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Branding: Set Your Practice Apart
Dr. Brad started his practice seven years ago on a shoestring budget. He created his generic logo in five minutes using a website because he didn't have the time to figure out how to make something special.
Little Sticker, Big Impact
It's the end of an election year. Hilary Clinton and Donald Trump were the subject of conversation for everyone, everywhere for the entire 2016 calendar year. I don't think any of us can deny that this election affected us all very deeply on a personal level.
Herbs for Digestion: The Power of Bitter
Many cultures (and indeed herbal clinicians) around the world have long respected the role of bitter herbs and foods for promoting digestion. For example, aperitifs – drinks consumed before a meal to stimulate appetite and digestion – were originally derived from bitter herbs.
A Simple Protocol for Holiday Stress
It's winter, a time when we should be deep in reflection, eating warming foods and sleeping long hours. Following nature's rhythms, we restore our bodies and minds in preparation for the renewal of spring.
Another Chance to Make a Difference
Just a few months ago, "the worst natural disaster to strike the United States since Hurricane Sandy" hit Louisiana. During this storm, one area experienced 31 inches of rain in 15 hours as almost 7 trillion gallons of water rained down in just one week across the state.
End of an Era Looms at NYCC
New York Chiropractic College recently announced that Dr. Frank Nicchi will retire in August 2017 after 36 years with the college, the past 17 as president.
All Fiber Is Not Created Equal
Sometimes the best place to start is at the end. So, the conclusion of this article is that all fiber is good ... but some fiber is better. Let's break it down. There are two main types of fiber: soluble fiber and insoluble fiber.
A Q & A About Updated Codes
Yes, indeed there was an update to ICD-10 on Oct.1, 2016. This is a regular update to the diagnosis coding system and this type of update will occur every Oct. 1, just as it did when the ICD-9 system was in place.
Dedicated to Defending Chiropractic
Whether you're a veteran DC or a first-trimester student, the name George McAndrews should be part and parcel of your professional vernacular, as familiar as the word chiropractic.
A First for the Profession: CCE Accredits First Chiropractic Residencies
The Council on Chiropractic Education (CCE) has awarded accreditation to all five chiropractic residency programs currently administered at Veterans Administration facilities, "the first residency programs in the nation ever to be awarded this distinction, a significant advancement in the evolution of chiropractic education," according to a VA press release announcing the milestone.
Assessing Core Stability and ROM: 5 Basic Checks
One of the first steps in addressing core stability is assessing static posture, ranges of motion, and motion of the pelvic bones, sacrum, femurs, lumbar spine and thoracic spine.
What We Can Learn From Spine Surgery
Patients with lumbar stenosis presumably present for conservative care to improve their quality of life and avoid surgery. However, providing clear guidance to these patients can be difficult for a number of reasons.
6 Steps to Make 2017 Your Best Year Yet
People often ask me what defines success. Success, for me, is simple: doing exactly what you want to do in life. Whether it's the kind of practice you run, your life at home, your hobbies or something else, it's achieving anything you put your mind to.
Meshing TCM With Environmental Pediatrics: Where's the Overlap?
Pediatrics has a long history within Chinese medicine dating back to the late Han dynasty (i.e., the late 200s CE), with the two primary areas of emphasis being herbal medicine and xiao er tui na (pediatric massage).
DVT: Know the Signs and You Could Save a Life
I lost a friend several months ago. He died from a pulmonary embolism (PE) secondary to a deep-vein thrombosis (DVT) that originated in his lower leg. Bobby was in his mid-60s, soft-spoken and had a big heart.
A Letter to the Profession from the New President at AAAOM
Volunteering for a national, nonprofit organization brings with it such highs, lows, and accomplishments, as well as a steep learning curve.
News in Brief
New President / CEO Takes Office at Yo San University. Electroacupuncture for Constipation?
2016: A Year in the Life of Acupuncture
Happy Holidays, may you, your family and friends have peace, joy and blessings throughout this special time of year. As 2016 comes to a close, we can look back and celebrate the many events and accomplishments for the profession of acupuncture.
Overuse Injuries in Young Athletes (Pt. 2)
Most overuse injuries are benign, but there are some high-risk injuries that, if unrecognized or inappropriately treated, can result in significant loss in time from the sport or even require leaving the sport.
Can a Multivitamin Reduce Breast Cancer Recurrence?
There is a great deal of controversy regarding the value of multivitamin supplements in cancer prevention. However, with respect to preventing breast cancer recurrence, an important study was published in the Journal of Breast Cancer Research and Treatment in 2011 by Kwan ML, et al.
Chiro School Reunion: Whatever Happened to...?
I opened the door to the closet slowly, carefully, since I knew it contained a large number of precariously stacked file boxes. It also held numerous outdated gizmos with electrical cords of various lengths that could trip or strangle a person.
Southwest Acupuncture College Brings It to Division 1 Athletes
When Michael Phelps' photograph with the distinctive round marks left by cupping went viral, the Division 1 student athletes treated through the Dal Ward Athletic Center at the University of Colorado (CU) could relate.
Molecular Motors: Tiny Machines Behind the Rhythm of Life
In the clinic, we aim to restore healthy patterns of movement for qi that has gotten trapped or misdirected, or may have even collapsed. We may be focused on freeing stagnation, releasing heat or redirecting counterflow qi, but it often comes down to helping re-establish a flow of sorts.
