Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Google Ranking, Part 1
We all know there is so much opportunity with online marketing. And, let's face it, if you don't have a presence online with a website and social media, you are probably not where you want to be.
7 Reasons You Want a Beacon in Your Office
Have you heard about how "beacons" are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app.
The Integrative Medicine Puzzle: Putting the Pieces Together
The conversation is changing in the broader healthcare community with patients actually moving the discussion toward more integrative topics. Patients today want to know their options.
Reverse Digit Span: A Useful Assessment Tool for Patients With and Without Concussion
Reverse digit span is an easily administered test of attention span. It is a component of the SCAT3 test, which is frequently used to assess concussion. It has been part of the armamentarium of cognitive assessment for many years.
The Winter of Life: A Personal and Chiropractic Practice Perspective
Last November, my wife and I invited an elderly relative, Uncle Josh, to spend the winter with us. He was 82 years old at the time and turned 83 during his stay. As soon as he accepted our invitation, we began preparing.
Are You Making the Wrong Impression?
Taking a page from Stacy and Clinton of The Learning Channel's hit television program, "What Not to Wear," we recently published an article in the summer issue of Chiropractic History: The Archives and Journal of the Association for the History of Chiropractic, that explores the evolution of physician attire from prehistoric times to the present.
Colon Health and TCM
I still remember many years ago, the loud "Yuck" from my wife at the time when we were together watching the Chinese movie "Last Emperor."
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Research: Know What You're Talking About
Have you ever seen a patient in your office with multiple serious health problems you weren't sure exactly how to address?
Melatonin: A Promising Natural Agent in the Prevention of ALS
A number of years ago, experimental studies suggested melatonin could block key steps in the development of Alzheimer's disease, primarily by acting as a brain antioxidant and inhibiting the build-up of beta-amyloid plaque in the brain.
Medicine as Metaphor
The practice of medicine is both an art and a science. We study and learn the system so that when the time comes to apply it, there is a greater possibility of successfully helping others.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
The Source-Luo Point Combination, Part 3
Dr. Nguyen Nghi (NVN) was born in Vietnam and is one of the most important scholars, writers, teachers and practitioners of modern time. Many of his theories and applications are the source of modern teachers from Europe and the United States.
Adding Microneedling to Your Clinic for Results and Profit
Microneedling has taken the beauty world by storm over the last 10 years. Under the names dermaroller, microneedling or skin needling you will see these treatments listed in the services of nearly every fashionable beauty salon and day spa in the country.
Merger Creates New Model of Care
Two San Francisco powerhouses of holistic healing, the American College of Traditional Chinese Medicine (ACTCM) and California Institute of Integral Studies (CIIS), are merging. Together they are building a visionary approach to applied integral health.
The Art of Creating a Healing Space
I always advise my graduates to examine their group practice or treatment rooms with fresh eyes after they leave my CE workshops. I tell them, "Ask yourselves - is your space qi filled, welcoming and healing? Or is it cold and clinical?"
Abdominal Acupuncture for Eye Healing: The Sacred Turtle and Ba Gua Map
Our ideas about western medicine have shifted in recent decades, while the public is asking more from health care providers.
Exploring and Learning from the Gift of Life
I'm grateful to have had the opportunity to teach cadaver dissection classes and workshops with Stephen Cina at the New England School of Acupuncture over the past seven years, first through the Sports Medicine Acupuncture Program and later as a NESA elective course.
Can Acupuncture Treat Knee Pain?
Recently, an article in the Journal of the American Medical Association concluded that, "neither laser nor needle acupuncture conferred benefit over sham for pain or function" among older chronic knee pain patients.
Chiropractic Care and Risk of Stroke: The Shoe Moves to the Other Foot
For decades, numerous papers have linked upper cervical chiropractic care to the incidence of vertebral artery dissections and stroke.
