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5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
A House Divided?
The American Chiropractic Association's House of Delegates voted on 30 resolutions at its annual business meeting in Washington D.C., but two in particular took immediate center stage due to their controversial nature.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Low Back Pain in Professional Golf: A Common Muscular Relationship
Every sport creates its own unique demands on the body. Some sports require such a myriad of body positions that assessing pathology is often difficult and unpredictable.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
Sleep, Less Sleep or No Sleep?
I had a dream I wasn't getting enough sleep. It was a very realistic dream, even though I was probably slightly awake and not really deep dreaming. Most likely I had been dozing, caught in that twilight of sleep and wakefulness.
Talking to Patients About Lumbar Facet Denervation (Medial Branch Neurotomy)
Lumbar facet denervation, more appropriately termed medial branch neurotomy (MBN), is a procedure that may be considered when patients suffer from recalcitrant non-radicular axial back and/or leg pain.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Term Limits: What's in a Word?
It was the French historian and philosopher Voltaire who once declared the Holy Roman Empire was neither holy nor Roman nor an empire.
Turning a Blind Eye to History – and Reality
The American Medical Association is taking the Supreme Court's Feb. 25, 2015 decision exactly as it always does – by turning a blind eye to history, legal precedent and reality.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
A View From the ER
The University of Western States has inked an innovative agreement with local nonprofit health system Legacy Health whereby UWS sports-medicine fellows can experience observational clinical rotations in emergency-room settings within the Legacy system.
Applying the Thin Skull Principle
The "thin skull" principle, also known as the "you take your victim as you find them" principle, is a legal principle that can be summed up by the following statement.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Optimism = Compassion = Trust
A randomized clinical trial recently published online in JAMA Oncology examined how patients viewed their doctor based upon how the practitioner presented bad news to the patient.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
January, 2005, Vol. 05, Issue 01
For Pets and Practitioners, Animal Massage is a "Paws"itive Experience
By Rebecca J. Razo
Don't be alarmed. Just as an increasing number of people are turning to massage therapy to treat everything from injuries and chronic muscle pain to migraine headaches, so are they utilizing massage to treat the animals in their lives, whether domestic or working companions. And much like their human counterparts, the animals are responding well.
According to Animal Massage and Therapies (AMTIL), an organization dedicated to promoting the benefits of massage and other holistic therapies for animals, massage therapy assists animals in many of the same ways it benefits humans by increasing flexibility and circulation, aiding in pain relief, enhancing performance, and promoting general health and wellness. AMTIL also notes that massage can "restore enjoyment of touch to animals whose history includes abuse or neglect; provide early detection of conditions requiring veterinary care; and deepen bonding and trust between animals and their caretakers."
Jonathan Rudinger is the developer of PetMassage™ and founder of The PetMassage™ Training and Research Institute in Toledo, Ohio, a unique training facility that offers workshops for pet owners, veterinary practitioners, and other massage therapists. PetMassage is a gentle technique that incorporates variations of traditional massage, acupressure, positional release, Healing Touch and animal communication - a combination that helps facilitate a "spiritual connection between owners and their pets," according to Rudinger.
"Massage involves major interaction between people and animals," Rudinger says of the differences between massage and petting. "Petting is sort of mindless. [Massage] involves intention and the specific use of techniques. It is mindful and respectful; [the animals] need you to be totally focused."
With this in mind, Rudinger's institute recently created an indoor labyrinth, which not only helps dogs increase their flexibility and awareness, but also enables pet owners to embark on a spiritual journey with their beloved furry friends. The PetMassage Institute is also home to WaterWorks: a doggy health club that involves the application of advanced massage techniques in an indoor heated swimming pool.
The PetMassage Training and Research Institute is also thought to be the only national organization currently conducting valid animal massage research. The institute learned how to conduct research projects with the guidance of Dr. Tiffany Field, a leading massage therapy researcher with the Touch Research Institutes at the University of Miami's School of Medicine.
To date, the PetMassage Training and Research Institute has evaluated two dozen dogs and will publish its findings after several hundred dogs have been thoroughly studied.
The animal massage phenomenon has also captured the attention of the mainstream media. Over the last year, dozens of articles in magazines and newspapers throughout the country have profiled massage therapists who work with animals, including dogs, cats, horses, and even elephants.
In February, an article from the AFP newswire in New Delhi, India, featured a story about American massage therapist Elke Riesterer, who works with elephants at the Oakland Zoo, in Oakland, Calif. Riesterer was invited to work with several elephants in captivity in an elephant colony near the Indian capital. Using a technique called "touch healing," Riesterer begins by working on the elephants' feet, proceeding up each leg and eventually working her way to the ears, face and tail.
Though animal massage is slowly but surely building steam, some states prohibit anyone other than doctors of veterinary medicine from practicing, effectively limiting the field for many aspiring animal massage therapists.* Nevertheless, those who do work with animals find it very rewarding.
"The future is going to be exciting," Rudinger enthused. "I predict there will be more animal massage therapists than groomers and trainers in the next 10 years because it has value, is available and affordable."
*For more information about your state's laws regarding animal massage, click here.
Visit the following Web sites for more information on animal massage and holistic animal therapies.
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