October, 2004, Vol. 04, Issue 10
We Get Letters and E-Mail
By Editorial Staff
Massage Today encourages letters to the editor to discuss matters relating to the publication's content. Letters may be edited for space and clarity, and published in a future issue or online.Please send all correspondence by e-mail to or regular mail to:
Regarding Massage Research
Thanks for keeping Massage Today alive. Even though I am not a massage therapist, there is enough information that pertains to my own bodywork practice that I find it informative and interesting. Please let me comment on a couple of things in the May issue, particularly the results of the [online] poll (March 2004, www.massagetoday.com/massagepoll/04archive/3_04.php) and [Cliff Korn's] comments about how doctors learn about massage ("More Research, Please! www.massagetoday.com/archives/2004/05/09.html).
I must confess that none of the factors listed in the poll is why my practice is successful. My competence is clearly why I am able to have a successful Shiatsu practice. This should be why every service provider can earn a living, bodywork therapists included! I help people when they come for a treatment. They feel better; they go home and tell their family and friends. They also tell their doctors why they feel better. I know who the docs are in my area. Even though most of them have never met me, they still refer patients to me. They know what I am doing helps because their patients tell them it does.
I do not believe most individual doctors need to see research papers to know about the efficacy of bodywork, as long as the risks remain low. I did not need to have research papers to convince me Shiatsu school was for me. Why should doctors argue with such obvious success? I also think that if you asked a group of doctors that have each referred patients for bodywork, they would agree that research on complementary and alternative medicine (CAM) modalities might be needed before they would climb aboard the bandwagon. In other words, individually they are willing to support CAM, but as a group they are not, unless CAM researches itself the same way their current medical chaos does. It is also important to note that this is not nearly the issue in Europe, where docs have already boarded the wagon.
Lets face it, until the last few years, "sick" care has been the domain of the docs. They call it health care, though. Money aside, I can see a lot of confused professionals out there that do not understand why these "minor players" are making so much noise in their ball field, and as long as it is their ball park, the CAM players are supposed to play their game. We should not play their game. Let them play sick care; we will play wellness care. We will provide a low/no-risk service that is cheap compared with what they provide. Let them legislate themselves out of the insurance quagmire they have dug themselves into. We should keep the laws out of our businesses, since competent CAM carries no such risks. Doctors will learn about CAM - research or not - otherwise, they will loose their patients and they know it!
Ron Barron, Certified Shiatsu Therapist
I read with interest Cliff Korn's editorial in favor of massage research. I would like to second that motion and share my own experience with research. I have been taking Precision Neuromuscular (PNMT) courses and am now an instructor.
In order to become certified in PNMT, I had to take part in a research project. The project I chose was "the correlation between musician's soft tissue pain and the instrument played." Because I had to contact professional musicians to ask for their participation, I suddenly had access and connection to a whole new group. In addition, I had the opportunity to network with other therapists across the country, who were also involved in this research project.
Other therapists doing research on TMJ dysfunction found their referrals from dentists soaring because of the letters they had sent to the dentist's offices announcing their research, etc. So, I agree that massage research benefits our field in the long run. What I now realize is that it also benefits the researcher immediately.
"Stop arguing about what to call the work...let's do the work"
I would like to respond to James Waslaski's response to Herb Levin's letter to the editor (www.massagetoday.com/archives/2004/06/12.html) about the article "Medical Massage vs. Orthopedic Massage" (www.massagetoday.com/archives/2004/02/02.html).
Enough already! I hear a lot about what we should call this or that. Last time I checked, insurance companies had no CPT codes for orthopedic or medical massage. So, let's stop arguing about what to call the work. Let's do the work and help people feel better. It's the reason we got in the business: to help people, not to promote our seminars.
I took Waslaski's 40-hour, five-day class in 2000 and since then, I have recommended it to more than 100 people. I even recommended it while attending the Medical Massage Practitioners of America 84-hour seminar taught by Herb Levin, which I also recommend to any therapist who wants to help other people get out of pain.
James states, "orthopedic massage is indeed an 'advanced discipline' of medical massage" and states somebody would have to spend six to 10 years with him before they could teach for him. In six to 10 years I could be an orthopedic surgeon! Still, I say "hats off" to anybody willing to back students with their name and reputation by certifying them. I agree we need national standards. Currently, there are registered massage therapists in one state, licensed massage therapists in another; 300 hours here; 800 there; 1200 somewhere else. There is room for everybody to work and teach. A high school diploma in one state is not the same high school education as the state next door. Let's work together to unify the standards of the massage world, not argue over what to call it.
David R Landsberg RMT, MTI
A Letter of Appreciation
I just wanted you to know that I am still receiving e-mail about my trip to Peru. That article has touched a lot of people ("Mission to Peru," www.massagetoday.com/archives/2004/05/03.html). Thank you for allowing me to share my experience with your readers.
I also want to thank you for the article on Mike McGillicuddy's wife and the award ("Hat's Off! FSMTA Celebrates Another Successful Convention," www.massagetoday.com/archives/2004/08/02.html). We are all so hurt with this loss. He needs to know that we care. Thank you for being there for all of us to learn and be informed. My husband has taken the paper to the university, and they have been impressed by such a wonderful publication for massage therapists.
Eva W Jones, LMT
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