The Roots of TCM in Depression Treatment
In traditional Chinese medicine, there is historical precedent for the treatment of so-called "Shen" (Heart-Mind) disorder, or disorder/dysregulation of the spirit, which is also considered as distinct but not separate from the cognitive function of the brain.
Looking Back: Abstracts From Chiropractic History (Summer 2015 Issue)
The following abstracts are reprinted with permission from Chiropractic History, the official journal of the Association for the History of Chiropractic. Chiropractic History is the leading scholarly journal of the chiropractic profession dedicated to the preservation and dissemination of the profession's credible history.
January, 2005, Vol. 05, Issue 01
Deep Tissue Healing: The Art of Stone Massage
By Bruce Baltz
Stone massage as we know it today has gone through many changes as its popularity has grown from spa sessions to injury treatments. Today, massage therapists have many choices in stone work education, and there are almost as many stone work classes as there are modalities in massage, ranging from home study classes to several day workshops, from Reiki with stones to deep tissue.
With therapists and businesses trying to keep up with the public's demands for stone massage, the industry has run into unacceptable legal setbacks.In my opinion, the blame cannot be put on any one party. Therapists must be held responsible for their actions as well as the businesses that offer any type of service. This means the providing parties need to seek proper knowledge so all necessary steps are taken to provide the best treatment possible. The two elements most stone workshops have in common are the use of heat and application of stones to the body through a drape or directly to the skin.
For this work to be done within a safe range for the therapist and client, specific steps must be taken into consideration, including the ability of the therapist to handle a hot stone and a client's tolerance to heat.
When taking a stone out of hot water, make sure the temperature of that stone is within your tolerance. If it is too hot, your ability to apply that stone with confidence, whether through a drape or directly on the skin, will be greatly hindered, and your client will feel your lack of confidence.
Once you have a stone that you are confident you can handle, you must consider your client's tolerance for heat. Take all necessary precautions to assure your client will have the best treatment you can provide. If a hot stone is being placed on the body through a drape, it should be done through a towel, not a sheet - the sheet will often be too thin. It is essential that you check with your clients to see how the temperature feels to them.
Some techniques require clients to lie on the stones. A client's chances of suffering a burn during this treatment are greater, but the technique can still be administered with proper training. I tell my clients that they are in control of the session, which includes determining temperature - hot or cold - and pressure. If you do not give your clients this permission, they might think to themselves: "You are the professional and I guess this is the way it should feel." We cannot afford to have this thought cross their minds.
If your intention is to apply a stone directly to the skin, you need to make sure the heat stays within the client's tolerance. If the maximum level is 10 and we do not want to be there, we are looking for the seven to eight ranges for deep-tissue work. You will also have to acknowledge that the seven to eight range could be different on each of your clients, with hot, cold, and pressure; this must be respected. The chances for injury to the client are greatly reduced when a properly trained therapist takes these steps.
Day Spas, Resorts and Medical Offices
To add stone massage as a modality to assist in the healing process you need to be aware of the learning curve to apply this technique safely. When therapists come to me for training in the use of hot and cold stones, I ask them to take a stone in their hands and work with it as though it is a part of their hand. It does not matter how long one has been a therapist, the stone will be an equalizer in class because student therapists have to massage with that stone as though it is an extension of their hand.
This process will take time before the stone can be one with the therapist's hand. Therapists will need time to adapt the stone into the flow of their work. When this time is not taken, therapists will not develop the technique properly. Thus, the therapist will not feel comfortable, and the client will pick up on this feeling and not want the treatment again. This will reflect on all stone massage therapists, which will perpetuate a negative feeling for stone massage.
I do not recommend that one therapist attend any workshop, and return to their place of business and train the rest of the staff in what they have learned. This could be a formula for disaster for the client, therapist and owner, and could result in an injury to the client, as well as legal action. Thank you to the businesses that support continuing education for their massage therapists, but allow your therapists the time to perfect their modality whatever it may be. The end result will benefit all involved.
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