Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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The Risks I Took
We all take risks when we choose this profession. For some, it is not knowing if you can make a living practicing TCM. For others, it is parental or cultural disapproval.
Integrative Medicine for the Underserved: A Seat at the Table
Numerous organizations have risen to the challenge of providing care to medically-underserved populations and here we feature one such group.
Chinese Doctors Poke Holes in Australian Study
A recent Australian clinical trial, published in the Journal of the American Medical Association (JAMA) in 2014 by Rana Hinman, et el., evaluating the effectiveness of both needle and laser acupuncture for chronic knee pain.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 3)
A patient with sacroiliac fixation and dysfunction ordinarily demonstrates a noticeable leg-length inequality when placed in the prone position on the adjusting table.
The Source-Luo Point Combination, Part 2
The Da Cheng includes symptoms for the source-luo points that indicate when to use them for treatment. Yang defines the method as the guest-host (it is one of a variety of acupuncture point combinations called guest-host).
Creating Relationships at Southwest Symposium
The month of May brought many interesting activities. As I have said in many previous columns this year, this profession is moving in a very exciting direction. Make sure you are getting involved. If you're not, you just might get left behind.
News in Brief
Investigating the Cellular Impact of Mechanical Force; National Board Seats (Not-So) New Officers at Annual Meeting.
Q&A With the First VA Chiropractic Residents
As you may have read previously, a major step forward for the profession occurred in July 2014 when the Department of Veterans Affairs began piloting a chiropractic residency program at five locations.
Treatment of PTSD: An Opportunity for the Practice of Integrated Medicine
PTSD is widespread across America today. Not only do many of our honored men and women in uniform bring it home with them from the war zones they have been active in, but it often follows any life-threatening event people go through when their lives have been in danger.
Sports Medicine 101: Surgery or No Surgery?
In the world of sports medicine, many careers are saved by surgeries that correct traumatic damage to the body. Muscle tears, ligament damage, fractures, spinal disc herniations, and joint instabilities are a few of the issues frequently addressed with surgical intervention.
Key Changes and Updates to the 7th Edition CNT Manual
Acupuncture Today recently interviewed Jennifer Brett, ND, L.Ac. regarding the updates to the CNT manaul.
Marketing with a Microphone
When given an option, it stands to reason that people prefer to do business with those they know, like, and trust.
The Three Heater Official
This Official, belonging to the element Fire, is responsible for maintaining and regulating the heating system of the body, mind, and spirit. It is named for its function. The trunk is divided into three "burning spaces" or "jiaos."
Desert: A Metaphor from the Study of Genetics
In most of the human lives I know about, there are stretches of time which feel stagnant, or worse. We can feel adrift, or wounded and sidelined, and these times don't seem to carry much usefulness while they are unfolding.
An International Life: An Interview with Mary Elizabeth Wakefield
I met Mary Elizabeth Wakefield during her class last summer in Seneca Falls, New York at the Finger Lakes School of Chinese Medicine.
Meet Cheyenne: Your Future Colleague
Allow me to introduce you to Cheyenne (Chey), the daughter of some of our family's closest friends. We attend and serve at the same church together, and have known each other for many years.
Going On-Site With Chiropractic Care
The Foundation for Chiropractic Progress has released a position paper highlighting the financial, clinical and patient-satisfaction benefits of providing chiropractic care at on-site corporate health clinics.
I was sitting in a Pizza Hut in Peoria, Ill., with my friend Reggie, sometime in the spring of my senior year in college, when he started doodling on his paper placemat. In those days, the company had a picture of U.S. on the mats, showing all the locations of the "Huts" in the country.
Should You Change an Athlete's Natural Running Form?
Once past the ankle, impact forces travel at about 200 mph into the knee. In addition to allowing the quad to absorb force, bending the knee (E) prevents the hip and pelvis from moving up and down too much (F), which is important for injury prevention and efficiency.
Free Yourself From the Pocketbook Practice
Let's take a journey together; there's an important lesson to be learned. Imagine a town or city just like yours.
Nomenclature and Classification of Lumbar Disc Pathology: Version 2.0
The Nomenclature and Classification of Lumbar Disc Pathology consensus, published in 2001 by the collaborative efforts of the North American Spine Society, the American Society of Spine Radiology and the American Society of Neuroradiology, has guided radiologists, clinicians and the public for more than a decade.
