Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Use Technology to Gain New Patients and Improve Efficiency
From the smartphone in your pocket to your microwave oven, advancements in technology have made almost every aspect of our lives easier.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients, in May 2014, researchers showed that drinking the equivalent of 2 to 4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
Giving Vets the Care They Deserve
The Department of Veterans Affairs (VA) administers the largest integrated health care system in the United States.
Green Tea Improves Cognitive Function in Elderly Subjects
Publishing their results in the journal Nutrients in May 2014, researchers showed that drinking the equivalent of 2-4 cups of brewed green tea (or bottled tea) daily improved cognitive function or reduced the progression of cognitive dysfunction in elderly subjects.
A Poor Choice for Pain Relief
Acetaminophen is the most popular pain reliever in the U.S., accounting for an estimated 27 billion annual doses as of 2009. With 100,000-plus hospital visits a year by users, it's also the most likely to be taken inappropriately.
Professional Credentialing and Board Certification: An Ethical Faux Pas
Because of the Affordable Care Act, health care systems are coordinating care through accountable care organizations (ACOs) in order to reduce the cost of care and improve quality of care.
Rethinking Musculoskeletal Pain – A Public Health Perspective
The American Public Health Association (APHA) is the world's oldest and largest association of its kind, founded more than 140 years ago and boasting over 25,000 members.
Calculating Billable Units
I recently learned of an office that was audited based on the number of acupuncture sessions performed in one day. Is there a maximum number of sessions that can be performed in one day?
Acupuncture in the U.K. Today: A Personal View
When asked to write a short piece on the current state of the U.K. acupuncture profession, my first response was to say it has all been relatively quiet.
The Year to Make Things Happen
It is hard to believe that the Year of the Ram – 2015 is half over. Time seems to be moving especially fast. This is the year for things to happen for the acupuncture profession.
ACA or ICA: Which Best Represents You?
Last June, I was honored to represent Texas ICA members as their representative assemblyman at the ICA Annual Meeting in Kansas City.
Reducing the Autogenic Inhibition Reflex: Making Weak Muscles Strong
The autogenic inhibition (AI) reflex is a sudden relaxation of a muscle in response to excess tension.
Acupuncture and the Pulse
In 1991, I attended a martial arts workshop hosted coincidentally by Sung Baek, a martial artist and the head of his lineage as a Korean trained acupuncturist. I was enamored by the details Sung could attain from the pulse, as told to me by some of his apprentices.
What Does Success Mean to You?
Recently, I was asked to speak to young, budding businesswomen about running a successful business — and at first I thought, "Me? You want me to speak to others about success?!"
How One Little Symbol (#) Gets You More Patients
Are you struggling to get more fans or followers for your acupuncture practice? Or are looking for ways to simply connect with your patients? Or do you just want to know how to keep them engaged (comments, retweeting, liking and sharing)?
The Source-Luo Point Combination
The luo collaterals are part of the acupuncture channel system presented in the Su Wen and the Ling Shu (The Nei Jing). The function and clinical application of the luo mai are primarily presented in chapter 10 of the Ling Shu, however, they are also found in others chapters in the Su Wen and the Ling Shu.
Marijuana, Apathy and Chinese Medicine, Part 2
A talented young woman presented herself with emotional mood swings, which included being nervous, anxious and jittery.
We Get Letters & Email
A House Divided? (May 1 issue) provoked significant response from readers. Here are several of the surprisingly similar comments we received.
Spieth Thanks His Chiropractor After Historic Masters Win
Jordan Spieth didn't just capture the hearts of golf enthusiasts worldwide with his record-setting, wire-to-wire victory at the 79th Masters Tournament.
Our Biggest Challenges to Compete in Wellness Care
In the first article in this four-article series [May 1 DC], I made the case that chiropractors should either embrace offering lifestyle wellness in their practices or face the possibility of losing their place in the wellness care marketplace.
The Nectar of Plants: Essential Oils and Chinese Medicine
Essential oils are a very hot topic these days, especially with the likes of the Ebola virus and the resurgence of measles lurking in our awareness, but when I first became interested in Chinese medicine, essential oils weren't on the radar screen for acupuncturists.
TMF 2015 Scholarships
The Trudy McAlister Foundation (TMF), a nonprofit organization established to support students who are on track to make contributions either to clinical practice and/or to the understanding of the role of Traditional Oriental Medicine, has announced the 2015 scholarship recipients.
Leg-Length Inequality and Pelvic Fixation: A New Approach to the Negative Derifield (Part 2)
As we noted in our previous article, with a positive Derifield (+D), the doctor observes the reactive (shorter) leg in the prone position that becomes longer or "crosses over" in the flexed position.
Breath: The Movement of Oxygen and Energy
I remember with surprising clarity the first time a patient started crying during an acupuncture treatment I was giving. This is now quite a long time ago, back in 1999, when I was a student.
The Modern Acupuncturist
You studied ancient Chinese medicine, but I'll bet you don't practice it! Contrary to popular belief, our medicine has evolved A LOT over the years. Let's take a brief walk through history and discover the differences between ancient and modern acupuncturists.
