Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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More Chiropractors Required
An intriguing study published in the Journal of the American Board of Family Medicine examines how "chiropractic care affects use of primary care physician (PCP) services."
Practicing with Authenticity
To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly?
Dorsiflexion Dysfunction: Evaluation & Manipulation Techniques
Almost every condition from the foot to the hip can be attributed to the inability to dorsiflex the ankle mortice and other joints that participate in dorsiflexion. Let's start by understanding normal versus abnormal dorsiflexion.
The Short Leg Dilemma
When evaluating a new patient, it is common to note a relative shortening of one leg to the other. Some patients will even tell you they have one, and then pull out the store-bought heel lift they read about online.
The Zen Art of "One Point"
We were always told in our Zen Shiatsu training (by Japanese and Japanese American instructors) that our ultimate aim was to to find that "One Point." To be so focused we could touch just one point to transform Qi throughout a client's body.
Help: A Need at Every Level
One of the great gifts of training in acupuncture is the ability to take good care of oneself. I recently had a bout of frozen shoulder — an inflammatory syndrome which can be debilitatingly painful and take years to resolve.
Modernization of Chinese Medicine
Language – written, spoken, signed, or otherwise is learned as a means to express our individualized perceptions about the world around us. Language is designed to communicate our personal experiences.
The Food Conversation: Nutrition and Your Practice
It's morning and your first patient rolls in with a triple espresso steaming in one hand and a frazzled, desperate look in her eye. "You gotta help me, doc, I am constipated unless I drink one of these, and I am exhausted and anxious all the time."
Getting a YES: An Effective Strategy for Overcoming Patient Objections
Patients make more excuses for declining care from an acupuncturist than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.
Acupuncture Rising: From Acupuncture Anesthesia to Assisted-IVF, Part 1
Acupuncture's cultural and historical roots go back to the emergence of Chinese civilization. For more than 2,000 years, acupuncture needling has been continuously practiced on the largest population in the world.
News in Brief
Call for Abstracts Announced - Parker Las Vegas 2016; Logan Adds Doctorate Degree; New Role for Dr. James Edwards.
What's Chiropractic Research Worth to You?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fundraising campaign to support chiropractic research.
Harvard Health References Flawed AHA Position Paper
In its special health report, "Stroke: Diagnosing, Treating, and Recovering From a 'Brain Attack,'" Harvard Health Publications includes information from the American Heart Association's 2014 position statement on cervical manipulation and cervical dissection – a statement the American Chiropractic Association emphasized in a letter to Harvard Health mixes "scientific facts with half-truths."
Surprising Reasons for Orthotic Efficacy
Clinical outcome studies show orthotics are effective in the management of a wide range of injuries, including plantar fasciitis, Achilles tendinitis and patellofemoral pain syndrome.
Nuts Reduce Risk of Heart Disease, Cancer and Other Health Problems
Several recent studies suggest regular consumption of nuts may provide a significant degree of protection against certain types of cancer, heart disease, possibly type 2 diabetes and some neurodegenerative diseases.
An Acupuncturist's View of Medicinal Marijuana
The use of cannabis for medical purposes is very controversial. Use as a panacea by physicians uninitiated to the proper application of herbal medicine, as well as an excuse for recreational use have greatly confused the issue.
Patient-Centered Care vs. Payer Restrictions: Your Ethical Obligation
Do you have an ethical obligation to evaluate your patients, make a diagnosis and provide evidence-based, patient-centered health care, irrelevant to the payer restrictions?
Practice Policy (Gone Bad): The Sign
Every once in a while, you see something and think to yourself, That's a really bad idea. Case in point: I went to see my medical doctor the other day. Just after being "roomed," as they say, the nurse checked my vital signs. Then she left.
Do Some Good and Grow Your Business with Cause Marketing
Cause marketing is truly one of the best ways that you can promote your services as a acupuncture professional. Cause marketing refers to a type of marketing where a business partners with a non-profit organization to help bring awareness to a charitable cause.
Change Lives by Supporting Chiropractic Research: Are You In?
The Palmer Center for Chiropractic Research (PCCR), in celebration of its 20th anniversary, has announced it is spearheading a fund-raising campaign to support chiropractic research.
A Chiropractor's Guide to Yoga
"Doctor, can I continue to do yoga while undergoing your care?" "Is it OK for me to go back to yoga while I'm getting my back treated?" "It is safe to start my yoga classes again after my neck pain improves?"
Fish Oil: A Key Component of Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Improving Communication Between AOM and Biomedical Providers
How comfortable do you feel talking to Western medical providers? If you are like me, you may not feel as comfortable as you would like. Some of my interactions with MD's haven't been the fruitful steps toward integrative medicine for which I had hoped.
Fertility and Poly-Unsaturated Fatty Acids
Starting or expanding one's family is a major milestone. It's something that more and more people seek out health care advice and support for.
Oriental Medicine on the World Stage
"Let me win. But if I cannot win, let me be brave in the attempt." This simple, yet powerful statement was lived out time and time again by so many of the athletes from around the world during the Special Olympics World Games in Los Angeles.
The New Age of Communication
In the age of technology, everyone, including the patient, is seeking faster, easier ways to communicate. With a wealth of social media, blogs, websites and videos, we are constantly barraged with information – to the point of overload.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 2
In the last issue of Acupuncture Today, the first part of this article introduced the topic of trauma and resilience, and their relationship to the autonomic nervous system response and the concept of the spirit being grounded in the body, and suggested the importance of mindfulness as a tool for healing.
