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How to Use Online Video as a Tool to Market Your Practice
Health care practitioners, including chiropractors, should consider online videos as a key element of their Internet marketing strategy. In the next three years, videos are expected to account for nearly 70 percent of all consumer online traffic, according to Cisco.
Happy New Year 2015 Gong Hoy Fat Choi
Welcome to the year of the sheep! We begin a new year guided by the sign of a quietly and creatively organized animal.
AWB Makes a Difference in the Yucatan
We are in the sleepy town of Izamal, located about an hour from the Merida airport where our group arrived last night. Later that morning, on a bus winding through the dusty roads of the Yucatan, fourteen acupuncturists, two facilitators from AWB and two tour guides make their way to the small rustic town of Popola.
Ringing in the Billing New Year
What are the new modifiers that replace modifier 59? Will they allow doctors of chiropractic to be paid for 97140, manual therapy, when done with chiropractic manipulation?
The App Advantage: Get More for Less
You may have noticed the list of "app-exclusive" articles in the directory on the front page of the print issue and in the Table of Contents on page 4. You can't find these articles in print or even in our online archives.
News in Brief
While indignation may be your immediate reaction to H.R. 5780, the Protecting the Integrity of Medicare Act of 2014, the American Chiropractic Association suggests the legislation is just what the chiropractic profession needs.
Taking the Freeze Out of Adhesive Capsulitis
Adhesive capsulitis or "frozen shoulder" is a relatively common condition resulting in severe shoulder pain and global loss of glenohumeral joint range of motion. Incidence of the condition is approximately 3 percent in the general population.
Age and Fertility: Why We Should Worry Less About Age and More About Overall Health
Recently, on one of the acupuncture alumni forums, the topic of age and fertility came up when a practitioner posted a question regarding a patient that was about to turn 40-years-old.
Fight Colorectal Cancer With Folic Acid
CRC is the second most common cause of cancer mortality in the U.S. and Canada. Although genetic susceptibility plays a role in the etiology of CRC, dietary factors, including certain vitamins, have also been shown to influence the development of the disease in various studies.
I Felt it in My Fingers First
I'm not afraid to say it. Massage therapists make better acupuncturists. I'll tell you how I know, but first I have a question: What do a microcurrent device, a laser and a hippie massage therapist have in common?
Trouble Down Under: San Zhen Therapy for Lower Jiao Issues
In the last several columns, I have discussed many clinical options for utilizing San Zhen or Three Needle Therapy. In this installment, I will continue this trend and discuss several foundational patterns which can be found in several very common clinical presentations.
Acupuncture and its Place in the Integrative Healthcare Practice: The Need to Move from Modality to Profession
Acupuncture and oriental medicine (AOM) has grown and flourished from its inception thousands of years ago in China. In surrounding regions of Asia, AOM developed as a response to differing cultural, pathological, health and wellness care needs.
Environmental Toxins: Cause of Modern Illness, Part 2
In Part I of this article, we detailed the variety of environmental toxins assaulting our bodies. These include pesticides and herbicides; plastics; preservatives; cosmetics; gasoline additives, solvents and glues; and heavy metals.
Show Up and Show Respect
I was recently asked about my chiropractic philosophy. My answer surprised my questioner.
Animal Acupuncture Gaining in Popularity
We have just finished the year of the fire hoarse and now it is time to spend some time alone, daydreaming and thinking outside the box in terms of where our profession is headed. The sheep person is well organized and creative so this should not be difficult to do.
The Conscious Evolution of Healing: Importance of Opening the Sensory Portals in Classical Chinese Medicine
The Chinese medical classics are not just clinical guides. They give advice; ways we can awaken more fully into conscious awareness.
Movement Assessments: The DC's Sphygmomanometer
I think back to when I was going through chiropractic school outpatient clinic. I was embarrassed to have my family and friends come in for treatment because initial evaluations took three hours to complete.
Chiropractic Research in Review
Occupational LBP in Primary- and High-School Teachers; Treating MVA Complications With Chiropractic Care; Neck Pain: Immediate Effects of Active Scapular Correction; Taping Benefits Stride, Step Length in Fatigued Runners.
The Static Postural Pelvic Exam
I include a static postural analysis in my evaluation routine whether you are a patient in pain or an elite-sport athlete in training. In my day-to-day practice, I require patients to stand still while I "just look" at them.
Helping to Create the Healthiest Generation
The imperative to create the "Healthiest Generation by 2030," envisioned by the American Public Health Association (APHA), was in full force at the APHA's 142nd Annual Meeting held in New Orleans from November 15-19, 2014.
The Way of Zen Performance Enhancement
Working with elite athletes and implementing various techniques to keep athletes focused and at their optimal performance for a sustained period of time includes incorporating various meditation techniques that counterbalance their sport-specific physical and mental demands, which is an important element of success throughout the years.
We Get Letters & Email
Rethinking Our Approach to Immunization; Coming Together for the Good of Our Patients.
Two for One: The Cervical Distraction Test
In today's healthcare system, diagnoses and treatment plans follow a western medical model - especially if you work with attorneys or insurance companies.
Professionalism and Evidence-Based Health Care
Today's chiropractors are facing a conundrum with the Affordable Care Act and its health care reform requirements, including evidence-based practice and health technology assessment.
Right Back Where We Started?
