Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November, 2004, Vol. 04, Issue 11
Reiki Practitioners SPARK Healing
By Rebecca J. Razo
It's a beautiful September day in New York City. At a perfect 72 degrees, a slight breeze dusts the clear sky and gently waves an American flag raised high atop a pole directly in front of Ground Zero.The mood is somber and reverent as people gather to remember those who lost their lives exactly three years earlier. Some weep; some leave flowers and letters; some sing; others just stare in awe at the gaping hole where the Twin Towers once stood majestically over the city.
A few miles down the road at Washington Square Park, dog walkers, vendors, street performers, locals and tourists are out in full force, making the most of the beautiful day. In a grassy corner of the park, a group of Reiki practitioners known as SPirited Action, Release and Kindness (SPARK) have set up shop and are providing free Reiki sessions throughout the day.
SPARK was organized on the first anniversary of Sept. 11 as a way to help facilitate healing. Massage Today (MT) had the opportunity to speak with SPARK Executive Director Dave Gorczynski (DG), who goes by the name Kaiyo, about this unique organization.
MT: How did this project come about?
DG: Shortly following Sept. 11, my friend Richard Kanter and I could see that it would be easy for people to hold onto the tragedy of that day, but very few would remember the many positive memories, such as the volunteers who came from all parts of the United States to help, and the incredible selflessness that took place. It was a real testament to human resiliency. I was a Reiki master and he was studying CranioSacral Therapy, and we decided to offer our services to the public on the first anniversary of 9/11, since we knew it would be a stressful period.
We talked about it for months and then in June 2002, we met a friend of my family, Aitreyia. She was an energy worker from Tucson, Ariz., and Richard mentioned the idea to her. She immediately wanted to be a part of it, and within a week had eight people with tickets purchased, ready to [fly in] from Arizona.
On the first anniversary, with park permits in hand - the Parks Department has been extremely supportive of our event - our group of 17 set up tables in Battery Park for three days and Washington Square Park for one [both in New York City]. In Washington Square Park, our event coincided with a peace vigil, and when the park finally closed at 12:30 [in the morning], we still had 25 people on the waiting list for sessions. We realized it was just the beginning and that we were fulfilling a real need.
In 2003, both Richard and Aitreyia began playing much smaller roles due to geographic and time constraints, but the organization continued to expand with more participation from New Yorkers. By September, we grew to 50 practitioners and started working in multiple parks simultaneously. SPARK also began a collaborative relationship with September Space, a New York-based nonprofit with 9/11 roots. From the inception, we have called ourselves SPirited Action, Release and Kindness. We feel very strongly about the action portion and even stronger about our no-strings/free services policy when working with the general public.
MT: Is this something you will continue to do every September 11?
DG: Yes. We will continue every September 11, and our services are open to everyone, not just those [directly] affected by September 11. We try to make this as clear as possible. We would like everyone in need of our services to feel welcome.
MT: How many volunteers are currently involved?
DG: At this time, our group consists of approximately 90 practitioners, with an active core of about 50 or so. Since many come to participate from outside of New York City, it becomes difficult for them to be part of the active core for events in the city.
MT: Does your organization participate in events at any other time of the year?
DG: Yes. "SPARK in the Park" is our own annual event, but we enjoy partnering with other organizations to provide free energy work throughout the year. In October 2003, we took part in the "Walk to End Domestic Violence" to offer sessions at its wellness fair. The fair was at the end of the walk and was a place for domestic abuse survivors to receive makeovers, financial advice, and now, energy work. We were very well received.
SPARK is currently working with attorneys to become a registered 501(c)(3) nonprofit, which we expect to occur before the end of the year.
MT: Thank you so much for your time, Kaiyo.
For more information about SPARK, visit www.sparkinthepark.org.
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