resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
The Acupuncture Success Express
Time is passing very quickly these days. We are atoms half the way through the year of the horse. You could call it "horse racing season" for this profession. Perhaps it is time for reinvention during this time.
Advice for Young Doctors
When I began practice, I was just shy of my 25th birthday. I was young and I looked it. I had been told this would be a problem when starting a practice – and it was. Older patients often paused when they entered for care.
Inside Liver Failure, Cirrhosis and Cancer
The Liver belongs to Wood in Five Element Theory and is in charge of Dispersing and Expanding which means all the processing and detoxifying of harmful substances such as medications and chemicals require the efforts of the Liver.
Super Bowl Chiropractor
With opening night of the 2014 National Football League season only a month away, what better time to talk to Dr. Jim Kurtz, team chiropractor for the defending Super Bowl champion Seattle Seahawks?
Post-Concussion Patient Care: Relevance of the Chiropractic Adjustment
There is a widespread understanding within the profession of the general guidelines for care of the concussion patient. These include guidelines for physical and cognitive rest, return to normal activities and so forth.
Best Practices for Website Success
If one asked 10 years ago whether a website was relevant I was the first to suggest no. Yet as the world moves increasingly towards electronic information there is a dire need to have a website for your practice. Your website is actually your electronic calling card.
Medical Qigong for the Heart: Part II
Chinese Medicine is rich in commentary regarding the emotions and how they affect our qi.
Hazards in the Environment Making Your Patients Sick
Working both separately and together, Western and Chinese medicine have many successes in the treatment of the myriad diseases that afflict human beings in modern times.
The Kidney Official
The Kidney is known as the Official Who Controls the Waterways. In Western medical terms, a major function of the Kidneys is to filter the blood. Every day, a person's kidneys process about 200 liters of blood to sift out about two liters of waste and excess water.
Healing With Simple, Healthy Food
When it comes to your health, there is no better way to take control and create positive outcomes than by focusing on diet and lifestyle. As chiropractors, you know the power that regular self-care has for your patients.
Healing With Hope
Ella is a Gulf War veteran and a survivor of military sexual trauma. Like hundreds of veterans, Ella was on 11 different medications for depression, anxiety, insomnia, irritable bowel syndrome and chronic pain.
Not Another Typical Drug Company Lawsuit
It's becoming more common to see drug manufacturers negotiate "false claims" settlements for millions and billions of dollars.1-2 Most of these settlements have to do with violations in the marketing of the drugs they produce and sell.
Deciphering The New CMS 1500 Claim Form
Q: I am confused on using the new 1500 form, particularly Block 14 and Block 15. What is required and how do I properly fill these out? And do I actually have to use this new form or may I continue using the old version?
Getting Athletes Back in the Game: Low-Level Laser Therapy for Sports Injuries
Sports injury rehabilitation is all about getting back in the game quickly and with optimal health. A relatively new tool for the treatment of sports injuries is finding global success, and it is doing so in a fast, efficient way.
Spotlight on Acupuncture Research at IRCIMH
Acupuncture and Traditional Chinese Medicine were well-represented at the International Research Congress on Integrative Medicine and Health (IRCIMH)- 2014 which took place in Miami from May 13–16.
Resolving Medial Arch Suspicions: The Navicular Drop Test
Healthy feet have three distinct arches: medial longitudinal, lateral longitudinal and anterior transverse.
The Gluteal-Knee Connection
The underlying causes of knee pain and dysfunction are rarely isolated to the knee. The knee is a relatively stable joint with limited intrinsic ability to adapt to aberrant motion.
Talking to Skeptical MDs: "Just the Facts, Ma'am"
The first lesson in public speaking is to know your audience. This is particularly applicable when talking to skeptical medical doctors about chiropractic. You have to understand where they are coming from and speak the language they understand.
Looking Back: Abstracts From Chiropractic History
D.D. Palmer's Technique for the Posterior Apical Prominence; An Early Attempt to Achieve Consensus on Subluxation; Chiropractic Subject Headings: Past, Present and Future; Mabel Palmer: A History of Chiropractic That Almost Wasn't.
