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Herbal Medicine Continues to Evolve
Product manufacturers, industry partners, distributors and practitioners work as a collective Traditional Chinese Herbal Medicine (TCHM) community to produce high quality TCHM prescriptions that bring low-risk healthcare to thousands of patients everyday.
Immunotherapy: Where Molecular Medicine Crosses Into Holistic Thinking
Immunotherapy, and its promise as a cancer treatment, has been in the news a lot in the last few years, and for good reason. Real shifts are happening in oncology and exciting researchers, clinicians, and patients.
We Get Letters & Email
Another Slap in the Face for DCs; I Know Where to Find the Missing Chiropractic Patients; Clarification on Vitamin D Study.
Bring on the Bitters
Out of all the possible flavor choices with foods, such as sweet, sour, salty, and umami (deliciousness), which would you choose first? Bitter, though not as enjoyable, is also a flavor.
How to Bill Evaluation and Management Codes
Q: I am in need for guidance on how to bill evaluation and management (E&M) codes in addition to acupuncture the same date of service, I have never been paid for an exam when done with acupuncture and I believe I am doing it wrong.
Treatment of Type 1 Diabetes Mellitus: The Latest Breakthroughs
There are now more than 29 million diabetics in the U.S. and 10% of them have Type 1. The incidence has been increasing in recent years at an epidemic rate.
The Liver: The Official of Planning
The Liver, with its paired Official, the Gall Bladder, belongs to the Element Wood within us. Wood grants us the power of birth – new beginnings, growth, breaking through boundaries and surging forward. It is the vigorous, exuberant energy of the spring season.
The Effectiveness of Chinese Medicine in Treating Infertility in the Philippines
Infertility is defined as the inability to achieve a successful pregnancy after 12 months or more of regular unprotected intercourse.
F4CP Campaign Addresses Public Misperceptions of Chiropractic
In late 2015, results of the Gallup-Palmer College of Chiropractic Inaugural Report: Americans' Perceptions of Chiropractic were published. The report found that 33.6 million U.S. adults (14 percent) had utilized chiropractic care within the previous 12 months.
Introducing the Dynamic Chiropractic Digital Edition
In response to the changing habits of our readers, Dynamic Chiropractic is proud to introduce a digital edition of the publication beginning with the July 2016 issue.
Shoulder Rehab: The Gait Connection
Shoulder problems can be difficult to rehab completely for several reasons. The shoulder is made up of several joints that must function together smoothly to provide the extreme mobility that is possible and necessary for many activities.
Case Studies and Answer Analysis for NCCAOM Exam in Foundation of Oriental Medicine
Case studies are very common for acupuncture school students, either in class exams or during taking the national board exam. Most test takers feel they have no idea where they should start and how they should start to analyze those complicated cases.
The Eight Extraordinary Confluent Points
The eight extraordinary confluent points are a very popular set of acupuncture points in the modern practice of acupuncture. They are also called the intersection, meeting, command, opening, master, and the flowing and pooling points of the eight extraordinary vessels.
Who is Your Ideal Patient?
Being in a healthcare practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of clients and staff.
Day in the Life of an Advanced- Practice DC (Pt. 2)
Let's continue our Q&A with Stephen Perlstein, DC, APC, chair of the New Mexico Chiropractic Association PAC and president of the American Academy of Chiropractic Physicians. Part 1 of this interview appeared in the May 1 issue.
Time for World-Wide Growth
Acupuncture is the organically growing around the world. The legislative body in Quatar has said acupuncture is "okay." The United States has five states to go to have every state recognized and regulated.
The Good, the Bad and the Successful in Social Marketing
You might be thinking, "social marketing, don't you mean social media?" No, I mean social marketing. Every day, I keep reading, hearing and learning more and more about the changes happening in social media.
Does Anyone Know You're a Good Chiropractor?
If you had a chance to read the recent article in Time magazine (April 6), you know it provided some good information about the efficacy of chiropractic to the magazine's substantial consumer audience.
2016 Trudy McAlister Foundation AOM Scholars
This year, the Trudy McAlister Foundation (TMF) received a record number of excellent applications for the 2016 scholarship awards and has awarded five scholarships for $2000 each. More information is available on our website: AOMScholarship.org
Acupuncture at a Pain Clinic
Introduction: Pain is the most comprehensive human experience. The experience of pain is associated with the somatic, emotional and social impact. Pain has not only somatic symptoms, but also psycho-social dimension, especially in case of chronic pain.
Chiropractic Needs a Lesson in Education
The American Chiropractic Association has launched a campaign, The National Medicare Equality Petition, to enact federal legislation that would achieve full physician status for DCs in Medicare.
Five-Element Reaches Out to Serve the Community
In 2006, a student at the Institute of Taoist Education and Acupuncture (ITEA) approached the administration about an idea for his senior project.
What Should You Call Your Patients (and What Should They Call You)?