January, 2005, Vol. 05, Issue 01
The Best of Both Worlds
By Cary Bayer
At the end of 1987, while living in a one-bedroom Manhattan apartment, I began studying the secrets of prosperity that I now teach. As I learned how absolutely natural the experience of abundance is, an innocent desire grew within me to enjoy the best of both worlds.At that time, the best of both worlds meant a country house to go with my city domicile. By the end of the following year, I realized that goal when I bought a home in New York's Catskill Mountains in the woods of legendary Woodstock.
Some years later, as February's freezing cold became old, my shivering body suddenly became aware of a new desire: year-round delightful weather. That led me to do some inner and outer work that resulted in the purchase of an oceanfront condo in Florida the following winter (I had moved out of New York City by then.) Now, when the mercury heads south, so do I. Friends and clients in Woodstock tell me I have the best of both worlds. Come May, when scorching temperatures climb toward 100 degrees, I head for the hills (literally), and friends and clients in Florida tell me I have the best of both worlds. This column isn't about me, though; it's about how you, a massage therapist, can enjoy the best of both worlds in your life and business.
If you plan to create the best of both worlds, you might run across people who are envious. Our language, in fact, reveals this jealousy. While seeking the best, you might encounter small-minded comments like, "So, you want to have your cake and eat it too?" - "and," of course, is the operative word here. Why would anyone turn possessing cake into separate functions of having it and eating it? If you had your cake, what else would you possibly do with it if not eat it? Would you have your cake and frame it, too? Have your cake and smell it, too?
Having your cake and eating it too is a thought grounded in zero-sum game thinking; it is simply a fancy way of saying that when somebody wins somebody else has to lose. Fortunately, more progressive people in our culture have introduced a more expansive way of thinking - a different scenario that we call win/win: it is when someone wins and someone else also wins; in other words, it's the best of both worlds.
Massage Therapists Have Their Cakes and Eat Them, Too!
A number of massage therapists that I've coached have created the best of both worlds in their businesses. One incorporates two other loves into her massage career: yoga and Pilates instruction. She gives separate sessions in these modalities for massage clients whose bodies need additional flexibility after they leave her table. It's a win/win situation: Her clients get the benefits that these other methods afford, and she gets additional income while doing other work that she loves.
Another client also enjoys the best of both worlds. In her case, that means a booming massage business and weekends off. She is a mother of three who does her sessions during the day when her children are at school. She refers her overflow work to another therapist who is available on nights, Saturdays and Sundays. I've coached this client for the past two years and, during that time, inspired her first to quit her job and become a full-time massage therapist, and later to transform her practice into a business in which other therapists work for her. As a result, when she's called for an evening or weekend session, she enjoys a nice profit while someone else handles the session and she's playing with her kids. My client gets to be a mom for her kids when they're home and a successful massage entrepreneur when they're at school. She doesn't have to sacrifice her personal life for her professional life; she enjoys the best of both worlds.
A client in Florida loves delightful weather year-round, so she does what I do and heads north with the birds. Instead of enduring slow off-seasons like so many Sunshine State therapists, she has a healthy business in Massachusetts where northeasterners enjoy their summer vacations. She also avoids Florida when the mercury sizzles, opting instead for the cooler breezes up north.
A former New York client integrates two passions into her work. She loves the breathwork of rebirthing and frequently recommends it to clients on her table. They, in turn, benefit from this holistic method, while she feeds her second business. Her rebirthing practice also brings clients to her massage table. And another former client loves combining massage and essential oils. She's managed to combine these passions into integrated revenue streams. In each session, she uses the aromatherapy oils that her clients have come to love. When they ask her about the oils, she tells them what they do and asks them if they'd like to take them home; many do. Some buy them at retail prices, others sign up as distributors and join her downline. The former brings her small revenues, the latter much larger ones. These enable her to gain the passive income without having to use her hands.
Get used to having your cake and eating it too. As a life coach, I often ask my clients who desire breakthroughs what would constitute the best of both worlds in their worlds. Answer that question for yourself. Then visualize it and create a plan of action, and you can have your best of both worlds and, of course, eat it, too.
Click here for more information about Cary Bayer.
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