Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
November, 2004, Vol. 04, Issue 11
Survey Shows CAM Popular Among Military Personnel
Massage Therapy Used Most Frequently
By Editorial Staff
In August, Massage Today reported that the National Center for Complementary and Alternative Medicine (NCCAM) released survey results relative to complementary and alternative medicine (CAM) use in the United States.The survey found that 75 percent of respondents had used some form of CAM at some point in their lives, while 62 percent reported using CAM in the previous 12 months (www.massagetoday.com/archives/2004/08/01.html).1
The results of a similar survey published in the May 2004 issue of Military Medicine confirm the results of the NCCAM's survey, with the additional finding that military families are among those that routinely use CAM therapies. Topping the list of most frequently used therapies was massage.2
Researchers distributed 400 surveys to active and retired military personnel and their family members, ages 18 to 83, in four outpatient clinics in the northwest region of the U.S. Surveys were random, anonymous and self-administered, and asked questions related to the frequency of use and effectiveness of 18 CAM therapies: massage therapy, nutritional food supplements, herbal supplements, exercise therapy, chiropractic, music therapy, relaxation therapy, aromatherapy, meditation, magnet therapy, biofeedback, acupuncture, tai chi, yoga, naturopathy, homeopathy, qi gong, and hypnotherapy.
As part of the evaluation, the survey listed several medical conditions and asked respondents to report on whether they used CAM as a method of treatment for any of the ailments. These included lower back pain, stress, weight loss, neck pain, headaches, knee pain, upper back pain, shoulder pain, anxiety, health prevention [preventative medicine], depression, migraines, colds, hip pain, wrist pain, stomach pain, chronic fatigue syndrome, pelvic pain, sinus pain, viral conditions, and fibromyalgia.
Of the 400 surveys distributed, 291 patients responded. The average survey respondent was 39-years-old; 54 percent were men and 46 percent were women. Forty-six percent of the respondents were on active military duty, while 18 percent were retired and 36 percent were family members. Of the total number of respondents, 235 used at least one form of CAM (81 percent). Additionally, CAM users reported they believed treatment was effective between 81 percent and 98 percent of the time, except when treatment included qi gong, magnets and hypnotherapy, which were reported to be effective between 60 percent and 67 percent of the time.
Massage therapy, nutritional supplements and exercise rounded out the top three most frequently used therapies. Table 1 reflects the complete findings.
The study then asked respondents to rate their use of CAM for several conditions; these results appear in Table 2.
When asked whether patients wanted military medical treatment facilities to offer CAM and if they would be willing to pay for CAM services, 69 percent said they would like CAM services offered, but only 24 percent of those would be willing to pay for them. Ten percent of the patients would not want CAM offered, 31 percent of which would not pay for CAM treatment. Lastly, 21 percent and 44 percent of the respondents were undecided as to whether they wanted CAM offered and if they would pay for CAM services, respectively.
The report notes four limitations to the study, including: 1) "the level of past exposure, experience, or influence that each respondent has had with CAM therapies, which may influence their response to the questionnaire"; 2) "... only certain medical conditions were listed on the survey, which limited the patient's choice response"; 3) "... the region in which the survey was taken may have influenced the proportion of CAM use ... there [is] generally a higher use of CAM in the western region of the United States compared with the east, and this survey was conducted in an area that nationally has a higher percentage of CAM providers"; and 4) "CAM users are usually found to be predominantly in higher income brackets, have higher levels of education and are of middle age ... income and education was not measured."2
Study limitations notwithstanding, these survey results clearly show that CAM, especially massage therapy, has made a positive impact on military personnel and their families.
"Active duty soldiers, retirees, and their family members are turning increasingly toward CAM therapies," the authors note. "It is equally clear that in spite of cost (out-of-pocket or subsidized), they would prefer that these services be offered within the military treatment facility...which may clearly reflect a desire by the patient for better continuity of care.
"The need to further investigate CAM therapies and to consider integrating these practices at military treatment facilities should be further evaluated," the report concluded.2
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