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Massage Today
January, 2005, Vol. 05, Issue 01

Another Beginning

By Cliff Korn, BS, LMT, NCTMB

Happy New Year to you all! As you work to keep your resolutions, maintain or recharge your massage business and rid yourselves of those extra pounds that were somehow made known to the scale between Thanksgiving and Christmas, please take time to wish Massage Today a Happy Birthday!

Since Volume 1, Number 1 hit your mailboxes in January 2001, Massage Today has attempted to meet the needs of all who use the principles of massage in their personal and/or professional lives.

And that "all" makes up a large and very diverse group!

Now going into its fifth year of publication, Massage Today is the most widely read source of information on massage therapy in the country. Its articles are automatically fed to media outlets throughout the world adding to their readership, and the popularity of massagetoday.com adds exponentially to the impact of our presence in the world's information database. That said, it is still my intent to ensure that Massage Today remains your publication! While it may provide the world information on massage related topics, it is first and foremost about you and your practice of massage.

In my very first editorial I wrote, "I'm hoping to enable Massage Today to become a bridge empowering all our perspectives and a tool we can all use to meet our personal, professional and business goals." In our fifth year, I think we are well along that path. I am most pleased to see that my views of the profession have remained somewhat constant in the history of Massage Today's publication. In January 2001 I wrote:

"My own vision of the massage therapy field is that it will continue to expand in breadth and depth. Massage therapy will become not only more firmly entrenched in clinical and hospital-based health care, but also more skilled in the special techniques and concerns of the spa industry.

I see a need for only a few small steps before the public at large sees massage therapists as worthy somatic problem-solvers. I see Massage Today as aiding this vision by making us more informed with timely news on important issues. It will allow us to become politically aware without necessarily becoming politically active. I will strive to enable it to transcend the animosities sometimes seen between various schools, associations, modalities and experience levels, and will invite and encourage the sharing of divergent perspectives."

We have continued to expand in both breadth and depth, and as we have frequently reported, the public does consider us problem-solvers in an ever-increasing way.

One thing that I had not considered back in early 2001 was the ability of the spa industry to encompass almost the entire massage therapy field. While it comes as no surprise that spas are one of the largest locations of employment for massage therapists, the fact that the fastest growing segment of the spa industry is the medical spa allows even more massage therapists following their own interests to see spa work as an alternative to private practice. I'm sure there are many regional differences, but the historical norm in spa employment was the "new" massage therapist. Now, established therapists with a more clinical bent can also opt to become employed, as opposed to self-employed. I plan on making spa employment a topic for a future editorial since I feel this topic has an ever-expanding bearing on our field. Stay tuned!

In conclusion, to celebrate Massage Today's birthday I'd like to thank publisher Donald Petersen Jr. for having the vision to see that a publication in Massage Today's format would be so well- accepted in our industry. We all also owe thanks to the editorial staff, graphics and multi-media departments, advertising sales and production staff, etc., which actually produce Massage Today so that we can enjoy the benefit of its contents. I thank all the readers for your continued support and suggestions for improvement, the authors who have submitted articles for publication, and especially our esteemed columnists, who each month prepare useful, interesting and thought-provoking columns for you, our readers!

Party hats and cake for everybody!


Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or by regular mail to:

Massage Today
P.O. Box 4139
Huntington Beach, CA 92605


Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.

 

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