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Finders Keepers: The Secret to Relationship-Based Marketing
Becoming a successful practitioner has less to do with what you learned in school, and more to do with your ability to find new patients and keep them!
Are Your Work Orders in Order?
There are times when a patient's occupational duties will delay or prevent them from recovering. These circumstances create the need for the doctor to recommend modified duty or remove the patient from work.
Women's Health: Herbal Formulas to Help Patients With Dysmenorrhea
Chiropractors have long treated women for menstrual pain (dysmenorrhea). Since roughly 60 percent of all chiropractic patients are women and 30-50 percent of women have a history of menstrual cramps, the vast majority of doctors of chiropractic will inevitably see patients with dysmenorrhea.
Peer Points: Always Seeking To Grow
Ellen "Kiki" Geary has spent the last decade honing her craft. As a specialist in integrative holistic care, she went straight from completing her master's degree in acupuncture and chinese herbal medicine from Bastyr University to building a successful and thriving practice in the small community of Anacortes, Washington.
News in Brief
Major Organizations Announce Joint Conference; Fighting for Section 2706; New Vice President of Chiro. Program at Parker; Two Families, One Chiropractic Dynasty.
The Art of Day-to-Day Assessment and Treatment: Clinical Pearls
Let's focus on the day-to-day process of assessing and treating the patient. I am proposing a particular attitude; a way of looking at the patient. This often evolves over a few treatments and then changes as you figure out what is significant.
Defending With Vitamin D: Helps Prevent Progression to Diabetes
A 2014 clinical trial published in the American Journal of Clinical Nutrition provides additional evidence that optimal vitamin D nutritional status may be important in preventing the progression of prediabetes to diabetes in prediabetic adults.
Billing for Same-Visit Extraspinal and Spinal Manipulation
Q: I have always been under the premise that when billing 98943, extraspinal chiropractic manipulation, on the same visit as spinal manipulation, 98940-98942, that the extraspinal manipulation requires modifier 51.
Is the EHR Ship Setting Sail Without Us?
The numbers are in: As of July 2014, 10,253 doctors of chiropractic have received $123,059,868 in EHR stimulus funds – and yet that represents less than 15 percent of our profession.
New Medical Technologies You Need to Know
We're all familiar with how fast computers become obsolete, as well as the rapid pace of development in the field of cell phone technology. The latest smart phones are far more powerful than desktop computers were only a few years ago.
We Get Letters & E-Mail
Not All Evidence Is Equal; An Abundance of Misinformation; A Well-Researched Decision; Far Too Dangerous.
State by State: Comparing Chiropractic Scope of Practice
"The issue of 'scope of practice' has been a bugaboo ever since our early quests for legal recognition for chiropractic," according to Dr. Claire Johnson, editor in chief of JMPT and National's other two chiropractic journals.
Medical Qigong for the Heart: Part III
Part 1 and Part II of this series focused on the physical aspect of the Heart and mental emotional aspects of the Heart respectively. Now, I would like to focus on the spiritual aspect of the Heart.
Image Is Everything: The Power of Branding
Successful businesses use color and design to attract people to their service. They understand how important image is and hire experts to create an attractive package. Starbucks works hard to create an atmosphere that is warm and inviting.
Overcoming Barriers to Exercise Compliance
One of the most common questions other practitioners ask me is, "How do I get patients to do their exercises?" I am not frustrated by my patient compliance, as many doctors are; in fact, I am actually happy with my patients' involvement and commitment.
Building From the Bottom Up
I caught up with my dear friend Honora Wolfe, in her Colorado painting studio where, if she is not praying in Bhutan or doing charitable work in a Nepali free clinic, she spends most of her time now.
A History Worth Telling
The popularity and the use of acupuncture for the treatment of animals in the United States is at its peak.
A Guide for Talking to Doctors about Acupuncture and Brain Chemistry
Before I begin any discussion of how to talk about the effects of acupuncture on brain chemistry, nervous and endocrine function, it is essential to understand just what physicians most need help with.
Love a Nurse – and They'll Love You Back
According to various sources, there are about 3 million registered nurses in the U.S., and according to the American Nurses Association, they are under serious pressure in today's health care reality.
The Wisdom of the Second Office Location (SOL)
There are some things I never want to do again, like riding a motorcycle 100 mph. I call these things my "negative bucket list." Other things I have on that list include water skiing, riding a roller coaster and eating habanero peppers.
A Dream Come True for Chiropractic: Funding Prevention and Public Health
Back in 2005, Sen. Tom Harkin (D-Iowa) said: "Let's face it, in America today we don't have a health care system, we have a sick care system.
