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The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
January, 2005, Vol. 05, Issue 01
The Best of Both Worlds
By Cary Bayer
At the end of 1987, while living in a one-bedroom Manhattan apartment, I began studying the secrets of prosperity that I now teach. As I learned how absolutely natural the experience of abundance is, an innocent desire grew within me to enjoy the best of both worlds.At that time, the best of both worlds meant a country house to go with my city domicile. By the end of the following year, I realized that goal when I bought a home in New York's Catskill Mountains in the woods of legendary Woodstock.
Some years later, as February's freezing cold became old, my shivering body suddenly became aware of a new desire: year-round delightful weather. That led me to do some inner and outer work that resulted in the purchase of an oceanfront condo in Florida the following winter (I had moved out of New York City by then.) Now, when the mercury heads south, so do I. Friends and clients in Woodstock tell me I have the best of both worlds. Come May, when scorching temperatures climb toward 100 degrees, I head for the hills (literally), and friends and clients in Florida tell me I have the best of both worlds. This column isn't about me, though; it's about how you, a massage therapist, can enjoy the best of both worlds in your life and business.
If you plan to create the best of both worlds, you might run across people who are envious. Our language, in fact, reveals this jealousy. While seeking the best, you might encounter small-minded comments like, "So, you want to have your cake and eat it too?" - "and," of course, is the operative word here. Why would anyone turn possessing cake into separate functions of having it and eating it? If you had your cake, what else would you possibly do with it if not eat it? Would you have your cake and frame it, too? Have your cake and smell it, too?
Having your cake and eating it too is a thought grounded in zero-sum game thinking; it is simply a fancy way of saying that when somebody wins somebody else has to lose. Fortunately, more progressive people in our culture have introduced a more expansive way of thinking - a different scenario that we call win/win: it is when someone wins and someone else also wins; in other words, it's the best of both worlds.
Massage Therapists Have Their Cakes and Eat Them, Too!
A number of massage therapists that I've coached have created the best of both worlds in their businesses. One incorporates two other loves into her massage career: yoga and Pilates instruction. She gives separate sessions in these modalities for massage clients whose bodies need additional flexibility after they leave her table. It's a win/win situation: Her clients get the benefits that these other methods afford, and she gets additional income while doing other work that she loves.
Another client also enjoys the best of both worlds. In her case, that means a booming massage business and weekends off. She is a mother of three who does her sessions during the day when her children are at school. She refers her overflow work to another therapist who is available on nights, Saturdays and Sundays. I've coached this client for the past two years and, during that time, inspired her first to quit her job and become a full-time massage therapist, and later to transform her practice into a business in which other therapists work for her. As a result, when she's called for an evening or weekend session, she enjoys a nice profit while someone else handles the session and she's playing with her kids. My client gets to be a mom for her kids when they're home and a successful massage entrepreneur when they're at school. She doesn't have to sacrifice her personal life for her professional life; she enjoys the best of both worlds.
A client in Florida loves delightful weather year-round, so she does what I do and heads north with the birds. Instead of enduring slow off-seasons like so many Sunshine State therapists, she has a healthy business in Massachusetts where northeasterners enjoy their summer vacations. She also avoids Florida when the mercury sizzles, opting instead for the cooler breezes up north.
A former New York client integrates two passions into her work. She loves the breathwork of rebirthing and frequently recommends it to clients on her table. They, in turn, benefit from this holistic method, while she feeds her second business. Her rebirthing practice also brings clients to her massage table. And another former client loves combining massage and essential oils. She's managed to combine these passions into integrated revenue streams. In each session, she uses the aromatherapy oils that her clients have come to love. When they ask her about the oils, she tells them what they do and asks them if they'd like to take them home; many do. Some buy them at retail prices, others sign up as distributors and join her downline. The former brings her small revenues, the latter much larger ones. These enable her to gain the passive income without having to use her hands.
Get used to having your cake and eating it too. As a life coach, I often ask my clients who desire breakthroughs what would constitute the best of both worlds in their worlds. Answer that question for yourself. Then visualize it and create a plan of action, and you can have your best of both worlds and, of course, eat it, too.
Click here for more information about Cary Bayer.
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