resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Treating Pain: The Hypermobile Coccyx
When I write about the coccyx, I recognize that I am talking about a relatively small subset of patients. When I write for Dynamic Chiropractic, I am trying to reach 60,000 chiropractors.
The Roots of Insomnia
One of the most common clinical presentations is insomnia. Next to digestive disorders, sleep disorders are one of the most common complaints the clinician will encounter in daily practice.
Taking Another Step Toward a Secure Future
In 2008, the Council on Chiropractic Guidelines and Practice Parameters (CCGPP) released a literature review on chiropractic care for low back disorders.
Billing and Coding for Moxibustion
Q: I am trying to locate a code for cupping and moxibustion, and have had various fellow acupuncturists indicate that they bill using the existing codes for heat, 97010 hot packs or 97026 infra-red for moxa and 97016 vasopneumatic device for cupping.
The Clinical Versatility of Milk Thistle (Part 2)
Evidence is growing that the silymarin complex of flavonolignans from milk thistle can impact serum ferritin and iron overload in various clinical circumstances.
From Antiquity to Modernity: Huang Qin Tang at Yale Medical School, Part 1
Traditional Chinese medicine is a coherent medical system with several unique characteristics: it originated almost 3,000 years ago; in its area of origin, it has been practiced without interruption since its inception.
Forgotten Options for Musculoskeletal Health
Challenges with musculoskeletal health are of tremendous concern for many people today.
Is There a Neurological Basis and Correction for Macular Degeneration?
Macular degeneration, aka AMD (age-related macular degeneration), is a common eye disease and a leading cause of blindness in people age 50 years and older, according to the National Institutes of Health National Eye Institute.
Yo San University Helps Make LA Communities Healthier
An element of healthcare training often overlooked is the residual benefit to communities served by Acupuncture and Oriental Medicine (AOM) schools nationwide.
Changing the Cultural View of Medicine
Many hospitals in the U.S. are incorporating integrative clinics that include Traditional Chinese Medicine. Cleveland Clinic has led the charge for adding a traditional Chinese herbal medicine clinic to their existing acupuncture program.
Ethics: The Glue That Holds Us Together
Kudos to the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM) for creating a code of ethics for the nationwide profession and for deciding to make courses in ethics a requirement for certification renewal.
Do Doctors Lie to Patients? (Do You Lie to Yours?)
In a previous column ["When Patients Lie (Bribe or Flatter)," Oct. 1, 2015], I discussed the issue of patients lying to doctors, and the many reasons why this can occur.
Lab Rats (Roaming the Streets)
The title of this article is an accurate description of American consumers (regardless of age) in the modern era.
Percussion Therapy: An Experiment
My study of qi began more than 20 years ago — long before my study of TCM, points or pathways. It all started with an awareness in my hands and physical manifestations in the way of blockages while working on clients.
Window of the Sky Points
The acupuncture points known as Window of the Sky are a modern creation. There is no reference in Chinese medical texts for an acupuncture point category called Window of the Sky.
Integrative Medicine Can Shape the Profession
As the AOM profession struggles to define the role of "integrative" medicine within their practices their schools and organizations, students, faculty, alumni and administrators at schools wrestle with discussions of how much, where, how, and what to "integrate."
The MRI: What to Do With the Results
As I wrote in my previous article on this topic, it is my goal for you, the doctor, to be an expert in interpreting MRI images yourself; and to be able to independently make decisions based upon a combination of clinical presentations and findings, followed by the MRI images.
Chiropractic Around the World: WFC Country Reports December 2015
The following country updates are reprinted with permission from the December 2015 World Federation of Chiropractic (WFC) Quarterly World Report. Information is excepted for space and edited to DC-specific style guidelines.
RAND Study Recruiting DCs
Dr. Ian Coulter, RAND / Samueli chair for integrative medicine and senior health policy researcher for the RAND Corporation, has issued a call for participation, recruiting doctors of chiropractic for a practice-based research study that will examine "the impact of evidence, outcomes, costs and patient preferences on the choice of treatment for chronic low back pain and neck pain."
East Meets West
Gung Hay Fat Choi. Welcome to the year of the Monkey. There will be fireworks for both January and February this year. What great celebrations.
How to Humanize Your Content to Create Stronger Relationships
Content marketing is about building relationships, whether that is through updates on social media, offers on your website, blog posts, email campaigns, or even printed material. Now days a business needs to make a human connection.
Interprofessionalism: What it Means and Why You Should Care
Interprofessionalism in education and in practice is a growing trend across health care in the United States. The idea that team-based care and collaborative practice can improve health care has been around more than 50 years.
Enhancing Performance in Cross-Fit Athletes
Cross-fitness centers are expanding in number and increasing in popularity. To remain relevant to this growing portion of society, practitioners need to learn about the exercises and injuries common to this group.
Diet, Nutrition and the Context of Risk (Part 1)
Food and supplement safety is a topic that often comes up when I speak to chiropractors for CE relicensing, even when it is not the advertised subject.
December, 2004, Vol. 04, Issue 12
An Accreditation Quagmire
By Cliff Korn, BS, LMT, NCTMB
In September, Massage Today featured an article concerning the Department of Education's approval of the National Accrediting Commission of Cosmetology Arts and Sciences (NACCAS) to accredit massage programs in post secondary schools (www.massagetoday.com/archives/2004/09/01.html).