October, 2004, Vol. 04, Issue 10
Massage Today Readers Share Thoughts on NCBTMB Changes
By Editorial Staff
Correction: In the October 2004 printed version of Massage Today, the results of this poll were inverted and thus reported incorrectly. The following reflects the correct poll results.We apologize for the error.
In July, we reported that the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) is making changes to its current national certification system in June 2005, including updating content on the national certification examination; creating a new national exam focusing exclusively on massage therapy; and implementing new eligibility criteria to take both exams. (Read story at www.massagetoday.com/archives/2004/07/01.html.)
We asked readers to take an informal poll voicing their opinions about the changes. The following poll results are based on 91 responses, followed by a few comments made by those who took the survey. The complete listing of voter comments can be accessed online at www.massagetoday.com/archives/2004/10/ncbtmb_poll.html. Comments have been edited for space and clarity. This is a voluntary, nonscientific poll; therefore, caution should be used in generalizing the results.
Yes: As more people are looking to massage as a healing modality, we as professionals should be prepared to meet those concerns. Who is challenging the schools to increase curriculum? No one, and the states are not pushing these schools, since they do not receive federal funding. Some schools are in it for the money, not the integrity of the profession.
No: I believe the NCB is pushing its own agenda about what the massage profession should be. By increasing the number of hours of anatomy and physiology, and adding 40 hours of pathology to the required curriculum, it is leaning toward medical massage, which may not be the direction many massage therapists want to go. It is also making decisions about curriculum based on a small sample number of massage therapists polled. I own a massage therapy school in New Mexico and the questions I get from graduates are mostly about how to deal with inappropriate clients or ethical questions. Requiring only 10 hours of ethics and business in the curriculum does not adequately prepare our students to deal with the real world issues they will be facing.
No: The NCB has assumed areas of influence that go beyond its authority. In effect, it is dictating content of school curriculum without the consent or participation of school owners. The NCB does not appear to be seeking feedback from anyone outside its own organization. This approach does not serve the best interests of bodyworkers or the public.
No: I had to read the article twice to verify that the NCB is basing these regulations on a poll of 500 therapists. That number hardly represents a significant percentage of professionals in this industry. If the NCB runs a proper survey (i.e., with larger participation) the results might be a better indicator of what an entry-level therapist should have.
No: These new requirements make sense to me. How will the new requirements make better therapists? I have worked with therapists who were very skilled that were not able to pass the exam, and I have worked with therapists who passed the exam that I would not allow to touch me again. And why take a national exam if I cannot work in any state? Until this is addressed, I do not believe in the exam and do not support it.
Yes: I support advancements in certification; however, I worry that without an increase in massage therapy education from the basic eight-month program in most states, we will continue to struggle educating our medical partners - physical therapists, chiropractors and medical doctors - toward the further acceptance of massage therapy in mainstream health care.
Yes & No: The yes part - Requiring 160 hours in the sciences is a good thing if they are taught well and the material is relevant to bodyworkers. The more knowledge students have in musculoskeletal anatomy and kinesiology, the better, as long as it is balanced with the hands-on aspects of bodywork training. The no part - The NCB should not determine the curriculum for massage schools (It is doing so, unilaterally.) Its power grows, along with a new and confusing alphabet soup of tests. What a confusing mess. Not only must schools scramble to re-do curriculum, states and jurisdictions will soon be faced with figuring out which test is appropriate.
I would suggest strongly that the NCB work on its current test and get it right before moving on to the next project. Some of its current questions are inaccurate; others confusing; some amazingly simple; a few incomprehensively difficult; and a few questions promote modalities.
One of the questions I had to answer when I took the test:
There is no right answer to the above question; it was chosen to promote a stretching modality.
My friend, who had a nearly perfect score on the exam, responded to the NCB "call" at the end of the test for volunteers to serve the organization in shaping future tests and so forth. He was never contacted, which indicates just how closed this organization is to input from other members of the profession.
Yes: As is true in other health care professions, massage therapy needs to have a recognized, legally defensible national credential, which demonstrates entry-level textual competence. That the NCB is engaged in an ongoing, self-evaluative process, and responding to the demonstrated needs of its stakeholders and the profession at large is to its credit. School owners have a responsibility to their students (and to the general public) to evaluate and redesign their curriculum to meet the evolving demands of the profession. Failing to do so solely for commercial concern is inexcusable.
Those institutions that meet and exceed the emerging needs of their professional aspirants will be rewarded in the marketplace. Those that do not will collapse under the weight of their greed. The NCB is still the best barometer of the state of our art and will continue to be as long as it remains committed to objective analyses and pro-activity.
No: When any field gets too restrictive about requirements, it tends to signal a decrease in creativity in the field. Check out the American Medical Association if you have any doubts. There are many other ways truly qualified professionals can announce themselves, including posting a list of the post-graduate courses and certifications they have acquired since graduation. The client always is the best judge of the quality of the massage therapist anyway.
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