. Get the assurance of sound guidelines and essential procedures to respond effectively and empathetically to the challenges of pregnancy, labor and the postpartum period. Phone: 800-586-8322; Web: www.bodytherapyassociates.com.
G-Jo Institute: A natural health education organization founded in 1976 to research, test and share a variety of "self-health" methods from around the world. Not only is the Institute the largest and oldest organization of its type, to the best of our knowledge, it is the only such group in existence. Web: www.g-jo.com.
Hands On Supply: The source for all your massage supply needs. One order, and you'll see why therapists keep ordering from us. Discounted prices; quality products; professional friendly service; free shipping available. Serving the massage community since 1992. Biotone, Pure Pro, Sombra, Le Mitt, Biofreeze, DVD's, Tiger Balm, Formentek, Khepra, Santa Barbara Creams, Ice'N'Heat Gel Packs, Stone Sets, Skeletons, Linens, Hydrocollators, Tables, back jacks, videos, music, books. Phone: 800-842-9874; Email: ; Web: www.handsonsupply.com.
Information For People: Massage therapists, estheticians, spas & salons: Build your practices with our line of over 30 client education brochures, numerous gift certificates, postcards, and greeting cards. Other innovative products include client newsletters, professional apparel, practice management software, hand sculptures for office environments, books, videos, presentation aids, copy-ready client handouts, and Web site tools. Attract clients you want to serve - and keep checking our Web site for marketing tips and specials. Call for free samples. Phone: 800-754-9790; E-mail: ; Web: www.info4people.com.
International Palmtherapy Association (IPTA): Through PalmTherapy®, you'll learn how to achieve emotional balance; sharpen your talents and initiate new skills; achieve higher learning ability and mental clarity; activate success energy in your life; build your charisma and have a magnetic personality; achieve goals faster, both personal and professional; stimulate your vitality; overcome allergy symptoms; and more. Free video available. Also available, the award winning book, PalmTherapy®: Program Your Mind through Your Palms by Moshe Zwang, ND. Phone: 661-944-4909; Web: www.palmtherapy.com.
The Institute for Integrative Healthcare Studies: Provides massage professionals with the books, videos, charts and other materials they need for more than 30 exciting, Category "A", continuing education, home study programs. Nationally recognized experts teach these valuable programs. Toll-free advisory support included at no extra charge. All approved and/or accepted by the NCBTMB, AMTA, AMBP, Florida and most other states. Free resource guide available. Phone: 800-364-5722; Web: www.homestudycredits.org.
Lippincott, Williams & Wilkens: A unit of Wolters Klumer Health, a group of leading information companies offering specialized publications and software for physicians, nurses, students and specialized clinicians. Phone: 800-638-3030; Web: www.lww.com.
Massage Video Sales: These DVDs and videos will help you earn your CEUs in the comfort of your own office or home with the convenience of your own scheduling for a fraction of the cost of live seminars. We offer home study courses in pregnancy, infant, fibromyalgia, cranial sacral, euromuscular, oriental floor shiatsu and Thai yoga, ethics, HIV, and many more. We are approved through the NCBTMB, Florida, Nebraska, and accepted in most states. Phone: 866-328-9703; E-mail: ; Web: www.massagevideosales.com.
Massage Publications: Offers two essential books for massage therapists: Stretch Your Clients!, featuring table stretches for over 50 muscles and Releasing the Rotator Cuff, which examines rotator cuff injuries from a massage therapists perspective. Massage therapists are at high risk for rotator cuff injuries, so if you don't read this for your client's sake, read it for yourself. Phone: 512-833-0179; E-mail: ; Web: www.massagepublications.com.
Pine Island Publisher: We are the publishers of health related textbooks for both resale and wholesale customers. Our book products include the publications "The Complete Review Guide for State & National Examinations In Therapeutic Massage & Bodywork" and "Hydrotherapy Theory & Technique", a resource for both education and clinical practice. Phone: 800-400-1892; Web: www.pineislandpublishers.com.
Real Bodywork: Publishes massage training videos and DVDs. Our titles include Deep Tissue, NMT, Lymphatic Drainage, Myofascial Release, Cranial-Sacral Therapy, Therapeutic Massage, Hot Stone Massage, Ayurvedic, Polarity, Anatomy and Pathology, Nerve Mobilization and more. Phone: 888 505-5511; E-mail: ; Web: www.realbodywork.com.
Serenity Now: Serenity is a music label that has been creating relaxation music, guided imagery, and affirmation albums since 1985. Last year we created our first nature/music DVD that is perfect for a waiting room application. Phone: 800-869-1684; Web: www.serenitymusic.com.
TH Stone: A stone therapy product and educational source to the spa and wellness industry. We assist people in achieving their professional goals and offer innovative practical support through distance home-study courses, videos, DVDs, manuals, books and continuing education units and workshops. We also offer secure online shopping. Phone: 866-680-5149; E-mail: ; Web: www.thstone.com.
Traditional Thai Massage Video: This video is one of the first Thai massage videos produced. The instructor is from the famous Wat Pho in Bangkok and is truly an artist. It is easy to watch. A must for your video library. Phone: 480-644-8817; E-mail: ; Web: www.massagethai.com.
Wysong: An organization dedicated to enhancing the health of humans, the animals in their care, and the environment in which we all live. Throughout the world, the shortsighted and selfish inclination to exploit the Earth as a limitless raw material is steadily unraveling the delicate natural web, which is critical to healthful living. Pamphlets and educational aides available. Phone: 989-631-0009; E-mail: ; Web: www.wysong.net.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758.
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