Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
January, 2005, Vol. 05, Issue 01
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Rave Review for Ralph Stephens
Regarding the article "Of Cabbages and Kings" (Sept. 2004, www.massagetoday.com/archives/2004/09/12.html), this article is so right on. I am using it as my theme for my Eagles Toastmaster meeting. Thank you Massage Today for such compelling articles and most of all to Ralph R Stephens. Ralph: Say hello to your Auntie Lynnette, a wise lady.
Mitzi Zappala Daniels
The 11th Commandment
I would like to add an 11th Commandment of Prosperity to Cary Bayer's article, "The 10 Commandments of Prosperity," (Oct. 2004, www.massagetoday.com/archives/2004/10/07.html): "Thou shalt not let others take advantage of you either emotionally or financially." Being in a healing profession allows our empathy to stand out. Many times people can detect this and can try to use that trait to aid their cause. However, since our skills are honed for the good of our clients/humankind, it's important that we understand our self-worth and have the integrity to say "no."
Nina Hanson, LMT
Editor's note: The following letters are in response to Cliff Korn's October editorial, "Thoughts on Being Part of Medicine" (www.massagetoday.com/archives/2004/10/09.html).
More Thoughts on "Thoughts"
I had the privilege of reading Massage Today from my wife, who is a licensed massage therapist in the state of Ohio. I read your commentary from the October 2004 issue.
I am a licensed osteopathic physician with approximately 30 years of practice. I practice from a traditional osteopathic standpoint. The majority of my practice is dealing with osteopathic hands-on therapy.
As it stands to date, my profession is evolving into an understanding of osteopathy being most appropriate when we can take a patient to their most relaxed state. In this state, it is hoped that there will be a shift in the psyche of that patient to go to a complete state of relaxation and peace, and let go of the grief of their suffering. The idea of specifically focusing on manipulation as a form of specific treatment for specific diseases may begin to take a secondary role in the future.
Therefore, the benefit of relaxation massage whose purpose is to take this patient to a state of peace may have ultimate value as far as being primary for the "medicalization" of massage. I hope your profession never lets go of the thought of relaxation as a form of medical therapy.
One advantage my wife has as a massage therapist is that when a patient comes to her, that patient has made the commitment to let go of their stresses, anxieties and sufferings with the hope that she will take that patient to a state of relaxation and peace. Often times, orthodox medicine cannot do this as part of medical therapy. The concept of taking the patient to a point of peace and stillness within their spirit is an osteopathic fundamental for balancing the autonomic nervous system. The autonomic nervous system is the neurological basis for much control of disease and suffering within the medical milieu.
Kenneth J. Klak, DO
I have been a licensed massage therapist for 15 years with over 300 hours of CEUs. When I took the state board exam, I had to take both a written and a practical exam. Now, all you need is to take a written exam for a hands-on profession. The [massage therapy] CEUs required, in most cases, are so repetitive they are a waste of time and money. My collection of CEUs does not come from any medical source other than the psychiatric realm for stress release. Most of my clients are "little old ladies" with a variety of complaints. A lot are suffering from lack of touch.
I do not want to see a cadaver, cut up and dissected. I do not hurt people with my therapy. I do not choose to be a Rolfer or deal with other musculoskeletal problems. I have been pressed into studying therapies that I will never use, and must pay dearly for them. I refer clients (they are not patients-that is a medical term that we can be sued for using here in the Sunshine State) to osteopathic physicians, chiropractors, and on several occasions, to other LMTs trained in colonic irrigation.
For those who are in the same position as I am, I would like to propose a cap on mandatory CEUs. I feel no need for further instruction, where you can read a leaflet, color in the right circles, and mail it off with over $200. I feel, by personal choice, a total of 100 credit hours of CEUs is enough. If you want to continue more studies, they should not be mandatory, but voluntary. If that does not satisfy you, then, by all mean go to a medical or chiropractic school. I do not choose to!
Alice Paprocki, BS, LMT
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