Lost A Sale, But Initial Phone Consultations — A Big Part Of Brilliant Customer Service
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Technology Meets Practice: Chiropractic Every Day
About a year ago, I had an interesting conversation with a DC who made house calls. When I asked why, she was quick to explain she learns much more about her patients when she sees them at home than she could ever observe in the office.
Online Marketing Basics: Website Creation
The various online marketing options make it a challenge, especially when all you want to do is help your patients feel better. With such a broad topic, I'm going to share some basics you should know about website creation.
ASA Ready to Impact Profession
The American Society of Acupuncturists (ASA) is a 501(c)6 (pending), not-for-profit collaboration among state based, acupuncturist professional associations.
ICD-10 Is Not Scary (and Not About Billing)
In my 13 years of consulting with doctors on billing and coding matters, ICD-10 has aroused the biggest combination of misguided fear and ignorance I can remember.
Healing Trauma: Cultivating Resilience and Presence Through Mindfulness, Part 1
All humans, by the very nature of being human, will experience moments of trauma and suffering. What, then, makes the difference in how the individual who experiences trauma, suffering, and spiritual loss reacts to such experiences?
What to do When Today Sucks
Have you ever had one of those days when nothing went the way it should have? The patient with migraines got worse instead of better from a treatment similar to one you've effectively used on him before.
It's Time to Wake Up
It is time for this profession to wake up and tell someone about the healing benefits of acupuncture. This is the time for Asian Medicine. Its popularity, growth and unusual acceptance is nothing short of amazing.
Fish Oil: A Key Component to Positive Clinical Outcomes
Patients seem to be presenting with more complex problems, and many are responding to care more slowly or have completely unexpected results. Why?
Acupuncture Treatment of Trauma in the Canine
From 1972 until 1976, John Ottaviano and I were treating dogs at five different veterinary clinics in the Los Angeles county area. Usually, we were at a clinic for seven to eight hours.
Relationship Marketing: A Modern Approach
Remember when you used to get real letters in the mail? Not the automated type, but the real deal, hand written with a personal message just because someone was thinking about you? You know what I'm talking about.
Aetna Updates 97140 Policy
In a development the Association of New Jersey Chiropractors is calling "a resounding victory for chiropractors nationwide," Aetna Insurance Company has updated its national reimbursement policy regarding 97140 (manual therapy), reaching an agreement two years after the association filed a declaratory judgment suit in federal court against the insurer.
Data: The New Frontier in Health Care
Your practice is empowered with the data you need to improve patient health, run a more efficient (read: profitable) practice, get paid in timely fashion and help show the efficacy of chiropractic on the national stage in the midst of sweeping changes in health care!
The Ethics of Herbal Prescribing
While teaching ethics classes, I often encounter licensed acupuncturists who are surprised that our use of herbs and supplements has a specific section in the material. It is often an aspect within ethics that clinicians don't think of in practice.
Learning the Transformative Language of the Channel System: The Sinew Channels
The Chinese medical classics describe the energetic terrain of the body in much detail. The acupuncture channel systems, as presented in the Ling Shu illustrate the various expressions our qi energy can take.
Teaching Qi Gong to Children
Many of us have come to embrace Qi Gong or Tai Chi practice as a regular part of our lives. Qi Gong has been a stabilizing factor in my life for the last twenty years.
Healing the Core: AWB Nepal Earthquake Relief Project
With almost 9,000 people killed during the earthquakes in April and May, another 23,000 suffering injuries, hundreds of thousands left homeless when entire villages collapsed, and many sacred sites destroyed, no one in this country of approximately 28 million has been left untouched by the disaster.
Exercise Recommendations for Healthy Aging
Aging is inevitable, but how you age is not. Common physical signs of aging include decreased muscle mass, decreased muscular power, increased body fat, and decreased aerobic (lung) capacity.
An Unexpected Superfood: All About Eggs
About 40 years ago, excessive dietary cholesterol was labeled a public health concern. Specifically, it was thought that there was a causal link between consumption of cholesterol-laden foods and increased risk of heart disease.
Making Public Health a Chiropractic Priority
As highlighted in this edition's News in Brief, Rand Baird, DC, MPH, FICA, FICC, editor and occasional author of our long-running column, "Chiropractic in the American Public Health Association", was recognized by the organization recently for 40 years of membership.
A War You Can Help Patients Win
The average American consumes approximately 60 percent of calories from sugar, flour and refined oils. A donut is a good example of a so-called "food" that represents these calorie sources.
Preaching to the Choir: How to Extend Our Reach Beyond the CAM Community
Professional conferences offer unique opportunities to network, be exposed to cutting-edge innovators, share your interests and work, and be inspired.
