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Massage Today
December, 2004, Vol. 04, Issue 12

We Get Letters and E-Mail

By Editorial Staff

Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.

Please send all correspondence by e-mail to or regular mail to:

Massage Today
Attn: Editor
P.O. Box 4139
Huntington Beach, CA 92605

Editor's note: The following letters are in response to "'Rub Club' Creator Rubs Wrong Way," from the August issue,

The "Ridicchio-ulous" Ricchio

Dear Editor:

I have been a licensed massage therapist for five years and have worked in physical therapy offices, chiropractic offices and athletic clubs. The only place that was actually fair to me was the athletic club in which I received a 60 percent cut for a four-hour shift. It is time for massage therapists to stand up for their careers. If we continue to work for physical therapy and chiropractic offices, our treatments will be underestimated because their main focus is not massage therapy. They want their businesses to excel. To get started and to gain experience [in massage], we can work for chiropractors and physical therapists, but we should not look at it as a career. We will not move up in that environment.

Dr. Ricchio does have a point. The massage therapists that work for this guy at $20 per massage do not value themselves; I would not want a massage from them. I currently work for a physical therapy office in Manhattan; they take 50 percent and tips are mine. I have not found any place that actually works for the therapist. They are in the interest of their own companies.

Can you blame them? I work here for now, but I have my best interests at heart and am building my own massage practice on the side. Dr. Ricchio sounds as if he is the worst of them all. He is in it for self gain almost 100 percent. Working for 50 percent is not fun, but that is the reality of the business world. The only way to change that is to fight for your own business and career.

Krystal Stone, LMT
New York, New York

Dear Editor:

I just read both Rebecca [Razo]'s article (, as well as Cliff Korn's editorial in response ( to the chiropractor and his recommendations for the establishment of office massage therapy services for fellow DCs. Thanks for your thoughtful and insightful interpretation, as well as raising the level of consciousness of our fellow practitioners to this potential misuse of our knowledge, skills and professional courtesy by other health care providers.

Judy Dean, MEd., RN, NCTMB, CHt
Chair, NCTMB
LaPorte, Indiana

Dear Editor:

Once again, arrogance and ignorance go hand in hand. Those that know the true benefits of professional massage therapy are not attracted to establishments such as Mr. Ricchio's. It sounds like he's running a sweatshop. Those therapists are disability cases waiting to happen. It's disgraceful. May some wisdom be applied to this situation.

G. Arnold
via e-mail

Dear Editor:

Thank you for your editorial on the "Rub Club" and Dr. Ricchio. I'm going to go ahead and take his advice. I'm starting a "Crack Club." I plan to hire a chiropractor to do a $10 adjustment; after all, it only takes a few seconds, and any monkey can crack a back. I'll have to find a female, of course, and a rather small one, as a large male might hurt someone and get me in trouble. I plan to have clients come in every day and just garner their wages until they are bled dry and I can have a passive income. I'm also going to have the lady come in Saturdays and Sundays so I can make a ton of money every day of the week, even up to midnight, when I am either in the Cayman Islands or in bed. Thanks for speaking up about this approach to loving health care.

Dennis Diehl, LMT, NCBTMB
via e-mail

Editor's note: The following letter was sent to the World Chiropractic Alliance and copied to Massage Today by its author.

Dear WCA Editor(s):

I read with some interest last month the advice column written by Dr. Geoff Ricchio on the subject of making money with massage therapy in a chiropractic office. As a practicing Massage Therapist, I was insulted by Dr. Ricchio's obviously low opinion of me, my colleagues, and the profession to which I have devoted myself for over a decade. Even so, I resisted my impulse to write him in response. After reading the other two articles he authored on your site, I decided that, aside from a handful of dead presidents, Dr. Ricchio doesn't seem to respect anyone very much.

A week or so after I read the article, I attempted to bring it up on your site in order to show it to a colleague of mine and discovered the following message in its place: "The page cannot be found. The page you are looking for might have been removed, had its name changed, or is temporarily unavailable." I conclude from this that you have deliberately taken the page down. It is about this action that I felt compelled to contact you.

Judging by the wealth of other material on your site about issues important to your organization, your approach seems to be very much "tell it like it is." But in response to the outcry over Dr. Ricchio's column, you snuck off into the night. Either you stand by this guy and what he says - you did choose to publish him more than once - or you stand up straight and apologize in your newsletter and on your site for his and your bad judgment.

Making the offending document disappear (the great luxury of publishing on the Internet) doesn't address the offense and harm you have caused. It only makes you look, if you will pardon the expression, spineless.

Tony Siacotos, LMT
White Plains, New York

Update: The following notice is currently posted on the WCA Web site, following Dr. Ricchio's most recent online article (

"Special Note: The July 'Getting Paid Report' contained Dr. Ricchio's frank opinions of the role of massage therapists in the chiropractic office. While he says many doctors contacted him to voice their agreement, the column also deeply offended many massage therapists and the DCs who work with them. Although The Chiropractic Journal apologizes to anyone who felt insulted by Dr. Ricchio's comments, our policy is to allow columnists to provide information and opinions with minimal censorship. We would welcome an article on the positive aspects of massage therapy in the chiropractic office."


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