resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Animal Acupuncture: A Case Study in the Treatment of Traumatic Injury in the Equine
The rise of animal acupuncture in the U.S. began in the early 1970's as a result of the work by members of the National Acupuncture Association in Westwood, Calif.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
PCOM Granted Regional Accreditation
Pacific College of Oriental Medicine (PCOM) recently announce it has received regional accreditation from the Western Association of Schools and Colleges (WASC). This achievement reflects five years of hard work on the part of faculty, staff, and students.
First Do No Harm?
There's no questioning the frightening nature of breast cancer, which strikes one in eight women in the U.S. – eclipsed only by skin cancer in terms of prevalence.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
How Much Do You Know About the Benefits of Birds Nest?
Edible bird's nest is the nest made by the Swiftlet bird of Southeast Asia that is usually prepared as a soup and prized in Chinese culture as a healthful delicacy.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
5 Tips for Using Pinterest to Market Your Practice
Pinterest is a very popular, but often under-utilized, social media platform where people can bookmark, or "pin," fun and interesting things from all across the internet.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Integrating Art with Clinical Practice for Patients with PTSD: The Artemis Project
Are you restricted by those one-on-one clinic dynamics? Why not join colleagues and clients in experimental group settings? Three of us volunteered to do just that in Austin on behalf of women veteranss from all branches of the service.
Medicine is Clumsy, Don't You Be
All medical systems have clumsiness in them. If the technique isn't, the practitioner is. Everyone in every form of medicine is striving to improve. That is why we call it practice.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
5 Simple Steps to Create an Effective Marketing Calendar
In the educational experience of most healthcare practitioners, business and marketing are overlooked topics.
The Tide is Rising in the Acupuncture Profession
Former President Ronald Regan said, "When the tide rises all boats float." The tide is rising for the acupuncture profession. Many forces outside the profession are helping the tides to rise.
The Acupuncturist's Problem
I want share with you some observations and insights into what seems to be the most common problem my colleagues in the acupuncture profession struggles with. If you also struggle with this problem, I hope you get a valuable "aha" moment from reading this.
The Challenges of Integrating Eastern and Western Medicine
My Masters thesis was titled, "The Challenges of Integrating Eastern and Western Medicine," which highlighted several reasons why it is hard for these two worlds to mix.
Marijuana, Apathy and Chinese Medicine, Part 1
This article was written in response to the unheeded acceptance of marijuana as a harmless substance that potentially does good when used for the medical relief of pain.
December, 2004, Vol. 04, Issue 12
Massage Today to Launch New Web Site, Annual Award
By Editorial Staff
There are some exciting things happening here at Massage Today (MT). As you know, we phased out the "Spa Today" section of MT earlier this year because feedback indicated it was not meeting the needs of our readers.Still, we recognize the great importance of the spa industry on health and wellness, and the massage industry, in general. So, we went back to the drawing board. After mulling it over, we came up with an even better way to meet the needs of both spa professionals and health-conscious spa goers: one all-inclusive Web site dedicated solely to the spa industry and its influence on wellness, in particular.
Beginning early next year, MT will launch spatherapy.com - your gateway to everything spa! As an offshoot of MT and massagetoday.com, SpaTherapy.com will feature resources for both spa professionals and consumers, including spa and industry news, consumer and practice-management articles by knowledgeable spa industry leaders, general health and wellness information, practitioner and spa profiles, a national spa locator, and much more ( ).
Additionally, MT and spatherapy.com will recognize one spa each year for providing the Best Spa Massage. The recipient of this honor will receive a beautiful award and a virtual logo for the spa's corresponding Web site, courtesy of MT and SpaTherapy.com. The Best Spa Massage award is the culmination of the spa ratings feature we have been publishing over the last year in which various spas have been reviewed anonymously by professionals not affiliated with the spa or massage industries, and who paid full price for services.
Attention Massage Therapists: We Need Your Expertise!
But why should those outside of the profession rate spa massages? Who better to evaluate massages than massage therapists?
We are recruiting massage therapists who are interested in volunteering to rate spa massages for SpaTherapy.com. Volunteers can choose to rate any spa in the United States, but cannot currently work for a spa in any capacity. Spa massages will be rated on a 100-point scale to include the following criteria:
Look for the winner of the 2004 Best Spa Massage in the February 2005 issue.
If you would like more information on becoming a volunteer spa rater, would like to write for spatherapy.com, or have questions, comments or suggestions, please e-mail us at .
We look forward to hearing from you!
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