More than 25 years after Judge Susan Getzendanner issued her historic opinion in the Wilk v AMA anti-trust case, evidence suggests that despite increasing collaboration between doctors of chiropractic and their allopathic medical counterparts, when it comes to organized medicine, we may be right back where we started.
October, 2004, Vol. 04, Issue 10
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Regarding Massage Research
Thanks for keeping Massage Today alive. Even though I am not a massage therapist, there is enough information that pertains to my own bodywork practice that I find it informative and interesting. Please let me comment on a couple of things in the May issue, particularly the results of the [online] poll (March 2004, www.massagetoday.com/massagepoll/04archive/3_04.php) and [Cliff Korn's] comments about how doctors learn about massage ("More Research, Please! www.massagetoday.com/archives/2004/05/09.html).
I must confess that none of the factors listed in the poll is why my practice is successful. My competence is clearly why I am able to have a successful Shiatsu practice. This should be why every service provider can earn a living, bodywork therapists included! I help people when they come for a treatment. They feel better; they go home and tell their family and friends. They also tell their doctors why they feel better. I know who the docs are in my area. Even though most of them have never met me, they still refer patients to me. They know what I am doing helps because their patients tell them it does.
I do not believe most individual doctors need to see research papers to know about the efficacy of bodywork, as long as the risks remain low. I did not need to have research papers to convince me Shiatsu school was for me. Why should doctors argue with such obvious success? I also think that if you asked a group of doctors that have each referred patients for bodywork, they would agree that research on complementary and alternative medicine (CAM) modalities might be needed before they would climb aboard the bandwagon. In other words, individually they are willing to support CAM, but as a group they are not, unless CAM researches itself the same way their current medical chaos does. It is also important to note that this is not nearly the issue in Europe, where docs have already boarded the wagon.
Lets face it, until the last few years, "sick" care has been the domain of the docs. They call it health care, though. Money aside, I can see a lot of confused professionals out there that do not understand why these "minor players" are making so much noise in their ball field, and as long as it is their ball park, the CAM players are supposed to play their game. We should not play their game. Let them play sick care; we will play wellness care. We will provide a low/no-risk service that is cheap compared with what they provide. Let them legislate themselves out of the insurance quagmire they have dug themselves into. We should keep the laws out of our businesses, since competent CAM carries no such risks. Doctors will learn about CAM - research or not - otherwise, they will loose their patients and they know it!
Ron Barron, Certified Shiatsu Therapist
I read with interest Cliff Korn's editorial in favor of massage research. I would like to second that motion and share my own experience with research. I have been taking Precision Neuromuscular (PNMT) courses and am now an instructor.
In order to become certified in PNMT, I had to take part in a research project. The project I chose was "the correlation between musician's soft tissue pain and the instrument played." Because I had to contact professional musicians to ask for their participation, I suddenly had access and connection to a whole new group. In addition, I had the opportunity to network with other therapists across the country, who were also involved in this research project.
Other therapists doing research on TMJ dysfunction found their referrals from dentists soaring because of the letters they had sent to the dentist's offices announcing their research, etc. So, I agree that massage research benefits our field in the long run. What I now realize is that it also benefits the researcher immediately.
"Stop arguing about what to call the work...let's do the work"
I would like to respond to James Waslaski's response to Herb Levin's letter to the editor (www.massagetoday.com/archives/2004/06/12.html) about the article "Medical Massage vs. Orthopedic Massage" (www.massagetoday.com/archives/2004/02/02.html).
Enough already! I hear a lot about what we should call this or that. Last time I checked, insurance companies had no CPT codes for orthopedic or medical massage. So, let's stop arguing about what to call the work. Let's do the work and help people feel better. It's the reason we got in the business: to help people, not to promote our seminars.
I took Waslaski's 40-hour, five-day class in 2000 and since then, I have recommended it to more than 100 people. I even recommended it while attending the Medical Massage Practitioners of America 84-hour seminar taught by Herb Levin, which I also recommend to any therapist who wants to help other people get out of pain.
James states, "orthopedic massage is indeed an 'advanced discipline' of medical massage" and states somebody would have to spend six to 10 years with him before they could teach for him. In six to 10 years I could be an orthopedic surgeon! Still, I say "hats off" to anybody willing to back students with their name and reputation by certifying them. I agree we need national standards. Currently, there are registered massage therapists in one state, licensed massage therapists in another; 300 hours here; 800 there; 1200 somewhere else. There is room for everybody to work and teach. A high school diploma in one state is not the same high school education as the state next door. Let's work together to unify the standards of the massage world, not argue over what to call it.
David R Landsberg RMT, MTI
A Letter of Appreciation
I just wanted you to know that I am still receiving e-mail about my trip to Peru. That article has touched a lot of people ("Mission to Peru," www.massagetoday.com/archives/2004/05/03.html). Thank you for allowing me to share my experience with your readers.
I also want to thank you for the article on Mike McGillicuddy's wife and the award ("Hat's Off! FSMTA Celebrates Another Successful Convention," www.massagetoday.com/archives/2004/08/02.html). We are all so hurt with this loss. He needs to know that we care. Thank you for being there for all of us to learn and be informed. My husband has taken the paper to the university, and they have been impressed by such a wonderful publication for massage therapists.
Eva W Jones, LMT
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