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Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
October, 2004, Vol. 04, Issue 10
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Regarding Massage Research
Thanks for keeping Massage Today alive. Even though I am not a massage therapist, there is enough information that pertains to my own bodywork practice that I find it informative and interesting. Please let me comment on a couple of things in the May issue, particularly the results of the [online] poll (March 2004, www.massagetoday.com/massagepoll/04archive/3_04.php) and [Cliff Korn's] comments about how doctors learn about massage ("More Research, Please! www.massagetoday.com/archives/2004/05/09.html).
I must confess that none of the factors listed in the poll is why my practice is successful. My competence is clearly why I am able to have a successful Shiatsu practice. This should be why every service provider can earn a living, bodywork therapists included! I help people when they come for a treatment. They feel better; they go home and tell their family and friends. They also tell their doctors why they feel better. I know who the docs are in my area. Even though most of them have never met me, they still refer patients to me. They know what I am doing helps because their patients tell them it does.
I do not believe most individual doctors need to see research papers to know about the efficacy of bodywork, as long as the risks remain low. I did not need to have research papers to convince me Shiatsu school was for me. Why should doctors argue with such obvious success? I also think that if you asked a group of doctors that have each referred patients for bodywork, they would agree that research on complementary and alternative medicine (CAM) modalities might be needed before they would climb aboard the bandwagon. In other words, individually they are willing to support CAM, but as a group they are not, unless CAM researches itself the same way their current medical chaos does. It is also important to note that this is not nearly the issue in Europe, where docs have already boarded the wagon.
Lets face it, until the last few years, "sick" care has been the domain of the docs. They call it health care, though. Money aside, I can see a lot of confused professionals out there that do not understand why these "minor players" are making so much noise in their ball field, and as long as it is their ball park, the CAM players are supposed to play their game. We should not play their game. Let them play sick care; we will play wellness care. We will provide a low/no-risk service that is cheap compared with what they provide. Let them legislate themselves out of the insurance quagmire they have dug themselves into. We should keep the laws out of our businesses, since competent CAM carries no such risks. Doctors will learn about CAM - research or not - otherwise, they will loose their patients and they know it!
Ron Barron, Certified Shiatsu Therapist
I read with interest Cliff Korn's editorial in favor of massage research. I would like to second that motion and share my own experience with research. I have been taking Precision Neuromuscular (PNMT) courses and am now an instructor.
In order to become certified in PNMT, I had to take part in a research project. The project I chose was "the correlation between musician's soft tissue pain and the instrument played." Because I had to contact professional musicians to ask for their participation, I suddenly had access and connection to a whole new group. In addition, I had the opportunity to network with other therapists across the country, who were also involved in this research project.
Other therapists doing research on TMJ dysfunction found their referrals from dentists soaring because of the letters they had sent to the dentist's offices announcing their research, etc. So, I agree that massage research benefits our field in the long run. What I now realize is that it also benefits the researcher immediately.
"Stop arguing about what to call the work...let's do the work"
I would like to respond to James Waslaski's response to Herb Levin's letter to the editor (www.massagetoday.com/archives/2004/06/12.html) about the article "Medical Massage vs. Orthopedic Massage" (www.massagetoday.com/archives/2004/02/02.html).
Enough already! I hear a lot about what we should call this or that. Last time I checked, insurance companies had no CPT codes for orthopedic or medical massage. So, let's stop arguing about what to call the work. Let's do the work and help people feel better. It's the reason we got in the business: to help people, not to promote our seminars.
I took Waslaski's 40-hour, five-day class in 2000 and since then, I have recommended it to more than 100 people. I even recommended it while attending the Medical Massage Practitioners of America 84-hour seminar taught by Herb Levin, which I also recommend to any therapist who wants to help other people get out of pain.
James states, "orthopedic massage is indeed an 'advanced discipline' of medical massage" and states somebody would have to spend six to 10 years with him before they could teach for him. In six to 10 years I could be an orthopedic surgeon! Still, I say "hats off" to anybody willing to back students with their name and reputation by certifying them. I agree we need national standards. Currently, there are registered massage therapists in one state, licensed massage therapists in another; 300 hours here; 800 there; 1200 somewhere else. There is room for everybody to work and teach. A high school diploma in one state is not the same high school education as the state next door. Let's work together to unify the standards of the massage world, not argue over what to call it.
David R Landsberg RMT, MTI
A Letter of Appreciation
I just wanted you to know that I am still receiving e-mail about my trip to Peru. That article has touched a lot of people ("Mission to Peru," www.massagetoday.com/archives/2004/05/03.html). Thank you for allowing me to share my experience with your readers.
I also want to thank you for the article on Mike McGillicuddy's wife and the award ("Hat's Off! FSMTA Celebrates Another Successful Convention," www.massagetoday.com/archives/2004/08/02.html). We are all so hurt with this loss. He needs to know that we care. Thank you for being there for all of us to learn and be informed. My husband has taken the paper to the university, and they have been impressed by such a wonderful publication for massage therapists.
Eva W Jones, LMT
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