Integrative Sports Medicine
One of the most rewarding and challenging clinical scenarios is the treatment of athletes.
Treat Every Patient as an Athlete
Frontal-plane movement pattern dysfunction can set the stage for musculoskeletal injury. Frontal-plane stabilization is essential during the normal activities of daily living: think single-leg stance and gait cycle.
News in Brief
Support of F4CP Continues With Latest Donations; Walter Reed Honors Dr. William Morgan; Recognizing 40 Years of Public-Health Activism; Allstate Decision Reversed.
Treating LBP in Golfers: Beyond Basic Assessment
The drive to master the most efficient swing demands a tremendous amount from the lower back. Maintaining stability in a flexed posture, supporting torso rotation and repetitively supporting the golf swing all put the lower back in a vulnerable position.
Patient Retention Techniques
When talking about techniques to grow your business, we tend to focus on the "large" aspect of the patient base, that is, on strategies to attract new patients. However, it is important to remember that "loyal" is equally, if not more, important.
Lower-Extremity Overuse Injuries: Primer on Causes and Corrections
From ankle sprains to stress fractures, shin splints to plantar fasciitis, the research is clear: These common overuse injuries of the lower extremities – among dozens of others – may be related to abnormal foot function in your patients.
October, 2004, Vol. 04, Issue 10
Oncology Conference Will Include Massage Therapy
By Editorial Staff
Founded in 2003, the Society for Integrative Oncology (SIO) is an international nonprofit organization for health professionals interested in studying complementary and alternative medicine (CAM) in treating cancer.According to its Web site, the SIO "...focus[es] on the role of oncology practice in massage and other touch therapies, acupuncture, music therapy, botanicals, meditation and other mind-body approaches, nutrition, fitness therapies and more."1
On Nov. 17-19, 2004, the SIO will hold its First Annual Integrative Conference in New York City, wherein renowned experts from all around the world will gather to "provide valuable information about research, clinical application, and benefits and problems associated with the wide range of CAM therapies now used by patients everywhere during and after cancer treatment."2
The conference, a collaboration of several entities, including the Memorial Sloan-Kettering Cancer Center in New York City; the Dana Farber Cancer Institute; the American Cancer Society; the Susan G. Komen Breast Cancer Foundation; the National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM); and others, will feature poster sessions, abstract presentations, exhibits, and panel discussions on various topics, including the science of integrative oncology; complementary therapies for physical and emotional symptoms in cancer patients; implementing complementary therapies; botanicals in the treatment of cancer; and complementary modalities for breast cancer.
Additionally, four satellite symposia will be held concurrently, following the closing remarks on the last day of the conference, including Acupuncture in Oncology Practice and Research; Developing Integrative/Complementary Medicine Programs; Music Therapy in Oncology Practice and Research; and Medical Massage in Oncology Practice and Research.
Medical Massage in Oncology Practice and Research
According to the conference Web site's description, the medical massage "symposium for massage therapists will present overviews of optimal clinical work with cancer patients and summaries of the research literature. It will also provide guidance in the conduct of medical massage research."3
Gary E. Deng, MD, PhD, is an assistant attending physician at Memorial Sloan-Kettering Cancer Center's Integrative Medicine Service Department, and one of the symposium's presenters. His presentation, "Principles of High Quality Research," will emphasize the importance of applying rigorous scientific methodology in medical massage research. Key points of the presentation will include fundamentals of clinical research; special challenges in conducting massage research; review of findings from previous massage studies in oncology; and the future direction of massage research.4
"Massage performed by well-trained, qualified practitioners, is generally safe in cancer patients," Dr. Deng told Massage Today. "It helps relieve tension, anxiety, stress and pain."4
He also believes that continued research on the efficacy of massage for cancer patients will yield more positive results. "Definitive scientific evidence showing the beneficial effects of medical massage will help promote the acceptance of this modality by the public, the medical community and third-party payers," he said.4
Other symposium presenters will include keynote speaker Janet Kahn, LMT, PhD, research assistant professor, University of Vermont College of Medicine, Department of Psychiatry; Wendy Miner, LMT, massage therapy program director and instructor, Memorial Sloan-Kettering Cancer Center; Martha Brown Menard, CMT, PhD, author of Making Sense of Research: A Guide to Research Literacy for Complementary Practitioners; Tracy Walton, LMT, MS, Muscular Therapy Institute, Cambridge, Mass.; and Debra Curties, RMT, author of Massage Therapy and Cancer.
For more information on SIO membership or the Integrative Oncology Conference, visit www.integrativeonc.org.
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