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Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
December, 2004, Vol. 04, Issue 12
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Editor's note: The following letters are in response to "'Rub Club' Creator Rubs Wrong Way," from the August issue, www.massagetoday.com/archives/2004/08/04.html.
The "Ridicchio-ulous" Ricchio
I have been a licensed massage therapist for five years and have worked in physical therapy offices, chiropractic offices and athletic clubs. The only place that was actually fair to me was the athletic club in which I received a 60 percent cut for a four-hour shift. It is time for massage therapists to stand up for their careers. If we continue to work for physical therapy and chiropractic offices, our treatments will be underestimated because their main focus is not massage therapy. They want their businesses to excel. To get started and to gain experience [in massage], we can work for chiropractors and physical therapists, but we should not look at it as a career. We will not move up in that environment.
Dr. Ricchio does have a point. The massage therapists that work for this guy at $20 per massage do not value themselves; I would not want a massage from them. I currently work for a physical therapy office in Manhattan; they take 50 percent and tips are mine. I have not found any place that actually works for the therapist. They are in the interest of their own companies.
Can you blame them? I work here for now, but I have my best interests at heart and am building my own massage practice on the side. Dr. Ricchio sounds as if he is the worst of them all. He is in it for self gain almost 100 percent. Working for 50 percent is not fun, but that is the reality of the business world. The only way to change that is to fight for your own business and career.
Krystal Stone, LMT
I just read both Rebecca [Razo]'s article (www.massagetoday.com/archives/2004/08/04.html), as well as Cliff Korn's editorial in response (www.massagetoday.com/archives/2004/08/09.html) to the chiropractor and his recommendations for the establishment of office massage therapy services for fellow DCs. Thanks for your thoughtful and insightful interpretation, as well as raising the level of consciousness of our fellow practitioners to this potential misuse of our knowledge, skills and professional courtesy by other health care providers.
Judy Dean, MEd., RN, NCTMB, CHt
Once again, arrogance and ignorance go hand in hand. Those that know the true benefits of professional massage therapy are not attracted to establishments such as Mr. Ricchio's. It sounds like he's running a sweatshop. Those therapists are disability cases waiting to happen. It's disgraceful. May some wisdom be applied to this situation.
Thank you for your editorial on the "Rub Club" and Dr. Ricchio. I'm going to go ahead and take his advice. I'm starting a "Crack Club." I plan to hire a chiropractor to do a $10 adjustment; after all, it only takes a few seconds, and any monkey can crack a back. I'll have to find a female, of course, and a rather small one, as a large male might hurt someone and get me in trouble. I plan to have clients come in every day and just garner their wages until they are bled dry and I can have a passive income. I'm also going to have the lady come in Saturdays and Sundays so I can make a ton of money every day of the week, even up to midnight, when I am either in the Cayman Islands or in bed. Thanks for speaking up about this approach to loving health care.
Dennis Diehl, LMT, NCBTMB
Editor's note: The following letter was sent to the World Chiropractic Alliance and copied to Massage Today by its author.
Dear WCA Editor(s):
I read with some interest last month the advice column written by Dr. Geoff Ricchio on the subject of making money with massage therapy in a chiropractic office. As a practicing Massage Therapist, I was insulted by Dr. Ricchio's obviously low opinion of me, my colleagues, and the profession to which I have devoted myself for over a decade. Even so, I resisted my impulse to write him in response. After reading the other two articles he authored on your site, I decided that, aside from a handful of dead presidents, Dr. Ricchio doesn't seem to respect anyone very much.
A week or so after I read the article, I attempted to bring it up on your site in order to show it to a colleague of mine and discovered the following message in its place: "The page cannot be found. The page you are looking for might have been removed, had its name changed, or is temporarily unavailable." I conclude from this that you have deliberately taken the page down. It is about this action that I felt compelled to contact you.
Judging by the wealth of other material on your site about issues important to your organization, your approach seems to be very much "tell it like it is." But in response to the outcry over Dr. Ricchio's column, you snuck off into the night. Either you stand by this guy and what he says - you did choose to publish him more than once - or you stand up straight and apologize in your newsletter and on your site for his and your bad judgment.
Making the offending document disappear (the great luxury of publishing on the Internet) doesn't address the offense and harm you have caused. It only makes you look, if you will pardon the expression, spineless.
Tony Siacotos, LMT
Update: The following notice is currently posted on the WCA Web site, following Dr. Ricchio's most recent online article (www.worldchiropracticalliance.org/tcj/2004/sep/ricchio.htm):
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