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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Correcting Dysfunctional Movement Patterns – Is Local Treatment Enough?
It is widely believed that mechanical, non-traumatic back pain is largely related to dysfunctional or compensatory movement patterns the body has adopted over time.
Implications of Section 2706: The Non-Discrimination Provision Survey
In late April 2014, NCCAOM diplomates received an email survey with the subject line: "End discrimination against acupuncturists" polling CAM practitioners for a Request for Information from the Department of Health and Human Services, released in mid-March.
Five Element Acupuncture Can Enhance Your Practice
For eight years I have been teaching and supervising TCM students at an acupuncture college in Colorado, in Five Element acupuncture.
The McGill Approach to the Lower Back (Part 1)
Stuart McGill, PhD, brings a unique combination of tools to the table. He is a scientist who also functions as a clinician. He describes himself as a medical consultant who is referred challenging patients. He is both evidence based and practical.
News in Brief
Foundation for Chiropractic Progress Enrolls Second Group Member; Focus on Chiropractic Education at WFC-ACC Conference in Miami; Are You Ready for Another "Have-a-Heart" Campaign?
Acupuncture Detox as Part of Drug Rehabilitation
In the U.S., more than 2,000 alcohol and drug rehabilitation programs have added ear acupuncture to their practice. The development of the protocol was determined by Lincoln Hospital as it delivered 100 acupuncture treatments daily.
Introduce Your Patients to Collagen Induction Therapy
Cutaneous (skin) aging generally occurs from either intrinsic or extrinsic processes. Intrinsic aging results from natural skin tissue damage and degeneration.
Following the Thinking of the Classics
I have heard about the "best time of day" to carry out certain examinations or therapies. For example, I remember making a note years ago that early morning is the best time to take someone's pulses.
Giving Chiropractic Some Much-Needed PR
Public relations has not always been the chiropractic profession's strong suit, a shortcoming that has subjected the profession to countless attacks on its legitimacy and seemingly perpetual confusion among the public and the health care world as to the skills and services doctors of chiropractic provide.
Inspire Your Patients to Make Healthy Choices
Have you tried to get your patients to change their eating habits or their diet and couldn't get them to succeed? Were they confused and unsure of what the right thing was to eat? You are not alone!
Treating Menopausal Women in Your Practice
I love what I do for a living. It's a great way to trade health for bread. And no topic of health, with the right bedside manner, is taboo.
Drug War Rages in Wisconsin
Based on its actions over the past 15 years (review the sidebar in the app version of this article), controversy and the Wisconsin Chiropractic Association seem to go hand in hand.
The Power of Mu Xiang to Treat Irritable Bowel Disease
Bloating and gas pain is something that everyone has had to deal with at one point or another; however, that's usually reserved for holiday dinners and other large gatherings.
Chronic heightened emotional states create a perfect breeding ground for illness. Through my practice I noted the increasingly obvious relationship between one's mental focus on negative thinking, emotions, resistance to experiencing feelings and disease.
It Pays to be a Foodie
If there is an inner foodie in you, just waiting to burst out—this article is for you! Do you want to know how I know? I'm that girl. My middle name might as well be "Foodie." I love food! And if my patients are any indication, many of them do as well.
Capturing the Essence of Tai Chi
Over the last 12 years, I have been working on one of the few documentaries about Tai Chi. It's called The Professor: Tai Chi's Journey West and it's about Cheng Man-Ching who moved to New York in the 1960s.
The Acupuncture Now Foundation: What Our Profession Needs
Although acupuncture is growing in popularity it continues to be underutilized due to misunderstandings about its true potential. Only a fraction of those who could be helped by acupuncture know enough to seek it out.
Alcohol Consumption Strongly Linked to Risk of Colorectal Cancer
Alcohol intake is one of the primary risk factors for many human cancers, and is strongly associated with cancers of the oral cavity, pharynx, larynx, esophagus, liver, breast, and notably, the colon and rectum.
Micro-Needle Dermal Roller Use in the Treatment Room
Recently micro-needle dermal rollers have been getting a lot of media attention. As a practitioner who specializes in acupuncture facial rejuvenation, I know that skin needling with a dermal roller (also known as collagen induction therapy), promotes the natural reproduction of collagen and elastin, making the skin feel smoother and tighter.
The Bottom Line ... From a Surgeon Who Knows
Regardless of individual relationships between providers, there continues to be a type of Hatfield-McCoy feud between the philosophies of medicine and chiropractic, particularly when it comes to musculoskeletal ailments.
Peer Points: Promoting TCM Knowledge
When Elaine Wolf Komarow, LAc, received her first acupuncture treatment in 1989, she said it changed her life. "I felt more aware, calmer, and happier. I was so fascinated by the changes that I began to learn everything I could about the underlying philosophy of Chinese medicine," said Komarow.
