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Massage Today
December, 2004, Vol. 04, Issue 12

Massage Today to Launch New Web Site, Annual Award

By Editorial Staff

There are some exciting things happening here at Massage Today (MT). As you know, we phased out the "Spa Today" section of MT earlier this year because feedback indicated it was not meeting the needs of our readers.

Still, we recognize the great importance of the spa industry on health and wellness, and the massage industry, in general. So, we went back to the drawing board. After mulling it over, we came up with an even better way to meet the needs of both spa professionals and health-conscious spa goers: one all-inclusive Web site dedicated solely to the spa industry and its influence on wellness, in particular.

Beginning early next year, MT will launch - your gateway to everything spa! As an offshoot of MT and, will feature resources for both spa professionals and consumers, including spa and industry news, consumer and practice-management articles by knowledgeable spa industry leaders, general health and wellness information, practitioner and spa profiles, a national spa locator, and much more ( ).

Additionally, MT and will recognize one spa each year for providing the Best Spa Massage. The recipient of this honor will receive a beautiful award and a virtual logo for the spa's corresponding Web site, courtesy of MT and The Best Spa Massage award is the culmination of the spa ratings feature we have been publishing over the last year in which various spas have been reviewed anonymously by professionals not affiliated with the spa or massage industries, and who paid full price for services.

Attention Massage Therapists: We Need Your Expertise!

But why should those outside of the profession rate spa massages? Who better to evaluate massages than massage therapists?

We are recruiting massage therapists who are interested in volunteering to rate spa massages for Volunteers can choose to rate any spa in the United States, but cannot currently work for a spa in any capacity. Spa massages will be rated on a 100-point scale to include the following criteria:

Reservations Desk (5 points) - Evaluation based on the helpfulness, friendliness and promptness with which the task was handled.

Waiting Area/Changing Room/Locker Room/Showers (10 points) Evaluation based on spa amenities, atmosphere and cleanliness.

Massage Room & Massage Table (10 points) - Evaluation based on ambiance, cleanliness, lighting, music/sound, aroma, the temperature of room as applicable, and the comfort of the table, as well as the type of linens and bolsters/support devices employed.

Massage (75 points) - Evaluation based on whether appropriate questions were asked of client; technique and pressure; time allocation; response to client needs, requests, questions and feedback; use of massage oils, lotions, devices and aids; proper draping technique; relaxation/therapeutic effect of massage; water/refreshments offered to client; overall attitude of the massage therapist; and final impression.

Look for the winner of the 2004 Best Spa Massage in the February 2005 issue.

If you would like more information on becoming a volunteer spa rater, would like to write for, or have questions, comments or suggestions, please e-mail us at .

We look forward to hearing from you!


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