November, 2004, Vol. 04, Issue 11
By Steve Capellini, LMT
The Spa Letters Column features news, personality profiles, trends and plenty of professional possibilities for LMTs in the spa industry. The style is epistolary, meaning the articles are letters to a fictional massage therapist friend of the author.
This is a letter I am both happy and sad to write.I'm happy because you are so successful and your new day spa, The Spa House, is drawing in customers from near and far. They leave enchanted with the homey space you've created and thrilled with the exotic treatment menu you've developed. They are giving you rave reviews, and you're well on your way to surpassing your monetary goals for your first year in business. This is not always the case with spa businesses, as you know. You should be counting yourself quite fortunate at this stage, though your success is due in no small part to your own hard work, insight and persistence.
This is no time to bask too long in your glory, however. After all, The Spa House has only been open for a few months, and fortunes can turn very quickly in this business, as they can in most. I'm glad to see that you are staying on top of your business and working hard to keep it going on the right course. You'll need to do this continually to assure a prosperous future.
While I'm happy for you and all your success, I'm sad because, after these four years of correspondence, the time has come to say good-bye. Mahatma Gandhi once said, "Life is a continual series of separations." Well, this is our separation, Lou. I am formally cutting you loose from the mentor/student relationship that we've enjoyed for these few years. We'll still be friends, of course, but there is no need for me to offer advice any more, so this will be my last letter to you. I would like to look back over the four years we've been communicating in order to give you a perspective on how much you've accomplished. It's all too easy to forget where we are in life until we take the time to more closely examine where we've been.
In the Beginning
When we first started talking, you were a dedicated massage therapist who wanted to help people achieve wellness and find ways they could live more fully in their bodies. You were good at this, Lou. You were passionate and you found your way to the spa world because you knew you would be able to touch many people's lives through this medium.
It's important to note this enthusiasm of yours. Without it, people sometimes get into the spa industry for the wrong reasons, thinking it will mean easy money, prestige or glamour. This superficial initial inspiration does not carry with it the depth of commitment needed to create a truly inspiring spa.
You had what it takes to make a true home for yourself in the spa industry, starting from the ground floor up. You paid your dues as a therapist, working many hard hours a day for years. When the opportunity arose for you to move up the ranks in the resort spa where you worked, you took it and learned about supervision, training, schedules, hiring, firing, politics and more. This knowledge became the foundation you used later to make a move of your own. It's the way many professionals get their start in this industry: Inspiration = perspiration = reward.
Striking Out On Your Own
As so many enthusiastic, dedicated spa professionals do, you realized that opportunity was abounding all around you, and you wanted to try your hand at some new challenges. So, you headed for a new city to work at a startup medical spa. This, as it turned out, was not the dream job you'd envisioned but it was an important stepping-stone in your journey. You learned a lot about what works and what doesn't in a spa business; along the way you were even sued for malpractice! It turned out to be an insubstantial allegation, but it toughened you to the realities of business, which is a good thing (as long as nobody was hurt).
You also became involved with professional associations like the International Spa Association (ISPA), and you learned from folks at the Day Spa Association. You took classes, attended conferences, networked, got to know people and became known. Perhaps most important at this time, though you didn't know it yourself, was your new friendship with your coworker at the medical spa, Barbara. She would later turn out to be your partner in business and in life. And now you're going to get married! So, you can say in a very real way that your spa adventure has turned into your life adventure: the two are inseparable.
Finally, you could no longer take a backseat in this spa adventure and you decided, like many have before you, to open up a spa of your own. You were in a new city with few friends, and you had no real business experience, but you knew what you had to do. You hired people, created a business plan, learned about layout, design, contracts, consultants, retail sales, mission statements, team-building and more.
Most of all, you learned about risk. Risk is inherent in business, and that is why so many massage therapists stay away from business and prefer to remain cocooned within the sense of security created by a job. As I've said before, no matter who you're working for, you are working for yourself. This is especially true in the spa industry where people change jobs frequently, locations open and close, whimsical bosses hire and fire, and the entire landscape changes every couple years.
You took the step of opening your own spa, and even though I wish you the very best for your continued success, I can say in all honesty that even a failure at this attempt will be better than if you had never tried. When you become aware of your potential, feel what it's like to receive income not based solely on your own physical work, and felt the feelings of ownership and entrepreneurship, these impressions become imbedded in your subconscious, allowing you to recreate them again and again, if necessary. This is why millionaires who lose everything so often wind up millionaires once again - they know what it feels like to be rich.
Now You're the Mentor
You now know what it feels like to be a successful spa therapist, supervisor, manager, director and owner. These precious gifts are yours to use as you wish, Lou. You can spend your time worried about the competition and trying to keep the things you've learned a big secret (which you won't be very successful at anyway), or you can go the other direction and share your knowledge with others. And, if you wouldn't mind one last bit of advice from someone who has been your mentor for these past four years, listen to this: Become a mentor yourself, Lou. Find someone you can help, or simply remain open and let that someone come to you. Use your success to give back to others. I can tell you from experience that this is an excellent way to enjoy what you have attained and to move enthusiastically into your future in the spa industry, wherever that may lead you.
As always, I wish you the very best of luck.
Steve Capellini, LMT
Click here for previous articles by Steve Capellini, LMT.
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