When I walked into the exam room, the new patient looked uneasy, fumbling with his cellphone. He was a huge Polynesian man, probably in his 40s, with unrecognizable island tattoos.
Are Herbs Useful for Chronic Pain?
The human nervous system is what makes us special, but our greatest strength also makes us vulnerable: witness the growing incidence of chronic addictions, anxiety, depression, sleep disorders and chronic pain syndromes.
Diet, Nutrition and the Context of Risk (Part 2): Food Poisoning
Other than the morbidity and mortality linked to eating too much food, "all-natural" organisms that contaminate our food cause more illness, more hospitalizations and more death than food contaminated by heavy metals, plastics, preservatives, artificial colors, emulsifiers, artificial sweeteners and pesticides combined.
November, 2004, Vol. 04, Issue 11
The Road is Still Long
By Cliff Korn, BS, LMT, NCTMB
The practice of massage has come a long way in our lifetime. I'm sure that those who have been practicing for 20 or more years see it much more than I do, but even a practitioner in the field for only five years can experience how far we have come in capability and public awareness.
The very first massage I received was in the health club of the Sheraton Hotel in Lisbon, Portugal in 1979.I was in the Naval Reserve, and my journey home was delayed for a day after a period of active-duty training. To kill time I used the health club; when signing in, I was asked if I wanted a massage. I remember being taken aback and not having a clue what massage was about. I am pleased I answered in the affirmative because the experience was very positive and was, no doubt, part of my "destiny."
In the 80s I had several careers that necessitated travel. Long days, airplane seats, and hustling through airports with a garment bag on one shoulder and golf clubs on the other did nothing to alleviate nagging low back pain. But massage therapists did! In the 80s, determining whether massage was legitimate or a front for sexual services was difficult at best. More than once I was unpleasantly surprised before becoming a more informed consumer.
Since entering the field of massage therapy in the early 90s, the need to become an educated consumer has decreased significantly. At least in my part of the country, there is little if any massage advertising that fronts for prostitution. (The one establishment that did was shut down in the spring.) While tiny ads in urban newspapers may advertise, "Tokyo Rose Massage, body shampoos, open 24 hours, 12 masseuses, credit cards accepted," no one but the most naíve confuses these services for actual massage services. This improvement has been through the efforts of many to educate the public on the true benefits of what we do.
Since entering this profession I have witnessed public dissemination of research news on massage efficacy from the Touch Research Institute, the Massage Therapy Foundation and others, and peer reviewed journals, such as the Journal of Bodywork and Movement Therapies. I have seen the establishment of such positive public relations programs as ABMP's International Massage Week and AMTA's Massage Therapy Awareness Week. The NCBTMB developed a certification program, and advertises heavily to the public on the benefits of skilled, ethical massage therapists. We don't necessarily have to be members of ABMP or AMTA, or be nationally certified to benefit from their actions. The public is made more aware every day. It's working!
I wish we could now let our guard down, but unfortunately we can't. As far as we have come, there are still those whose lack of knowledge works to keep us from proceeding positively. My local newspaper reported recently* on a town whose board of selectmen was deliberating on whether to permit a nonprofit group to use a community center to conduct a poker tournament as a fundraiser.
One town selectman, who is also the chief of police, was quoted by the paper as saying, "Now they want to have gambling at the Community Center. We're turning into Sin City. Before you know it there will be massage tables on the side of the street." With all due respect to the chief, I can't think of anything much healthier for a community than to have massage tables on the side of its streets! It was obvious to me that he was making a reference to prostitution, not massage, but the ignorance of that remark by an individual in a position of authority is most disturbing.
As upsetting as the chief's remark was, the staff writer for the paper made the outcome even worse! In an apparent attempt to generate interest in the article, the chief's picture with the clip of his quote was side-barred, so that visually the article with headline and side bar read, "Selectman: Town becoming 'Sin City.' Before you know it there will be massage tables on the side of the street."
I have spent over a decade trying to exorcise that doubt about massage in the public's perception; coverage of a side comment as unapprised as this just plants it again in the minds of the unknowing. The road is indeed long.
Thanks for listening!
Massage Today encourages letters to the editor to discuss matters related to the publication's content. Letters may be published in a future issue or online. Please send all correspondence by e-mail to , or via regular mail to:
*Source: The Eagle Tribune, Sept. 28, 2004. www.eagletribune.com.
Former editor of Massage Today, Cliff is owner of Windham Health Center Neuromuscular Therapy LLC. He is nationally certified in therapeutic massage & bodywork and is licensed as a massage therapist by the states of New Hampshire and Florida. Cliff is a member of the International Association of Healthcare Practitioners; a professional member and past president of the New Hampshire chapter of the American Massage Therapy Association; a certified member of the Associated Bodywork & Massage Professionals, Inc.; and a past chairman of the board of directors of the National Certification Board for Therapeutic Massage & Bodywork.
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