Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Peaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
October, 2004, Vol. 04, Issue 10
Massage Today Readers Share Thoughts on NCBTMB Changes
By Editorial Staff
Correction: In the October 2004 printed version of Massage Today, the results of this poll were inverted and thus reported incorrectly. The following reflects the correct poll results.We apologize for the error.
In July, we reported that the National Certification Board for Therapeutic Massage and Bodywork (NCBTMB) is making changes to its current national certification system in June 2005, including updating content on the national certification examination; creating a new national exam focusing exclusively on massage therapy; and implementing new eligibility criteria to take both exams. (Read story at www.massagetoday.com/archives/2004/07/01.html.)
We asked readers to take an informal poll voicing their opinions about the changes. The following poll results are based on 91 responses, followed by a few comments made by those who took the survey. The complete listing of voter comments can be accessed online at www.massagetoday.com/archives/2004/10/ncbtmb_poll.html. Comments have been edited for space and clarity. This is a voluntary, nonscientific poll; therefore, caution should be used in generalizing the results.
Yes: As more people are looking to massage as a healing modality, we as professionals should be prepared to meet those concerns. Who is challenging the schools to increase curriculum? No one, and the states are not pushing these schools, since they do not receive federal funding. Some schools are in it for the money, not the integrity of the profession.
No: I believe the NCB is pushing its own agenda about what the massage profession should be. By increasing the number of hours of anatomy and physiology, and adding 40 hours of pathology to the required curriculum, it is leaning toward medical massage, which may not be the direction many massage therapists want to go. It is also making decisions about curriculum based on a small sample number of massage therapists polled. I own a massage therapy school in New Mexico and the questions I get from graduates are mostly about how to deal with inappropriate clients or ethical questions. Requiring only 10 hours of ethics and business in the curriculum does not adequately prepare our students to deal with the real world issues they will be facing.
No: The NCB has assumed areas of influence that go beyond its authority. In effect, it is dictating content of school curriculum without the consent or participation of school owners. The NCB does not appear to be seeking feedback from anyone outside its own organization. This approach does not serve the best interests of bodyworkers or the public.
No: I had to read the article twice to verify that the NCB is basing these regulations on a poll of 500 therapists. That number hardly represents a significant percentage of professionals in this industry. If the NCB runs a proper survey (i.e., with larger participation) the results might be a better indicator of what an entry-level therapist should have.
No: These new requirements make sense to me. How will the new requirements make better therapists? I have worked with therapists who were very skilled that were not able to pass the exam, and I have worked with therapists who passed the exam that I would not allow to touch me again. And why take a national exam if I cannot work in any state? Until this is addressed, I do not believe in the exam and do not support it.
Yes: I support advancements in certification; however, I worry that without an increase in massage therapy education from the basic eight-month program in most states, we will continue to struggle educating our medical partners - physical therapists, chiropractors and medical doctors - toward the further acceptance of massage therapy in mainstream health care.
Yes & No: The yes part - Requiring 160 hours in the sciences is a good thing if they are taught well and the material is relevant to bodyworkers. The more knowledge students have in musculoskeletal anatomy and kinesiology, the better, as long as it is balanced with the hands-on aspects of bodywork training. The no part - The NCB should not determine the curriculum for massage schools (It is doing so, unilaterally.) Its power grows, along with a new and confusing alphabet soup of tests. What a confusing mess. Not only must schools scramble to re-do curriculum, states and jurisdictions will soon be faced with figuring out which test is appropriate.
I would suggest strongly that the NCB work on its current test and get it right before moving on to the next project. Some of its current questions are inaccurate; others confusing; some amazingly simple; a few incomprehensively difficult; and a few questions promote modalities.
One of the questions I had to answer when I took the test:
There is no right answer to the above question; it was chosen to promote a stretching modality.
My friend, who had a nearly perfect score on the exam, responded to the NCB "call" at the end of the test for volunteers to serve the organization in shaping future tests and so forth. He was never contacted, which indicates just how closed this organization is to input from other members of the profession.
Yes: As is true in other health care professions, massage therapy needs to have a recognized, legally defensible national credential, which demonstrates entry-level textual competence. That the NCB is engaged in an ongoing, self-evaluative process, and responding to the demonstrated needs of its stakeholders and the profession at large is to its credit. School owners have a responsibility to their students (and to the general public) to evaluate and redesign their curriculum to meet the evolving demands of the profession. Failing to do so solely for commercial concern is inexcusable.
Those institutions that meet and exceed the emerging needs of their professional aspirants will be rewarded in the marketplace. Those that do not will collapse under the weight of their greed. The NCB is still the best barometer of the state of our art and will continue to be as long as it remains committed to objective analyses and pro-activity.
No: When any field gets too restrictive about requirements, it tends to signal a decrease in creativity in the field. Check out the American Medical Association if you have any doubts. There are many other ways truly qualified professionals can announce themselves, including posting a list of the post-graduate courses and certifications they have acquired since graduation. The client always is the best judge of the quality of the massage therapist anyway.
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