Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
January, 2005, Vol. 05, Issue 01
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Rave Review for Ralph Stephens
Regarding the article "Of Cabbages and Kings" (Sept. 2004, www.massagetoday.com/archives/2004/09/12.html), this article is so right on. I am using it as my theme for my Eagles Toastmaster meeting. Thank you Massage Today for such compelling articles and most of all to Ralph R Stephens. Ralph: Say hello to your Auntie Lynnette, a wise lady.
Mitzi Zappala Daniels
The 11th Commandment
I would like to add an 11th Commandment of Prosperity to Cary Bayer's article, "The 10 Commandments of Prosperity," (Oct. 2004, www.massagetoday.com/archives/2004/10/07.html): "Thou shalt not let others take advantage of you either emotionally or financially." Being in a healing profession allows our empathy to stand out. Many times people can detect this and can try to use that trait to aid their cause. However, since our skills are honed for the good of our clients/humankind, it's important that we understand our self-worth and have the integrity to say "no."
Nina Hanson, LMT
Editor's note: The following letters are in response to Cliff Korn's October editorial, "Thoughts on Being Part of Medicine" (www.massagetoday.com/archives/2004/10/09.html).
More Thoughts on "Thoughts"
I had the privilege of reading Massage Today from my wife, who is a licensed massage therapist in the state of Ohio. I read your commentary from the October 2004 issue.
I am a licensed osteopathic physician with approximately 30 years of practice. I practice from a traditional osteopathic standpoint. The majority of my practice is dealing with osteopathic hands-on therapy.
As it stands to date, my profession is evolving into an understanding of osteopathy being most appropriate when we can take a patient to their most relaxed state. In this state, it is hoped that there will be a shift in the psyche of that patient to go to a complete state of relaxation and peace, and let go of the grief of their suffering. The idea of specifically focusing on manipulation as a form of specific treatment for specific diseases may begin to take a secondary role in the future.
Therefore, the benefit of relaxation massage whose purpose is to take this patient to a state of peace may have ultimate value as far as being primary for the "medicalization" of massage. I hope your profession never lets go of the thought of relaxation as a form of medical therapy.
One advantage my wife has as a massage therapist is that when a patient comes to her, that patient has made the commitment to let go of their stresses, anxieties and sufferings with the hope that she will take that patient to a state of relaxation and peace. Often times, orthodox medicine cannot do this as part of medical therapy. The concept of taking the patient to a point of peace and stillness within their spirit is an osteopathic fundamental for balancing the autonomic nervous system. The autonomic nervous system is the neurological basis for much control of disease and suffering within the medical milieu.
Kenneth J. Klak, DO
I have been a licensed massage therapist for 15 years with over 300 hours of CEUs. When I took the state board exam, I had to take both a written and a practical exam. Now, all you need is to take a written exam for a hands-on profession. The [massage therapy] CEUs required, in most cases, are so repetitive they are a waste of time and money. My collection of CEUs does not come from any medical source other than the psychiatric realm for stress release. Most of my clients are "little old ladies" with a variety of complaints. A lot are suffering from lack of touch.
I do not want to see a cadaver, cut up and dissected. I do not hurt people with my therapy. I do not choose to be a Rolfer or deal with other musculoskeletal problems. I have been pressed into studying therapies that I will never use, and must pay dearly for them. I refer clients (they are not patients-that is a medical term that we can be sued for using here in the Sunshine State) to osteopathic physicians, chiropractors, and on several occasions, to other LMTs trained in colonic irrigation.
For those who are in the same position as I am, I would like to propose a cap on mandatory CEUs. I feel no need for further instruction, where you can read a leaflet, color in the right circles, and mail it off with over $200. I feel, by personal choice, a total of 100 credit hours of CEUs is enough. If you want to continue more studies, they should not be mandatory, but voluntary. If that does not satisfy you, then, by all mean go to a medical or chiropractic school. I do not choose to!
Alice Paprocki, BS, LMT
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