Two years ago, when NACCAS was still petitioning for approval as a massage accrediting entity, I wrote an editorial expressing my generally negative opinions (www.massagetoday.com/archives/2002/11/11.html).
Since this month's issue features several "point-counterpoint" pieces on accreditation in general (see front page), I revisited some of my thoughts.I hope you read these articles carefully because they express some poignant but divergent thoughts on this complex issue that will impact the future of massage therapy as we know it.
Two years ago I wrote, "I am all for ubiquitous accreditation of massage schools. I think it would solve a multitude of sins, including easing the job of massage therapy regulation and reverting national certification to the voluntary credential it was designed to provide. However, I do think massage school accreditation should have a programmatic theme, with massage therapy taught by massage therapists as a core requirement."
While I still agree with that statement in theory, I now question the practicality of seeing it happen in the near term.
In keeping with "theory," I submit that the quality of education and ultimate competence of a graduating massage therapist should not be affected by the accrediting body. If approved by the Department of Education, one must assume that the same standards are applied to the approval of one entity as to all. Since a standard is a constant against which all models are judged, it makes no logical sense that one accrediting entity should provide superior criteria to the commonly accepted ones of a competitor. If this theory could be proven true, it then would make no difference at all who accredits as long as the standards remain constant.
Thus, it seems to me that the correct question for now is not the "who" of accreditation, but the "why" of accreditation. In the world of academia a degree from an unaccredited institution is less than worthless. (The term "match book diploma" is used to show the disdain. I'm sure you get as much spam as I do from purveyors of "degrees by mail," who promise you can be an ND, PhD, or other postgraduate-degreed person by submitting life experience and a healthy check.)
Massage therapy has never traditionally required a degree, however, and therefore falls out of the academic realm; it has historically fit into the craft or trade school model. Massage therapy has also shown itself to be a profession where one can succeed through mentoring and apprenticeship. This longstanding route into the field is still used and is one of the primary reasons that the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) has a portfolio review process as an alternate method of determining eligibility. If there was an accreditation requirement for every massage-education program, it is doubtful that this portfolio review process would remain a method of determining equivalency to massage school graduation.
So what, then, are the pros and cons of mandated massage school accreditation? Who has the potential to benefit and who doesn't? Certainly, massage therapists relocating to other states could benefit. I feel it is highly likely that ubiquitous accreditation would enable ease of license reciprocity from state to state. Massage boards would know that the transcript a candidate for licensure had from a distant state was equivalent to a transcript from the home state. The massage boards themselves could also benefit, as they wouldn't have to generate their own educational eligibility criteria or use criteria developed by NCBTMB, NCCAOM, or other outside credentialing bodies. It is likely that those who employ massage therapists might also benefit.
The largest single massage therapist employer group is the spa industry, which is forced to spend large amounts of time and money training massage therapists to integrate into spa therapists. As ubiquitous accreditation would frequently increase the hours of massage education needed to graduate, it is most likely that more schools would have additional curriculum elements to fulfill those needs. An argument for the public benefit is that the basic knowledge of therapists everywhere would be similar; therefore, equivalent levels of care would be available equally all over the country.
The potential exists for the schools to benefit from accreditation as they would become a much more significant force in the industry. Their impact and voice could approach the power that accredited chiropractic and naturopathic colleges now have in the realm of integrated health and wellness. Finally, the accrediting bodies themselves would certainly benefit, as that is how they generate their longevity and cash flow.
Opposing arguments also abound. Individual therapists may be adversely affected by having to pay more money to enter the profession, as costs to attend an accredited school could be higher. Schools have the potential to see reduced enrollments due to the higher tuitions they would likely need to charge to cover costs of added curricula and more stringent teacher criteria.
The professional massage associations could lose clout as the voices of accrediting bodies and schools overtake their influence. The NCBTMB would potentially lose its desirability as a front-end hurdle for state licensure. The public could theoretically lose as the tougher entry requirements into the field may actually reduce the number of therapists available to choose from.
So, for me, the jury is out on the overall benefit of ubiquitous massage school accreditation. Logic tells me that accreditation makes education better. I have had that logic bubble punctured by a recent discussion with a good friend and school owner who, at the tip of his tongue, was able to generate a long list of examples why accreditation does not always mean enhanced education or a better school. They were not knee-jerk responses to a perceived threat, but thought-out, concrete examples of accredited institutions that regularly turn out less-qualified therapists than other schools, and ones who have not had their educational ability affected other than to increase their costs. I heard his arguments and agree with his examples but still feel that industry-wide we would have better educated therapists if accreditation were the norm.
I ponder the paradigm shift that would evidence itself though, due to the higher costs. Fewer people would likely take advantage of massage as a part-time opportunity to make additional income from home-based businesses. I don't need to check the surveys and studies to know that a significant portion of working therapists do not use massage as their primary income source. Would one impact of ubiquitous accreditation be that the demographics of the profession would shift to only careerists? Would that be good or bad? Hmmmm...
At present I support massage schools going for accreditation, but I'm pretty pleased that it is a voluntary process.
What do you think?
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or via regular mail to:
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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