resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
A Tribute to a True Chiropractic Leader
President of Texas Chiropractic College (alumnus, class of 1950) and the American Chiropractic Association (ACA) Board of Governors. President of the Texas Chiropractic Association and twice-appointed member of the Texas Board of Chiropractic Examiners.
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
When Patients Lie (Bribe or Flatter)
Recently, a new patient told me about what I thought was a novel twist on the doctor-patient relationship. She felt she had to lie to her DC to discontinue her treatment.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
Managed Care Subverts Chiropractic
A study published in the American Journal of Managed Care underscores why so many chiropractic patients go out of network in order to get the care they need: Managed care may be effectively locking them out.
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Dietary Fat and Prostate Cancer: An Important Update and Review of Mechanisms
K.M. Di Sebastiano and M. Mourtzakis published a review paper examining the role of dietary fat on prostate cancer development and progression late last year that does a stellar job of summarizing the available data on fat and prostate cancer.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
Why More Patients Don't Come to Your Office
Every so often, something turns out to be much easier than anticipated. It's like ordering a piece of furniture or a child's toy that comes in 167 pieces.
Do You Have a Post-ICD-10 Strategy?
Post-ICD-10 planning is critically important to the health of a practice, in part because ICD-10 is brand new to providers, payers and related affiliates alike.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Thinking About Cohen's Kappa
Let's think about some notions of reliability and validity, and about what it means for diagnostic examiners to agree in meaningful ways. Diagnostic tests must obviously be both reliable and valid.
Active Care for Ankle Sprains
An ankle sprain is a common injury, since this joint is required to perform complex movements under high forces during normal walking. In fact, 10 percent of all emergency-room visits are ankle-sprain related and an estimated 25,000 ankle sprains occur in the United States daily.
Troubleshooting: Billing Multiple Fees for the Same Service
I am afraid I may doing something illegal. I have heard I cannot bill different fees for the same service.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
We Get Letters & Email
It was with great interest that I read "Trouble in the Wellness Waters?" in the May 1, 2015 issue of Dynamic Chiropractic. I heartily applaud Dr. Hayes for his insightful and informative article.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
November, 2004, Vol. 04, Issue 11
The Road is Still Long
By Cliff Korn, BS, LMT, NCTMB
The practice of massage has come a long way in our lifetime. I'm sure that those who have been practicing for 20 or more years see it much more than I do, but even a practitioner in the field for only five years can experience how far we have come in capability and public awareness.
The very first massage I received was in the health club of the Sheraton Hotel in Lisbon, Portugal in 1979.I was in the Naval Reserve, and my journey home was delayed for a day after a period of active-duty training. To kill time I used the health club; when signing in, I was asked if I wanted a massage. I remember being taken aback and not having a clue what massage was about. I am pleased I answered in the affirmative because the experience was very positive and was, no doubt, part of my "destiny."
In the 80s I had several careers that necessitated travel. Long days, airplane seats, and hustling through airports with a garment bag on one shoulder and golf clubs on the other did nothing to alleviate nagging low back pain. But massage therapists did! In the 80s, determining whether massage was legitimate or a front for sexual services was difficult at best. More than once I was unpleasantly surprised before becoming a more informed consumer.
Since entering the field of massage therapy in the early 90s, the need to become an educated consumer has decreased significantly. At least in my part of the country, there is little if any massage advertising that fronts for prostitution. (The one establishment that did was shut down in the spring.) While tiny ads in urban newspapers may advertise, "Tokyo Rose Massage, body shampoos, open 24 hours, 12 masseuses, credit cards accepted," no one but the most naíve confuses these services for actual massage services. This improvement has been through the efforts of many to educate the public on the true benefits of what we do.
Since entering this profession I have witnessed public dissemination of research news on massage efficacy from the Touch Research Institute, the Massage Therapy Foundation and others, and peer reviewed journals, such as the Journal of Bodywork and Movement Therapies. I have seen the establishment of such positive public relations programs as ABMP's International Massage Week and AMTA's Massage Therapy Awareness Week. The NCBTMB developed a certification program, and advertises heavily to the public on the benefits of skilled, ethical massage therapists. We don't necessarily have to be members of ABMP or AMTA, or be nationally certified to benefit from their actions. The public is made more aware every day. It's working!
I wish we could now let our guard down, but unfortunately we can't. As far as we have come, there are still those whose lack of knowledge works to keep us from proceeding positively. My local newspaper reported recently* on a town whose board of selectmen was deliberating on whether to permit a nonprofit group to use a community center to conduct a poker tournament as a fundraiser.
One town selectman, who is also the chief of police, was quoted by the paper as saying, "Now they want to have gambling at the Community Center. We're turning into Sin City. Before you know it there will be massage tables on the side of the street." With all due respect to the chief, I can't think of anything much healthier for a community than to have massage tables on the side of its streets! It was obvious to me that he was making a reference to prostitution, not massage, but the ignorance of that remark by an individual in a position of authority is most disturbing.
As upsetting as the chief's remark was, the staff writer for the paper made the outcome even worse! In an apparent attempt to generate interest in the article, the chief's picture with the clip of his quote was side-barred, so that visually the article with headline and side bar read, "Selectman: Town becoming 'Sin City.' Before you know it there will be massage tables on the side of the street."
I have spent over a decade trying to exorcise that doubt about massage in the public's perception; coverage of a side comment as unapprised as this just plants it again in the minds of the unknowing. The road is indeed long.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or via regular mail to:
*Source: The Eagle Tribune, Sept. 28, 2004. www.eagletribune.com.
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
Join the conversation
Comments are encouraged, but you must follow our User Agreementcomments powered by Disqus
Keep it civil and stay on topic. No profanity, vulgar, racist or hateful comments or personal attacks. Anyone who chooses to exercise poor judgement will be blocked. By posting your comment, you agree to allow MPA Media the right to republish your name and comment in additional MPA Media publications without any notification or payment.