Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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resourcesABOUT MT AUTHOR GUIDELINES CLASSIFIEDS EDITORIAL CALENDAR MEDIA GUIDE MASSAGE MART SCHOOLS & EDUCATION FEEDBACK
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
November, 2004, Vol. 04, Issue 11
Massage Therapists Find Olympic Experience Rewarding
By Editorial Staff
In August, Massage Today (MT) reported that two massage therapists appointed by the U.S. Olympic Committee (USOC) and 100 international massage therapists selected by the Athens Health Services Sports Massage Team (AHSSMT) were headed to Athens, Greece, to provide massage during the 2004 Olympic Games and Paralympic Games.1
While the two USOC-appointed therapists worked exclusively with athletes from the U.S., the AHSSMT, which was organized in part by Massachusetts massage therapist Anna Gammal, a native of Greece, and George Kousaleos, a second-generation Greek and founder of the CORE Institute in Fla., worked with athletes from around the globe.
Organizing the AHSSMT was a two-year process -- one that Gammal believes was well worth the effort, according to a narrative she wrote and provided to MT."Massage therapy was a big success at these Olympic Games," the narrative said. "In total, we gave about 5,500 massages to Olympic athletes - 3,500 at the Olympic Village and 2,000 at the Olympic venues where therapists were assigned. This was a huge number for only 100 massage therapists."2
Although working with the athletes was memorable, Gammal notes that one of the most worthwhile aspects of her experience was having the opportunity to educate native Greek health professionals, such as medical doctors and physiotherapists, about the therapeutic benefits of massage therapy. "... Massage therapy is not just for 'relaxation,' as is the common belief in Greece, but a truly therapeutic and important health service ... if I [have] help[ed] bring this understanding to the health community in my home country, then this Olympic adventure may have afforded me the chance of helping far more people than I imagined," she remarked.2
Kousaleos agrees, noting that oftentimes people from other countries are not familiar with the wide-reaching benefits of massage therapy. "Each day brought opportunities to share and communicate with elite athletes and their coaches, who were so thankful for the sports massage services our team provided. Many came from countries that don't have professional massage therapy, but utilize manual therapies as a part of physiotherapy or other medical specialties. These athletes were especially impressed with the skills of the massage therapists in full-body massage that supported a heavy training regimen. Their prior experience with massage therapy was injury- and region-specific."3
Christine Tan, a massage therapist from New York City, was one of two therapists appointed to the USOC's 46-person volunteer medical staff. For Tan, the most rewarding part of the Olympic experience was knowing that the athletes appreciated the massage treatments. "It's amazing to be among the U.S. and world's best athletes," Tan said. "This is the most stressful time of their lives; it's good to see them feeling better on a daily basis."4
Volunteering at the Olympics had such a profound influence on Tan that she is contemplating pursuing additional education related to athletic training. "It was an incredible experience. I highly recommend every [therapist] go through the [USOC] volunteer process. It is possible for anyone to go to the Olympics that wants to."4
From working with the athletes, to interacting with people from around the world, to simply performing a labor of love, one thing is clear: the Olympic experience was meaningful to the massage therapists involved.
"Each day in the Olympic Village I would contemplate the amazing opportunity that I had been given to come back to the birthplace of my grandparents to be a meaningful part of the 2,700-year history of the Olympics and its return to Greece," said Kousaleos thoughtfully. "I would look to the heavens and thank each of my 'papous and yiayias' [grandfathers and grandmothers] for the courage it took to leave their beloved country 100 years earlier to come to America and build a life that has supported all of their children, grandchildren, great-grandchildren and great-great-grandchildren. I know they were watching and beatifically smiling with appreciation, love and joy for all who made these Games so very special."3
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