"Turn, Turn, Turn"
Many people are credited with saying, "If you remember the '60s, you really weren't there." Given the fact I didn't become a teenager until 1970, I actually do remember the '60s (or at least part of it). And as a child of the '60s, I was, of course, influenced by the music.
Treating Chronic Depression with Acupressure
In Traditional Chinese Medicine there already exists a comprehensive theory linking the body and mind.
Meat in the Middle
Have you ever wondered what's the truth about meat? Is it really as bad as many people think?
Chinese Medicine: The Natural Way to Children's Wellness
As a child, I did not like going to the doctor. For the most part, when I had to go I wasn't feeling good to begin with, and I was heading into a sterile environment to be awkwardly probed by a man in a white coat for a very short, impersonal period of time.
January, 2005, Vol. 05, Issue 01
The Best of Both Worlds
By Cary Bayer
At the end of 1987, while living in a one-bedroom Manhattan apartment, I began studying the secrets of prosperity that I now teach. As I learned how absolutely natural the experience of abundance is, an innocent desire grew within me to enjoy the best of both worlds.At that time, the best of both worlds meant a country house to go with my city domicile. By the end of the following year, I realized that goal when I bought a home in New York's Catskill Mountains in the woods of legendary Woodstock.
Some years later, as February's freezing cold became old, my shivering body suddenly became aware of a new desire: year-round delightful weather. That led me to do some inner and outer work that resulted in the purchase of an oceanfront condo in Florida the following winter (I had moved out of New York City by then.) Now, when the mercury heads south, so do I. Friends and clients in Woodstock tell me I have the best of both worlds. Come May, when scorching temperatures climb toward 100 degrees, I head for the hills (literally), and friends and clients in Florida tell me I have the best of both worlds. This column isn't about me, though; it's about how you, a massage therapist, can enjoy the best of both worlds in your life and business.
If you plan to create the best of both worlds, you might run across people who are envious. Our language, in fact, reveals this jealousy. While seeking the best, you might encounter small-minded comments like, "So, you want to have your cake and eat it too?" - "and," of course, is the operative word here. Why would anyone turn possessing cake into separate functions of having it and eating it? If you had your cake, what else would you possibly do with it if not eat it? Would you have your cake and frame it, too? Have your cake and smell it, too?
Having your cake and eating it too is a thought grounded in zero-sum game thinking; it is simply a fancy way of saying that when somebody wins somebody else has to lose. Fortunately, more progressive people in our culture have introduced a more expansive way of thinking - a different scenario that we call win/win: it is when someone wins and someone else also wins; in other words, it's the best of both worlds.
Massage Therapists Have Their Cakes and Eat Them, Too!
A number of massage therapists that I've coached have created the best of both worlds in their businesses. One incorporates two other loves into her massage career: yoga and Pilates instruction. She gives separate sessions in these modalities for massage clients whose bodies need additional flexibility after they leave her table. It's a win/win situation: Her clients get the benefits that these other methods afford, and she gets additional income while doing other work that she loves.
Another client also enjoys the best of both worlds. In her case, that means a booming massage business and weekends off. She is a mother of three who does her sessions during the day when her children are at school. She refers her overflow work to another therapist who is available on nights, Saturdays and Sundays. I've coached this client for the past two years and, during that time, inspired her first to quit her job and become a full-time massage therapist, and later to transform her practice into a business in which other therapists work for her. As a result, when she's called for an evening or weekend session, she enjoys a nice profit while someone else handles the session and she's playing with her kids. My client gets to be a mom for her kids when they're home and a successful massage entrepreneur when they're at school. She doesn't have to sacrifice her personal life for her professional life; she enjoys the best of both worlds.
A client in Florida loves delightful weather year-round, so she does what I do and heads north with the birds. Instead of enduring slow off-seasons like so many Sunshine State therapists, she has a healthy business in Massachusetts where northeasterners enjoy their summer vacations. She also avoids Florida when the mercury sizzles, opting instead for the cooler breezes up north.
A former New York client integrates two passions into her work. She loves the breathwork of rebirthing and frequently recommends it to clients on her table. They, in turn, benefit from this holistic method, while she feeds her second business. Her rebirthing practice also brings clients to her massage table. And another former client loves combining massage and essential oils. She's managed to combine these passions into integrated revenue streams. In each session, she uses the aromatherapy oils that her clients have come to love. When they ask her about the oils, she tells them what they do and asks them if they'd like to take them home; many do. Some buy them at retail prices, others sign up as distributors and join her downline. The former brings her small revenues, the latter much larger ones. These enable her to gain the passive income without having to use her hands.
Get used to having your cake and eating it too. As a life coach, I often ask my clients who desire breakthroughs what would constitute the best of both worlds in their worlds. Answer that question for yourself. Then visualize it and create a plan of action, and you can have your best of both worlds and, of course, eat it, too.
Click here for more information about Cary Bayer.
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