resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Asking the Insurance Rep the Right Questions
One of the first or last questions a potential patient often asks is: "Do you take insurance?" An ill-informed or optimistic, "yes" can result in delayed or non-payment. Instead, just say: "Let me check if you are eligible first."
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
February, 2005, Vol. 05, Issue 02
Trust and Expectations
By Cliff Korn, BS, LMT, NCTMB
By now, you have probably already read this issue's top story outlining assertions of wrongdoing in the National Certification Board for Therapeutic Massage and Bodywork's (NCBTMB) election process.The news of this possible wrongdoing pains me; the situation is needless and is potentially evidence of a betrayal of trust by one of the most powerful and influential organizations in the massage therapy profession.
I know it also pains the volunteers who serve on the board and committees of the NCBTMB. Their organizational culture is not one that enjoys or allows much airing of dirty laundry; however, initial fact-finding indicates that Elizabeth McIntyre's complaint contains a certain amount of credibility since the NCBTMB's documented bylaws and policies have been vague in defining criteria.
In a nutshell, McIntyre maintains that although she is currently a sitting member on the Board of Directors (BOD), the NCBTMB nomination committee advised her that she does "not meet the current criteria for consideration" to run for a second term. According to McIntyre, this incident suggests that the NCB's nominations process is not fair or equitable, and further asserts that personal differences within the BOD affect the election process and that a "power play to control the BOD and the ballot process is occurring." If McIntyre's assertions ultimately prove accurate, the NCBTMB has exhibited an egregious breach of trust in the community it serves and will have outlived its useful life.
Of all the entities in our profession, the NCBTMB has long touted the highest of ideals and standards. Its statement of organizational purpose - its entire reason for being - is to foster high standards of ethical and professional practice in the delivery of services through a recognized, credible credentialing program that assures the competency of practitioners of therapeutic massage and bodywork. If the NCBTMB is indeed stacking the deck and manipulating the elections process to ensure a skewed result in populating its BOD, then it is the worst violator of its own standards. A grand house on a crumbling foundation cannot be expected to stand for long.
I am pleased that the NCBTMB took McIntyre's complaints seriously and investigated them. To the best of my knowledge, the NCBTMB nominating committee does not have substantial criteria to review for anyone desiring to run for the BOD. NCBTMB Bylaws state only that "Members of the Board of Directors, except for the public member, must: 1) be Nationally Certified in Therapeutic Massage and Bodywork (NCTMB), 2) have a minimum of three (3) years experience in the profession of therapeutic massage and bodywork, and 3) be in good standing with the NCBTMB." Period, exclamation point - that's it.
Unless there is a secret document in a safe somewhere, to my knowledge, the above passage is the sum and substance of qualifications for someone to sit on the BOD. It is also the only criteria mentioned in NCB's Articles of Incorporation, Bylaws, or Policies and Procedures. Without some clearly defined hurdles for prospective board candidates to clear, it is unfathomable to me that a nominating committee would find a sitting board member who has not been censured or sanctioned unqualified for re-election. Is the NCBTMB suggesting that it made grave errors in the past by letting McIntyre "slip through by mistake" and can correct that mistake by pulling her name from the ballot now? Does the NCBTMB think the certificant base is too stupid to realize that there might be better candidates for the position than an incumbent? Either suggestion makes me shudder.
As saddened as I am by this story, I am equally saddened by what has not been affirmed in all of this. I know many of the NCBTMB volunteers personally; I know them to be decent, honorable hardworking people doing their best to do right by the profession and the public. I also know that, contrary to McIntyre's allegations, the NCBTMB Board of Directors has no interfering capabilities in the nominating process or a desire to do so. The committee who reviewed the candidate's applications worked autonomously from the BOD. I know because I "lived in that house!"
I have chaired NCB committees, served as a director, and ultimately served as a chairman of the BOD. I know the culture; I know the effort those individuals expend on our behalf to make our profession the best it can be. I remember the untold hours I spent as chair of that organization dispelling myths about the NCBTMB. It is easy to suspect the NCB of myriad faults. It is a private, nonprofit, tax-exempt, autonomous, voluntary credentialing organization and as such, it doesn't have "members," or need to answer to or provide answers to massage therapists as a whole. I feel that the NCB has frequently accepted poor advice from its advisors and has chosen to use "legalspeak" to avoid real answers to real questions by real massage therapists. Coupled with a history of poor customer service, the NCB became an easy target for distrust. Those who choose to look, however, will find that the intent - if not the results - has always been for the highest good. I have personally never been more proud of any activities than those I did in support of the NCBTMB's goals.
The NCB certainly has not asked for my opinion of what to do about the situation it finds itself in now, but as I understand it, its recent problem-solving actions have gone a long way to ensuring that similar election questions are no longer raised. For one, it is in the process of completely revamping the entire election process from the bottom up. Giving McIntyre another chance to get on the ballot seems like a good first step to problem resolution. Developing real qualifications and criteria in policy that is made public is another step. If McIntyre's name is ultimately put on the ballot, it is then the responsibility of every eligible voter to determine if someone who took an internal matter and made it public while also campaigning for public support (an activity prohibited by NCB policy), can actually serve as an effective member of the team. I think not.
The NCBTMB has well over 80,000 certificants. A large majority of states regulating massage utilize the National Certification Examination (NCE). While it is technically a voluntary credentialing organization, the fact that many states require the NCE makes dealing with the NCBTMB an involuntary requirement. The NCBTMB arguably impacts more massage therapists than any other entity in our history. As such, the expectations are that the high ethics and standards espoused by the NCBTMB are reflections of how it functions internally. If it is it to remain in a position of authority and influence, the NCBTMB must earn the right to do so and accept the needs of the profession - not determine, then dictate them while breaking the rules it has set for itself.
The fact that it has recognized its systematic shortcomings and is actively arranging to revamp its systems to earn public trust, shows that NCBTMB's lofty ideals have not disappeared. McIntyre will get another shot at having her name on the ballot, as will all others who were previously reviewed by the NCBTMB's nominating committee. Hopefully, the form-letter language will be modified so that rejected candidates will understand that there were other, more qualified candidates to choose from, not that they didn't meet ambiguous selection criteria.
One of my favorite "curmudgeons" said recently, "In the absence of sufficient supportive information, the human brain will nevertheless construct meaning." I hope I have not fallen into that trap in my observations here. Scandal is a terrible thing for everyone, and this one certainly gets in the way of much of the good that the NCBTMB has done for the profession. If the NCBTMB satisfactorily exorcises this demon, I feel it deserves our support in fulfilling its ideals. If it chooses not to or fails to do so for other reasons, it will have not regained our trust and will likely wither and die.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to or by regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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