October, 2004, Vol. 04, Issue 10
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Regarding Massage Research
Thanks for keeping Massage Today alive. Even though I am not a massage therapist, there is enough information that pertains to my own bodywork practice that I find it informative and interesting. Please let me comment on a couple of things in the May issue, particularly the results of the [online] poll (March 2004, www.massagetoday.com/massagepoll/04archive/3_04.php) and [Cliff Korn's] comments about how doctors learn about massage ("More Research, Please! www.massagetoday.com/archives/2004/05/09.html).
I must confess that none of the factors listed in the poll is why my practice is successful. My competence is clearly why I am able to have a successful Shiatsu practice. This should be why every service provider can earn a living, bodywork therapists included! I help people when they come for a treatment. They feel better; they go home and tell their family and friends. They also tell their doctors why they feel better. I know who the docs are in my area. Even though most of them have never met me, they still refer patients to me. They know what I am doing helps because their patients tell them it does.
I do not believe most individual doctors need to see research papers to know about the efficacy of bodywork, as long as the risks remain low. I did not need to have research papers to convince me Shiatsu school was for me. Why should doctors argue with such obvious success? I also think that if you asked a group of doctors that have each referred patients for bodywork, they would agree that research on complementary and alternative medicine (CAM) modalities might be needed before they would climb aboard the bandwagon. In other words, individually they are willing to support CAM, but as a group they are not, unless CAM researches itself the same way their current medical chaos does. It is also important to note that this is not nearly the issue in Europe, where docs have already boarded the wagon.
Lets face it, until the last few years, "sick" care has been the domain of the docs. They call it health care, though. Money aside, I can see a lot of confused professionals out there that do not understand why these "minor players" are making so much noise in their ball field, and as long as it is their ball park, the CAM players are supposed to play their game. We should not play their game. Let them play sick care; we will play wellness care. We will provide a low/no-risk service that is cheap compared with what they provide. Let them legislate themselves out of the insurance quagmire they have dug themselves into. We should keep the laws out of our businesses, since competent CAM carries no such risks. Doctors will learn about CAM - research or not - otherwise, they will loose their patients and they know it!
Ron Barron, Certified Shiatsu Therapist
I read with interest Cliff Korn's editorial in favor of massage research. I would like to second that motion and share my own experience with research. I have been taking Precision Neuromuscular (PNMT) courses and am now an instructor.
In order to become certified in PNMT, I had to take part in a research project. The project I chose was "the correlation between musician's soft tissue pain and the instrument played." Because I had to contact professional musicians to ask for their participation, I suddenly had access and connection to a whole new group. In addition, I had the opportunity to network with other therapists across the country, who were also involved in this research project.
Other therapists doing research on TMJ dysfunction found their referrals from dentists soaring because of the letters they had sent to the dentist's offices announcing their research, etc. So, I agree that massage research benefits our field in the long run. What I now realize is that it also benefits the researcher immediately.
"Stop arguing about what to call the work...let's do the work"
I would like to respond to James Waslaski's response to Herb Levin's letter to the editor (www.massagetoday.com/archives/2004/06/12.html) about the article "Medical Massage vs. Orthopedic Massage" (www.massagetoday.com/archives/2004/02/02.html).
Enough already! I hear a lot about what we should call this or that. Last time I checked, insurance companies had no CPT codes for orthopedic or medical massage. So, let's stop arguing about what to call the work. Let's do the work and help people feel better. It's the reason we got in the business: to help people, not to promote our seminars.
I took Waslaski's 40-hour, five-day class in 2000 and since then, I have recommended it to more than 100 people. I even recommended it while attending the Medical Massage Practitioners of America 84-hour seminar taught by Herb Levin, which I also recommend to any therapist who wants to help other people get out of pain.
James states, "orthopedic massage is indeed an 'advanced discipline' of medical massage" and states somebody would have to spend six to 10 years with him before they could teach for him. In six to 10 years I could be an orthopedic surgeon! Still, I say "hats off" to anybody willing to back students with their name and reputation by certifying them. I agree we need national standards. Currently, there are registered massage therapists in one state, licensed massage therapists in another; 300 hours here; 800 there; 1200 somewhere else. There is room for everybody to work and teach. A high school diploma in one state is not the same high school education as the state next door. Let's work together to unify the standards of the massage world, not argue over what to call it.
David R Landsberg RMT, MTI
A Letter of Appreciation
I just wanted you to know that I am still receiving e-mail about my trip to Peru. That article has touched a lot of people ("Mission to Peru," www.massagetoday.com/archives/2004/05/03.html). Thank you for allowing me to share my experience with your readers.
I also want to thank you for the article on Mike McGillicuddy's wife and the award ("Hat's Off! FSMTA Celebrates Another Successful Convention," www.massagetoday.com/archives/2004/08/02.html). We are all so hurt with this loss. He needs to know that we care. Thank you for being there for all of us to learn and be informed. My husband has taken the paper to the university, and they have been impressed by such a wonderful publication for massage therapists.
Eva W Jones, LMT
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