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Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
February, 2005, Vol. 05, Issue 02
What Are My Choices?
Published Products, Books, Videos, Charts and More
By Editorial Staff
You've made the decision to become a massage therapist and invested a lot of money in your education, practice location, marketing, and everything else you need to be successful.Now what? Where can you find information on products, continuing education information and other goods and services to help your practice grow? "What Are My Choices?" is a periodic column that gives you the information you need, straight from the experts - the companies themselves. This installment focuses on published media.
Body Therapy Associates: Books by Carole Osborne-Sheets. Deep Tissue Sculpting: comprehensive manual synthesizing research, anatomy, and precise techniques with an intuitive and artistic attitude. Learn a myofascial modality that invites physical and emotional integration. Pre- and Perinatal Massage Therapy: a massage therapist's guide to the childbearing year. Get the assurance of sound guidelines and essential procedures to respond effectively and empathetically to the challenges of pregnancy, labor and the postpartum period. Phone: 800-586-8322; Web: www.bodytherapyassociates.com.
G-Jo Institute: A natural health education organization founded in 1976 to research, test and share a variety of "self-health" methods from around the world. Not only is the Institute the largest and oldest organization of its type, to the best of our knowledge, it is the only such group in existence. Web: www.g-jo.com.
Hands On Supply: The source for all your massage supply needs. One order, and you'll see why therapists keep ordering from us. Discounted prices; quality products; professional friendly service; free shipping available. Serving the massage community since 1992. Biotone, Pure Pro, Sombra, Le Mitt, Biofreeze, DVD's, Tiger Balm, Formentek, Khepra, Santa Barbara Creams, Ice'N'Heat Gel Packs, Stone Sets, Skeletons, Linens, Hydrocollators, Tables, back jacks, videos, music, books. Phone: 800-842-9874; Email: ; Web: www.handsonsupply.com.
Information For People: Massage therapists, estheticians, spas & salons: Build your practices with our line of over 30 client education brochures, numerous gift certificates, postcards, and greeting cards. Other innovative products include client newsletters, professional apparel, practice management software, hand sculptures for office environments, books, videos, presentation aids, copy-ready client handouts, and Web site tools. Attract clients you want to serve - and keep checking our Web site for marketing tips and specials. Call for free samples. Phone: 800-754-9790; E-mail: ; Web: www.info4people.com.
International Palmtherapy Association (IPTA): Through PalmTherapy®, you'll learn how to achieve emotional balance; sharpen your talents and initiate new skills; achieve higher learning ability and mental clarity; activate success energy in your life; build your charisma and have a magnetic personality; achieve goals faster, both personal and professional; stimulate your vitality; overcome allergy symptoms; and more. Free video available. Also available, the award winning book, PalmTherapy®: Program Your Mind through Your Palms by Moshe Zwang, ND. Phone: 661-944-4909; Web: www.palmtherapy.com.
The Institute for Integrative Healthcare Studies: Provides massage professionals with the books, videos, charts and other materials they need for more than 30 exciting, Category "A", continuing education, home study programs. Nationally recognized experts teach these valuable programs. Toll-free advisory support included at no extra charge. All approved and/or accepted by the NCBTMB, AMTA, AMBP, Florida and most other states. Free resource guide available. Phone: 800-364-5722; Web: www.homestudycredits.org.
Lippincott, Williams & Wilkens: A unit of Wolters Klumer Health, a group of leading information companies offering specialized publications and software for physicians, nurses, students and specialized clinicians. Phone: 800-638-3030; Web: www.lww.com.
Massage Video Sales: These DVDs and videos will help you earn your CEUs in the comfort of your own office or home with the convenience of your own scheduling for a fraction of the cost of live seminars. We offer home study courses in pregnancy, infant, fibromyalgia, cranial sacral, euromuscular, oriental floor shiatsu and Thai yoga, ethics, HIV, and many more. We are approved through the NCBTMB, Florida, Nebraska, and accepted in most states. Phone: 866-328-9703; E-mail: ; Web: www.massagevideosales.com.
Massage Publications: Offers two essential books for massage therapists: Stretch Your Clients!, featuring table stretches for over 50 muscles and Releasing the Rotator Cuff, which examines rotator cuff injuries from a massage therapists perspective. Massage therapists are at high risk for rotator cuff injuries, so if you don't read this for your client's sake, read it for yourself. Phone: 512-833-0179; E-mail: ; Web: www.massagepublications.com.
Pine Island Publisher: We are the publishers of health related textbooks for both resale and wholesale customers. Our book products include the publications "The Complete Review Guide for State & National Examinations In Therapeutic Massage & Bodywork" and "Hydrotherapy Theory & Technique", a resource for both education and clinical practice. Phone: 800-400-1892; Web: www.pineislandpublishers.com.
Real Bodywork: Publishes massage training videos and DVDs. Our titles include Deep Tissue, NMT, Lymphatic Drainage, Myofascial Release, Cranial-Sacral Therapy, Therapeutic Massage, Hot Stone Massage, Ayurvedic, Polarity, Anatomy and Pathology, Nerve Mobilization and more. Phone: 888 505-5511; E-mail: ; Web: www.realbodywork.com.
Serenity Now: Serenity is a music label that has been creating relaxation music, guided imagery, and affirmation albums since 1985. Last year we created our first nature/music DVD that is perfect for a waiting room application. Phone: 800-869-1684; Web: www.serenitymusic.com.
TH Stone: A stone therapy product and educational source to the spa and wellness industry. We assist people in achieving their professional goals and offer innovative practical support through distance home-study courses, videos, DVDs, manuals, books and continuing education units and workshops. We also offer secure online shopping. Phone: 866-680-5149; E-mail: ; Web: www.thstone.com.
Traditional Thai Massage Video: This video is one of the first Thai massage videos produced. The instructor is from the famous Wat Pho in Bangkok and is truly an artist. It is easy to watch. A must for your video library. Phone: 480-644-8817; E-mail: ; Web: www.massagethai.com.
Wysong: An organization dedicated to enhancing the health of humans, the animals in their care, and the environment in which we all live. Throughout the world, the shortsighted and selfish inclination to exploit the Earth as a limitless raw material is steadily unraveling the delicate natural web, which is critical to healthful living. Pamphlets and educational aides available. Phone: 989-631-0009; E-mail: ; Web: www.wysong.net.
If your company offers products or services to the massage profession and you would like to be listed in "What Are My Choices," please contact Massage Today at 800-324-7758.
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