Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
January, 2005, Vol. 05, Issue 01
The Best of Both Worlds
By Cary Bayer
At the end of 1987, while living in a one-bedroom Manhattan apartment, I began studying the secrets of prosperity that I now teach. As I learned how absolutely natural the experience of abundance is, an innocent desire grew within me to enjoy the best of both worlds.At that time, the best of both worlds meant a country house to go with my city domicile. By the end of the following year, I realized that goal when I bought a home in New York's Catskill Mountains in the woods of legendary Woodstock.
Some years later, as February's freezing cold became old, my shivering body suddenly became aware of a new desire: year-round delightful weather. That led me to do some inner and outer work that resulted in the purchase of an oceanfront condo in Florida the following winter (I had moved out of New York City by then.) Now, when the mercury heads south, so do I. Friends and clients in Woodstock tell me I have the best of both worlds. Come May, when scorching temperatures climb toward 100 degrees, I head for the hills (literally), and friends and clients in Florida tell me I have the best of both worlds. This column isn't about me, though; it's about how you, a massage therapist, can enjoy the best of both worlds in your life and business.
If you plan to create the best of both worlds, you might run across people who are envious. Our language, in fact, reveals this jealousy. While seeking the best, you might encounter small-minded comments like, "So, you want to have your cake and eat it too?" - "and," of course, is the operative word here. Why would anyone turn possessing cake into separate functions of having it and eating it? If you had your cake, what else would you possibly do with it if not eat it? Would you have your cake and frame it, too? Have your cake and smell it, too?
Having your cake and eating it too is a thought grounded in zero-sum game thinking; it is simply a fancy way of saying that when somebody wins somebody else has to lose. Fortunately, more progressive people in our culture have introduced a more expansive way of thinking - a different scenario that we call win/win: it is when someone wins and someone else also wins; in other words, it's the best of both worlds.
Massage Therapists Have Their Cakes and Eat Them, Too!
A number of massage therapists that I've coached have created the best of both worlds in their businesses. One incorporates two other loves into her massage career: yoga and Pilates instruction. She gives separate sessions in these modalities for massage clients whose bodies need additional flexibility after they leave her table. It's a win/win situation: Her clients get the benefits that these other methods afford, and she gets additional income while doing other work that she loves.
Another client also enjoys the best of both worlds. In her case, that means a booming massage business and weekends off. She is a mother of three who does her sessions during the day when her children are at school. She refers her overflow work to another therapist who is available on nights, Saturdays and Sundays. I've coached this client for the past two years and, during that time, inspired her first to quit her job and become a full-time massage therapist, and later to transform her practice into a business in which other therapists work for her. As a result, when she's called for an evening or weekend session, she enjoys a nice profit while someone else handles the session and she's playing with her kids. My client gets to be a mom for her kids when they're home and a successful massage entrepreneur when they're at school. She doesn't have to sacrifice her personal life for her professional life; she enjoys the best of both worlds.
A client in Florida loves delightful weather year-round, so she does what I do and heads north with the birds. Instead of enduring slow off-seasons like so many Sunshine State therapists, she has a healthy business in Massachusetts where northeasterners enjoy their summer vacations. She also avoids Florida when the mercury sizzles, opting instead for the cooler breezes up north.
A former New York client integrates two passions into her work. She loves the breathwork of rebirthing and frequently recommends it to clients on her table. They, in turn, benefit from this holistic method, while she feeds her second business. Her rebirthing practice also brings clients to her massage table. And another former client loves combining massage and essential oils. She's managed to combine these passions into integrated revenue streams. In each session, she uses the aromatherapy oils that her clients have come to love. When they ask her about the oils, she tells them what they do and asks them if they'd like to take them home; many do. Some buy them at retail prices, others sign up as distributors and join her downline. The former brings her small revenues, the latter much larger ones. These enable her to gain the passive income without having to use her hands.
Get used to having your cake and eating it too. As a life coach, I often ask my clients who desire breakthroughs what would constitute the best of both worlds in their worlds. Answer that question for yourself. Then visualize it and create a plan of action, and you can have your best of both worlds and, of course, eat it, too.
Click here for more information about Cary Bayer.
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