Offline Marketing Techniques: Opportunities to Help Grow Your Business
In a world becoming increasingly dominated by connected devices, when we think of marketing, we often think of online and social media marketing. Considerable attention is given to Facebook and Twitter, as well as CPC [cost-per-click] advertising.
F4CP: New Campaign to Promote Chiropractic as a Career
The F4CP has announced a "targeted cooperative campaign" that will engage doctors of chiropractic and chiropractic students, as well as chiropractic colleges, chiropractic media, state associations and vendors, to encourage DCs to recommend a chiropractic career to patients, family and friends.
Primary Lateral Sclerosis: A Condition With a Chiropractic Connection
Primary lateral sclerosis (PLS) is a slowly progressive, adult degenerative disease of the upper motor neurons characterized by progressive spasticity or stiffness. It is a clinical diagnosis that has been avoided because it is (largely) a diagnosis of exclusion.
November, 2004, Vol. 04, Issue 11
The Road is Still Long
By Cliff Korn, BS, LMT, NCTMB
The practice of massage has come a long way in our lifetime. I'm sure that those who have been practicing for 20 or more years see it much more than I do, but even a practitioner in the field for only five years can experience how far we have come in capability and public awareness.
The very first massage I received was in the health club of the Sheraton Hotel in Lisbon, Portugal in 1979.I was in the Naval Reserve, and my journey home was delayed for a day after a period of active-duty training. To kill time I used the health club; when signing in, I was asked if I wanted a massage. I remember being taken aback and not having a clue what massage was about. I am pleased I answered in the affirmative because the experience was very positive and was, no doubt, part of my "destiny."
In the 80s I had several careers that necessitated travel. Long days, airplane seats, and hustling through airports with a garment bag on one shoulder and golf clubs on the other did nothing to alleviate nagging low back pain. But massage therapists did! In the 80s, determining whether massage was legitimate or a front for sexual services was difficult at best. More than once I was unpleasantly surprised before becoming a more informed consumer.
Since entering the field of massage therapy in the early 90s, the need to become an educated consumer has decreased significantly. At least in my part of the country, there is little if any massage advertising that fronts for prostitution. (The one establishment that did was shut down in the spring.) While tiny ads in urban newspapers may advertise, "Tokyo Rose Massage, body shampoos, open 24 hours, 12 masseuses, credit cards accepted," no one but the most naíve confuses these services for actual massage services. This improvement has been through the efforts of many to educate the public on the true benefits of what we do.
Since entering this profession I have witnessed public dissemination of research news on massage efficacy from the Touch Research Institute, the Massage Therapy Foundation and others, and peer reviewed journals, such as the Journal of Bodywork and Movement Therapies. I have seen the establishment of such positive public relations programs as ABMP's International Massage Week and AMTA's Massage Therapy Awareness Week. The NCBTMB developed a certification program, and advertises heavily to the public on the benefits of skilled, ethical massage therapists. We don't necessarily have to be members of ABMP or AMTA, or be nationally certified to benefit from their actions. The public is made more aware every day. It's working!
I wish we could now let our guard down, but unfortunately we can't. As far as we have come, there are still those whose lack of knowledge works to keep us from proceeding positively. My local newspaper reported recently* on a town whose board of selectmen was deliberating on whether to permit a nonprofit group to use a community center to conduct a poker tournament as a fundraiser.
One town selectman, who is also the chief of police, was quoted by the paper as saying, "Now they want to have gambling at the Community Center. We're turning into Sin City. Before you know it there will be massage tables on the side of the street." With all due respect to the chief, I can't think of anything much healthier for a community than to have massage tables on the side of its streets! It was obvious to me that he was making a reference to prostitution, not massage, but the ignorance of that remark by an individual in a position of authority is most disturbing.
As upsetting as the chief's remark was, the staff writer for the paper made the outcome even worse! In an apparent attempt to generate interest in the article, the chief's picture with the clip of his quote was side-barred, so that visually the article with headline and side bar read, "Selectman: Town becoming 'Sin City.' Before you know it there will be massage tables on the side of the street."
I have spent over a decade trying to exorcise that doubt about massage in the public's perception; coverage of a side comment as unapprised as this just plants it again in the minds of the unknowing. The road is indeed long.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or via regular mail to:
*Source: The Eagle Tribune, Sept. 28, 2004. www.eagletribune.com.
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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